Riller & Schnauck
Riller & Schnauck is a Berlin-based, privately-held premium automobile dealership group founded in 1976, authorized to sell and service BMW, MINI, BMW Motorrad, Ducati, and Kawasaki vehicles across four locations in Berlin and Brandenburg, serving private buyers, SMEs, and motorcycle enthusiasts.
- Company typePrivate
- Founded1976
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Riller & Schnauck does
Riller & Schnauck GmbH is a privately-held German premium automobile dealership group headquartered at Hindenburgdamm 68, 12203 Berlin, founded in 1976 and celebrating its 50th anniversary in 2026. The company operates as an authorized dealer for six brands across cars and motorcycles: BMW (including the electric i-series — i3, iX3, iX1, i5 — and the X3 and 3 Series Touring), MINI (with Cooper, Countryman, Aceman, John Cooper Works, Blackyard and Paul Smith editions), BMW Motorrad, Ducati, and Kawasaki, with referral links to Rolls-Royce Motor Cars Berlin and Ferrari Berlin. Operations span four Berlin locations — Steglitz (HQ and BMW/MINI showroom), Spandau and Steglitz (BMW Motorrad service), and Marzahn (BMW Motorrad/Ducati/Kawasaki service center) — and combine vehicle sales, certified pre-owned programs (MINI NEXT, Junge Gebrauchte, BMW Premium Selection), authorized service and repair using original parts, parts and accessories, leasing and financing through BMW Bank and Ducati Bank, short- and long-term rentals via MietMe, and government EV subsidy advisory.
The business model is a multi-stream automotive retail and after-sales operation. Revenue is generated from one-time vehicle sales (new, used, demo), recurring service and repair work, transaction-fee leasing and financing originated by partner banks, rental commissions via MietMe, and parts/accessories sales. Pricing is primarily transaction-based for sales and service, with monthly subscription/lease structures for new vehicles (e.g., BMW i3 at €891.31/month, BMW iX3 at €849–€891/month, MINI Cooper Electric at €249/month, Ducati Monster financing at €78.07/month) and daily rates for rentals (BMW 5 Series from €145/day). The go-to-market combines physical showrooms (direct-to-consumer), digital channels including KURT AI assistant and WhatsApp (inside sales), and dedicated business customer services for fleet operators with 4+ vehicles and light commercial vehicles up to 3.5t (enterprise field sales).
Technology and customer engagement are built on three proprietary-feeling layers: KURT, an AI-powered 24/7 digital assistant reachable via phone for service scheduling and inquiries; WhatsApp Business messaging for appointments, test drives, and parts; and Soft-nrg-powered online service appointment booking across all locations. Community engagement is maintained through the MINI Running Club, Ducati Official Club Berlin Brandenburg, and motorcycle training/track events. Customer segments are horizontal: private individuals (primary), business/fleet customers, lifestyle/urban MINI buyers, and motorcycle enthusiasts, with no disclosed enterprise anchors and a distributed, retail-style customer base.
Riller & Schnauck firmographics
Firmographics- Name
- Riller & Schnauck
- Legal name
- Riller & Schnauck GmbH
- Website
- https://riller-schnauck.de
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Riller & Schnauck is a Berlin-based, privately-held premium automobile dealership group founded in 1976, authorized to sell and service BMW, MINI, BMW Motorrad, Ducati, and Kawasaki vehicles across four locations in Berlin and Brandenburg, serving private buyers, SMEs, and motorcycle enthusiasts.
- Ownership category
- akta.pro rank
Riller & Schnauck industry classification
Industry- Product category
- Automobile Dealership
- NAICS
- Motor Vehicle and Parts Dealers (441), Automobile Dealers (4411), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Loan Brokerage (FSAEAEAK), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Riller & Schnauck is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Riller & Schnauck business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and used vehicles across BMW, MINI, BMW Motorrad, Ducati, Kawasaki, Rolls-Royce, and Ferrari brands. Includes new car sales, certified pre-owned (MINI NEXT, BMW Premium Selection), and demo/low-mileage vehicles.
- Vehicle Service and Repair: Authorized workshop services for all represented brands including maintenance, repairs, brake service, and diagnostic services using original parts and manufacturer-specific diagnostic equipment.
- Leasing and Financing: Vehicle leasing and financing products through BMW Bank GmbH and Ducati Bank (Volkswagen Bank GmbH subsidiary), offering competitive rates including promotional offers like 1.00% financing for Ducati centenary.
- Vehicle Rental (MietMe): Short-term and long-term vehicle rental services through MietMe partnership, offering cars and motorcycles at special rates including anniversary pricing.
