Curiosity
Curiosity Marketing Group is a full-service digital marketing agency in Panama City, Florida, offering SEO, PPC, content, web development, and branding services to small and mid-sized businesses across Northwest Florida and nationwide.
- Company typePrivate
- Founded2014
- HeadquartersPanama City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Curiosity does
Curiosity Marketing Group (CMG) is a full-service digital marketing agency headquartered in Panama City, Florida, operating with a 12-person team and offering 13 integrated services: SEO (including technical SEO), social media marketing, content marketing, reputation management, marketing automation, PPC, web development, branding, ADA compliance, video production, advanced advertising (geofencing, IP targeting, OTT/CTV), AI visibility optimization, and podcast production. The firm is a Silver HubSpot Certified Agency Partner, which grants platform-level integration and co-marketing benefits, and uses HubSpot as a core marketing automation and CRM backbone alongside standard ad platforms and analytics tooling.
The agency's customer base spans small and mid-sized businesses across verticals including healthcare, vacation rentals, automotive, HVAC, tourism, and real estate, with a documented mix of local Northwest Florida clients and national brands. Grease Pro (11 locations) is the largest named account, while ECMA is highlighted as a long-term relationship. CMG runs two go-to-market motions: a direct consultative sales motion targeting SMBs and mid-market clients, and a white-label services channel through which other marketing agencies purchase production capacity.
Revenue mechanics are not disclosed but appear to combine project-based engagements, monthly retainers, and white-label production contracts. Geographic roots in Panama City, Panama City Beach, Destin, Pensacola, and Tallahassee anchor the firm, while marketing material positions the agency as serving clients nationwide. There is no disclosed funding, no M&A activity, and no recent leadership changes.
Curiosity firmographics
Firmographics- Name
- Curiosity
- Legal name
- Curiosity Marketing Group
- Website
- https://curiositymg.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Curiosity Marketing Group is a full-service digital marketing agency in Panama City, Florida, offering SEO, PPC, content, web development, and branding services to small and mid-sized businesses across Northwest Florida and nationwide.
- Ownership category
- akta.pro rank
Curiosity industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Curiosity is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Curiosity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing including SEO, content marketing, social media marketing, reputation management, marketing automation, PPC advertising, web development, branding, video marketing, and ADA compliance services. Revenue generated through project-based work, retainer arrangements, and ongoing service contracts.
- White Label Services for Agencies: Provides fulfillment services for other marketing agencies under their brand, handling SEO, PPC, content, social media, web development, and other digital marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on business goals and budget |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Curiosity product offering
Product offeringCore offering
Curiosity Marketing Group is a full-service digital marketing agency that sells integrated marketing services including SEO, social media marketing, content marketing, reputation management, marketing automation, PPC and digital advertising, custom web development, branding and design, ADA compliance, video marketing, advanced programmatic advertising, technical SEO, and podcast production. Services are delivered through project-based engagements, retainer agreements, and white-label fulfillment for other agencies, targeting small-to-mid-sized local businesses and larger enterprise brands.
Product overview
Curiosity Marketing Group is a full-service digital marketing agency that offers an integrated suite of 13 service offerings designed to work together as a cohesive marketing platform. The core portfolio includes Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Reputation Management, Marketing Automation, Pay Per Click (PPC) & Digital Advertising, Custom Web Development, Branding & Design, ADA Compliance, Video Marketing Services, Advanced Advertising Strategy, Technical SEO Services, and Podcast Production Services. These services function as interconnected capabilities—the SEO services drive organic visibility that supports content marketing and social media efforts, while marketing automation connects CRM, email, and lead workflows. Web development provides the technical foundation for all digital efforts, and branding ensures consistent visual identity across all channels. The agency positions itself as a comprehensive 'Swiss Army knife' of digital marketing, allowing clients to access multiple integrated services from a single partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO) Comprehensive SEO services including technical SEO, local SEO, on-page optimization, off-page authority building, keyword research, competitor analysis, and AI visibility optimization for improved search rankings and organic traffic, sold to businesses seeking organic growth.
- Social Media Marketing Social media management across Facebook, Instagram, LinkedIn, and YouTube including content creation, strategic planning, posting schedules, paid social advertising, and performance reporting, sold to brands seeking audience growth and engagement.
- Content Marketing Content creation and strategy services including website copywriting, blog content, SEO copywriting, email marketing content, social media content, and campaign messaging for multi-channel marketing support.
- Reputation Management Online reputation protection and improvement services including review monitoring and responses, search engine reputation management, brand reputation management, and listing accuracy across directories.
- Marketing Automation CRM-based marketing automation services including lead follow-up automation, CRM and pipeline setup, email workflows, review requests, and internal notifications to streamline customer communication and reduce manual follow-up tasks.
- Pay Per Click (PPC) and Digital Advertising Paid search and social advertising services including Google Ads management, display advertising, Facebook and Instagram advertising, remarketing campaigns, and geo-targeted advertising with continuous optimization and testing.
