Noval SeniorCare

What Noval SeniorCare does

Noval SeniorCare, LLC is a privately held home care services provider headquartered in Oklahoma City, Oklahoma. Founded in 1999 and licensed by the Oklahoma State Department of Health, the company delivers non-medical and licensed home care directly to clients' homes across the Oklahoma City metropolitan area. Service tiers range from sitter/companion support and one-hour visits through certified home health aide care, 24-hour live-in assistance, and skilled nursing delivered by RNs and LPNs, with a registered nurse serving as clinical director overseeing all patient care.

The customer base skews to elderly individuals needing help with activities of daily living — bathing, dressing, feeding, hygiene, walking, transfers, incontinence care, medication reminders, and companionship — to age in place rather than enter institutional care. Adjacent use cases include post-hospitalization recovery, respite care for family caregivers, and postpartum/new-mother support. Caregivers are employees (not independent contractors) screened through OSBI criminal background checks, OIG exclusion list verification, competency testing, reference verification, CPR certification, and TB screening.

Revenue is generated fee-for-service through direct client payments and insurance reimbursement, with billing on a pay-as-you-go basis across hourly, daily, one-hour visit, 24-hour live-in, and respite tiers. Pricing is quote-based and not publicly disclosed; Visa, MasterCard, Discover, debit, and insurance are accepted. Go-to-market is direct-to-consumer, driven by 24/7 phone intake, the company website, and Yellow Pages directory listings, supplemented by referral access via industry association memberships. The company is founder-owned/independently operated with no disclosed external investment, and operates from a single office at 3140 W. Britton Road, Suite A, Oklahoma City.

Name

Noval SeniorCare

Legal name

Noval SeniorCare, LLC

Website

https://novalseniorcare.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Noval SeniorCare is a licensed Oklahoma City home care agency, founded in 1999, providing companion, certified aide, live-in, and RN/LPN nursing services to elderly, post-hospitalization, and postpartum clients across the Oklahoma City metro on a fee-for-service, direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industry

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

Keywords

• Home care services
• Senior care
• Personal care aides
• Respite care
• Home health aide

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services: Fee-for-service home care providing multiple service tiers including hourly care, daily visits, one-hour visits, 24-hour live-in assistance, and respite care. Revenue generated through direct client payments and insurance reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Noval SeniorCare is a home care services provider based in Oklahoma City that delivers in-home caregiving to elderly individuals, post-hospitalization patients, new mothers, and families. Its portfolio includes home companion services, certified home health aide services, 24-hour live-in care, nursing services (RNs and LPNs), sitter/companion services, respite care, and one-hour visits, all delivered by screened, bonded, and insured personnel under the supervision of an RN clinical director.

Product overview

Noval SeniorCare is a home care services provider offering a unified suite of in-home care offerings for clients in Oklahoma City, Oklahoma. The portfolio includes home companion services, certified home health aide services, live-in assistant services, nursing services (RNs and LPNs), sitter/companion services, respite care, and one-hour visits. All services are delivered by thoroughly screened, bonded, and insured personnel and are provided on flexible schedules including hourly, daily, live-in, and respite care arrangements. The company is licensed by the Oklahoma State Department of Health and has operated since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Companion Services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Oklahoma Association For Home CareminorOthersIndustry association membership providing networking, advocacy, and professional development resources for home care providers in Oklahoma.
• Case Management Society of AmericaminorOthersNational professional association for case managers. Membership provides access to best practices, certification resources, and professional networking for care coordination.
• National Private Duty Homecare AssociationminorOthersNational trade association representing private duty home care agencies. Membership provides advocacy, industry standards, and referral network access.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Comfort Keepers: National franchised provider of in-home companion, personal care, and 24-hour live-in services for seniors. Directly comparable to Noval on core service mix (companion, aide, live-in) and target customer (elderly aging in place), with similar regulatory exposure to state home-care licensing.
• Home Instead Senior Care: Largest global franchised senior home care network offering companionship, personal care, and specialized Alzheimer's/dementia support. Operates many independently-owned franchise locations including in Oklahoma, directly competing with Noval for the same metro-area client base.
• Visiting Angels: National franchised senior home care brand offering companion, personal care, live-in, and respite services. Operates Oklahoma-area franchise locations that overlap with Noval SeniorCare's service offerings, geography, and target customer profile.
• BrightStar Care: Franchised home care and medical staffing provider offering both non-medical aide/companion services and skilled nursing (RN/LPN) visits. Closest comparable peer to Noval given the joint offering of personal care and licensed nursing services under one roof.
• Senior Helpers: National franchised senior home care provider offering companion, personal care, Alzheimer's/dementia care, and respite services. Competes head-to-head with Noval in similar metros on the same core in-home service stack.
• Right at Home: Franchised in-home senior care provider offering companion, personal care, skilled nursing, and respite services. Directly comparable to Noval on the multi-tier service ladder and the elderly age-in-place value proposition.
• Amada Senior Care: Franchised senior home care provider offering in-home companion, personal care, and assisted-living placement services. Comparable on target customer and core in-home service offering, though broader placement services go beyond Noval's scope.

Broad incumbents

• Amedisys: Large publicly-traded home health, hospice, and high-acuity care provider with a national footprint. Overlaps with Noval's RN/LPN skilled-nursing tier and post-hospitalization focus, but operates at materially larger scale with Medicare/Medicaid reimbursement infrastructure.
• LHC Group: Public home health, hospice, and long-term care provider operating across the U.S. Comparable on the skilled home nursing side of Noval's offering, but operates in institutional/clinical contexts that Noval does not address as a small private Oklahoma operator.
• BAYADA Home Health Care: Large national nonprofit home health provider offering skilled nursing, aide, and therapeutic services across pediatric, adult, and geriatric segments. Overlaps with Noval on RN/LPN home nursing and aide services, but at significantly greater scale and with broader clinical capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/novalseniorcarellc
• LinkedInlinkedin.com/company/noval-seniorcare-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noval SeniorCare