- Parts and Accessories: Sale of original parts, accessories, and driver equipment for all represented brands, including BMW Motorrad riding gear and accessories promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BMW i3 50 xDrive First Edition - Electric sedan with up to 906km range |
| Subscription | Monthly | BMW iX3 50 xDrive - Electric SUV with up to 805km range |
| Subscription | Monthly | MINI Cooper Electric Blackyard - Electric compact with up to 300km range |
| Subscription | Monthly | MINI John Cooper Works Electric - High-performance electric |
| Subscription | Monthly | BMW X3 20 xDrive - Petrol SUV |
| Subscription | Monthly | BMW 318i Touring - Petrol estate |
| Subscription | Monthly | Ducati Monster - Italian sport motorcycle |
| Transaction based/ take rate | Pay-as-you-go | BMW 5er Rental - Daily rental through MietMe |
| Other | One time/ perpetual license | E-Auto Booster - Government EV subsidy support |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Riller & Schnauck product offering
Product offeringCore offering
Riller & Schnauck is a multi-brand authorized automobile and motorcycle dealership selling new, demo, and certified pre-owned vehicles from BMW, MINI, BMW Motorrad, Ducati, and Kawasaki, with referral partnerships for Rolls-Royce and Ferrari. The dealership complements vehicle sales with authorized workshop service and repair, original parts and accessories, leasing and financing via BMW Bank and Ducati Bank, short- and long-term rentals through MietMe, and consultation on German government EV subsidies.
Product overview
Riller & Schnauck is a premium automotive dealership group in Berlin, Germany, founded in 1976 and celebrating its 50th anniversary in 2026. The company operates as an authorized dealer for multiple automotive brands: BMW (including the fully electric i-series models i3, iX3, iX1, i5), MINI (with combustion and electric variants), BMW Motorrad, Ducati, and Kawasaki motorcycles. The product portfolio centers on vehicle sales, leasing, and financing through BMW Bank and MINI Financial Services, complemented by certified pre-owned programs (MINI NEXT, Junge Gebrauchte), full-service maintenance workshops, and the KURT digital assistant for customer support. The company also offers vehicle rental through MietMe, electric vehicle subsidy consultation, and community initiatives like the MINI Running Club.
Differentiator
Problem solved
Functional benefit
Products and services
- BMW Vehicles Sale of new, demo, and used BMW passenger cars including fully electric i-series models, with leasing and financing arranged through BMW Bank. Targets individual buyers and business fleet customers in Berlin and Brandenburg.
- MINI Vehicles Sale of new and used MINI vehicles including Cooper, Countryman, Aceman, Clubman, John Cooper Works, and special editions such as the MINI Blackyard. Includes financing through BMW Bank and dedicated commercial customer offers.
- BMW Motorrad Motorcycles Sale of BMW motorcycles and scooters across the G, C, and K model lines. Includes authorized workshop service, original parts, riding gear, and access to slant angle and track training events at three Berlin service locations.
- Ducati Motorcycles Sale of Ducati motorcycles across sport, touring, naked, and scrambler segments with financing through Ducati Bank (Volkswagen Bank GmbH). Home to the D.O.C. Berlin Brandenburg Ducati owners' community chapter.
- Kawasaki Motorcycles Sale of Kawasaki motorcycles including Ninja, Z series, Versys, Eliminator, and W models, with certified workshop service and original parts supply.
- MINI NEXT Certified Pre-Owned Program Certified pre-owned MINI vehicles with comprehensive 360-degree technical inspection, 24-month warranty, battery certificate on electric models, and attractive financing through MINI Financial Services.
- Authorized Vehicle Service and Maintenance Authorized maintenance, repair, brake service, and diagnostic work for BMW, MINI, BMW Motorrad, Ducati, and Kawasaki vehicles using original parts and manufacturer diagnostic equipment, bookable online through Soft-nrg or via KURT and WhatsApp.
- Leasing and Financing Services Vehicle leasing and consumer financing brokerage through BMW Bank GmbH (BMW and MINI) and Ducati Bank (Volkswagen Bank GmbH subsidiary) for Ducati motorcycles, with promotional offers such as anniversary lease pricing and 1.00% APR Ducati centenary financing.
- Vehicle Rental (MietMe) Short- and long-term rental of cars and motorcycles operated through partner MietMe, providing flexible mobility options with anniversary promotional pricing such as BMW 5 Series from EUR 145/day and complimentary charging credit for BMW iX rentals.
Quantifiable outcome
- Up to 906 km electric range on BMW i3
- +3 more outcomes
Companies that use Riller & Schnauck
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Riller & Schnauck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Riller & Schnauck partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- MietMecoreVehicle and motorcycle rental partnership offering short-term and long-term rentals with special anniversary pricing. BMW 5 Series available from €145/day with complimentary charging credit for BMW iX rentals.
- BMW AGflagshipAuthorized BMW dealer since 1976, representing the full BMW passenger car lineup including electric vehicles (i3, iX3, i5, iX1, iX2, i4), petrol and diesel models, and M Performance vehicles. One of the core brands in the dealership group.
- MINI (BMW Group)flagshipAuthorized MINI dealer offering the complete MINI lineup including Cooper, Countryman, Aceman, Clubman, and John Cooper Works performance variants. Features special editions like Blackyard and Paul Smith Edition.