- Custom Web Development Custom website design and development services including WordPress and Shopify development, e-commerce functionality, responsive design, UI/UX design, custom modules, and integrations with forms, booking tools, and payment systems.
- Branding and Design Brand identity and visual design services including logo development, visual identity systems, brand style direction, marketing collateral, print and promotional design, digital graphics, and ongoing design support for consistent brand presence.
- ADA Compliance Website accessibility compliance services including accessibility audits combining automated tools and manual review, WCAG remediation, documentation, and ongoing monitoring to ensure ADA compliance and reduce legal risk.
- Video Marketing Services Video content creation and strategy services including video production, editing, post-production, content repurposing across channels, and distribution for websites, social media, and advertising campaigns.
- Advanced Advertising Strategy Precision-targeted advertising beyond standard PPC including geofencing marketing, IP targeting, location-based advertising, addressable advertising, behavioral and contextual targeting, and retargeting across programmatic display, OTT/CTV, and streaming platforms.
- Technical SEO Services Technical website optimization services including site health audits, Core Web Vitals optimization, mobile-friendliness improvements, crawlability and indexing fixes, metadata cleanup, structured data implementation, and sitemap and robots.txt optimization.
- Podcast Production Services End-to-end branded podcast production including strategy, mobile recording at client locations, professional editing and mastering, video and audio publishing to platforms like Spotify and YouTube, and content repurposing for social media and blogs.
Quantifiable outcome
- 1200% increase in site traffic for ECMA
- +5 more outcomes
Companies that use Curiosity
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Curiosity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Curiosity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Marketing Agencies (White Label)coreWhite label partnership program allowing marketing agencies to offer digital marketing services (SEO, PPC, content, social media, web development, branding, ADA compliance) fulfilled by Curiosity Marketing Group under the agency's own brand. Supports agencies looking to expand service lineup without full-time hires.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Curiosity competitors and assessment
Company assessmentDirect peers
- OuterBox: Digital marketing agency focused on SEO, PPC, and e-commerce for mid-market brands; comparable in integrated service model and emphasis on measurable ROI.
- Disruptive Advertising: PPC, SEO, and lifecycle marketing agency focused on lead-driven mid-market and enterprise accounts; comparable to Curiosity on PPC and SEO plus cross-sell into web and content.
- WebFX: Full-service digital marketing agency offering SEO, PPC, web development, social, and content for SMB and mid-market clients; directly competes with Curiosity on the same integrated services and customer profile.
- LYFE Marketing: Full-service social media and digital marketing agency for SMBs across healthcare, real estate, and professional services; comparable on customer segment and service mix.
- Ignite Visibility: Mid-market full-service digital marketing agency providing SEO, paid media, social media, email, and CRO; comparable to Curiosity in service breadth and SMB-to-mid-market positioning.
- SmartSites: Full-service digital agency offering web design, SEO, PPC, and content; comparable in mid-size integrated positioning and SMB target client.
- KlientBoost: Performance-focused agency specializing in PPC, conversion rate optimization, and landing pages; comparable to Curiosity's PPC and advanced advertising strategy offerings.
- Thrive Internet Marketing Agency: Full-service digital marketing agency covering SEO, PPC, social media, web design, and reputation management; comparable in offering a broad integrated portfolio to SMB and mid-market buyers like Curiosity does.
Broad incumbents
- Directive: Larger B2B-focused performance marketing agency operating at the mid-market and enterprise tier; comparable in integrated services but at a higher ACV and headcount scale than Curiosity.
Emerging players
- Siege Media: Content marketing and SEO agency with overlap in organic search, content, and AI-search services; comparable to Curiosity's content marketing and SEO offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Curiosity social profiles
Digital presenceCuriosity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curiosity leadership team
Management profileNumber of profiles
Profiles12 records
Curiosity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curiosity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curiosity
What does Curiosity do?
Curiosity Marketing Group is a full-service digital marketing agency that sells integrated marketing services including SEO, social media marketing, content marketing, reputation management, marketing automation, PPC and digital advertising, custom web development, branding and design, ADA compliance, video marketing, advanced programmatic advertising, technical SEO, and podcast production. Services are delivered through project-based engagements, retainer agreements, and white-label fulfillment for other agencies, targeting small-to-mid-sized local businesses and larger enterprise brands.
Is Curiosity a public or private company?
Curiosity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curiosity founded?
Curiosity was founded in 2014. It employs 1 to 10 people.
Where is Curiosity based?
Curiosity is headquartered in Panama City, United States, in the North America region.
How does Curiosity make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are white Label Services for Agencies.
Who are Curiosity's main competitors?
Direct peers on record are OuterBox, Disruptive Advertising, WebFX, LYFE Marketing, Ignite Visibility, SmartSites, KlientBoost and Thrive Internet Marketing Agency. Directive is listed as a broad incumbent. Siege Media is listed as an emerging player.
Does Curiosity have an API?
No public API is recorded for Curiosity.
What industry is Curiosity in?
Curiosity's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541810 and its SIC code is 7311.