In Cart Upsell

What In Cart Upsell does

In Cart Upsell is a private, Miami-based software company that builds a Shopify-native upsell and cross-sell application targeting e-commerce merchants on the Shopify platform. Founded in 2015 (per firmographic data), the company has grown to an 11-50 person team and reports more than 6,000 Shopify merchant installations with a 4.8/5 rating across 500+ reviews on the Shopify App Store.

The product is delivered as a single Shopify app that places non-intrusive upsell and cross-sell offers across five touchpoints in the buyer journey: product page, product Add to Cart combo, Ajax cart drawer, cart page, and post-purchase thank-you page, plus a checkout-click popup variant. Underlying technology is widget-based, embedded directly into the merchant's storefront via Shopify's app framework. Core features include Product Upsell, Cart Upsell, Ajax Cart Upsell, Discount Upsell, Bundle Offer, Quantity Discount Bundle, Product Add-On Offers, and Checkout-Click Popup Upsell, supported by AI Autopilot (an order-history-based product recommendation engine), built-in A/B testing, conditional display logic, and custom discount creation. Payment processing for subscriptions flows through Shopify Payments and Stripe.

The business model is a tiered monthly subscription priced on the greater of Orders Per Month (OPM) or In Cart Upsell Generated Revenue (RGR), with a 21-day free trial and an ROI Guarantee that refunds subscription fees if they exceed generated revenue. Go-to-market is fully product-led and self-serve: merchants discover the app in the Shopify App Store, install it, and upgrade without sales intervention. Marketing is supplemented by an educational blog, social media, weekly webinars, and an affiliate program. The company has assembled a partner ecosystem of more than 20 complementary Shopify apps (loyalty, subscriptions, SEO, themes, chatbots, analytics) for cross-promotion. Geographic footprint is global, constrained only by Shopify merchant availability, with no disclosed regional restrictions.

Name

In Cart Upsell

Legal name

In Cart Upsell & Cross-Sell

Website

https://incartupsell.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

In Cart Upsell is a private Miami-based SaaS company that builds a Shopify-native app enabling e-commerce merchants to increase average order value through upsell and cross-sell offers across the full purchase journey, sold via tiered monthly subscriptions on the Shopify App Store.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Tiered subscription model based on Orders Per Month (OPM) or Generated Revenue (RGR), whichever is greater. Service Terms auto-renew every 30 days. Payment processed through Shopify and Stripe.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

In Cart Upsell is a Shopify app that helps e-commerce merchants increase average order value (AOV) by surfacing targeted upsell and cross-sell offers at multiple points across the purchase journey, including product pages, cart drawer/page, checkout click, and post-purchase. The app delivers widget-based offers without pop-ups that obstruct checkout, and includes AI Autopilot recommendations, built-in A/B testing, conditional display logic, and unlimited upsells/clicks/orders on tiered monthly subscriptions.

Product overview

In Cart Upsell & Cross-Sell is a unified Shopify app platform that provides five distinct upsell types (Product Page Upsell, Product Add-On Offers, In-Cart Upsell, Checkout-Click Popup Upsell, and Post-Purchase Upsell) to help merchants increase average order value. The platform operates across the full customer journey—from product pages through cart, checkout click, and post-purchase—using AI Autopilot for automated product recommendations and built-in A/B testing for optimization. It includes conditional display logic, custom discount creation, and unlimited upsells, clicks, and orders with no per-success fees. Pricing is tiered based on Orders Per Month (OPM) or Revenue Generated (RGR).

Differentiator

Problem solved

Functional benefit

Products and services

• In Cart Upsell & Cross-Sell (Shopify App) A Shopify app that helps e-commerce merchants increase average order value (AOV) by offering upsell and cross-sell offers at multiple points in the shopping journey: product pages, cart drawer/page, checkout click, and post-purchase. Includes AI Autopilot, A/B testing, conditional display logic, and unlimited upsells, clicks, and orders on tiered monthly subscriptions.

Quantifiable outcome

• 10-30% increase in AOV from upsell strategies
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature13 records

Partnerships

15 partnerships are on record, tiered minor.

