Thomalex

What Thomalex does

Thomalex is a Miami-headquartered travel technology company founded in 2004 that builds a SaaS-based online booking tool (OBT/SBT) aggregating GDS, NDC, low-cost carrier, and hotel bed bank content into a single white-label platform. The company serves small and mid-sized online travel agencies, travel management companies, and corporations, deploying the platform under each customer's brand. Its business model combines recurring SaaS subscription fees with variable per-booking transaction charges and add-on licensing, yielding a hybrid software-plus-usage revenue mix. IATA Level 3 NDC certification (achieved October 2019) underpins its direct-connect airline integrations with carriers including Air France-KLM, LATAM, Emirates, Iberia, Lufthansa Group, British Airways, American Airlines, and Hahn Air, supplemented by Amadeus NDC-X API access.

The platform's technical architecture consolidates fragmented travel content sources behind a unified booking interface, and in September 2023 the company added an AI-powered email reservation system that converts unstructured email booking requests into structured reservations. Thomalex operates five offices across Miami, Southfield, Pretoria, Singapore, Santiago, and Belgrade, and distributes into Asian markets through a partnership with HQV covering Singapore, Malaysia, Indonesia, and Vietnam. A dedicated subsidiary, Thomalex Africa, was established in May 2021 to serve African travel agencies. The company is privately held as a subsidiary of JR Technologies Inc., with no public funding rounds disclosed, suggesting a self-funded operating model over its two-decade history.

Name

Thomalex

Legal name

Thomalex Inc.

Website

https://thomalex.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Thomalex is a Miami-based travel technology company founded in 2004 that provides a white-label SaaS online booking platform aggregating GDS, NDC, LCC, and hotel content for small and mid-sized travel agencies, TMCs, and corporations globally.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA)

akta.pro secondary industries

OBT Content & Inventory Connectivity (GDS/NDC/API Integrations) (THACABAE), OBT Aggregators & Meta-Booking Layers (Multi-Source Content) (THACABAD), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB)

Keywords

• Online booking tools
• Travel technology software
• Corporate travel platforms
• Travel distribution solutions
• SaaS booking platforms

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS / Subscription Licensing: Thomalex operates on a SaaS (Software as a Service) model using a cloud-based subscription license, also referred to as 'white labeling.' Customers pay a subscription fee on a monthly basis for access to the online booking tool platform. The pricing includes: (1) a one-time license and setup fee covering software license, environment creation, supplier credentials, training, and launch preparation; (2) a minimum monthly usage fee covering application usage, maintenance, and customer support; and (3) a variable booking fee that scales with business volume.
2. Variable Booking / Transaction Fees: A variable booking fee that scales with the customer's business volume. This is part of the tiered pricing structure designed to accommodate agencies of different sizes and transaction volumes. Higher-volume agencies pay proportionally more, while the model allows smaller agencies to start with lower minimum fees.
3. Add-on Content & Feature Licensing: Revenue is generated from optional add-ons including additional content suppliers (Low-Cost Carriers, NDC direct airline access, hotel bed banks, travel insurance), Multi-PCC management, Agent log-in, one-way combinable fares, and customer profile synchronization. Each add-on carries its own associated fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Thomalex provides a white-label Online Booking Tool (OBT) / Self Booking Tool (SBT) SaaS platform that aggregates GDS, NDC, LCC, and hotel bed bank content into a single booking interface for OTAs, TMCs, and corporations. The platform is IATA Level 3 NDC certified and includes AI-powered email reservation automation. Customers deploy the booking tool under their own brand.

Product overview

Thomalex is a SaaS-based travel technology platform offering an end-to-end online booking tool (OBT) designed for small and mid-sized travel agencies, OTAs, TMCs, and corporations. The core Thomalex OBT platform serves as a unified booking engine that aggregates content from multiple GDS systems (Amadeus, Sabre, Travelport), NDC airlines, low-cost carriers, hotel bed banks, and other travel suppliers into a single merged display. The platform includes specialized solutions for OTAs (enabling B2C online travel sales), TMCs (corporate booking management), and Corporations (employee self-booking with policy compliance). Key modules include AI-powered email reservation, NDC content aggregation, markup/revenue management, and multi-gateway payment processing. The solution operates on a white-label basis with subscription-based licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Thomalex Online Booking Tool (OBT) / Self Booking Tool (SBT) White-label SaaS Online Booking Tool that aggregates GDS, NDC, LCC, and hotel bed bank content into a single booking interface, deployed under the customer's own brand for OTAs, TMCs, and corporations. IATA Level 3 NDC certified.
• AI-Powered Email Reservation System AI-enhanced booking automation that processes inbound email reservation requests and converts them into bookings within the Thomalex OBT/SBT platform, reducing manual handling for travel agencies and corporate travel programs.

