Mastro Graphics

What Mastro Graphics does

Mastro Graphics is a privately held, Women Owned Business (WBE) and ISO 9001:2015 certified manufacturer of durable printed graphics, headquartered and operating from a single facility at 67 Deep Rock Road, Rochester, NY. The company has been a specialist in machine graphic solutions for more than forty years, serving enterprise customers in OEM, Medical, Automotive, and Utility Transmission & Distribution (electric, water, gas, and generation). Its core product families are Overlays, Labels, Flexible Electronics (membrane switches, touchscreens, controllers, LED/back lighting), Dome Labels, Data Plates, Digital Printing, Event & Point-of-Purchase print, and Utility Marking products.

The underlying technology platform combines eight-plus printing methods — screen printing, flexo, hot foil stamping, sheet and roll-fed digital, large-format digital, etch and fill, Metalphoto, and 3D printing/doming — with in-house finishing capabilities including laminating, die cutting, embossing, plotting, routing, engraving, sheet metal, assembly, and kitting. A broad substrate library spans Polycarbonate, Polyester, Vinyl, Acrylic, Porcelain, RFI/ESD, Gasket, Insulated Materials, Metalized Foils, Paper, Retro-Reflective, Metal, and Fiberglass. Many constructions are UL and CSA approved, and data plates are RoHS/REACH compliant, supplying the regulatory pre-qualification that enterprise and utility buyers require. In-house production art services accept vector Illustrator/PDF, Photoshop, InDesign, Quark XPress 6.5, and 2D DXF CAD guides.

Mastro's business model is primarily quote-based and project-driven for custom industrial work, with revenue generated from custom-manufactured durable labels, overlays, data plates, dome labels, and flexible electronics for OEM, Medical, Automotive, and Utility T&D customers. Pricing for custom work is not publicly disclosed; customers submit a Request Quote form, email sales, or call. A secondary, complementary revenue stream runs through a direct Shopify e-commerce storefront selling standardized health & safety signs, floor vinyls, and cone signs at fixed unit and bulk-volume prices (most stock items start from $3.16). Go-to-market combines direct inside sales, a six-agency independent sales representative network, and self-serve online ordering. All sales are domestic (single country/USA), and the company reports 11–50 employees with no disclosed revenue, funding, or external investors.

Name

Mastro Graphics

Legal name

Mastro Graphics

Website

https://mastrographics.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Mastro Graphics is a privately held, WBE and ISO 9001:2015 certified Rochester, NY manufacturer of durable printed graphics — overlays, labels, dome labels, data plates, flexible electronics, and utility marking — serving OEM, Medical, Automotive, and Utility T&D customers via custom quote-based work and a Shopify stock-sign shop.

Ownership category

akta.pro rank

Product category

Industrial Printing & Durable Graphics Manufacturing

NAICS

Commercial Screen Printing (323113), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Unsupported Plastics Film & Sheet (3081), Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)

Keywords

• Industrial printing services
• Durable graphic labels
• Machine graphic overlays
• Utility marking products
• Custom flexographic printing

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Industrial Printing (B2B Project Work): Quote-based, project-driven revenue from custom-manufactured durable labels, overlays, data plates, dome labels, and flexible electronics for OEM, Medical, Automotive, and Utility T&D customers. Specs negotiated per project with Art/Engineering services bundled.
2. Event & POP Print Services: Custom and short-run printing for events, point-of-purchase displays, signage, brochures, and floor-to-ceiling printed materials for events and venues.
3. Direct E-commerce (Stock Health & Safety and Floor Graphics): Fixed-price online sales of standardized Covid-19/Health & Safety signs, floor vinyls, and traffic cone signs via the company's Shopify storefront, with published unit and bulk volume pricing.
4. Utility Marking Products (Electric T&D, Water, Gas): Specialty production of utility marking signs, tags, numbers/letters, embossed/engraved characters, and panels for electric transmission and distribution, water, gas, and generation customers.
5. Production Art and Engineering Services: Fee-based artwork preparation, file conversion, CAD-to-art, and engineering services supporting customer design files for printing/finishing.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mastro Graphics manufactures custom durable printed graphics — including industrial overlays, labels, data plates, dome labels, flexible electronics, and utility marking — for OEM, Medical, Automotive, and Utility T&D customers, delivered as a single-source full-service solution from in-house production art through printing, finishing, and kitting. The company also sells standardized health, safety, and floor-graphics signage through its online shop and produces event and point-of-purchase printed materials.

