Lindstrom Equipment

What Lindstrom Equipment does

Lindstrom Equipment Inc. is a privately-held, family-founded agricultural equipment dealer headquartered in Menomonie, Wisconsin. Founded in 1958 by John Lindstrom as a single-person operation selling Badger Farmstead and Rochester Silos equipment from a machine shed in Trout Creek, the company has grown to operate four physical retail and service locations across Wisconsin (Menomonie, Mondovi, Watertown, and Tomah) alongside a BigCommerce-powered e-commerce storefront.

The company distributes farm machinery and replacement parts from more than 60 supplier brands, providing access to over 2 million SKUs. Its core product lines are authorized OEM dealerships for AGCO (including the Fendt, Gleaner, and Massey Ferguson franchises), CLAAS, Gehl, Great Plains, JCB, and Kuhn, complemented by aftermarket parts partnerships with Sparex and Granit. Supporting features include a digital Resource Library of operator manuals and parts catalogs, a Quick Order bulk-purchasing tool, service appointment scheduling, and the Lindstrom Rewards loyalty program offering 5% savings through 2027.

Lindstrom's revenue model combines transactional parts and equipment sales, recurring loyalty engagement, equipment service and repair, and customer financing. Its primary customer segment is farmers and agricultural operations in Wisconsin and the broader Midwest, served through both in-person dealer counter sales and online ordering with local pickup or shipping. The company employs 11-50 staff, maintains active social media presence across six platforms, and operates without disclosed institutional investment or external funding.

Name

Lindstrom Equipment

Legal name

Lindstrom Equipment Inc.

Website

https://lindstromequipment.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Lindstrom Equipment is a privately-held Wisconsin farm equipment dealer founded in 1958, operating four retail locations and a BigCommerce e-commerce store that distribute over 2 million parts from 60+ supplier brands including AGCO, CLAAS, Fendt, Gehl, and Kuhn to regional farmers and agricultural operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Menomonie

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Parts Sales: Sale of agricultural equipment parts across 60+ supplier brands including AGCO, CLAAS, Gehl, Great Plains, JCB, Kuhn, and Sparex. The company offers access to more than 2 million parts through their inventory system.
2. Equipment Sales: Sale of new and used farm machinery and agricultural equipment. Featured brands include Fendt, AGCO, CLAAS, and other major agriculture equipment manufacturers.
3. Lindstrom Rewards Program: Loyalty program offering 5% savings through 2027, providing recurring customer engagement and incentivizing repeat purchases.
4. Service and Finance: Equipment services including repair and maintenance, as well as financing options for equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lindstrom Equipment is a multi-brand agricultural equipment dealer that distributes more than two million parts from 60+ manufacturers and retails farm machinery from Fendt, AGCO, CLAAS, Gehl, Great Plains, JCB, Kuhn, and Sparex. It supports those sales with in-house equipment service and repair, equipment financing, and a Lindstrom Rewards loyalty program offering 5% savings through 2027, serving farmers and agricultural operations across Wisconsin.

