Breakthrough Academy
Breakthrough Academy is a Vancouver-based coaching and business-systems firm that helps mid-market construction, trades, and home-services contractors ($500K-$3M+ revenue) systemize operations through a proprietary six-system method, tiered monthly subscriptions, and a peer community of 600+ vetted business owners.
- Company typePrivate
- Founded2015
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Breakthrough Academy does
Breakthrough Academy Inc. (operating as BTA) is a Vancouver-based, privately held business coaching and operating-systems firm founded in 2015 by Danny Kerr and Igor Trninic, both College Pro alumni. The company provides a proprietary six-system framework — the Contractor Growth Method™ (Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution) — purpose-built for construction, trades, and home-services contractors generating at least $500K in annual revenue. Members progress through a one-time 6-week Blueprint onboarding program ($5,700) into an ongoing Implementation Track offered in three subscription tiers: Essential ($999/month, $500K+ revenue), Accelerator ($1,999/month, $1M+ revenue), and Pro ($2,999/month, $3M+ revenue), each carrying a recommended 12-month minimum commitment.
The underlying technology stack centers on a member portal comprising Skill Hub (learning content), Masterplan (goal and financial templates used as program-success benchmarks), Inside Circle (peer community), and Playbook (pre-built, industry-customizable operations manuals). A white-label Member Apps offering extends the platform to members' own customers. Programs are delivered digitally via video calls and the portal, augmented by annual in-person flagship events (Winter Summit, Summer Retreat). Integration footprint is limited to Authorize.Net for billing and Google Analytics for marketing telemetry; the firm does not maintain a public API or developer SDK.
BTA operates a sales-led, high-touch go-to-market beginning with a free discovery/assessment call and culminating in tiered subscription enrollment. Members are sourced through a multi-channel mix including the Contractor Evolution podcast, free webinars, SEO-optimized industry landing pages, paid/organic social, email nurture, and member referrals within the vetted community. Pricing is publicly disclosed. The company is entirely self-funded with 11 consecutive years of revenue growth, employs approximately 50-55 people, and serves roughly 1,900+ lifetime contractor clients across seven trade verticals.
Breakthrough Academy firmographics
Firmographics- Name
- Breakthrough Academy
- Legal name
- Breakthrough Academy Inc.
- Website
- https://btacademy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Breakthrough Academy is a Vancouver-based coaching and business-systems firm that helps mid-market construction, trades, and home-services contractors ($500K-$3M+ revenue) systemize operations through a proprietary six-system method, tiered monthly subscriptions, and a peer community of 600+ vetted business owners.
- Ownership category
- akta.pro rank
Breakthrough Academy industry classification
Industry- Product category
- Contractor Business Coaching
- NAICS
- Professional and Management Development Training (611430), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Breakthrough Academy is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Breakthrough Academy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Blueprint Program (Initial Enrollment): A 6-week knowledge-packed onboarding program that introduces the 6 systems of the Contractor Growth Method™. One-time fee per member at program entry.
- Implementation Track Membership (Ongoing): Monthly subscription membership with bi-weekly coaching meetings, group sessions, and content delivery across Essential, Accelerator, and Pro tiers. Billed monthly with a recommended 12-month minimum commitment.
- Implementation Track Membership: Fees billed monthly in advance on a subscription basis. Based on tier selected (Essential/Accelerator/Pro). Non-cancellable and non-refundable for the term committed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Blueprint - One-time 6-week onboarding program |
| Subscription | Monthly | Essential Track - For businesses $500K+/year revenue |
| Subscription | Monthly | Accelerator Track - For businesses $1M+/year revenue |
| Subscription | Monthly | Pro Track - For businesses $3M+/year revenue |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Breakthrough Academy product offering
Product offeringCore offering
Breakthrough Academy sells a membership-based business coaching and systemization program for construction, trades, and home services contractors. The core offering is the proprietary Contractor Growth Method™ framework covering Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution. Members enroll in a 6-week Blueprint onboarding ($5,700) and then continue on a monthly Implementation Track subscription with bi-weekly coaching, supported by pre-built playbooks, SOPs, a learning portal, and a vetted peer community.
Product overview
Breakthrough Academy offers a unified coaching and business system platform for construction, trades, and home services contractors. The core offering is The Contractor Growth Method™, a proprietary system encompassing six business disciplines (Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution). Members progress through the Blueprint (6-week foundational program at $5,700) followed by the Implementation Track with three tiers—Essential ($999/month), Accelerator ($1,999/month), and Pro ($2,999/month)—based on business revenue thresholds. Supporting products include the Playbook (pre-built operations manuals), Skill Hub (learning portal), Masterplan (goal/budget templates), Inside Circle (peer community), and Member Apps (white-label mobile applications). Additional resources include the Contractor Evolution Podcast, Web Classes, and Free Tools.
Differentiator
Problem solved
Functional benefit
Products and services
- The Contractor Growth Method™ Proprietary business system purpose-built for construction, trades, and home services contractors. Encompasses six core systems: Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution. Provided to members as the foundation of their coaching engagement.
- Blueprint (6-Week Onboarding Program) A 6-week foundational knowledge program where members learn the 6 systems of the Contractor Growth Method™ and prepare for Implementation. Priced at $5,700 for the 6-week program. Open to prospective construction, trades, and home services business owners.
