Spalopia

What Spalopia does

Spalopia (legal entity SPALOPIA SL) is an online marketplace for discovering and booking spa and wellness experiences, founded in 2015 and headquartered in Santa Cruz, Spain. The platform aggregates more than 400 partner spas across four Southern European countries — Spain, Portugal, Italy, and Andorra — with localized websites in Spanish, English, Italian, and Portuguese. It targets individual wellness seekers, couples, families, and corporate gift buyers, offering curated experiences across categories including hydrotherapy, massages, body and facial treatments, beauty rituals, circuit spas, day passes, and combined spa-and-gastro packages.

The core product is a consumer-facing booking platform with filtering by region, treatment type, and price, supplemented by a digital gift card system (€10–€500 denominations) delivered via email with no expiration. A separate sub-brand, Siana by Spalopia, provides spa management software for operators, giving the company a two-sided presence in both consumer distribution and operator tooling. The technology stack is a standard web-based booking system with email-based voucher delivery and no disclosed APIs, SDKs, or AI capabilities.

Spalopia operates a direct-to-consumer go-to-market, acquiring customers primarily through SEO-optimized landing pages, content marketing via its blog, organic social (Facebook, Instagram, LinkedIn), email newsletters with first-purchase discounts, paid social, and affiliate partnerships with Awin and TradeTracker. Revenue is generated through two streams: (1) transaction commissions on spa bookings routed through the platform, and (2) margins on digital gift card sales. Pricing is set by partner spas, with the platform offering a price-match guarantee and treatment prices ranging from approximately €15 to over €120 depending on service type and duration.

Name

Spalopia

Legal name

SPALOPIA SL

Website

https://spalopia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Spalopia is an online marketplace founded in 2015 that lets consumers discover and book spa and wellness experiences across 400+ partner spas in Spain, Portugal, Italy, and Andorra, and also sells digital gift cards via its consumer-facing booking platform.

Ownership category

akta.pro rank

Product category

Wellness and Spa Booking Marketplace

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Travel Subscription, Membership & Deal Clubs (THAKAAAL), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Spa booking platform
• Wellness marketplace
• Spa gift cards
• Online spa reservations
• Wellness experiences

Headquarters

HQ city

Santa Cruz

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Spa Booking Commissions: Spalopia earns commissions on spa treatments and experiences booked through their platform, connecting customers with over 400 partner spas across four countries
2. Gift Card Sales: Sale of spa gift cards/vouchers at various price points (€10-500), generating revenue from the difference between face value and redemption value

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Spalopia operates an online marketplace that aggregates 400+ partner spas across Spain, Portugal, Italy, and Andorra, allowing consumers to browse, compare, and book spa treatments, day passes, wellness packages, and hotel-spa getaways. The platform also sells digital gift cards (€10-€500 denominations) delivered by email for personal gifting or corporate wellness purchases, earning commissions on bookings and margins on gift card sales.

Product overview

Spalopia operates as an online spa and wellness booking marketplace, offering a unified platform where users can discover, compare, and book spa experiences across more than 400 partner spas in Spain, Portugal, Italy, and Andorra. The core product is the Spalopia Marketplace, which serves as the consumer-facing booking platform where customers can purchase individual treatments (hydrotherapy, massages, body treatments, facial treatments, and beauty rituals) as well as curated experience packages (Circuit Spa, Spa & Gastro, Spa for Couples, Spa & Massage, Private Spa, Day Pass, and Wellness Getaways). The platform also includes a Gift Cards feature offering digital vouchers in various denominations. A related sub-brand, Siana by Spalopia, provides spa management software for operators.

Differentiator

Problem solved

Functional benefit

Brands

• Siana by Spalopia: Spa software and management platform

Products and services

• Spalopia Marketplace Online marketplace for booking spa and wellness experiences, offering access to over 400 spas across Spain, Portugal, Italy, and Andorra.
• Gift Cards (Bonos Regalo) Digital gift cards available in denominations of €10 (promotional), €20, €50, €100, €200, and €500 that can be redeemed for spa experiences on the platform, with no expiration date and instant email delivery.
• Day Pass Day spa access without hotel accommodation, starting from €50, offering access to pools, balinese beds, thermal circuits, and cocktails.
• Circuit Spa (Circuito Spa) Thermal circuit experiences combining water-based treatments including pools, jacuzzis, saunas, and Turkish baths.
• Spa & Gastro Combined spa circuit experiences with meals including breakfast, brunch, lunch, or dinner at partner establishments.
• Spa for Couples (Spa en Pareja) Couple-focused spa experiences including private jacuzzis, synchronized massages, and shared wellness circuits.
• Spa & Massage (Circuito Spa & Masaje) Combined thermal circuit and massage treatment packages for relaxation and wellness.
• Private Spa (Spa Privado) Private spa facilities for exclusive use, often with candles, petals, and romantic settings.
• Spa for Children (Spa para Niños) Age-appropriate spa experiences designed for children with adapted thermal circuits and treatments.
• Wellness Getaways (Escapadas Wellness) Hotel and spa packages combining accommodation with wellness treatments in various destinations.
• Siana by Spalopia Spa management software offered by Spalopia for spa operators to manage their bookings and operations.

