What Lashbrook does

Lashbrook Designs is a US-based custom wedding-band manufacturer headquartered in Draper, Utah (founded 2000, 101–250 employees, privately held, no disclosed parent or institutional investors), operating a hybrid direct-to-consumer and partner-retail model within the United States. The company designs, handcrafts, and ships custom rings under its core Lashbrook brand — most prominently men's wedding bands, with secondary lines in women's bands, signets, and a Doubloon Golf sub-brand — and routes sales either through its own e-commerce site or via a network of authorized jewelry retailers found through an online store locator.

The technical centerpiece is the Lashbrook Builder, a proprietary online ring-design platform that lets buyers configure rings across dimensions including profile, width, material, finish, weight, size, gemstone settings, inlays, and engravings, with the company publicly claiming "billions" of total combinations. The product portfolio is anchored by an unusually broad material library spanning traditional precious metals (platinum, 14K/18K/22K gold, palladium silver) through modern alternatives (black titanium, cobalt chrome, zirconium, tantalum, cerakote, carbon fiber) and exotic inclusions (Gibeon meteorite, dinosaur bone, titanium damascus, Alaskan gold nugget, exotic hardwoods, mosaic inlays). All rings are handcrafted to order, with published lead times of roughly 10 days (with a $50 1–3 day rush option) and a lifetime craftsmanship warranty.

Lashbrook's monetization combines one-time custom-ring sales with a recurring $$-annuity Protection Plan priced at 8.23% of MSRP (covering free size exchange, lost/stolen replacement with deductible, and discounted refurbishment, cancellations, and returns) and ancillary services such as rush production ($50), refurbishment ($20 with plan, $50 without), and customer-paid express shipping. Customer segments span primary buyers (men seeking wedding bands) and secondary persona-level niches (women seeking bands/anniversary rings, golf enthusiasts, college alumni); supporting infrastructure includes a store-locator funnel, financing options, laser engravings (including fingerprints and soundwaves), and a lifetime sizing-for-life program. Operating footprint is US-only with no disclosed international expansion or institutional capital.

Name

Lashbrook

Legal name

Lashbrook Designs

Website

https://lashbrookdesigns.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Lashbrook Designs is a US-based, privately held custom wedding-band manufacturer (Draper, Utah; 101–250 employees) operating a proprietary online ring-design platform and selling handcrafted men’s and women’s rings directly online and through partner jewelry retailers, distinguished by a broad material library (meteorite, dinosaur bone, Damascus steel, precious metals, etc.) and billions of build combinations.

Ownership category

akta.pro rank

Product category

Custom Wedding Bands

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Wedding Bands (Bridal Rings) (CRAKACAB)

akta.pro secondary industries

Custom Bridal & Engagement Design (CRAKAHAB), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ)

Keywords

• Custom wedding bands
• Men's wedding rings
• Jewelry manufacturing
• Precious metal rings
• Custom ring design

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Ring Sales: One-time purchase of handcrafted custom wedding bands. Each ring is made to the customer's exact specifications and design requirements.
2. Protection Plan: Optional protection plan priced at 8.23% of MSRP covering one free size exchange, lost/stolen protection with 20% deductible, and discounted rates on refurbishment, cancellations, and returns.
3. Rush Production Service: Rush production service for $50 with 1-3 day turnaround available on request for faster delivery.
4. Refurbishment Services: Ring refinishing and refurbishment services to restore rings to like-new condition, priced at $20 with Protection Plan or $50 without.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Lashbrook Designs manufactures and sells handcrafted custom men's and women's wedding bands, signet rings, and golf-themed jewelry, configured online through the proprietary Lashbrook Builder tool. All rings are produced to order in Draper, Utah using 20+ materials (precious metals, titanium, ceramic, meteorite, dinosaur bone, hardwood, etc.), with support for laser engravings and an optional Protection Plan add-on.