Product overview

Lindstrom Equipment operates as a farm machinery and agricultural parts distributor offering access to more than 2 million parts through relationships with over 60 suppliers. The core offerings consist of Parts Sales and Equipment Sales, supported by a Resource Library containing digital parts catalogs and technical documentation for supported equipment. The company distributes parts across multiple branded product lines including AGCO (Fendt, Gleaner, Massey Ferguson), CLAAS, Gehl, Great Plains, JCB, Kuhn, and Sparex. Additional services include Lindstrom Rewards loyalty program (offering 5% savings through 2027), Quick Order for bulk purchasing, Finance Services for equipment financing, and Service Scheduling for maintenance appointments. The company operates as a regional distributor with four Wisconsin locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Parts Distribution Multi-brand distribution of more than two million agricultural replacement parts sourced from 60+ manufacturers, made available to farm operators through trade accounts, walk-in retail, and the company e-commerce site.
• Farm Equipment Sales Retail sale of new farm machinery from Fendt, AGCO, CLAAS, Gehl, Great Plains, JCB, Kuhn, and Sparex to Wisconsin farmers and agricultural operations.
• Equipment Service and Repair In-house service, repair, and maintenance for agricultural equipment, delivered by service technicians out of the Menomonie, Mondovi, Watertown, and Tomah locations and bookable through the company's online scheduling tool.
• Equipment Financing Financing options for equipment purchases arranged through Lindstrom Equipment to support customer cash-flow needs on larger agricultural machinery transactions.
• Lindstrom Rewards Loyalty Program Customer loyalty program enrolled through the Lindstrom Equipment website that provides 5% in savings for members, currently scheduled to run through 2027.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• AGCOcoreChannel Partner/ Reseller/ DistributorLindstrom Equipment is an authorized dealer for AGCO products including Fendt tractors, Gleaner combines, and Massey Ferguson equipment. They offer parts, equipment sales, and support for the full AGCO brand portfolio.
• CLAAScoreChannel Partner/ Reseller/ DistributorAuthorized CLAAS dealer offering equipment sales and parts for CLAAS agricultural machinery including combines and tractors. Featured brand in their equipment lineup.
• GehlcoreChannel Partner/ Reseller/ DistributorAuthorized Gehl dealer for agricultural and construction equipment parts. Extensive parts catalog and support documentation available through Lindstrom's resource library.
• Great PlainscoreChannel Partner/ Reseller/ DistributorAuthorized Great Plains dealer offering tillage, planting, and seeding equipment. Extensive parts catalog with detailed technical documentation and operator manuals.
• JCBcoreChannel Partner/ Reseller/ DistributorAuthorized JCB dealer for agricultural and construction equipment. Offers parts and equipment sales for JCB machinery.
• KuhncoreChannel Partner/ Reseller/ DistributorAuthorized Kuhn dealer for agricultural equipment including hay tools, feed mixing equipment, and tillage machinery. Parts and equipment sales.
• SparexmajorChannel Partner/ Reseller/ DistributorSparex agricultural parts supplier partnership providing aftermarket parts catalog accessible through Lindstrom's parts ordering system.
• GranitmajorChannel Partner/ Reseller/ DistributorGranit parts supplier partnership providing access to extensive agricultural equipment aftermarket parts catalog.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RDO Equipment Co. One of the largest multi-state John Deere dealers in North America, operating dozens of locations across the western and central US. Like Lindstrom, RDO combines authorized OEM equipment sales with extensive parts inventory and service operations, making it the closest large-scale comparable for Lindstrom's multi-brand dealership model.
• Stotz Equipment: Multi-state Case IH and New Holland agriculture equipment dealer with locations across the western US. Stotz operates a hybrid retail/parts/service model very similar to Lindstrom's, including e-commerce parts ordering and authorized OEM brand representation in regional markets.
• Messick's Farm Equipment: Pennsylvania-based farm equipment dealer with a strong online parts catalog across multiple OEM brands (New Holland, Kubota, Case IH). Messick's is one of the most prominent online ag parts retailers and represents the digital-first version of Lindstrom's hybrid dealer-plus-e-commerce model.
• Brandt (formerly Cervus Equipment): Canadian-based multi-brand agriculture and construction equipment dealer operating dozens of locations across Canada and the US. Brandt acquired Cervus Equipment to consolidate the dealership model Lindstrom follows, with multi-OEM authorizations, parts, service, and financing bundled under one platform.
• Heritage Tractor: Multi-state John Deere dealer with locations across the central and southern US, combining authorized OEM equipment sales with full-service parts, service, and financing operations. Heritage Tractor represents a scaled regional dealer comparable to Lindstrom's Midwest footprint and multi-location service model.
• C&B Operations: Multi-location John Deere agriculture and construction equipment dealer serving the central US. C&B's combination of equipment sales, parts inventory, service operations, and customer financing closely mirrors Lindstrom's integrated dealer offering across multiple retail locations.
• Kibble Equipment: Multi-brand farm and construction equipment dealer with multiple locations across the Midwest, representing several major OEMs in a regional footprint. Kibble's hybrid authorized-dealer + parts-and-service model is highly comparable to Lindstrom's Wisconsin multi-brand offering.
• Plains AG Holdings: Multi-state agriculture equipment dealer operating authorized Case IH and other OEM brand locations across the Plains and Midwest regions. Plains AG's regional dealer consolidation strategy closely parallels what Lindstrom could pursue as a growth path.

Broad incumbents

• AGCO Corporation: Global manufacturer of Fendt, Massey Ferguson, Gleaner, and other ag equipment brands for which Lindstrom is an authorized dealer. AGCO is both a key partner and the dominant upstream incumbent whose channel strategy decisions materially affect Lindstrom's competitive positioning.

Emerging players

• Tractor Joe: Online-first agricultural parts retailer competing on parts pricing and shipping convenience without physical retail overhead. Tractor Joe represents the digital-native competitive pressure Lindstrom faces on parts transactions as farmers increasingly order online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LindstromEquip
• YouTubeyoutube.com/user/Lindstromequipment
• Facebookfacebook.com/LindstromEquipment
• LinkedInlinkedin.com/company/lindstrom-equipment-inc
• Instagraminstagram.com/lindstromequipmentwi
• TikToktiktok.com/@lindstromequipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindstrom Equipment