The Orange Lab
The Orange Lab is a B2B digital marketing agency headquartered in Barranquilla, Colombia, serving ~40+ mid-market and enterprise clients across Colombia, the US and LATAM with branding, SEO/SEM, content, WordPress development, CRM integration and B2B marketing automation services delivered on a consultative retainer model.
- Company typePrivate
- Founded2017
- HeadquartersBarranquilla, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Orange Lab does
The Orange Lab is a B2B digital marketing agency headquartered in Barranquilla, Colombia, founded in 2017 and operating with 11–50 employees. It serves mid-market and enterprise clients across Colombia, the United States and broader Latin America, with a client portfolio of approximately 40+ named logos spanning government (Montana Department of Agriculture), hospitality (Intercontinental Cartagena, Marriott, Hyatt, Hilton Garden Inn), telecommunications (GTD Colombia), logistics and port operations (Puerto de Santa Marta), education (Next U), and enterprise technology (Jumio, Satrack). The agency's offering is structured around six core pillars — Branding, Digital Marketing Strategies, E-commerce/Web Development, SEO, SEM and Content Marketing — augmented by specialized B2B services including Marketing Automation, WordPress development, WordPress-to-CRM integration, UX audits, and B2B lead generation with social proof.
Its technology stack is anchored on WordPress, which the agency positions as conversion infrastructure rather than a simple CMS, layered with native integrations to HubSpot, Salesforce, Zoho and Pipedrive via plugins or custom APIs. Its B2B marketing automation service combines behavioral data, contextual firmographics and intent signals for dynamic lead scoring, nurturing sequences and sales-ready alerts. The firm describes its approach as "human-centered" or "Performance Branding," explicitly contrasting human-led strategy and storytelling with AI-augmented execution. Generative AI, predictive lead scoring, NLP-based content production and answer-engine optimization (AEO) are referenced as part of the workflow, but no proprietary models, named AI vendors, AI hires or research output are disclosed.
Commercially, The Orange Lab operates a consultative, quote-based model with no publicly disclosed pricing. Revenue is generated through project-based and retainer engagements acquired via a direct inside-sales motion using WhatsApp (+57 318 205 3838), email ([email protected]) and a website contact form, supported by 227+ thought-leadership blog entries in Spanish and English. Multi-year relationships (Montana since 2020; Next U; GTD Colombia; Intercontinental Cartagena; Puerto de Santa Marta) indicate recurring managed-services revenue, but no revenue, headcount, funding or ownership data is disclosed in any source, leaving external financial visibility limited.
The Orange Lab firmographics
Firmographics- Name
- The Orange Lab
- Legal name
- The Orange Lab
- Website
- https://theorangelab.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Orange Lab is a B2B digital marketing agency headquartered in Barranquilla, Colombia, serving ~40+ mid-market and enterprise clients across Colombia, the US and LATAM with branding, SEO/SEM, content, WordPress development, CRM integration and B2B marketing automation services delivered on a consultative retainer model.
- Ownership category
- akta.pro rank
The Orange Lab industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where The Orange Lab is headquartered
LocationHeadquarters
- HQ city
- Barranquilla
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
The Orange Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B digital marketing agency retainers and project fees: Revenue generated through custom agency engagements for B2B clients covering branding, digital marketing strategy, SEO, SEM, content marketing, e-commerce/web development, marketing automation, and CRM integration—delivered as project-based or retainer engagements via consultative sales (WhatsApp, contact form, email).
- Long-term B2B client relationships (multi-year agency contracts): Repeat and multi-year engagements with clients such as Montana (since 2020), Next U, Puerto de Santa Marta, Intercontinental Cartagena, and GTD Colombia, reflecting recurring agency revenue from ongoing strategy, content, and performance work.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
The Orange Lab product offering
Product offeringCore offering
The Orange Lab is a B2B digital marketing agency that designs and delivers integrated marketing services for businesses, including branding, digital marketing strategy, SEO, SEM, content marketing, WordPress-based website and e-commerce development, B2B marketing automation, and WordPress-to-CRM integrations (HubSpot, Salesforce, Zoho, Pipedrive). Engagements are delivered as project-based or retainer services, combining human-led strategy with AI-assisted content and performance tooling to generate qualified leads and build brand authority for B2B clients.