- BMW MotorradcoreAuthorized BMW Motorrad dealer offering motorcycles and scooters including GS adventure bikes, sport bikes, and urban mobility options. Service locations in Steglitz, Spandau, and Marzahn.
- DucaticoreAuthorized Ducati dealer representing Italian motorcycles including Multistrada, Panigale, Monster, Streetfighter, Hypermotard, DesertX, Diavel, Scrambler, and XDiavel. Includes centenary celebrations and 100th anniversary promotions.
- KawasakicoreAuthorized Kawasaki dealer for Japanese motorcycles including Ninja sport bikes, Z naked bikes, Versys tourers, and W Eliminator cruisers.
- Rolls-Royce Motor Cars BerlinminorPartnership link to Rolls-Royce Motor Cars Berlin, directing luxury vehicle inquiries to authorized Rolls-Royce dealer.
- Ferrari BerlinminorPartnership link to Ferrari dealer Berlin, directing exotic sports car inquiries to authorized Ferrari representation.
- Soft-nrgcoreAppointment booking technology provider enabling online service scheduling across all Riller & Schnauck locations for BMW, MINI, and motorcycle service departments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Riller & Schnauck competitors and assessment
Company assessmentDirect peers
- Feser-Graf Gruppe: Multi-brand premium German automotive dealer group with similar BMW/MINI presence and multiple service locations. Comparable scale, franchise mix, and German regional operating model make it the closest direct peer to Riller & Schnauck.
- Procar Automobile: Authorized BMW and MINI dealer group operating multiple locations across Germany. Directly comparable franchise portfolio (BMW, MINI) and similar mid-sized German regional dealer business model.
- B&K GmbH: German BMW and MINI dealer group with multi-location presence. Operates with similar premium-brand mix and serves as a comparable for the BMW Group franchise model in regional Germany.
- Hahn Gruppe: German multi-brand premium dealer group representing BMW, MINI, and other premium brands across multiple locations. Comparable diversified premium-brand business model and headcount scale.
- Lueg AG: German premium automotive dealer group representing Mercedes-Benz, BMW, and other premium brands across multiple German locations. Comparable scale, premium-brand focus, and authorized service operations.
- Beresa GmbH & Co. KG: German premium automotive dealer group with multi-brand representation (Mercedes-Benz, BMW) across German regional locations. Directly comparable in scale, premium-brand franchise mix, and authorized service operations.
Broad incumbents
- AVAG Holding SE: Larger German multi-brand automotive dealer holding operating across multiple regions. Overlaps in multi-brand premium representation and service-network operating model.
- Emil Frey Group: Major European multi-brand automotive dealer group headquartered in Switzerland with significant German operations. Operates premium franchise portfolio across cars and motorcycles at much larger scale.
- Asbury Automotive Group: US-based publicly traded multi-brand automotive retailer with similar franchise-and-service business model. Useful comparable for capital structure, margin profile, and digital retailing trends in premium automotive retail.
- Lithia Motors (Driveway): Large US multi-brand automotive retailer with growing European footprint (Pendragon acquisition). Comparable franchise-portfolio business model and digital retailing investments (e.g., Driveway platform).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Riller & Schnauck social profiles
Digital presenceRiller & Schnauck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riller & Schnauck leadership team
Management profileNumber of profiles
Profiles1 record
Riller & Schnauck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riller & Schnauck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riller & Schnauck
What does Riller & Schnauck do?
Riller & Schnauck is a multi-brand authorized automobile and motorcycle dealership selling new, demo, and certified pre-owned vehicles from BMW, MINI, BMW Motorrad, Ducati, and Kawasaki, with referral partnerships for Rolls-Royce and Ferrari. The dealership complements vehicle sales with authorized workshop service and repair, original parts and accessories, leasing and financing via BMW Bank and Ducati Bank, short- and long-term rentals through MietMe, and consultation on German government EV subsidies.
Is Riller & Schnauck a public or private company?
Riller & Schnauck is a private company. It is classified as unknown and is currently operating.
When was Riller & Schnauck founded?
Riller & Schnauck was founded in 1976. It employs 11 to 50 people.
Where is Riller & Schnauck based?
Riller & Schnauck is headquartered in Berlin, Germany, in the Europe region.
How does Riller & Schnauck make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Service and Repair, leasing and Financing, vehicle Rental (MietMe) and parts and Accessories.
Who are Riller & Schnauck's main competitors?
Direct peers on record are Feser-Graf Gruppe, Procar Automobile, B&K GmbH, Hahn Gruppe, Lueg AG and Beresa GmbH & Co. KG. Broad incumbents are AVAG Holding SE, Emil Frey Group, Asbury Automotive Group and Lithia Motors (Driveway).
Does Riller & Schnauck have an API?
No public API is recorded for Riller & Schnauck.
What industry is Riller & Schnauck in?
Riller & Schnauck's product category is Automobile Dealership. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 441 and its SIC code is 5500.