Bort Insurance Services

What Bort Insurance Services does

Bort Insurance Services is a privately held, veteran-owned independent insurance agency founded in 1975 and headquartered at 1460 West 38th Street, Erie, PA. The agency operates as a broker representing multiple insurance carriers — primarily Erie Insurance, alongside Progressive, American Strategic Insurance, Millville Insurance, and Universal Property and Casualty — and distributes both personal and commercial coverage lines. Personal offerings span home, auto, life, condo, flood, renters, umbrella, motorcycle, recreational vehicle, watercraft, classic car, earthquake, mobile home, sinkhole, rental property, valuable possessions, excess liability, secondary home, child life, individual health, long-term care, Medicare supplement, annuities, and individual retirement accounts. Business offerings include business owners policies, general liability, commercial umbrella, business auto, commercial property, workers compensation, cyber liability, employment practices liability, errors and omissions, directors and officers, crime, builders risk, liquor liability, surety bonds, ocean and inland marine, environmental, and captive insurance management, with industry-specific programs for contractors, farms, non-profits, restaurants, and schools.

The agency is staffed by approximately seven professionals, including owners/partners Dennis Bort and Daniel Rupp, an Office Manager/Insurance Agent, and four additional licensed producers and customer service representatives. The firm runs on standard independent-agency operating tools with no proprietary technology platform, augmented by a 24/7 Client Center self-service portal for claims, policy changes, certificates, auto ID cards, billing, and policy reviews. Marketing is conducted through organic social channels (Twitter, Facebook, Yelp), a content blog, and email/SMS, layered atop a traditional agent-led sales motion executed by phone, email, and in-person consultation.

Bort Insurance Services generates revenue primarily through carrier commissions on policies placed and renewed (subscription/recurring), with no publicly disclosed pricing tiers since insurance is quote-based. The firm is licensed across Pennsylvania, New York, Ohio, and Indiana, with the operational focus on Northwest PA. Ownership is concentrated with the founding/partner principals; there is no venture capital, institutional backing, or parent company. The agency has earned recognition as a 29x recipient of the Erie Insurance Founders' Award and the 2012 ERIE Quality Agent of the Year, the carrier's most prestigious award.

Name

Bort Insurance Services

Legal name

Bort Insurance Services

Website

https://bortinsurance.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Bort Insurance Services is a veteran-owned independent insurance agency founded in 1975 in Erie, PA, representing five carriers (primarily Erie Insurance) to deliver 85+ personal and commercial coverage lines to individuals, families, and small/mid-size businesses across Northwest Pennsylvania, New York, Ohio, and Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Bort Insurance Services earns commissions from insurance carriers for policies placed. They represent multiple insurance companies (American Strategic Insurance, Erie Insurance, Millville Insurance Companies, Progressive, Universal Property and Casualty Insurance) and earn commission income on each policy sold and renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bort Insurance Services is a veteran-owned independent insurance agency that places and services personal and business insurance policies on behalf of multiple carriers. Agents advise individuals, families, and small-to-mid-size businesses on coverage selection, quote across carriers, and provide ongoing claims, policy-change, and certificate support through a 24/7 Client Center. The agency earns carrier commissions on each policy sold and renewed.

Product overview

Bort Insurance Services is an independent veteran-owned insurance agency offering a comprehensive suite of personal and business insurance products. The agency operates as a broker representing multiple insurance carriers including Erie Insurance, American Strategic Insurance, Millville Insurance, Progressive, and Universal Property and Casualty. Their personal insurance offerings include home, auto, life, condo, flood, renters, umbrella, motorcycle, off-road vehicle, RV, snowmobile, watercraft, classic car, earthquake, mobile home, sinkhole, rental property, valuable possessions, excess liability, secondary home, child life, individual health, long-term care, Medicare supplement, annuities, and retirement accounts. Their business insurance portfolio encompasses business owners policies, general liability, commercial umbrella, business auto, commercial property, workers compensation, cyber liability, employment practices liability, errors and omissions, directors and officers, crime, builders risk, liquor liability, special event, surety bonds, ocean marine, inland marine, environmental, systems breakdown, key person life, fiduciary liability, and captive insurance management. They also provide industry-specific coverage for contractors, farms, non-profits, restaurants, and schools. The agency supplements its product offerings with a 24/7 Client Center for policy management, claims reporting, and account services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Comprehensive personal insurance product line for individuals and families including home, auto, life, condo, flood, renters, umbrella, motorcycle, RV, watercraft, classic car, specialty property, and individual life/health/retirement coverages.
• Business Insurance Commercial insurance product line for small and mid-size businesses across industries including business owners policies, general liability, commercial umbrella, business auto, commercial property, workers compensation, cyber liability, employment practices liability, E&O, D&O, crime, and industry-specific coverages.
• Client Center 24/7 self-service portal for existing policyholders to report claims, request policy changes, request certificates, request auto ID cards, pay bills, and review policies online.