Quantifiable outcome

• Travel agencies can launch a B2C online travel site and start selling leisure content in under 30 days
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

AI capability4 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Air France-KLMcoreTechnology or Integration · 5 March 2024Thomalex launched Air France and KLM NDC content integration on its corporate booking platform. This integration provides access to competitive fares with continuous pricing, tailored services for corporate travelers (priority boarding, lounge access), effortless booking management, and real-time flight notifications. According to CEO Rastko Ilic, this enables TMCs and their corporate customers with the best possible booking experience on Air France and KLM flights.
• LATAM AirlinescoreTechnology or Integration · 24 November 2023Thomalex teamed up with LATAM Airlines to seamlessly integrate their NDC content, enabling Thomalex travel agency customers to access LATAM's vast inventory of flights, fares, and ancillaries in real-time. The integration enables personalized booking experiences, faster response times, and up-to-date information for travelers in Latin America.
• Amadeus NDC-XcoreTechnology or Integration · 26 October 2023Thomalex's integration with Amadeus NDC-X represents a landmark achievement. With access to Amadeus NDC-X, Thomalex users benefit from real-time information and personalized content from multiple airlines including Air Canada, Air France-KLM, American Airlines, Finnair, Japan Airlines, Qantas, Singapore Airlines, and United Airlines. The integration supports post-booking activities including exchanges, cancellations, and incident recovery through an omnichannel servicing approach.
• HQVcoreChannel Partner/ Reseller/ Distributor · 12 August 2021Thomalex partnered with HQV (a Singapore-based sales and marketing firm) to establish an Asian hub in Singapore and distribute Thomalex's solution to Asian markets. HQV provides sales, technical client support, implementation, and first-level technical customer support in Singapore, Malaysia, Indonesia, Vietnam, and beyond. The partnership enables Thomalex to reach small- to mid-sized travel companies across Asia with its comprehensive travel content solution.
• EmiratescoreTechnology or Integration · 4 August 2021Thomalex partnered with Emirates through the Emirates NDC-enabled direct connect platform (Emirates Gateway). This partnership enables Thomalex to offer Emirates exclusive rich content and services to SME travel agency customers. The partnership was launched live in Africa and Asia, with Europe following. Emirates' Miami-Dubai route launch (the airline's first US Miami passenger service) was also highlighted as a complementary opportunity for US-based Thomalex customers.
• Thomalex Africa (Subsidiary)coreChannel Partner/ Reseller/ Distributor · 4 May 2021Thomalex established Thomalex Africa as its first subsidiary outside the United States, based in Pretoria, South Africa. The subsidiary provides locally focused support and commercial activities for South Africa and surrounding countries, enabling growth for South African OTAs and TMCs. The subsidiary followed years of Thomalex business activities in the Southern Africa region.
• IberiacoreTechnology or Integration · 22 September 2020Thomalex launched Iberia NDC content in Spain through partnership with TMC Dia Libre Viajes. The integration includes shopping, orders, and payments of flights and ancillaries offered by Iberia. It also supports specific discounts exclusively available to residents of the Balearic Islands, Canary Islands, Ceuta, or Melilla traveling within Spanish national territory. Travelers can search, compare, book, and service Iberia NDC content in one merged display within the Thomalex solution.
• Dia Libre ViajesminorChannel Partner/ Reseller/ Distributor · 22 September 2020Spain-based TMC Dia Libre Viajes partnered with Thomalex to launch Iberia NDC content in Spain. Using the Thomalex platform, Dia Libre Viajes offers Iberia NDC innovative content to its corporate customers in Spain, including shopping, booking, and servicing of Iberia flights and ancillaries.
• Booking.comcoreTechnology or Integration · 9 September 2020Thomalex added Booking.com accommodation content to its Self Booking Tool (SBT), enabling access to more than 29 million accommodation listings in 220 countries. This integration allows both leisure and corporate travelers to book hotels, motels, resorts, apartments, and homes with real-time rates and flexible cancellation options. Business travelers benefit from greater accommodation choice and travel managers gain better cost control.
• AmadeuscoreTechnology or IntegrationThomalex is an Amadeus Select Partner, providing access to all Amadeus NDC-X rich travel content through Thomalex's online booking tools. The Amadeus NDC-X integration enables Thomalex to offer airlines' personalized, real-time, and media-rich offers beyond traditional flight bookings. This partnership is a key component of Thomalex's content aggregation strategy.
• SabrecoreTechnology or IntegrationThomalex is an approved Sabre developer partner, providing access to Sabre's GDS travel content including flights, hotels, and other travel services through the Thomalex OBT platform.
• Hahn AircoreTechnology or IntegrationThomalex provides end-to-end NDC booking with Hahn Air's NDC content. Hahn Air's integration enables access to over 350 airlines' incremental content, 24/7 help-desk service, streamlined ticket-related issue resolution, and increased agency safety in case of airline bankruptcy. The integration supports credit card, UATP, and BSP Cash payment methods across global markets.
• Lufthansa Group (Lufthansa, Swiss, Austrian, Brussels)coreTechnology or IntegrationThomalex offers NDC content integrations with multiple Lufthansa Group airlines: Austrian Airlines, Brussels Airlines, Lufthansa, and Swiss International Air Lines. Each integration provides certified NDC content and functionality for enhanced access to airline services and ancillaries.
• British AirwayscoreTechnology or IntegrationThomalex offers NDC content integration with British Airways, enabling access to enhanced content and functionality through certified NDC integration.
• American AirlinescoreTechnology or IntegrationThomalex offers certified NDC integration with American Airlines, providing access to enhanced content and functionality through the Amadeus NDC-X platform.
• HotelBedscoreTechnology or IntegrationAccess to HotelBeds hotel net fares content through Thomalex's hotel bed banks integration.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Duffel: API-first travel aggregator providing direct NDC and LCC access to OTAs and TMCs. Overlaps with Thomalex on the NDC aggregation use case for travel agencies building modern booking experiences.
• Navan (formerly TripActions): Corporate travel and expense platform serving businesses with self-service booking and TMC services. Competes with Thomalex's corporate booking tool for the mid-market and enterprise business travel segment with modern UX.
• Spotnana: Cloud-native, API-first modern TMC platform offering a corporate booking tool and travel management infrastructure. Competes with Thomalex for the same TMC/corporate segment but with newer architecture and a more consumer-grade UX.
• Engine (formerly Engine.ai / Wintrip): Modern travel management platform serving SMB and mid-market companies with self-service booking, NDC content, and integrated expense. Competes with Thomalex's corporate SBT offering with a more modern cloud-native architecture.

