OnTheGo Accountants

What OnTheGo Accountants does

OnTheGo Accountants (OTG) is a UK-headquartered, founder-owned accountancy and tax advisory firm founded in 2017 that delivers outsourced finance functions to tech startups, digital agencies, and high-growth eCommerce companies across the UK, EU, and US. The firm operates a three-tier subscription model — Start (from £450/month), Grow (from £1,450/month), and Scale (from £3,450/month) — aligned to funding stages (Pre-funding, Seed, Series, Scale-up, High Growth), with monthly deliverables spanning bookkeeping, management accounts, VAT returns, corporation tax, and year-end accounts. A modular add-on catalogue extends the core offering into Payroll, Credit Control, CFO services (Financial Modelling from £2,000, CashFlow Monitor at £500/month, Fractional CFO at £750/day), R&D tax credits, SEIS/EIS, EMI share schemes, EU/UK VAT (OSS), company secretarial, and US Entity Setup. The technology stack is partner-integrated rather than proprietary: Xero (Gold Partner) and QuickBooks for cloud accounting, Dext for receipt/invoice capture, ApprovalMax for approvals, and Telleroo, Deel, and Gusto for automated and international payroll execution.

The business is run by four co-founders — Omar Faruq (CEO, FCCA), Sophie Thomas (COO, AFA), David Masih (Client Relationship, MAAT), and Sophie Daykin (Tax Partner, CTA) — with a ~25+ person team that includes qualified accountants, client managers, and an in-house software developer. Delivery is structured around a dedicated advisor model supported by compliance accountants, with same-day response commitments via email, phone, and Slack. The firm holds ACCA Approved Employer status for Professional Development and Platinum for Trainee Development, signals of training infrastructure used to attract junior accounting talent. Customer acquisition is sales-led via direct website CTAs, free discovery calls, and segmented contact forms routing prospects by stage; marketing is content-led through SEO-optimised blog content on R&D, SEIS/EIS, EMI, US expansion, and bookkeeping topics. Revenue mechanics are predominantly recurring monthly subscriptions plus add-on attach and one-off specialist tax mandates, with publicly disclosed pricing and annual billing cadence.

OTG operates from registered headquarters in London (5 Chancery Lane, EC4A 1BL), with operational offices in London (330 Holborn Gate, WC1V 7QH), Birmingham (The Colmore Building, B4 6AT), and New York (276 5th Avenue, Suite 704 #746). Geographic reach is cross-border by design: the New York office and US Entity Setup service support UK/EU startups expanding into the US via Delaware C-Corp formation, transfer pricing, and dual-jurisdiction tax compliance. Partnerships include Xero (Gold Partner), Dext, QuickBooks, ApprovalMax, Telleroo, Deel, Gusto, BambooHR, Swoop Funding, Superscript (insurance referrals), and Sopro (outbound marketing via Prospect Global Ltd). The company is bootstrapped with no disclosed funding rounds and concentrates ownership among the founding team and Chief Growth Officer Petra Faruq.

Name

OnTheGo Accountants

Legal name

OnTheGo Accountants Limited

Website

https://onthegoaccountants.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

OnTheGo Accountants is a UK-headquartered, founder-owned accountancy firm (founded 2017) delivering outsourced finance functions to tech startups, digital agencies, and high-growth eCommerce companies via tiered subscriptions (Start, Grow, Scale) and modular add-ons for payroll, credit control, CFO, R&D, SEIS/EIS, EMI, and US entity setup.

Ownership category

akta.pro rank

Product category

Outsourced accounting and finance services for tech startups

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

akta.pro secondary industry

Expense Management & Employee Reimbursements (FSAGAJAE)

Keywords

• Startup accounting services
• Tech sector accountants
• Outsourced bookkeeping services
• R&D tax credit claims
• Fractional CFO services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Accounting & Compliance Packages: Three-tiered subscription model (Start, Grow, Scale) providing bookkeeping, VAT returns, management accounts, year-end accounts, corporation tax, and dedicated advisor support. Pricing scales from £450/month (seed stage) to £3,450/month (high growth). Add-on services include payroll (£99/month), credit control, supplier payrun, CFO services, and R&D/EIS/EMI advisory.
2. Payroll Services: Payroll Essential at £99/month for up to 5 employees including cloud payroll software, HMRC submissions, and workplace pension. Additional employees at £10/month each. Payroll migration from £500 one-off. Add-on automated salary payments at £50/month + 50p per payment. Plus £10/month per employee for payroll management.
3. VAT Services: EU VAT services from £450/quarter and UK VAT services at £300/quarter, including registration, preparation, filing, and audit support.
4. CFO Services: Financial Modelling from £2,000 one-off fee, CashFlow Monitor at £500/month, and Fractional CFO at £750/day, covering financial modelling, consolidated reporting, revenue recognition, and management reports.
5. Credit Control Services: Credit Control Core at £195/month (weekly email monitoring and chasing) and Premium at £295/month (5-day email monitoring).
6. Tax Advisory (SEIS/EIS/EMI/R&D): Advisory services for SEIS/EIS schemes, EMI share valuation, and R&D tax credit claims. Can be purchased as one-off services or as add-ons to monthly packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OnTheGo Accountants delivers outsourced finance functions to tech startups, eCommerce businesses and digital agencies through three tiered monthly subscription packages — Start (£450/month for seed stage), Grow (£1,450/month for Series stage) and Scale (£3,450/month for high growth) — covering bookkeeping, VAT, management accounts, corporation tax and dedicated advisor support, with modular add-ons for payroll, credit control, CFO services, R&D tax credits, SEIS/EIS, EMI schemes, US entity setup and credit control.

