What Emami Frank Ross does

Emami Frank Ross operates a multi-channel pharmacy retail and e-commerce platform headquartered in Kolkata, India, with operating roots dating to 1906. The company runs 320+ physical pharmacy stores across six Indian states (West Bengal, Karnataka, Odisha, Assam, Tripura, and Tamil Nadu), alongside an e-commerce website, iOS and Android mobile apps, and a call-center ordering channel. It serves 15 lakh+ customers monthly and offers prescription medicines, OTC products, generic and Ayurvedic/homeopathic remedies, personal care, baby care, nutritional foods and supplements, and medical devices; diagnostic lab testing is delivered through a Pathkind Labs partnership, and a private label brand (Rosscare) plus an FR Care subscription program extend the catalog.

The underlying technology is a standard e-commerce pharmacy stack: prescription upload with pharmacist verification, digital prescription management for reordering, 256-bit SSL-encrypted transactions, and cold-chain handling for temperature-sensitive medicines. Revenue is transaction-based across product categories, with discounts of up to 20% on medicines, free delivery above ₹500, and tiered diagnostic health packages priced ₹899–₹4,999. The go-to-market combines direct-to-consumer retail (online and offline) with enterprise sales to 80+ corporate clients including government departments, PSUs, hospitals, and nursing homes.

The company is publicly listed on BSE (with NCDs and a debenture trustee), backed by the Emami Group conglomerate, and led by Managing Director & CEO Gautam Jatia alongside Whole Time and Independent Directors. Online delivery is presently concentrated around Kolkata and nearby serviceable areas despite the broader physical footprint, indicating that digital expansion is a key growth lever versus the already-distributed retail base.

Name

Emami Frank Ross

Legal name

Frank Ross Health Limited

Website

https://frankrosspharmacy.com

Company type

Public

Founded year

1906

Operating status

Operating

Headcount range

101–250 employees

Short description

Emami Frank Ross is a Kolkata-headquartered pharmacy retail and e-commerce platform founded in 1906, operating 320+ stores across six Indian states and serving 15 lakh+ customers monthly with prescription and OTC medicines, diagnostics via Pathkind Labs, and private-label Rosscare products.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)

Keywords

• Pharmacy retail services
• Prescription medicine delivery
• Online medicine ordering
• Personal care products
• Diagnostic health services

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medicines: Revenue from sale of prescription medicines with valid prescriptions. Medicines procured from manufacturers and authorized distributors.
2. OTC Medicines: Over-the-counter medicines, personal care, baby care, health supplements without prescription requirement.
3. Diagnostic Lab Services: Health packages and individual lab tests through Pathkind Labs partnership. Packages range from ₹899 to ₹4,999.
4. Medical Devices & Aids: Glucometers, health monitors, and other medical devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Emami Frank Ross is a pharmacy retail chain established in 1906 that sells prescription medicines, over-the-counter medicines, generic medicines, ayurvedic and homeopathic products, personal care, baby care, nutritional foods and drinks, and medical devices through 320+ physical stores and an e-commerce platform with mobile apps. The company also offers NABL-accredited diagnostic lab testing through a partnership with Pathkind Labs and runs a subscription program (FR Care) for regular customers.

Product overview

Emami Frank Ross (Frank Ross Pharmacy) is an established pharmacy retail chain and online medicine store operating since 1906, now part of the Emami Group. The platform operates as a unified ecommerce pharmacy offering prescription medicines, OTC products, personal care, baby care, nutritional supplements, and diagnostic services. The core offering includes prescription and generic medicines across multiple therapeutic categories, supported by a private-label brand (Rosscare) for healthcare products. Additional services include lab testing partnerships (Pathkind Labs), prescription upload/verification, and a subscription program (FR Care). The platform serves customers across West Bengal, Karnataka, Odisha, Assam, Tripura, and Tamil Nadu through 320+ physical stores and online delivery. Featured products span across pain relief (Volini, Arnica), digestive health (Digene), nutrition (Horlicks, Complan, Glucon-D), baby care (Luvlap, Rosscare), personal care, and diabetes management (Energyare).

