Thomalex
Thomalex is a Miami-based travel technology company founded in 2004 that provides a white-label SaaS online booking platform aggregating GDS, NDC, LCC, and hotel content for small and mid-sized travel agencies, TMCs, and corporations globally.
- Company typePrivate
- Founded2004
- HeadquartersAventura, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Thomalex does
Thomalex is a Miami-headquartered travel technology company founded in 2004 that builds a SaaS-based online booking tool (OBT/SBT) aggregating GDS, NDC, low-cost carrier, and hotel bed bank content into a single white-label platform. The company serves small and mid-sized online travel agencies, travel management companies, and corporations, deploying the platform under each customer's brand. Its business model combines recurring SaaS subscription fees with variable per-booking transaction charges and add-on licensing, yielding a hybrid software-plus-usage revenue mix. IATA Level 3 NDC certification (achieved October 2019) underpins its direct-connect airline integrations with carriers including Air France-KLM, LATAM, Emirates, Iberia, Lufthansa Group, British Airways, American Airlines, and Hahn Air, supplemented by Amadeus NDC-X API access.
The platform's technical architecture consolidates fragmented travel content sources behind a unified booking interface, and in September 2023 the company added an AI-powered email reservation system that converts unstructured email booking requests into structured reservations. Thomalex operates five offices across Miami, Southfield, Pretoria, Singapore, Santiago, and Belgrade, and distributes into Asian markets through a partnership with HQV covering Singapore, Malaysia, Indonesia, and Vietnam. A dedicated subsidiary, Thomalex Africa, was established in May 2021 to serve African travel agencies. The company is privately held as a subsidiary of JR Technologies Inc., with no public funding rounds disclosed, suggesting a self-funded operating model over its two-decade history.
Thomalex firmographics
Firmographics- Name
- Thomalex
- Legal name
- Thomalex Inc.
- Website
- https://thomalex.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thomalex is a Miami-based travel technology company founded in 2004 that provides a white-label SaaS online booking platform aggregating GDS, NDC, LCC, and hotel content for small and mid-sized travel agencies, TMCs, and corporations globally.
- Ownership category
- akta.pro rank
Thomalex industry classification
Industry- Product category
- Travel Technology Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA)
- akta.pro secondary industries
- OBT Content & Inventory Connectivity (GDS/NDC/API Integrations) (THACABAE), OBT Aggregators & Meta-Booking Layers (Multi-Source Content) (THACABAD), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB)
Keywords
Where Thomalex is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Thomalex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS / Subscription Licensing: Thomalex operates on a SaaS (Software as a Service) model using a cloud-based subscription license, also referred to as 'white labeling.' Customers pay a subscription fee on a monthly basis for access to the online booking tool platform. The pricing includes: (1) a one-time license and setup fee covering software license, environment creation, supplier credentials, training, and launch preparation; (2) a minimum monthly usage fee covering application usage, maintenance, and customer support; and (3) a variable booking fee that scales with business volume.
- Variable Booking / Transaction Fees: A variable booking fee that scales with the customer's business volume. This is part of the tiered pricing structure designed to accommodate agencies of different sizes and transaction volumes. Higher-volume agencies pay proportionally more, while the model allows smaller agencies to start with lower minimum fees.
- Add-on Content & Feature Licensing: Revenue is generated from optional add-ons including additional content suppliers (Low-Cost Carriers, NDC direct airline access, hotel bed banks, travel insurance), Multi-PCC management, Agent log-in, one-way combinable fares, and customer profile synchronization. Each add-on carries its own associated fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS platform with white-label licensing, one-time setup fee, minimum monthly usage, and variable booking fee |
| Unit Pricing | Monthly | Optional add-ons for expanded content, payment, and functionality |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Thomalex product offering
Product offeringCore offering
Thomalex provides a white-label Online Booking Tool (OBT) / Self Booking Tool (SBT) SaaS platform that aggregates GDS, NDC, LCC, and hotel bed bank content into a single booking interface for OTAs, TMCs, and corporations. The platform is IATA Level 3 NDC certified and includes AI-powered email reservation automation. Customers deploy the booking tool under their own brand.
Product overview
Thomalex is a SaaS-based travel technology platform offering an end-to-end online booking tool (OBT) designed for small and mid-sized travel agencies, OTAs, TMCs, and corporations. The core Thomalex OBT platform serves as a unified booking engine that aggregates content from multiple GDS systems (Amadeus, Sabre, Travelport), NDC airlines, low-cost carriers, hotel bed banks, and other travel suppliers into a single merged display. The platform includes specialized solutions for OTAs (enabling B2C online travel sales), TMCs (corporate booking management), and Corporations (employee self-booking with policy compliance). Key modules include AI-powered email reservation, NDC content aggregation, markup/revenue management, and multi-gateway payment processing. The solution operates on a white-label basis with subscription-based licensing.
Differentiator
Problem solved
Functional benefit
Products and services
- Thomalex Online Booking Tool (OBT) / Self Booking Tool (SBT) White-label SaaS Online Booking Tool that aggregates GDS, NDC, LCC, and hotel bed bank content into a single booking interface, deployed under the customer's own brand for OTAs, TMCs, and corporations. IATA Level 3 NDC certified.
