Mijnetickets.nl

What Mijnetickets.nl does

Mijnetickets.nl B.V. is a Dutch SaaS ticketing and event-management platform founded in 2016 in Oldenzaal by Wiebe Nieuwenhuis, with Tobias ter Braak joining as co-owner to lead commercial operations. The company targets small and mid-sized event organizers in the Netherlands — including festivals, sports clubs and supporter associations (notably FC Twente supporters), bars and clubs, hospitality venues, transportation companies, and educational institutions — providing a self-service toolkit that spans a customizable web-based ticketshop, an offline-capable mobile scan app and professional PDA scanners, a real-time organizer dashboard, assigned-seating selection, invitation systems, and email/visitor-communication tooling. Scan & Pay terminals and the adjacent Mijnepay.nl POS sub-brand extend the offering into on-site cashless payments, while the platform is hosted on AWS in Frankfurt and integrates with Pay.nl for all payment processing, plus TicketSwap, MailChimp, Campaign Monitor, WhatsApp delivery, and Facebook/Google Tag Manager for marketing and resale workflows.

The core product set comprises the Ticketshop, Toegangscontrole (access control), Dashboard, Statistieken (analytics), and the Scan-app as core modules, with Scan & Pay, Placering (seating), Uitnodigingen (invitations), Bezoekers Informeren (visitor comms), and Mijnepay.nl as add-ons. Technically, the platform differentiates on an automatic waiting-queue with ticket reservation during traffic spikes, offline scan functionality that re-syncs when connectivity returns, customizable per-event webshops with CSS branding, and a single dashboard covering sales, refunds, payouts, and demographic statistics.

Mijnetickets.nl operates on a transaction-fee model with no subscription or monthly contract: event organizers pay a flat €0.50 per sold ticket (excluding VAT) plus payment-method-specific transaction costs passed through from Pay.nl (iDEAL €0.29, credit card €0.25 + 1.8%, PayPal €0.40 + 3.4%, etc.). Go-to-market is product-led growth with self-service online registration at mijnetickets.nl/manage/register, supplemented by personal demo requests, SEO-driven content marketing, customer-testimonial blog case studies, and a regional sales presence concentrated in the Twente/Overijssel area. The company remains privately held, bootstrapped, and founder-managed, with a small team of six plus one open Accountmanager role, and relocated to a larger Oldenzaal office in June 2025 to support continued growth.

Name

Mijnetickets.nl

Legal name

mijnetickets.nl B.V.

Website

https://mijnetickets.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mijnetickets.nl is a Dutch self-service SaaS ticketing and event-management platform serving SMB event organizers — festivals, sports clubs, bars, transport firms, and venues — with a web shop, offline-capable scan app, dashboard, and €0.50-per-ticket fee model, focused on the Twente region.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Online ticketing platform
• Event management software
• Access control solutions
• Event registration system
• Digital ticket sales

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Service Fee per Ticket: Fixed fee of €0.50 per sold ticket (excluding VAT). This is the primary revenue stream from event organizers using the platform.
2. Transaction Costs: Per-order transaction fees depending on payment method: iDEAL €0.29, Bancontact €0.29, Giropay €0.25 + 1.25%, Creditcard €0.25 + 1.8%, PayPal €0.40 + 3.4%, Apple Pay €0.25 + 1.8%, Refunds €0.25. These are passed through from Pay.nl payment processor.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mijnetickets.nl operates a self-service SaaS ticketing and event management platform that lets event organizers create a customizable ticketshop, process online payments, manage sales via a dashboard, and control entry using a scan app or professional PDA scanners. The platform charges a flat €0.50 per sold ticket plus pass-through transaction fees, with no monthly contracts, and supports events ranging from 50 to 50,000+ visitors across the Netherlands.

Product overview

Mijnetickets.nl is a unified ticketing and event management platform offering a modular architecture. The core platform consists of the Ticketshop (web-based ticket sales), Toegangscontrole (access control with scan-app), and Dashboard (central management). Supporting modules include Scan & Pay (payment at entrance), Statistieken (analytics), Placering (assigned seating), Uitnodigingen (invitation system), and Bezoekers Informeren (email communications). The platform also integrates with Mijnepay.nl for payment terminal services. The system is designed for event organizers ranging from small local events (50 visitors) to large festivals (50,000+ visitors), with pricing based on a €0.50 service fee per ticket plus transaction costs.