Product overview
The Orange Lab operates as a single unified B2B digital marketing agency offering rather than a platform-plus-modules SaaS product. Its portfolio is structured around six core service pillars — Branding, Digital Marketing Strategies, E-commerce y Páginas Web, SEO, SEM, and Content Marketing — which together compose the agency's primary offering for B2B clients in Colombia and the wider region. Layered on top of these pillars are specialized B2B services that extend the offering: B2B Marketing Automation (automatización de marketing B2B) for empathetic hyper-personalization and lead nurturing; Web Development for Companies, built on WordPress as a conversion platform; WordPress + CRM Integration (connecting HubSpot, Salesforce, Zoho, Pipedrive) to ensure no lead is lost; UX Audits for B2B (auditoría de UX) to remove friction from the corporate buyer journey; and B2B Lead Generation with Social Proof, which uses testimonials, case studies, and recognizable logos to build trust. Together, these services are marketed under one vision: combining strategy, data, branding, SEO, and performance to help B2B brands "think, connect, and convert."
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Brand design and conceptualization for B2B clients, including corporate identity, positioning, and messaging frameworks built around human-centered corporate branding.
- Estrategias de Marketing Digital (Digital Marketing Strategies) Creation of tailored digital marketing plans for B2B companies, integrating content, SEO, SEM, automation, and performance measurement into a single strategy.
- E-commerce y Páginas Web (E-commerce and Websites) Construction of digital presence through WordPress-based B2B websites, landing pages, and e-commerce experiences designed as conversion infrastructure.
- SEO Organic positioning service combining technical SEO, semantic optimization, B2B SEO strategy, Answer Engine Optimization (AEO), and EEAT-aligned content production for B2B websites.
- SEM Paid digital advertising on Google Ads and social platforms, including AI-driven micro-segmentation, retargeting, and B2B lead generation campaigns.
- Content Marketing Production of inbound, email, video, and social media marketing content designed to build authority and generate qualified B2B leads through technical, educational, non-commercial assets.
- B2B Marketing Automation (Automatización de Marketing B2B) Design and implementation of B2B marketing automation workflows including dynamic lead scoring, behavioral nurturing sequences, sales-ready alerts, and personalized customer journeys.
- Web Development for Companies (Desarrollo Web para Empresas / WordPress) WordPress-based corporate website development for B2B clients, including UX audits, performance optimization, semantic SEO, and integration with CRMs and analytics tools.
- WordPress + CRM Integration (Integración WordPress + CRM) End-to-end integration of WordPress sites with HubSpot, Salesforce, Zoho, or Pipedrive via plugins or custom APIs, ensuring WordPress leads automatically create CRM records and trigger sales workflows.
- UX Audit for B2B (Auditoría de UX para B2B) Structural and functional UX analysis of B2B WordPress sites, identifying friction in the buyer's journey, simplifying navigation, optimizing information architecture, and aligning UX with SEO/SXO.
- B2B Lead Generation with Social Proof (Generación de Leads B2B con Social Proof) Strategic use of case studies, testimonials, and client logos to reduce perceived risk, accelerate B2B sales cycles, and convert organic traffic into qualified opportunities for B2B clients.
Quantifiable outcome
- 3 million+ B2C impressions and 8,000+ new leads generated for Montana Department of Agriculture since 2020
- +2 more outcomes
Companies that use The Orange Lab
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
The Orange Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature4 records
The Orange Lab partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- HubSpotcoreHubSpot is referenced as one of the CRMs The Orange Lab integrates with when connecting WordPress sites to client sales systems. Plugin-based and API-based integrations are both supported for lead capture, assignment, and nurturing.
- SalesforcecoreSalesforce is one of the named CRM platforms The Orange Lab integrates with as part of its WordPress-to-CRM integration offering for B2B clients.
- ZohocoreZoho is one of the named CRM platforms The Orange Lab integrates with to ensure WordPress leads flow into the client's sales system.
- PipedrivecorePipedrive is referenced as one of the supported CRMs in The Orange Lab's WordPress-CRM integration services for B2B clients.
- WordPressflagshipWordPress is the central technology platform The Orange Lab builds, optimizes, and integrates for B2B clients. The agency treats WordPress as the operational core of a client's digital ecosystem rather than just a CMS.
- BBDOminorBBDO is cited in The Orange Lab's blog as a globally recognized creative agency whose storytelling approach exemplifies the kind of human strategic creativity The Orange Lab aims to combine with AI and data-driven B2B marketing.
