DataCRM
DataCRM is a Bogotá-based cloud CRM vendor serving small and medium-sized businesses across Latin America (and recently Spain), differentiated by native WhatsApp API integration and an AI Sales Agent, monetized via per-user SaaS subscriptions in Colombian pesos.
- Company typePrivate
- Founded2016
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DataCRM does
DataCRM Soluciones S.A.S. is a Bogotá-based cloud CRM vendor focused on small and medium-sized businesses across Latin America, with a recent extension into Spain. The company was founded in November 2016 (per legal entity founding records; firmographic data alternatively cites 2010) by Juan Alejandro Piraquive Cardona, who serves as legal representative and CEO. DataCRM operates a multi-tenant SaaS CRM built on vtiger open-source architecture, deployed across AWS, IBM Cloud, and Google Cloud with a 99.96% service availability SLA. Its core platform provides sales pipeline management, contact and opportunity tracking, quotation generation (Cotizaciones), email integration with Gmail and Outlook/Office 365, BI dashboards, and a developer API. The company's principal differentiation is its native WhatsApp API integration — including mass messaging, conversation scheduling, multi-agent access, and an embedded AI Sales Agent (Agente IA) and Chatbot con IA — addressing the dominant business communication channel in LatAm markets. Mobile applications on iOS and Android extend the platform to field sales teams, and a virtual university (Universidad DataCRM) with 70+ lessons supports customer onboarding.
DataCRM monetizes primarily through per-user SaaS subscriptions in Colombian pesos (COP), with three tiers: a free plan, a Basic plan at approximately $50,000 COP per user per month, and a higher-tier Pro plan that adds WhatsApp integration, BI dashboards, and expanded automation. Annual billing carries a 20% discount, and additional revenue is generated through paid storage upgrades (100GB at 100,000 COP/month; 500GB at 300,000 COP/month) and optional implementation/training services. The go-to-market is product-led growth combined with direct sales: a 15-day free trial without credit-card requirement, country-specific landing pages across 8 markets, a WhatsApp sales hotline, and named case studies in information services (Infórmese), media/radio (Radiopolis), and construction (Toxement). The platform serves sales, marketing, and customer-service teams across verticals including construction, healthcare, tourism, education, and professional services.
The company is privately held with no disclosed institutional funding, no parent company, and no M&A activity on record. Operating geographies include Colombia, Mexico, Chile, Costa Rica, Ecuador, Panama, Peru, and Spain, with no claimed global footprint beyond these. Distribution is direct-to-customer through the company website and mobile app stores, with no disclosed channel partner or reseller program despite a 'Partners' footer link on the site.
DataCRM firmographics
Firmographics- Name
- DataCRM
- Legal name
- DataCRM Soluciones S.A.S.
- Website
- https://datacrm.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataCRM is a Bogotá-based cloud CRM vendor serving small and medium-sized businesses across Latin America (and recently Spain), differentiated by native WhatsApp API integration and an AI Sales Agent, monetized via per-user SaaS subscriptions in Colombian pesos.
- Ownership category
- akta.pro rank
DataCRM industry classification
Industry- Product category
- CRM Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industries
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where DataCRM is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
DataCRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Per User: Monthly or annual subscription charged per user (both active and inactive users are billed). Monthly pricing based on selected plan tier; annual payment offers 20% discount. Indefinite contract duration with monthly billing periods.
- Additional Storage: Optional additional document/database storage: 100GB at 100,000 COP monthly or 500GB at 300,000 COP monthly (with 10% annual discount). Included storage varies by plan: Basic 5GB database + 5GB documents, Pro 10GB database + 10GB documents.
- Implementation and Training Services: Paid implementation support, initial user training, and customized training hours for new personnel or additional onboarding beyond the free self-service resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic CRM access with core features |
| Subscription | Monthly | Basic Plan - $50,000 COP per user/month |
| Subscription | Monthly | Pro Plan - Basic plan features plus advanced capabilities |
| Subscription | Monthly | Additional Storage Options |
| Subscription | Pay-as-you-go | Premium Support Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
DataCRM product offering
Product offeringCore offering
DataCRM provides a cloud-based Customer Relationship Management (CRM) platform delivered as software as a service for Latin American businesses. The core product combines sales pipeline and opportunity management, contact and account administration, quotation generation, email and calendar integration, BI dashboards, and a dedicated mobile application. Its signature capabilities include native WhatsApp Business API integration with an AI-powered Sales Agent (Chatbot con IA) for multi-agent automated conversations and a quotation (Cotizaciones) module for PDF proposal generation.