• ZIK AnalyticsminorGTM or Marketing PartnerData-driven insights partner helping Shopify merchants find products that are selling, track competitor performance, and identify high-demand trends.
• Koala InspectorminorGTM or Marketing PartnerFree Shopify spy tool to check store sales, product data, ad campaigns, themes and apps of any Shopify store.
• Appstle SubscriptionsminorGTM or Marketing PartnerSubscription management solution helping Shopify brands turn one-time shoppers into loyal, repeat customers.
• Easy Subscriptions AppminorGTM or Marketing PartnerTurns one-time purchases into repeat orders with customizable subscription experience, boosting AOV and building recurring revenue.
• TrueProfitminorGTM or Marketing PartnerProfit analytics platform that brings every cost into one place and reveals net profit in real time.
• Boostify ThemesminorGTM or Marketing PartnerPremium Shopify themes optimized for speed, conversion, and aesthetics across all modern eCommerce niches.
• NextskyminorGTM or Marketing PartnerPurity theme provider with built-in features designed to boost sales and optimize UX.
• FildomminorGTM or Marketing PartnerCreates SEO-optimized content instantly, boosting traffic and sales with customizable brand-matched descriptions and blog posts.
• Bon Loyalty, Rewards & ReferralminorGTM or Marketing PartnerTop-rated loyalty solution that converts one-time sales to repeat purchases.
• Dondy: WhatsApp Marketing+ChatminorGTM or Marketing PartnerWhatsApp marketing, abandoned cart recovery, campaigns, automation, and live chat.
• WISS Product Bundle DiscountsminorGTM or Marketing PartnerSimple product bundle app with flexible discount options including value-based discounts and buy X get Y incentives.
• Loloyal: Loyalty and ReferralminorGTM or Marketing PartnerLoyalty and referral solution transforming shoppers into brand advocates.
• The4 Premium Shopify ThememinorGTM or Marketing PartnerUser-friendly and visually appealing Shopify themes.
• TarankerminorGTM or Marketing PartnerApp recommendation platform providing e-commerce businesses with reliable insights, expert reviews, and curated app selections.
• Mastering PoPminorGTM or Marketing PartnerDigital marketing and SEO coaching program with custom strategies, courses, live weekly coaching calls, and vetted marketing resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ReConvert: ReConvert is a leading Shopify upsell app specializing in post-purchase one-click upsells, directly competing with In Cart Upsell's Post Purchase Upsell feature. It serves the same Shopify SMB merchant base with a similar subscription-based revenue model and was acquired by Sendlane.
• Honeycomb Upsell: Honeycomb Upsell is a popular Shopify app for product page upsells, bundles, and post-purchase offers, directly overlapping with In Cart Upsell's multi-touchpoint upsell coverage. It serves the same SMB Shopify merchant segment with tiered subscription pricing.
• Bold Upsell: Bold Upsell by Bold Commerce offers one-click post-purchase upsells for Shopify merchants, directly competing with In Cart Upsell's post-purchase and in-cart upsell features. Both target Shopify SMBs with subscription-based pricing models focused on AOV improvement.
• Zipify OCU: Zipify One Click Upsell (OCU) is a well-known Shopify upsell app focused on post-purchase one-click offers, directly competing with In Cart Upsell's Post Purchase Upsell module. It serves the same Shopify merchant audience with similar subscription pricing tiers and conversion-optimized UX.
• Rebuy Engine: Rebuy is an AI-powered personalization and upsell engine for Shopify and adjacent e-commerce platforms, comparable to In Cart Upsell's AI Autopilot recommendation feature. Both companies focus on driving AOV through personalized product recommendations at multiple touchpoints along the purchase journey.
• Frequently Bought Together: Frequently Bought Together is a Shopify app that provides Amazon-style 'frequently bought together' product recommendations, directly comparable to In Cart Upsell's Bundle Offer and Product Upsell features. It serves the same Shopify merchant base with a similar self-serve install-and-go product model.

Broad incumbents

• Shopify: Shopify is the underlying e-commerce platform and is progressively adding native upsell and post-purchase features (Shop Pay upsells, native checkout extensions) that compete with In Cart Upsell's offerings. As both platform owner and App Store operator, Shopify represents ICU's largest distribution channel and its single largest competitive threat.
• Klaviyo: Klaviyo is a leading e-commerce marketing automation platform that includes product recommendation and upsell capabilities in its email/SMS flows, overlapping with In Cart Upsell's e-commerce merchant focus. While ICU specializes in on-site upsells and Klaviyo in owned-channel messaging, both target the same Shopify merchant base and address AOV growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/incartupsell
• YouTubeyoutube.com/channel/UCCZ10kjaS5njWlbQHQ8dn_Q
• Facebookfacebook.com/followers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Cart Upsell