Expert Agent

What Expert Agent does

Expert Agent (legal entity: Websky Limited) is a UK-based provider of cloud-based estate and letting agency software, founded in 1988 and headquartered operationally in Frome, Somerset, with a registered office in London. The platform serves over 800 firms across more than 2,500 branches in the United Kingdom, offering a unified suite that combines property and applicant management, sales progression, lettings accounting, website hosting, and an integrated marketplace for third-party services such as EPCs, floorplans, photography, and virtual tours. The product line is anchored by the Expert Agent Core Platform and the touch-screen-optimized Expert Agent Touch interface for tablets, supported by add-on modules including Expert Agent Mobile, Tenant Referencing, eSigning via PropertyFile, an Online Valuation Tool, Lettings Bookkeeper Support, and Data Migration Services from competitor systems such as Vebra, Reapit, and Dezrez. The underlying technology is a cloud-based, browser-delivered application built on Microsoft infrastructure, with deep integrations into Rightmove, FixFlo, Brief Your Market, Ravensworth, Lettings Centre, and major social platforms.

The company monetizes primarily through affordable monthly subscriptions for its core software and estate agent websites, supplemented by transaction-based revenue from its Market Place (where agents apply markups on third-party services supplied to vendors and landlords) and a member referral network that facilitates over 3,000 sales valuation lead transfers per month. Expert Agent operates within a regulatory-compliant framework covering GDPR, the Tenant Fees Act 2019, and the Renter's Rights Act 2025, and is a subsidiary of ZPG Limited, the diversified digital platforms group that also owns Zoopla, uSwitch, PrimeLocation, Money.co.uk, and Bankrate. Its go-to-market is sales-led and direct-to-business, with a team of former estate agents conducting personalized demos and dedicated account managers handling onboarding and implementation for new customers.

The company maintains a 40-person team including ex-estate agents, ex-letting agents, and accountants, and reports £3.5M in annual turnover, 369,851 properties currently being marketed through the platform, 123,289 lifetime member property sales, and over 340 published customer testimonials. Expert Agent has won multiple ESTAS Supplier of the Year awards (Gold in 2013, Gold in 2014, Software category in 2016) and reports a 94% member recommendation rate based on a survey covering 6,500 staff across 2,000+ offices.

Name

Expert Agent

Legal name

Websky Limited

Website

https://expertagent.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Expert Agent (Websky Limited) provides cloud-based estate and letting agency software to over 800 UK firms across 2,500+ branches. The platform combines CRM, lettings accounting, website hosting, and a third-party service marketplace under a monthly subscription model.

Ownership category

akta.pro rank

Product category

Real Estate / Property Management Software

NAICS

Software Publishers (5132), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Estate agency software
• Letting agent software
• Property management software
• Cloud CRM
• Agent website design

Headquarters

HQ city

Frome

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: Monthly subscription for cloud-based estate agency software and letting agency software. The subscription is described as affordable and is intended to pay for itself through revenue-enhancing innovations.
2. Website Design Services: Small up-front fee plus affordable monthly subscription for responsive estate agent websites. Websites are built using standard themes customized for each agency.
3. Market Place Commission: Market Place allows agents to order third-party services (EPCs, floorplans, photography, etc.) and apply markups. Suppliers bill the vendor/landlord and reimburse the agent the difference.
4. Referral Revenue: Members refer over 3000 sales valuation leads per month between each other. The referral system is described as automatic and seamless, creating additional revenue opportunities for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Expert Agent sells a cloud-based, monthly-subscription estate and letting agency software platform used in over 2,300 UK branches that combines property/applicant CRM, sales and lettings workflow, automated marketing, portal integration, letting financials, and an integrated responsive website service. Complementing the core platform are a touch-optimised interface (Expert Agent Touch), a property services Market Place, electronic signatures, tenant referencing, data migration from competitors, and dedicated implementation/training support.

Product overview

Expert Agent is a single unified cloud-based estate agency software platform serving over 2,300 UK branches. The core product combines property management CRM, applicant tracking, lettings management, sales progression, and integrated website hosting. The platform architecture includes the main Expert Agent Core Platform with Expert Agent Touch interface for tablets, the integrated Estate Agent Websites module for responsive website creation, and a suite of add-on modules including Expert Agent Mobile for remote access, Expert Agent Tenant Referencing for background checks, the Online Valuation Tool for lead generation, Expert Agent Market Place for ordering property services (EPCs, floor plans, photography), eSigning with PropertyFile for document workflows, and Lettings Bookkeeper Support for financial management. The Expert Agent Learning Centre provides documentation and training resources. All components share a unified database and billing structure under one monthly subscription.