Product overview

Mastro Graphics is a single-line manufacturer of durable printed graphics organized as a portfolio of integrated product families rather than a platform-plus-modules architecture. Their core offerings include Overlays, Labels, Flexible Electronics, Dome Labels, Data Plates, Digital Printing, Event & POP, and Utility Marking, complemented by professional Art Services and a direct online Shop for Health & Safety Signs. These products share common underlying capabilities in screen, flexo, and digital printing; a broad substrate library (Polycarbonate, Polyester, Vinyl, Acrylic, Porcelain, RFI/ESD, Gasket, Insulated Materials, Metalized Foils, Paper, Retro-Reflective, Metal, and Fiberglass); finishing capabilities such as laminating, die cutting, adhesive application, embossing, plotting, routing, engraving, sheet metal, assembly, and kitting; and UL/CSA approved label constructions used across Data Plates and Overlays.

Differentiator

Problem solved

Functional benefit

Products and services

• Overlays Industrial overlays and control panels produced to tight tolerances, with clear, textured, dead-front, and transparent colored windows. Many constructions are UL and CSA approved, with options in Polycarbonate, Polyester, and Vinyl for indoor and outdoor use. Targeted at OEM and industrial buyers requiring durable human-interface graphics.
• Labels Custom labels produced in full color via screen, flexo, or digital printing with 4-color process and custom spot colors. Supports variable printing for serial numbers, barcodes, and images, using highly durable materials and strong adhesives for permanent application across OEM, Medical, Automotive, and Utility T&D customers.
• Flexible Electronics Printed flexible electronics including prototype and production-run human-interface products such as membrane switches, touchscreens, controllers, LED, and back lighting. Capabilities include custom overlays, embossed LEDs/keypads, ESD/RFI shielding, custom spacers, tactile and non-tactile switches, surface mount LEDs, and transparent and deadfront windows.
• Dome Labels Three-dimensional epoxy-resin-coated labels suitable for harsh environments. Withstand temperatures from -50°F to 250°F, are UV and chemical resistant, self-healing, and well suited for appliances, tools, computers, sporting goods, pavement markers, and industrial equipment.
• Data Plates Durable data plates providing specifications, product identification, and proof of certifications. Built with UL and CSA approved label constructions, variable serial numbers and barcodes, RoHS/REACH compliant constructions, custom color matching, and strong adhesives engineered to last the life of the product.
• Digital Printing Sheet and roll fed digital printing, large format digital, and 3D printing/doming options. Supports variable printing for serial numbers, barcodes, and images, providing high quality output at affordable pricing with quick turnaround for short print runs.
• Event & POP Printing Event and point-of-purchase printing services covering floor-to-ceiling signage, brochures, and any type of signage needed for events and retail/promotional environments. Targeted at event planners, venues, and retail/brand marketers.
• Utility Marking Utility marking products focused on Electric Transmission and Distribution, water, gas, and generation marking needs. Provides signs, tags, numbers, letters, embossed and engraved numbers and letters, and panels, leveraging over 25 years of utility marking experience.
• Health & Safety Signs (Online Shop) Pre-made health, safety, and social distancing signs, floor vinyls, and cone signs sold via Shopify storefront, including Face Mask Required, Six Feet Distance, Curbside Pickup, One Way, Wash Your Hands, Sanitize, No Visitors, and Stay Safe Stay Healthy products, with unit and bulk volume pricing (e.g., from $3.16).
• Art Services Professional production art services including artwork preparation, engineering, file/spec consultation, and color matching. Supports vector artwork formats (Adobe Illustrator, PDF, InDesign, Quark XPress) and offers CAD file guidance for 2D DXF layouts, bundled with custom manufacturing projects.