Product overview

Lashbrook is a custom wedding band manufacturer offering handcrafted men's and women's rings through a unified product portfolio anchored by the proprietary Lashbrook Builder design platform. The core offering includes Men's Wedding Bands and Women's Wedding Bands available in over 20 unique materials (Black Titanium, Carbon Fiber, Cerakote, Cobalt Chrome, Damascus Steel, Diamonds, Dinosaur Bone, Hardwood, Meteorite, Mosaic, Opal, Shell, Superconductor, Tantalum, Titanium, Titanium Damascus, Zirconium), supplemented by Signets and Doubloon Golf sub-brands. The Lashbrook Builder enables billions of customization combinations across profile, width, material, finish, weight, size, gemstones, inlays, and engravings. New product features are regularly added including Baseball Bat bands, Collegiate Signets, Lapidary Stones, 22K Gold, Inside Design Patterns, Mosaics, Special Reserve Diamonds, Alaskan Gold Nugget, Off Center Edge Inlays, and Titanium Damascus collections. An optional Protection Plan add-on provides warranty, lost/stolen protection, and size exchange services. All rings are handcrafted to order in Draper, Utah with a lifetime craftsmanship warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Wedding Bands Handcrafted custom men's wedding bands offered in 20+ unique materials including Black Titanium, Carbon Fiber, Cerakote, Cobalt Chrome, Damascus Steel, Diamonds, Dinosaur Bone, Hardwood, Meteorite, Mosaic, Opal, Shell, Superconductor, Tantalum, Titanium, Titanium Damascus, and Zirconium; designed to customer specification via the Lashbrook Builder and produced in Draper, Utah.
• Women's Wedding Bands Custom women's wedding bands and anniversary/eternity rings featuring precious metals, gemstones, diamonds, and lab-grown diamond arrangements; designed to match or complement men's Lashbrook bands.
• Signets Customizable signet rings offered in Circle, Rectangle, and Horizontal Oval shapes, with selectable inlays (Lapis, Pietersite, collegiate monograms such as FSU) and precious metal options including 14K Yellow Gold and Palladium Silver.
• Doubloon Golf Golf-themed wedding bands and accessories in the Lashbrook collection targeted at golfers and golf enthusiasts.
• The Protection Plan Optional annual-subscription protection plan covering one free size exchange, lost/stolen protection (20% deductible for replacement), discounted refurbishment ($20), discounted cancellation (15% restocking fee), and discounted returns (25% restocking fee) on Lashbrook custom rings.
• Lashbrook Builder Proprietary online ring design tool that allows customers to customize wedding bands with billions of options including profile shapes, widths, materials, finishes, weights, sizes, gemstones, machine patterns, inlays, sleeves, and laser engravings.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partner Retail StorescoreChannel Partner/ Reseller/ DistributorLashbrook partners with jewelry retailers nationwide. Customers use the store locator to find nearest partner stores where they can customize rings and receive handcrafted deliveries. Partner stores facilitate sizing and provide local customer service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manly Bands: Online direct-to-consumer retailer specializing in men's wedding bands with extensive material and customization options. Most directly comparable competitor to Lashbrook in the custom men's band category, also using a configurator-driven sales motion.
• Stuller: U.S.-based jewelry manufacturer and wholesale supplier serving independent jewelers with bridal, findings, and mountings. Comparable as a B2B jewelry manufacturer/wholesaler whose products flow through the same authorized-dealer channels Lashbrook uses.
• Jewelry by Johan: Custom bridal and wedding band designer/manufacturer with a focus on one-of-a-kind handmade pieces using unique materials. Closely mirrors Lashbrook's handcrafted, materially-novel positioning in the custom bridal space.
• Taylor & Hart: Custom engagement and wedding ring designer with online configurator plus studio/consultation experience. Directly comparable to Lashbrook's configurator-led custom bridal design motion at a higher engagement-ring price point.

Emerging players

• The Modern Gent: DTC custom men's wedding band brand with online configurator and lifestyle branding. Overlaps with Lashbrook's build-to-order men's band model but is more recent and digital-first.
• Gemist: DTC custom fine jewelry platform that pairs consumers with designers and renders rings in AR before purchase. Adjacent comparable to Lashbrook's online customization + visualization flywheel for bridal jewelry shoppers.

Broad incumbents

• Brilliant Earth: Public online jewelry retailer emphasizing ethically sourced diamonds, engagement rings, and wedding bands. Comparable in operating a configurator-driven e-commerce model for bridal jewelry, though broader in assortment.
• Blue Nile: Large online diamond and bridal jewelry retailer offering build-your-own engagement ring functionality. Comparable in digitizing the bridal jewelry purchase and using online configurators to drive custom ring sales.
• Charles & Colvard: Public U.S. moissanite and lab-grown jewelry retailer with online configurator for rings and bridal. Comparable in using online customization tools to sell distinctly positioned gemstone bridal jewelry to a similar demo.
• David Yurman: Premium designer jewelry brand with a strong men's signature collection including bracelets, rings, and wedding bands. Comparable as a high-end men's jewelry brand with retail distribution and custom/engravable offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lashbrookrings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lashbrook