- Implementation Track Membership Monthly subscription coaching membership with bi-weekly coaching meetings, group sessions, and content delivery for construction, trades, and home services business owners. Available in three revenue-gated tiers (Essential, Accelerator, Pro) priced from $999 to $2,999 per month. Billed monthly in advance with a recommended 12-month minimum commitment.
- Prebuilt Systems Prebuilt processes and operational systems available to members for implementing into their contracting businesses, including industry-specific SOPs, checklists, orientation day plans, and role-based workflows that members customize and deploy.
- Member Apps (White-Label Mobile Applications) White-label mobile applications configured and customized by Breakthrough Academy for members, incorporating the member's intellectual property, branding, and look-and-feel. Sold as part of the member services offering.
Quantifiable outcome
- Average +25% revenue increase ($776,641 per year) after 12 months in the program
- +7 more outcomes
Companies that use Breakthrough Academy
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles1 record
Breakthrough Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Breakthrough Academy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Build Show NetworkminorMatt Risinger, host of the Build Show Network (a YouTube channel with 1M+ subscribers), co-hosted a Breakthrough Academy web class. Scott Kelley, co-founder of Breakthrough Academy, is also founder of Build Show Network, creating a natural content and marketing partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Breakthrough Academy competitors and assessment
Company assessmentDirect peers
- Build Grow Scale (now Contractor+): Peer-coaching community and training program specifically for contractors (roofers, remodelers, HVAC, plumbing). Operates a similar subscription model with group coaching, community, and proprietary frameworks — the closest direct competitor to BTA's contractor coaching niche.
- Contractor Business School: Education and coaching provider targeting contractors with business training programs. Smaller and more course-driven than BTA, but addresses the same owner-operator pain points (systems, leadership, scaling) in the same trades verticals.
- SuccessCOACHING (Walking on the Sun): Peer-coaching business for contractors built around accountability groups and group coaching, founded by a former contractor. Closely comparable business model to BTA's Implementation Track (group meetings, peer accountability, recurring revenue) though at smaller scale and less vertical specialization.
Broad incumbents
- ActionCOACH: Global business coaching franchise with a structured coaching methodology and large coach network. Targets SMBs broadly including contractors, but lacks BTA's vertical specialization in trades and home services and its industry-specific content library.
- Procore Technologies: Public construction management platform serving general contractors, specialty contractors, and owners. Operates broadly across commercial construction; while not a coaching competitor, it increasingly bundles analytics, benchmarking, and educational content that overlaps with BTA's domain.
- ServiceTitan: Leading software platform for residential contractors (plumbing, HVAC, electrical, roofing). Serves the same contractor buyer but delivers software rather than coaching; increasingly bundles business intelligence and benchmarking that partially overlaps with BTA's value proposition.
- FocalPoint Coaching: Business coaching franchise and training organization serving SMB owners across industries. Comparable business model (coaches, methodology, group programs) but not specialized in construction/trades contractors like BTA.
Others
- College Pro Painters: Original painter franchise system where both BTA co-founders trained. Not a coaching peer in the modern sense, but the spiritual predecessor and talent pipeline for BTA; relevant for understanding BTA's positioning as 'franchise-like benefits without franchise downsides.'
- Buildertrend: Project management and CRM software for residential builders and remodelers. Listed as a BTA technology/integration partner (co-hosted webinars). Serves the same contractor audience but as a software vendor rather than coaching peer; increasingly a complementary ecosystem player.
Emerging players
- Roofing Insights: Education, podcast, and community platform for roofing contractors. Touches BTA's roofing vertical with free content and paid programs; more niche and content-driven than BTA's full coaching/operating system, but competes for the same roofing contractor mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Breakthrough Academy social profiles
Digital presenceBreakthrough Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breakthrough Academy leadership team
Management profileNumber of profiles
Profiles17 records
Breakthrough Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breakthrough Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breakthrough Academy
What does Breakthrough Academy do?
Breakthrough Academy sells a membership-based business coaching and systemization program for construction, trades, and home services contractors. The core offering is the proprietary Contractor Growth Method™ framework covering Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution. Members enroll in a 6-week Blueprint onboarding ($5,700) and then continue on a monthly Implementation Track subscription with bi-weekly coaching, supported by pre-built playbooks, SOPs, a learning portal, and a vetted peer community.
Is Breakthrough Academy a public or private company?
Breakthrough Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breakthrough Academy founded?
Breakthrough Academy was founded in 2015. It employs 11 to 50 people.
Where is Breakthrough Academy based?
Breakthrough Academy is headquartered in Vancouver, Canada, in the North America region.
How does Breakthrough Academy make money?
Three revenue lines are on record. Blueprint Program (Initial Enrollment) is the primary driver. The others are implementation Track Membership (Ongoing) and implementation Track Membership.
Who are Breakthrough Academy's main competitors?
Direct peers on record are Build Grow Scale (now Contractor+), Contractor Business School and SuccessCOACHING (Walking on the Sun). Broad incumbents are ActionCOACH, Procore Technologies, ServiceTitan and FocalPoint Coaching. Others are College Pro Painters and Buildertrend. Roofing Insights is listed as an emerging player.
Does Breakthrough Academy have an API?
No public API is recorded for Breakthrough Academy.
What industry is Breakthrough Academy in?
Breakthrough Academy's product category is Contractor Business Coaching. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.