Quantifiable outcome

• Over 400 partner spas available for booking
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AR HotelscoreChannel Partner/ Reseller/ DistributorAR Hotels is a hotel chain partner whose spa facilities are featured on the Spalopia platform, offering wellness experiences to Spalopia customers.
• Catalonia HotelscoreChannel Partner/ Reseller/ DistributorCatalonia Hotels partners with Spalopia to offer their hotel spa services through the platform, expanding reach to Spalopia's customer base.
• IberostarcoreChannel Partner/ Reseller/ DistributorIberostar, a major international hotel chain, offers spa experiences through Spalopia, making their wellness facilities accessible to Spalopia's customer network.
• Vincci HotelescoreChannel Partner/ Reseller/ DistributorVincci Hoteles is a Spanish hotel chain with spa properties available on Spalopia's platform, providing curated wellness experiences.
• SenatorcoreChannel Partner/ Reseller/ DistributorSenator hotel group partners with Spalopia to distribute spa gift cards and experiences through the platform.
• Castilla Termal HotelscoreChannel Partner/ Reseller/ DistributorCastilla Termal Hotels specializes in thermal hotel experiences and partners with Spalopia for expanded distribution of spa services.
• Hipotels HotelscoreChannel Partner/ Reseller/ DistributorHipotels Hotels offers spa and wellness services through Spalopia's marketplace, reaching additional customers interested in spa experiences.
• Eurostar HotelsminorChannel Partner/ Reseller/ DistributorEurostar Hotels provides spa services available for booking through the Spalopia platform.
• Hospes HotelesminorChannel Partner/ Reseller/ DistributorHospes Hoteles luxury hotel chain partners with Spalopia to offer premium spa experiences.
• LopesancoreChannel Partner/ Reseller/ DistributorLopesan hotel and resort group offers spa services through Spalopia's booking platform.
• Jupiter Hotel GroupminorChannel Partner/ Reseller/ DistributorJupiter Hotel Group spa facilities are available for booking through Spalopia.
• RelaisminorChannel Partner/ Reseller/ DistributorRelais hotel collection offers exclusive spa experiences distributed through Spalopia.
• Piamonte HotelsminorChannel Partner/ Reseller/ DistributorPiamonte Hotels spa services are available on the Spalopia platform.
• AwinminorGTM or Marketing PartnerAwin affiliate marketing network manages performance-based marketing partnerships including Advertisers and Affiliates, allowing Spalopia to reach new customers through affiliate publishers.
• TradeTrackerminorGTM or Marketing PartnerTradeTracker manages an affiliate marketing platform connecting advertisers with affiliates who promote Spalopia's services in exchange for commissions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Treatwell: Europe's leading online marketplace for booking hair, beauty, and spa treatments. Most direct functional peer to Spalopia in operating a treatment-booking marketplace across multiple European geographies.
• Booksy: SaaS + marketplace platform for beauty and wellness professionals, with consumer booking apps. Comparable in combining a spa/salon booking marketplace with operator software, similar to Spalopia's marketplace plus Siana software stack.
• Fresha: Global beauty and wellness booking marketplace with integrated SaaS for salons and spas. Comparable two-sided model targeting spas and wellness consumers, similar in pairing operator software with consumer-side booking.
• Mindbody: Wellness and fitness booking platform with consumer marketplace and operator SaaS. Comparable in offering a wellness-discovery-and-booking consumer experience layered onto management software for spas and studios.
• Vagaro: Beauty, spa, and wellness booking marketplace with operator management software. Comparable marketplace-plus-SaaS positioning targeting spas and salons similar to Spalopia's model.

Emerging players

• BookRetreats: Online marketplace for booking wellness retreats globally. Comparable in aggregating wellness experiences for discovery and booking, though focused on multi-day retreats rather than Spalopia's treatment and day-pass core.
• Wanderift: European gift card and experience marketplace platform. Comparable to Spalopia in operating digital gift cards across wellness experiences, though typically broader in category coverage.

Broad incumbents

• Smartbox: European experience gift box and voucher company with broad wellness and travel inventory. Comparable to Spalopia's gift card business model and multi-merchant wellness network, though at much larger scale.
• Groupon: Local experiences marketplace historically featuring spa and wellness deals via vouchers. Comparable in offering discount-led discovery and redemption of spa experiences, though broader and lower-end than Spalopia's curated offering.
• Booking.com: Global OTA with growing wellness and experience inventory, including spa and local experience bookings. Comparable as a high-scale digital distribution channel that competes for the same consumer wellness-booking demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Spalopia
• LinkedInlinkedin.com/company/spalopia
• Instagraminstagram.com/Spalopia
• Xx.com/spalopiabz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spalopia