Quantifiable outcome

• 40+ years in printing; 25+ years in utility marking manufacturing
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KW AssociatescoreChannel Partner/ Reseller/ DistributorIndependent sales representative agency listed on the Mastro Graphics Contact page as a representative for the company. Directs prospects to Mastro for custom printed graphics.
• Mike Austin ([email protected])minorChannel Partner/ Reseller/ DistributorIndependent sales representative listed on the Mastro Graphics Contact page; routes custom printing opportunities to Mastro.
• Howard AgencycoreChannel Partner/ Reseller/ DistributorIndependent sales representative agency listed as a Mastro Graphics representative; [email protected] contact routes custom printing leads.
• RobertsEPS LLCcoreChannel Partner/ Reseller/ DistributorIndependent sales representative firm ([email protected]) listed on the Mastro Graphics Contact page as a representative.
• Cahoon SalescoreChannel Partner/ Reseller/ DistributorIndependent sales representative agency (cahoonsales.com) listed as a Mastro Graphics representative.
• Shamrock Power Sales LLCcoreChannel Partner/ Reseller/ DistributorIndependent sales representative ([email protected]) listed as a Mastro Graphics representative; "Power" in the name suggests utility/power sector focus.
• 3McoreTechnology or IntegrationStrategic materials supplier — 3M adhesive transfer tapes and performance label materials are specified and referenced in Mastro's adhesive and materials guides. Multiple Mastro product pages link directly to 3M product information.
• FlexconcoreTechnology or IntegrationPerformance adhesives and films supplier; Mastro provides direct links to Flexcon's performance adhesive and mounting/laminating guides on the Adhesives page.
• Avery DennisoncoreTechnology or IntegrationPrime paper and label material supplier (label.averydennison.com) linked from Mastro's Materials page.
• Metalphoto (metalphoto.com)
• PantonecoreTechnology or IntegrationColor standards partner — Mastro recommends Pantone Color Bridge / X-Ref libraries for digital printing consistency and links to Pantone.com on the Colors page.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brady Corporation: Large publicly traded specialty printing and identification company serving industrial, utility, and safety markets with labels, signs, and printers. Directly comparable to Mastro's industrial label, data plate, and utility marking product lines but operates at vastly greater scale and global footprint.
• CCL Industries (CCL Label): World's largest label converter serving healthcare, automotive, consumer, and industrial markets with durable and decorative labels. Competes with Mastro in the durable OEM, medical, and automotive label categories but at global scale across multiple specialized facilities.
• Neenah (Neenah Coldenhove / Techroll): Specialty materials and label manufacturer serving industrial graphics, identification, and overlay markets. Comparable in the industrial overlay and durable graphic substrate space where Mastro operates.

Direct peers

• ID Label: Custom industrial label manufacturer producing durable barcode, asset tracking, and UL/CSA approved labels for OEM and industrial customers. Closely comparable to Mastro's custom label and durable overlay business in target market and construction requirements.
• Nameplates.com: Specialty manufacturer of Metalphoto, aluminum, and polycarbonate nameplates and data plates for industrial OEMs. Directly comparable to Mastro's data plates and Metalphoto product family in materials, certifications, and customer use cases.
• Sticker Mule: Custom sticker and label manufacturer with a strong direct-to-consumer e-commerce storefront plus enterprise ordering. Comparable to Mastro in custom label production and online shop motion, though Sticker Mule focuses on shorter-run promotional and packaging labels rather than UL/CSA industrial overlays.
• Resource Label Group: Multi-site pressure-sensitive label converter serving industrial, automotive, and consumer brands with custom durable and decorative labels. Comparable to Mastro in custom OEM and automotive label work, with similar UL/CSA compliance requirements.
• MasterGraphics: Mid-sized industrial graphics and label converter producing overlays, nameplates, and membrane switch products for OEM customers. Closely comparable to Mastro across overlays, data plates, flexible electronics, and durable graphic constructions.
• Epec Engineered Technologies (Printed Electronics division): Custom manufacturer of printed electronics, membrane switches, and user interface assemblies. Comparable to Mastro's flexible electronics product line for OEM and medical device customers.

Regional players

• The Label Factory: Mid-sized custom industrial label and graphics manufacturer. Comparable in custom OEM label and durable graphics work but typically serves a different regional footprint than Mastro's Rochester, NY-centric book of business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mastrographics
• Facebookfacebook.com/mastrographics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastro Graphics