- AI-Powered Email Reservation System AI-enhanced booking automation that processes inbound email reservation requests and converts them into bookings within the Thomalex OBT/SBT platform, reducing manual handling for travel agencies and corporate travel programs.
Quantifiable outcome
- Travel agencies can launch a B2C online travel site and start selling leisure content in under 30 days
- +3 more outcomes
Companies that use Thomalex
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Thomalex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration52 records
AI capability4 records
Feature8 records
Thomalex partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Air France-KLMcoreThomalex launched Air France and KLM NDC content integration on its corporate booking platform. This integration provides access to competitive fares with continuous pricing, tailored services for corporate travelers (priority boarding, lounge access), effortless booking management, and real-time flight notifications. According to CEO Rastko Ilic, this enables TMCs and their corporate customers with the best possible booking experience on Air France and KLM flights.
- LATAM AirlinescoreThomalex teamed up with LATAM Airlines to seamlessly integrate their NDC content, enabling Thomalex travel agency customers to access LATAM's vast inventory of flights, fares, and ancillaries in real-time. The integration enables personalized booking experiences, faster response times, and up-to-date information for travelers in Latin America.
- Amadeus NDC-XcoreThomalex's integration with Amadeus NDC-X represents a landmark achievement. With access to Amadeus NDC-X, Thomalex users benefit from real-time information and personalized content from multiple airlines including Air Canada, Air France-KLM, American Airlines, Finnair, Japan Airlines, Qantas, Singapore Airlines, and United Airlines. The integration supports post-booking activities including exchanges, cancellations, and incident recovery through an omnichannel servicing approach.
- HQVcoreThomalex partnered with HQV (a Singapore-based sales and marketing firm) to establish an Asian hub in Singapore and distribute Thomalex's solution to Asian markets. HQV provides sales, technical client support, implementation, and first-level technical customer support in Singapore, Malaysia, Indonesia, Vietnam, and beyond. The partnership enables Thomalex to reach small- to mid-sized travel companies across Asia with its comprehensive travel content solution.
- EmiratescoreThomalex partnered with Emirates through the Emirates NDC-enabled direct connect platform (Emirates Gateway). This partnership enables Thomalex to offer Emirates exclusive rich content and services to SME travel agency customers. The partnership was launched live in Africa and Asia, with Europe following. Emirates' Miami-Dubai route launch (the airline's first US Miami passenger service) was also highlighted as a complementary opportunity for US-based Thomalex customers.
- Thomalex Africa (Subsidiary)coreThomalex established Thomalex Africa as its first subsidiary outside the United States, based in Pretoria, South Africa. The subsidiary provides locally focused support and commercial activities for South Africa and surrounding countries, enabling growth for South African OTAs and TMCs. The subsidiary followed years of Thomalex business activities in the Southern Africa region.
- IberiacoreThomalex launched Iberia NDC content in Spain through partnership with TMC Dia Libre Viajes. The integration includes shopping, orders, and payments of flights and ancillaries offered by Iberia. It also supports specific discounts exclusively available to residents of the Balearic Islands, Canary Islands, Ceuta, or Melilla traveling within Spanish national territory. Travelers can search, compare, book, and service Iberia NDC content in one merged display within the Thomalex solution.
- Dia Libre ViajesminorSpain-based TMC Dia Libre Viajes partnered with Thomalex to launch Iberia NDC content in Spain. Using the Thomalex platform, Dia Libre Viajes offers Iberia NDC innovative content to its corporate customers in Spain, including shopping, booking, and servicing of Iberia flights and ancillaries.
- Booking.comcoreThomalex added Booking.com accommodation content to its Self Booking Tool (SBT), enabling access to more than 29 million accommodation listings in 220 countries. This integration allows both leisure and corporate travelers to book hotels, motels, resorts, apartments, and homes with real-time rates and flexible cancellation options. Business travelers benefit from greater accommodation choice and travel managers gain better cost control.
- AmadeuscoreThomalex is an Amadeus Select Partner, providing access to all Amadeus NDC-X rich travel content through Thomalex's online booking tools. The Amadeus NDC-X integration enables Thomalex to offer airlines' personalized, real-time, and media-rich offers beyond traditional flight bookings. This partnership is a key component of Thomalex's content aggregation strategy.
- SabrecoreThomalex is an approved Sabre developer partner, providing access to Sabre's GDS travel content including flights, hotels, and other travel services through the Thomalex OBT platform.
- Hahn AircoreThomalex provides end-to-end NDC booking with Hahn Air's NDC content. Hahn Air's integration enables access to over 350 airlines' incremental content, 24/7 help-desk service, streamlined ticket-related issue resolution, and increased agency safety in case of airline bankruptcy. The integration supports credit card, UATP, and BSP Cash payment methods across global markets.
- Lufthansa Group (Lufthansa, Swiss, Austrian, Brussels)coreThomalex offers NDC content integrations with multiple Lufthansa Group airlines: Austrian Airlines, Brussels Airlines, Lufthansa, and Swiss International Air Lines. Each integration provides certified NDC content and functionality for enhanced access to airline services and ancillaries.