Differentiator

Problem solved

Functional benefit

Brands

• Expert Agent Touch: Touch screen, cloud-based estate agent and letting agency software optimized for touch-screen devices such as tablets and iPads.
• Expert Agent MarketPlace

Products and services

• Expert Agent Cloud Platform (Estate & Letting Agent Software) Cloud-based, monthly-subscription estate and letting agency software providing CRM for properties, applicants and contacts, sales/lettings workflow management, viewing scheduling, offer management, automated marketing, portal feed integration and financial reporting. Targets UK residential and commercial agencies, letting agents, property management companies and private landlords.
• Expert Agent Touch Touch-screen-optimised version of the Expert Agent platform designed for tablets and iPads, with a touch-optimised user experience and presentations intended to engage applicants in branch. Sold as part of the Expert Agent platform subscription.
• Estate Agent Websites Design, hosting and ongoing management of responsive websites for estate and letting agents using standard templates customised to each brand, with property search, automatic portal feeds and a refresh cadence roughly every two years. Small up-front fee plus affordable monthly subscription.
• Expert Agent Tenant Referencing Integrated tenant referencing service for the lettings workflow, covering credit checks, employment verification and Right to Rent validation on prospective tenants. Sold as an add-on to the core platform.
• Expert Agent Market Place In-platform marketplace that lets agency members order third-party property services such as EPCs, floor plans, photography, virtual tours and lettings inventory checks, apply their own markup, and have supplier outputs automatically attached to the relevant property record.
• eSigning with PropertyFile Electronic signature capability integrated via PropertyFile that lets agents send property documents, tenancy agreements and contracts for digital signing with tracking and verification.
• Lettings Bookkeeper Support Specialist support service in which qualified lettings bookkeepers assist customers with the financial configuration, transactions and compliance work inside Expert Agent.
• Data Migration Services Specialist data migration service that transitions customers onto Expert Agent from competitor platforms such as Vebra, Reapit and Dezrez, delivered by dedicated migration specialists with quality assurance.
• Expert Agent Mobile Browser-based mobile access allowing estate and letting agents to view property data, manage tasks and access office information remotely from any internet-connected device.
• Online Valuation Tool Instant property valuation tool embedded in agency websites that lets prospective vendors receive automated valuation estimates and submit market appraisal requests, generating leads for the agency.
• Expert Agent Learning Centre Self-service online documentation and training portal providing FAQs, manual chapters, video tutorials and implementation guides for all Expert Agent features.

Quantifiable outcome

• Over 2500 branches using the platform
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• RavensworthminorOthersRavensworth supplies a complete range of print and marketing services to estate agents nationally. Partnership enables seamless creation and ordering of marketing materials directly from Expert Agent.
• Lettings CentreminorOthersThe Lettings Centre provides a complete set of compliant lettings letters, notices, and agreements. Available through monthly subscription, documents are updated with legislation changes and include guidance notes and helpline support.
• RightmovecoreTechnology or IntegrationRightmove integration allows Expert Agent to welcome new applicant registrations from the portal, automatically capturing applicant details and suitable properties into the system.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AgentPro247: AgentPro247 is a UK estate agent CRM and property management software serving sales, lettings, and mortgage broker workflows. It competes directly with Expert Agent in the UK mid-market, particularly for branch-based agencies seeking cloud-based multi-branch functionality.
• Dezrez: Dezrez is a UK-based cloud estate agent and lettings software platform offering CRM, property matching, and marketing tools. It competes with Expert Agent in the UK mid-market and is referenced as a data migration source for Expert Agent's onboarding services.
• Reapit: Reapit is one of the largest UK providers of estate agent CRM and property management software, serving sales, lettings, and property management. It is a direct head-to-head competitor to Expert Agent in the UK mid-market, with overlapping functionality in CRM, portal integration, and lettings workflows.
• Vebra Solutions: Vebra Solutions provides estate agent website design, property CRM, and lettings software in the UK. Per Expert Agent's own corporate structure data, Vebra has been integrated into the Websky Limited entity, making it a sibling brand and direct functional competitor in CRM, websites, and property feeds.
• PayProp: PayProp is a lettings-focused payment and reconciliation platform from PayProp Holdings, serving letting agents in the UK and internationally. It directly overlaps with Expert Agent's lettings financial features (rent collection, landlord statements, reconciliation) and is a competitor in the lettings vertical.

Others

• Fixflo: Fixflo is a UK property maintenance reporting and management platform integrated with Expert Agent for lettings workflows. It is both a partner and a complementary platform — serving the same letting agent customers but focused narrowly on maintenance rather than full agency CRM.

Emerging players

• Arthur Online: Arthur Online is a UK cloud-based property management software for letting agents, property managers, and landlords. It focuses on streamlined workflows and integrations, positioning as a more modern alternative to legacy UK estate agent software like Expert Agent in the lettings segment.
• Acquaint CRM: Acquaint CRM is a UK-based CRM platform purpose-built for estate agents, offering contact management, property matching, and workflow automation. It is a smaller, more focused competitor to Expert Agent in the UK residential agent segment.

Broad incumbents

• Yardi Systems: Yardi is a major global real estate software provider offering property management, accounting, and CRM solutions for residential and commercial portfolios. While primarily serving larger portfolios, it competes in the broader PropTech category and represents the type of platform Expert Agent could be benchmarked against at the enterprise tier.
• MRI Software: MRI Software is a global provider of real estate software including property management, accounting, and CRM. It serves residential and commercial property managers at scale, and competes in the broader real estate software category in which Expert Agent operates, including via its ownership of Reapit competitor products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/expertagent
• YouTubeyoutube.com/user/Expertagent
• Facebookfacebook.com/ExpertAgentSoftware
• LinkedInlinkedin.com/company/websky-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Agent