Quantifiable outcome

• 29x ERIE Founders' Award recipients
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorPrimary insurance carrier partnership. Bort Insurance is a 29x recipient of ERIE Founders' Award and 2012 Quality Agency Award recipient. They prominently feature Erie Insurance on their website and offer ERIE quotes. As an independent agency, they sell and service Erie Insurance policies.
• Insurance Agents & Brokers (IA&B)minorStrategic or Co-development PartnerProfessional trade association membership providing access to industry-leading professional development, advocacy, industry information, knowledge base, communications, and training programs. Membership helps the agency stay current with industry standards and innovations.
• Insurance Agency Owners Alliance (IAOA)minorStrategic or Co-development PartnerProfessional association membership for independent insurance agents. Part of the agency's network of industry resources.
• American Strategic InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Bort Insurance Services. Provides personal and business insurance products.
• Millville Insurance CompaniesminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Bort Insurance Services.
• ProgressiveminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Bort Insurance Services for auto and other personal insurance lines.
• Universal Property and Casualty InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Bort Insurance Services for property and casualty coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Erie Insurance Group: Erie Insurance is Bort's primary carrier partner and a major regional P&C insurer headquartered in Erie, PA. It is comparable because Erie directly competes with Bort via its own captive agency channel while also being Bort's most important revenue source — a dual incumbent/customer dynamic typical of multi-line carriers.
• State Farm: State Farm is the largest U.S. personal lines insurer using a captive agent model. It is comparable to Bort because both rely on local, agent-led distribution for home and auto insurance, and State Farm represents the de facto incumbent against which independent agencies must differentiate on carrier choice and service.
• Allstate: Allstate distributes primarily through captive agents with growing direct channels. Comparable to Bort because both target personal auto/home buyers through agent relationships, and Allstate's agency compensation structure is the closest analog to how independent agencies like Bort are paid on commission.
• Progressive: Progressive is both a Bort carrier partner and the largest direct-to-consumer auto insurer. It is a key peer because it represents the direct-channel threat to traditional agencies while also being a meaningful commission source for Bort's auto book.
• GEICO: GEICO is the largest direct-to-consumer auto insurer and a structural disintermediator of the independent agency model. It is relevant to Bort because GEICO competes directly for the personal auto and home prospects that drive a large portion of Bort's commission revenue.
• HUB International: HUB is a large North American insurance brokerage representing multiple carriers across personal and commercial lines. It is comparable to Bort as a multi-carrier brokerage, but operates at national scale with hundreds of offices, representing the consolidator threat to small independent agencies.
• Brown & Brown: Brown & Brown is a large publicly traded insurance brokerage with a multi-carrier model similar to Bort's, but with national scale across personal and commercial lines. It is a relevant peer because it demonstrates the consolidator trajectory and acquisition-driven growth that small independents like Bort face.

Direct peers

• Leavitt Group: Leavitt Group is a regional, family-owned independent insurance agency network offering personal and commercial lines through multiple carrier partners. It is the closest direct peer to Bort as a similarly sized, multi-carrier independent agency operating regionally in the U.S.
• M3 Insurance: M3 Insurance is a regional independent insurance brokerage serving personal and commercial clients through multiple carrier partners. It is a direct peer to Bort in model — independent agency, multi-carrier, sales-led GTM, similar headcount range — but operates in the Midwest instead of Pennsylvania.

Emerging players

• Lemonade: Lemonade is a digital-native insurtech selling home, renters, pet, and life direct-to-consumer via mobile apps. It is comparable to Bort as an emerging competitor targeting the same personal lines customers through a fundamentally different (digital-first, AI-driven) distribution model that threatens traditional agency commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BortInsServices
• Facebookfacebook.com/BortInsuranceService

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bort Insurance Services