Differentiator

Problem solved

Functional benefit

Brands

• Rosscare: Private label brand for healthcare and wellness products including baby care items, adult diapers, nutritional supplements, and personal care products.
• FR Care

Products and services

• Prescription and OTC Medicines Prescription and over-the-counter medicines including branded, generic, ayurvedic, herbal, and homeopathic medicines sourced from manufacturers and authorized distributors. Sold through 320+ stores and online platform with pharmacist verification of uploaded prescriptions.
• Personal Care Products Personal care range including deodorants, fragrances, skin care, bath and body, hygiene, oral care, men's grooming, hair care, sanitary needs, and foot care products from third-party brands.
• Baby Care Products Baby care products including diapers and wipes, nursing and feeding, baby oral care, baby food, baby grooming, baby skin care, and baby bath and body products.
• Nutritional Foods and Drinks Nutritional supplements, health drinks, and dietary products for general wellness and targeted health management (e.g., diabetes care, adult nutrition).
• Rosscare Private Label Brand Own private label brand offering healthcare and wellness products including adult diapers, baby wipes, amla candy, and Rosscare wellness products.
• Medical Aids and Devices Medical devices and health monitoring equipment including glucometers, blood pressure monitors, and other diagnostic aids for home use.
• Diagnostic Lab Tests (Pathkind Labs Partnership) Diagnostic laboratory testing services delivered through partnership with Pathkind Labs, offering NABL-accredited health packages and individual tests with home sample collection. Packages range from ₹899 to ₹4,999.
• Healthkind Health Packages Comprehensive health screening packages covering heart, diabetes, kidney, thyroid, liver, bone, nerve, and anaemia diagnostics. Tiered from Healthkind Screen (21 tests, ₹899) to Healthkind Platinum (85 tests, ₹4,999).
• FR Care Subscription Program Subscription healthcare program offering exclusive benefits, additional discounts, and value-added services for regular customers purchasing medicines and health products.
• Corporate Pharmaceutical Supply Bulk medicine procurement and supply services to 80+ corporate clients including government departments, PSUs, hospitals, nursing homes, and private sector companies, including corporate health packages.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pathkind LabscoreStrategic or Co-development PartnerAuthorized diagnostic lab partner providing NABL accredited lab testing services. Offers comprehensive health packages and individual tests with fast sample delivery, state-of-the-art labs, comprehensive testing, smart tracking, and expert team support. Home collection service available.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Apollo Pharmacy: Apollo Pharmacy is India's largest organized pharmacy retail chain, operating thousands of stores across the country. It is the most direct comparable to Frank Ross: similar omni-channel pharmacy retail model with prescription and OTC dispensing, private labels, and online ordering.
• MedPlus: MedPlus is a leading Indian pharmacy chain with 3,000+ stores and a strong e-commerce platform. It competes directly with Frank Ross on multi-category retail including prescription medicines, OTC, personal care, baby care, and diagnostics through its Mart format.
• Tata 1mg: Tata 1mg is one of India's largest online pharmacy and digital health platforms, offering medicines, lab tests, and doctor consultations. It is a direct competitor to Frank Ross on online pharmacy ordering, prescription upload, and diagnostic services.
• PharmEasy: PharmEasy (now merged with Thyrocare and owning Netmeds) is a major Indian online pharmacy and diagnostic aggregator. It directly overlaps Frank Ross's prescription upload, doorstep delivery, and Pathkind-style diagnostic tie-up offerings.
• Netmeds: Netmeds is a Chennai-headquartered online pharmacy, now part of the PharmEasy group, that offers prescription, OTC, and personal care delivery across India. It competes head-on with Frank Ross on e-commerce medicine ordering and PAN-India digital reach.
• Apollo 24|7: Apollo 24|7 is Apollo Group's omni-channel online pharmacy, diagnostics, and teleconsult platform. It is comparable to Frank Ross on combined pharmacy + diagnostics + digital prescription upload, with a national footprint that exceeds Frank Ross's Kolkata-anchored delivery.
• Wellness Forever: Wellness Forever is a Western and Southern India-focused pharmacy chain with omni-channel online ordering. It is comparable to Frank Ross as a regional, value-driven chain pharmacy offering prescription, OTC, and wellness products across physical and digital channels.

Emerging players

• Dr. Lal PathLabs: Dr. Lal PathLabs is India's largest NABL-accredited diagnostic chain. While it competes with Frank Ross on the diagnostic health package offering, it is a partial comparable since Frank Ross's diagnostics are delivered via Pathkind Labs partnership rather than owned labs.
• Thyrocare: Thyrocare is a NABL-accredited pan-India diagnostic network, now part of PharmEasy. It competes indirectly with Frank Ross's lab test packages and is a partial comparable given that diagnostics is one of the bundled service lines.

Broad incumbents

• HealthKart: HealthKart is an India-focused online health and wellness retailer covering nutrition, personal care, and OTC categories. It overlaps Frank Ross on non-prescription wellness, supplements, and personal care SKUs rather than on prescription dispensing, making it a broad-incumbent adjacent player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/frankrossindia
• Facebookfacebook.com/FrankRossPharmacy
• LinkedInin.linkedin.com/company/emami-frank-ross-limited
• Instagraminstagram.com/frankrosspharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emami Frank Ross