- British AirwayscoreThomalex offers NDC content integration with British Airways, enabling access to enhanced content and functionality through certified NDC integration.
- American AirlinescoreThomalex offers certified NDC integration with American Airlines, providing access to enhanced content and functionality through the Amadeus NDC-X platform.
- HotelBedscoreAccess to HotelBeds hotel net fares content through Thomalex's hotel bed banks integration.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Thomalex competitors and assessment
Company assessmentEmerging players
- Duffel: API-first travel aggregator providing direct NDC and LCC access to OTAs and TMCs. Overlaps with Thomalex on the NDC aggregation use case for travel agencies building modern booking experiences.
- Navan (formerly TripActions): Corporate travel and expense platform serving businesses with self-service booking and TMC services. Competes with Thomalex's corporate booking tool for the mid-market and enterprise business travel segment with modern UX.
- Spotnana: Cloud-native, API-first modern TMC platform offering a corporate booking tool and travel management infrastructure. Competes with Thomalex for the same TMC/corporate segment but with newer architecture and a more consumer-grade UX.
- Engine (formerly Engine.ai / Wintrip): Modern travel management platform serving SMB and mid-market companies with self-service booking, NDC content, and integrated expense. Competes with Thomalex's corporate SBT offering with a more modern cloud-native architecture.
Broad incumbents
- Amadeus: Global GDS provider and Thomalex's primary strategic partner (Amadeus Select Partner / NDC-X integration). Amadeus operates its own Cytric OBT, so it is both a key content supplier and a direct competitor in the corporate booking tool market.
- Sabre Corporation: Global GDS provider that operates its own corporate OBT (Sabre Cytric Travel & Expense). Thomalex is an approved Sabre developer and partners with Sabre for GDS content while competing against Sabre's owned OBT in the corporate booking market.
- Travelport (now part of Collette): Global GDS provider that Thomalex lists as 'Coming Soon' for integration. Travelport also offers its own corporate OBT (formerly TripCase/Apollo), making it a relevant comparable as both supplier and competitor for OBT functionality.
Direct peers
- Traveltek: B2B travel technology provider offering booking platforms and APIs to OTAs and TMCs. Directly comparable to Thomalex in serving travel agencies with aggregated GDS, NDC, and hotel content through a SaaS platform.
- Nezasa: Travel technology company providing a configurable booking platform for OTAs and TMCs with packaged travel products. Comparable to Thomalex as a vertical SaaS OBT supplier serving travel agencies and tour operators.
- Lemax: Travel agency management software platform offering booking, CRM, and back-office tools for tour operators and OTAs. Comparable to Thomalex in the SME travel agency software segment with a similar vertical SaaS business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Thomalex social profiles
Digital presenceThomalex compliance and trust
Trust signalCompliance1 record
Thomalex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thomalex leadership team
Management profileNumber of profiles
Profiles2 records
Thomalex subsidiaries and ownership
Company hierarchySubsidiaries1 record
Thomalex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thomalex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thomalex
What does Thomalex do?
Thomalex provides a white-label Online Booking Tool (OBT) / Self Booking Tool (SBT) SaaS platform that aggregates GDS, NDC, LCC, and hotel bed bank content into a single booking interface for OTAs, TMCs, and corporations. The platform is IATA Level 3 NDC certified and includes AI-powered email reservation automation. Customers deploy the booking tool under their own brand.
Is Thomalex a public or private company?
Thomalex is a private company. It is classified as corporate owned and is currently operating.
When was Thomalex founded?
Thomalex was founded in 2004. It employs 1 to 10 people.
Where is Thomalex based?
Thomalex is headquartered in Aventura, United States, in the North America region.
How does Thomalex make money?
Three revenue lines are on record. SaaS / Subscription Licensing is the primary driver. The others are variable Booking / Transaction Fees and add-on Content & Feature Licensing.
Who are Thomalex's main competitors?
Emerging players on record are Duffel, Navan (formerly TripActions), Spotnana and Engine (formerly Engine.ai / Wintrip). Broad incumbents are Amadeus, Sabre Corporation and Travelport (now part of Collette). Direct peers are Traveltek, Nezasa and Lemax.
Does Thomalex have an API?
Yes. Thomalex provides API-based integrations for NDC content, GDS connectivity, and travel inventory aggregation. The platform aggregates content from multiple sources including GDS systems (Amadeus, Sabre, Travelport), NDC airlines, low-cost carriers, hotel bed banks, and other travel suppliers through API connections. Sherpa eVisa API is integrated for visa requirement checking during the booking flow. Travel agencies can access content through white-label booking tools or direct API integration. Developer documentation is at www.thomalex.com.
What industry is Thomalex in?
Thomalex's product category is Travel Technology Software. Its primary akta.pro industry code is THACABAA, Full-Service Corporate OBTs (Air/Hotel/Rail/Car), with a secondary code of THACABAE, OBT Content & Inventory Connectivity (GDS/NDC/API Integrations). Its NAICS code is 561599.