Product overview
DataCRM is a cloud-based CRM platform for Latin American businesses, featuring WhatsApp API integration and AI Sales Agent capabilities. The core platform manages sales pipelines, customer relationships, and business opportunities. Key modules include: the DataCRM Chat mobile app for iOS/Android; AI Sales Agent (Agente IA) and Chatbot con IA for automated WhatsApp conversations; Cotizaciones for quote generation; Landing Pages for lead capture; BI Dashboards for analytics; and Universidad DataCRM for training. The platform also offers a developer API for custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- U DataCRM: Universidad DataCRM - A virtual university platform offering courses on marketing, sales, and CRM usage with over 70 lessons in Spanish.
- App DataCRM Chat
Products and services
- DataCRM Core CRM Platform Cloud-based CRM software for Latin American businesses providing sales pipeline management, opportunity tracking, contact and account administration, quotation handling, email and calendar integration, BI dashboards, and team collaboration via Free, Basic, and Pro subscription plans.
- DataCRM Chat Mobile App Native iOS and Android mobile CRM application enabling sales users to manage opportunities, log activities, make calls, send emails and WhatsApp messages, create quotations, and attach documents while away from their desks.
- WhatsApp CRM Integration Native WhatsApp Business API integration for the DataCRM platform providing multi-agent access, mass messaging, conversation scheduling, a website WhatsApp button, and conversation auditing for sales and customer service teams.
- AI Sales Agent (Agente IA) and Chatbot con IA AI-powered autonomous agent for WhatsApp that handles sales conversations, creates chatbot interactions automatically, and supports customer service use cases on top of the DataCRM platform.
- Cotizaciones (Quotations Module) Module for creating and sending customized sales quotations, loading product and service information, generating PDF documents, and delivering them quickly to prospects, used by sales teams inside DataCRM.
- API DataCRM Developer API for integrating DataCRM with external systems, included across Basic and Pro plans and documented at api.datacrm.la.
- Premium Support Add-on Optional subscription add-on providing quarterly BI dashboard adjustments, daily guided orientation time, and specialized orientation hours for integration development in support of DataCRM subscribers.
- Implementation and Training Services Paid professional services offering for DataCRM customers covering initial implementation, user training, and customized training hours for new personnel or additional onboarding beyond free self-service resources.
- Business Module List View Excel-like inline editing view for the DataCRM Businesses module that enables efficient field modification, advanced filters, personalization, and bulk editing of multiple business records from within the CRM.
Quantifiable outcome
- 99.96% service availability SLA
Companies that use DataCRM
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
DataCRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature9 records
DataCRM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and infrastructure.
- RD StationcoreIntegration partnership allowing synchronization of leads and contact data between RD Station marketing automation platform and DataCRM CRM. Enables mapping of fields and information between platforms for seamless lead management from marketing campaigns to sales follow-up.
- Google (G Suite/Gmail)coreNative integration with Gmail for email management, Google Calendar for activity scheduling, Google Contacts synchronization, and Google Drive for document attachment. OAuth login with Gmail account.
- Microsoft Office 365 (Outlook)coreIntegration with Outlook email including inbox/outbox synchronization, automatic conversation logging to opportunities, and calendar integration for activity management.
- Amazon Web Services (AWS)infrastructureCloud infrastructure provider hosting DataCRM servers alongside IBM Cloud and Google Cloud, providing 99.6% stability guarantee.
- IBM CloudinfrastructureCloud infrastructure provider hosting DataCRM servers alongside AWS and Google Cloud for service reliability.