Differentiator

Problem solved

Functional benefit

Brands

• Mijnepay.nl: Payment systems and POS solutions offered as part of the company's service ecosystem for event organizers, including cash register systems and coin sales.

Products and services

• Ticketshop Personalized web shop where event organizers sell tickets online, with custom branding (colors, images, CSS) and support for multiple shops per event with different products or prices.
• Toegangscontrole (Access Control) Access control solution using a scan app on phones or professional PDA scanners to validate printed and digital tickets at the venue entrance, with offline support and local network solutions for poor connectivity.
• Scan & Pay Combined scanner and PIN payment terminal that enables direct cashless ticket sales to walk-up visitors at the event entrance.
• Dashboard Central organizer management environment for setting ticket prices, managing sales, creating VIP tickets, processing orders, generating discount codes, and customizing shop branding.
• Statistieken (Statistics) Real-time analytics module providing insights into ticket sales, visitor demographics, geographic origin, age, sales timing, and crowd flow patterns during and after events.
• Placering (Seating) Interactive assigned seating allowing visitors to choose their own seats, with automatic adjacent seat reservation to prevent gaps and support for multiple ticket tiers.
• Uitnodigingen (Invitations) Exclusive access system for targeted customer outreach using single-use invitation codes tied to specific sales channels for priority access or special discounts.
• Bezoekers Informeren (Visitor Communication) Email notification system that sends targeted updates, schedule changes, reminders, and follow-ups to event visitors segmented by ticket type.
• Mijnepay.nl Payment systems offering PIN terminals and cash register functionality for events, supporting cashless payments and coin sales at the point of sale.
• Scan-app Mobile scan application for iOS and Android that validates tickets on a smartphone, supporting offline mode with automatic synchronization when connectivity is restored.

Quantifiable outcome

• Reduced ticket sales setup time - organizers can set up ticket sales in 5 minutes
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TicketSwapcoreTechnology or IntegrationOfficial partner of TicketSwap, the trusted platform for reselling second-hand tickets. Mijnetickets.nl automatically swaps barcodes when tickets are resold, preventing double circulation. Dashboard shows tickets sold via TicketSwap.
• Pay.nlcoreTechnology or IntegrationPayment processor for all transactions. Handles payment collection and payouts to event organizers. Ticket funds flow directly via Pay.nl submerchant account. Mijnetickets.nl uses only Pay.nl accounts.
• Festival CadeaukaartminorChannel Partner/ Reseller/ DistributorGift card partner for festival lovers. Events automatically listed on festivalcadeau.com when accepting Festival Cadeaukaart payments.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting provider for the SaaS platform infrastructure. Located in EU (Frankfurt, Germany).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tito: SMB-focused online ticketing platform popular with independent events and festivals in Europe; overlaps directly on self-service ticketing, branded ticketshop, and analytics for organisers.
• TryBooking: Online ticketing platform targeting community events, festivals, and clubs with similar self-service organiser tools; competes for SMB event organiser wallet share in European markets.
• Eventbrite: Global self-service ticketing platform serving SMB and mid-market event organisers with a comparable PLG model, online ticketshop, and scan app; directly competes in the Dutch event organiser market.
• Billetto: European self-service ticketing platform for SMB and community events with similar horizontal positioning across concerts, festivals, and club nights; competes in the same addressable market.
• Eventix: Dutch-originated ticketing platform (formerly Ticketscript) serving clubs, festivals, and promoters in the Netherlands and Benelux; direct domestic competitor with overlapping customer types.

Broad incumbents

• Cvent: Large event management and registration platform with ticketing, attendee tracking, and on-site solutions; a broader incumbent that competes for mid-market and corporate event organisers in the region.
• See Tickets: European primary ticketing provider with white-label and SaaS offerings for festivals and venues; an established incumbent whose feature set and reseller model overlap with Mijnetickets.nl's organiser tools.
• Ticketmaster: Global primary ticketing incumbent with a far broader portfolio (large venues, sports, concerts); competes with Mijnetickets.nl for Dutch festivals and venues, particularly mid-market and larger events.

Others

• TicketSwap: Secondary ticketing marketplace and official Mijnetickets.nl partner; comparable operating category but resale focus, useful as an integration/ecosystem reference rather than a direct competitor.

Emerging players

• Pretix: Open-source ticketing platform used by SMB organisers across Europe; competes on flexibility, self-hosting, and low-cost ticketing for community events and small festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mijnetickets.nl
• LinkedInlinkedin.com/company/mijnetickets

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mijnetickets.nl