- Wieden+KennedyminorWieden+Kennedy is referenced as a leading creative agency whose mastery of storytelling is held up as a model for the human creativity The Orange Lab integrates with AI tools in B2B marketing.
- AppleminorApple's 'Think Different' campaign is cited as an example of strategic creativity and risk-taking that AI alone cannot replicate, used by The Orange Lab to argue for human-led creativity.
- NikeminorNike's 'Just Do It' campaign is referenced as an iconic example of human strategic creativity and brand-building that AI cannot replicate.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
The Orange Lab competitors and assessment
Company assessmentBroad incumbents
- Wunderman Thompson Colombia: Global creative/technology network with a Colombian office offering integrated B2B digital marketing, branding, CRM and content services — competes for the same enterprise clients as The Orange Lab but with significantly larger scale.
- Publicis Colombia: Multinational agency network with a Bogotá presence offering advertising, digital marketing, content and martech services to enterprise clients in Colombia — overlaps with The Orange Lab's full-service B2B offering at the upper end of the market.
- Ogilvy Colombia: Global creative network with a Colombian office offering brand strategy, advertising and digital marketing to enterprise clients — comparable to The Orange Lab's branding-plus-performance positioning but with global scale and resources.
- DDB Colombia: International creative agency network with a Colombian operation focused on brand-building and integrated campaigns for enterprise clients — competes with The Orange Lab for the same B2B branding and content marketing budgets.
- McCann Colombia: Global advertising network with Colombian operations offering brand strategy, content and digital marketing services — competes for mid-market and enterprise B2B clients with full-service integrated offerings similar to The Orange Lab.
- MullenLowe SSP3 Colombia: LatAm-focused creative network with Colombian presence offering integrated advertising, branding and digital services to B2B and B2C clients — comparable in scope but with broader regional footprint than The Orange Lab.
- TBWA\Colombia: Global creative collective with a Colombian office delivering brand strategy, content and digital marketing — overlaps with The Orange Lab's B2B branding and performance focus at the enterprise tier.
Direct peers
- Stein IAS: B2B-focused creative agency specializing in brand, content and marketing automation for complex B2B sales cycles — directly comparable to The Orange Lab's B2B specialization, branding-plus-automation positioning and emphasis on human-centered strategy.
- Velocity Partners: B2B marketing agency focused on content, demand generation and martech services for technology and industrial clients — closely aligned with The Orange Lab's B2B lead-generation, CRM-integration and content-marketing capabilities.
- The Marketing Practice: B2B demand-generation agency offering content, paid media, marketing automation and ABM services — directly comparable to The Orange Lab's integrated B2B lead-gen, automation and CRM-integration offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Orange Lab social profiles
Digital presenceThe Orange Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Orange Lab leadership team
Management profileNumber of profiles
Profiles1 record
The Orange Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Orange Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Orange Lab
What does The Orange Lab do?
The Orange Lab is a B2B digital marketing agency that designs and delivers integrated marketing services for businesses, including branding, digital marketing strategy, SEO, SEM, content marketing, WordPress-based website and e-commerce development, B2B marketing automation, and WordPress-to-CRM integrations (HubSpot, Salesforce, Zoho, Pipedrive). Engagements are delivered as project-based or retainer services, combining human-led strategy with AI-assisted content and performance tooling to generate qualified leads and build brand authority for B2B clients.
Is The Orange Lab a public or private company?
The Orange Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Orange Lab founded?
The Orange Lab was founded in 2017. It employs 11 to 50 people.
Where is The Orange Lab based?
The Orange Lab is headquartered in Barranquilla, Colombia, in the Latin America region.
How does The Orange Lab make money?
Two revenue lines are on record. B2B digital marketing agency retainers and project fees are the primary driver. The others are long-term B2B client relationships (multi-year agency contracts).
Who are The Orange Lab's main competitors?
Broad incumbents on record are Wunderman Thompson Colombia, Publicis Colombia, Ogilvy Colombia, DDB Colombia, McCann Colombia, MullenLowe SSP3 Colombia and TBWA\Colombia. Direct peers are Stein IAS, Velocity Partners and The Marketing Practice.
Does The Orange Lab have an API?
No public API is recorded for The Orange Lab.
What industry is The Orange Lab in?
The Orange Lab's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.