Product overview

OnTheGo Accountants offers a three-tiered managed accounting service (Start, Grow, Scale) built around cloud accounting platforms (Xero, QuickBooks) and supplemented by modular add-on services. The core offering is scalable outsourced finance function management for tech startups and high-growth companies, combining bookkeeping, VAT, tax compliance, CFO advisory, payroll, and credit control. Add-on modules extend the platform to cover US entity setup, R&D tax credits, EMI share schemes, SEIS/EIS, EU and UK VAT services, and company secretarial. The pricing tiers range from £450/month (seed stage) to £3,450/month (high-growth scale-up), with optional add-ons for payroll, credit control, CFO services, and specialist tax advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• Start Package Entry-level accounting package for seed-stage tech startups. Includes Xero multi-currency bookkeeping, cash-basis accounting, default chart of accounts, year-end accounts, corporation tax return, confirmation statement, monthly VAT returns, and dedicated finance manager support via email and Slack. Priced from £450/month.
• Grow Package Mid-tier accounting package for Series-stage tech startups. Includes accrual-basis accounting, custom chart of accounts, weekly bookkeeping, management reports, and the option to add on payroll, supplier payrun and credit control. Priced from £1,450/month.
• Scale Package Full-service accounting package for high-growth tech startups. Includes a CFO partner / strategic advisor, daily bookkeeping, custom reports and KPI metrics, payroll, supplier payrun, credit control, expedited month-end close, consolidated group reports, revenue recognition, cashflow forecast, budget preparation, transfer pricing advisory, global VAT advisory and US expansion support. Priced from £3,450/month.
• Payroll Essential Managed payroll service for up to 5 employees including cloud payroll software, HMRC preparation and submission, workplace pension submission and expert advice. Priced at £99/month plus VAT.
• Payroll Migration One-off migration service for switching payroll providers including full migration, software setup, employee data and records transfer, PAYE registration and workplace pension registration. Priced from £500 plus VAT.
• Financial Modelling One-off CFO service producing a 12-month cashflow forecast based on historic data and assumptions, scenario planning, an annual budget, monthly KPIs to track and complex forecasts by subsidiary, department or product. Priced from £2,000 plus VAT.
• CashFlow Monitor Monthly CFO subscription tracking and updating financial metrics, reviewing and analysing KPIs, running actuals vs forecast, variance analysis, aged debtors review, supplier payment review and a monthly review meeting. Priced at £500/month plus VAT.
• Fractional CFO Day-rate Fractional CFO service providing consolidated reports, intercompany eliminations, revenue recognition, custom management reports by product or department, revenue forecasting, employee headcount planning, pricing and cost analysis, and burn rate / runway analysis. Priced at £750/day.
• Credit Control Core Outsourced credit control service with a specialist credit controller, a weekly aged debtors report, weekly finance email monitoring, email enquiry handling, personalised email reminders and call chasing with email follow-up. Base price £195/month.
• Credit Control Premium Enhanced credit control service with finance email monitoring five days per week, including all Credit Control Core features. Priced at £295/month.
• EU VAT Services EU VAT registration and quarterly filing service using the One-Stop-Shop scheme for sellers of digital services and physical goods. Includes dedicated advisor support, quarterly return preparation, OSS registration and VAT audit/inquiry support. From £450/quarter.
• UK VAT Services UK VAT registration and quarterly return filing service for businesses selling digital services or physical goods to UK consumers. Priced at £300/quarter.
• US Entity Setup Advisory service for UK and EU tech companies expanding to the United States. Covers strategic structure planning, Delaware C-Corp formation, UK-US tax coordination, transfer pricing, permanent establishment risk, UK CFC considerations, withholding tax and dual-jurisdiction compliance.
• R&D Tax Credits Research and Development tax relief claim service for SMEs. Identifies qualifying R&D projects, prepares technical reports meeting HMRC requirements and submits claims to HMRC, handling all HMRC queries on behalf of clients.
• EMI Share Scheme Enterprise Management Incentive (EMI) scheme design, valuation and HMRC submission service. Tax-efficient employee share option scheme for UK SMEs including due diligence, valuation report, HMRC filing and ongoing tax filings and reporting.
• SEIS/EIS Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS) advisory covering due diligence, advance assurance applications from HMRC, share issuance, compliance statement submission and post-investment compliance. SEIS offers 50% income tax relief and EIS offers 30% income tax relief.
• Company Secretarial Company secretarial service covering company formations, company registers, registered office, director service office, confirmation statement and company filings including share issues, share transfers and changes of director.