Broad incumbents

• Amadeus: Global GDS provider and Thomalex's primary strategic partner (Amadeus Select Partner / NDC-X integration). Amadeus operates its own Cytric OBT, so it is both a key content supplier and a direct competitor in the corporate booking tool market.
• Sabre Corporation: Global GDS provider that operates its own corporate OBT (Sabre Cytric Travel & Expense). Thomalex is an approved Sabre developer and partners with Sabre for GDS content while competing against Sabre's owned OBT in the corporate booking market.
• Travelport (now part of Collette): Global GDS provider that Thomalex lists as 'Coming Soon' for integration. Travelport also offers its own corporate OBT (formerly TripCase/Apollo), making it a relevant comparable as both supplier and competitor for OBT functionality.

Direct peers

• Traveltek: B2B travel technology provider offering booking platforms and APIs to OTAs and TMCs. Directly comparable to Thomalex in serving travel agencies with aggregated GDS, NDC, and hotel content through a SaaS platform.
• Nezasa: Travel technology company providing a configurable booking platform for OTAs and TMCs with packaged travel products. Comparable to Thomalex as a vertical SaaS OBT supplier serving travel agencies and tour operators.
• Lemax: Travel agency management software platform offering booking, CRM, and back-office tools for tour operators and OTAs. Comparable to Thomalex in the SME travel agency software segment with a similar vertical SaaS business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thomalex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thomalex