- Google CloudinfrastructureCloud infrastructure provider hosting DataCRM servers alongside AWS and IBM Cloud for service reliability.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DataCRM competitors and assessment
Company assessmentEmerging players
- vtiger: vtiger is the open-source CRM platform on which DataCRM's architecture is built. It is a partial peer because DataCRM is built on top of it; vtiger's own cloud offering directly competes with DataCRM in the same SMB segment, and any vtiger roadmap shift could impact DataCRM's product trajectory.
Direct peers
- Bitrix24: Bitrix24 is a full-suite CRM and collaboration platform with native WhatsApp, telephony and AI chatbot capabilities. It competes head-on with DataCRM for LatAm SMBs by offering free/low-cost per-user plans and a similarly broad feature set (pipelines, quotes, contact center, mobile apps).
- Pipedrive: Pipedrive is a sales-focused CRM popular with SMBs globally, offering pipeline management, AI sales assistant and a growing set of communication integrations including WhatsApp. Its SMB pricing and sales-led positioning make it a relevant comparable to DataCRM's core customer.
- Kommo (formerly amoCRM): Kommo is a CRM originally from Russia/CIS that repositioned as a WhatsApp-native messenger-based CRM for SMBs globally. It is the closest direct competitor to DataCRM in terms of product philosophy (sales pipeline + WhatsApp as the primary communication channel) and SMB target segment.
Broad incumbents
- Freshsales (Freshworks): Freshsales is a CRM with built-in chat, telephony, WhatsApp/email integration and Freddy AI for sales. It targets SMB/mid-market globally with a freemium model and is a comparable competitor for DataCRM's pipeline + AI assistant + omnichannel positioning.
- HubSpot: HubSpot is a global CRM/MA platform with a free CRM tier, WhatsApp Business integrations, AI Breeze assistant, and growing investment in Spanish-language LatAm go-to-market. It is the most credible free-tier incumbent threatening DataCRM's SMB segment.
- Salesforce: Salesforce is the global CRM leader with Sales Cloud, WhatsApp integration via Marketing Cloud, Einstein AI and a partner ecosystem. While its pricing is generally above DataCRM's SMB band, Salesforce's push into mid-market LatAm and WhatsApp-enabled Service Cloud puts pressure on DataCRM's upmarket trajectory.
- Zoho CRM: Zoho CRM is a global incumbent with extensive multi-channel communication, WhatsApp integrations, AI sales assistant (Zia) and a freemium tier. It overlaps with DataCRM in pipeline management, quotations, BI dashboards and SMB pricing tiers, and has been expanding Spanish-language and LatAm localization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DataCRM social profiles
Digital presenceDataCRM compliance and trust
Trust signalCompliance1 record
DataCRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataCRM leadership team
Management profileNumber of profiles
Profiles1 record
DataCRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataCRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataCRM
What does DataCRM do?
DataCRM provides a cloud-based Customer Relationship Management (CRM) platform delivered as software as a service for Latin American businesses. The core product combines sales pipeline and opportunity management, contact and account administration, quotation generation, email and calendar integration, BI dashboards, and a dedicated mobile application. Its signature capabilities include native WhatsApp Business API integration with an AI-powered Sales Agent (Chatbot con IA) for multi-agent automated conversations and a quotation (Cotizaciones) module for PDF proposal generation.
Is DataCRM a public or private company?
DataCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataCRM founded?
DataCRM was founded in 2016. It employs 11 to 50 people.
Where is DataCRM based?
DataCRM is headquartered in Bogotá, Colombia, in the Latin America region.
How does DataCRM make money?
Three revenue lines are on record. SaaS Subscription - Per User is the primary driver. The others are additional Storage and implementation and Training Services.
Who are DataCRM's main competitors?
vtiger is listed as an emerging player. Direct peers are Bitrix24, Pipedrive and Kommo (formerly amoCRM). Broad incumbents are Freshsales (Freshworks), HubSpot, Salesforce and Zoho CRM.
Does DataCRM have an API?
Yes. DataCRM provides an API for developers to integrate with their CRM platform. API documentation is available at api.datacrm.la. The API enables integration of external systems with DataCRM. Developer documentation is at api.datacrm.la/?version=latest.
What industry is DataCRM in?
DataCRM's product category is CRM Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 513210 and its SIC code is 7372.