Quantifiable outcome

• Clients report growing from seed stage to Series B with OTG support, including one client reaching 12 staff and £500k turnover.
• +2 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationXero Gold Partner. OnTheGo uses Xero as the primary cloud accounting platform for clients, providing multi-currency bookkeeping, financial reporting, and bank reconciliation. Being a Gold Partner indicates certified Xero expertise and significant client deployment volume.
• DextcoreTechnology or IntegrationDext (formerly Receipt Bank) is used for automated receipt and invoice data extraction, integrated into the Start package. Provides cloud-based expense capture and automated bookkeeping data entry.
• TelleroocoreTechnology or IntegrationAutomated wage and HMRC payment partner. OnTheGo partners with Telleroo for automated salary and HMRC payments, allowing clients to make a single monthly payment which Telleroo distributes to all team members following payroll submission. Integrated as an add-on to payroll packages.
• Deel Remote PayrollcoreTechnology or IntegrationDeel partnership for managing international and remote payroll, supporting clients with global teams across multiple countries with compliant payroll processing.
• Swoop FundingminorChannel Partner/ Reseller/ DistributorSwoop Funding partnership providing access to funding options and financial products for clients, complementing OTG's finance advisory services.
• Prospect Global Ltd (Sopro)minorGTM or Marketing PartnerDigital marketing agent appointed to conduct marketing activity on OTG's behalf. Sopro is a B2B prospect generation company (Reg. UK Co. 09648733, ICO Reg: ZA346877). OTG's appointed data processor for outbound marketing.
• SuperscriptminorChannel Partner/ Reseller/ DistributorPartnership with innovative business insurance company Superscript to provide tailored insurance products (employers' liability, public liability, cyber, professional indemnity, D&O) to OTG's startup clients. OTG refers clients to Superscript and receives commercial referrals.
• Work for GoodminorChannel Partner/ Reseller/ DistributorOTG donates through Work for Good, a platform enabling businesses to make charitable donations easily. Referenced on the About page as part of OTG's social impact initiatives.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Botkeeper: AI-driven bookkeeping automation platform for SMBs and accounting firms - emerging partial-overlap competitor threatening the lower-end bookkeeping tier that anchors OnTheGo's Start package.
• TaxScouts: UK online tax-preparation platform pairing customers with qualified accountants for individual and small-business returns - emerging partial-overlap in the tax-compliance space adjacent to OnTheGo's core offering.

Direct peers

• The Accountancy Cloud: UK tech-specialist accountancy firm offering outsourced bookkeeping, R&D claims, and CFO services to startups and scale-ups with subscription pricing - competing for the same tech-startup ICP with comparable service set.
• Crunch: UK-based online accountant serving small businesses, freelancers, and startups with subscription-style bookkeeping and tax packages - directly comparable in geography, customer profile, and recurring pricing model.
• Pilot.com: US-based bookkeeping and CFO services firm specifically built for startups and tech companies, offering recurring monthly packages and tax services - the closest direct US analogue to OnTheGo's tech-startup specialism.
• Finaloop: US bookkeeping and accounting firm purpose-built for eCommerce brands - shares OnTheGo's deep eCommerce specialism and provides similar monthly subscription finance-function services for online sellers.
• Capium: UK cloud-accounting and bookkeeping firm focused on small businesses, freelancers, and contractors - directly comparable in geography, cloud-first delivery, and subscription pricing structure.
• Indinero: US outsourced bookkeeping, tax, and CFO services firm with strong positioning toward venture-backed startups and high-growth technology companies - similar service catalogue and customer segment to OnTheGo, anchored in a different geography.

Broad incumbents

• Bench (by Bluevine): US-based SMB bookkeeping platform with dedicated bookkeepers, now part of Bluevine; broader small-business positioning than OnTheGo but comparable in offering managed bookkeeping as a subscription service.

Others

• SeedLegals: UK startup-focused legal, equity, and fundraising platform - not an accounting peer but a complementary ecosystem partner that OnTheGo's startup clients frequently engage with for SEIS/EIS rounds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onthegoaccounts
• Facebookfacebook.com/onthegoaccountants

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnTheGo Accountants