What InfoCaption does

InfoCaption AB is a Swedish-headquartered software company founded in 2002 that operates a cloud-based knowledge management and learning platform serving more than 300 organizations and 700,000+ users across Scandinavia. The company describes itself as "Sweden's leading knowledge platform for the public sector," with claimed penetration of over half of Sweden's municipalities and nearly half of Sweden's regions, alongside enterprise customers in construction (NCC), logistics (Stena), facilities management (Hogia, Coor), hospitality (SkiStar), and retail (Willab Garden). InfoCaption employs approximately 30 people, is privately held with no disclosed institutional funding, and operates offices in Stockholm, Gothenburg, Gävle, and Oslo (Norway).

The platform is built on a core foundation (InfoCaption Guide) extended by three modules — Train (LMS for structured e-learning and microlearning), Assist (context-sensitive in-workflow guidance with AI chat), and Map (process documentation linked to guides). AI capabilities are integrated across the product: semantic search, AI chat grounded only in customer-verified content, generative content creation from source documents, image generation, automatic subtitles and translation, an MCP server exposing content to Microsoft Copilot and Intric agents, and a RAG API. The stack also integrates with SharePoint, ServiceNow, Sitevision, Grade Competence, and HR systems. Custom content production services (notably 5,000 SEK/minute animated films) and a pre-built course catalog (IC 365 for Microsoft 365, Security Awareness, GDPR, Norms Awareness, Chefsutbildningsportalen) extend the core platform.

Revenue is generated through annual module-based subscriptions priced by quote per organization, supplemented by professional services for custom content and by sales through a multi-tier channel that includes framework agreement resellers (Atea, Crayon, Advania, Chas, Insight, Pulsen), implementation partners (Tema HR, Vinila, Atherfold, SkillSphere), and a methodology partner (APPLY Synergies, the "5 Moments of Need" framework). The company is GDPR-compliant with all data stored on Swedish servers, and maintains a 4.96/5 customer satisfaction rating.

Name

InfoCaption

Legal name

InfoCaption AB

Website

https://infocaption.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Knowledge Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Knowledge management software
• Workflow learning platform
• Learning management system
• Employee onboarding software
• Process documentation tools

Headquarters

HQ city

Sandviken

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscriptions: Annual subscription licensing for the InfoCaption knowledge platform with modular pricing based on modules selected (Train, Assist, Map). Customers choose at least one module plus the core Guide platform. Pricing tailored for public sector organizations.
2. Custom Content Production: Custom animated film production services at 5,000 kr per minute (Swedish crowns), plus 1,000 kr setup fee for new customers. Additional services include copywriting and multi-language translation.
3. Pre-built Course Content: Sale of pre-built training courses and content packages including IC 365 (Microsoft 365 training), Security Awareness, GDPR, and Norm Awareness courses. Public sector organizations receive free access to 'Dela' shared content platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

InfoCaption provides a cloud-based digital knowledge platform that helps organizations create, organize, and deliver operational knowledge through text guides, video guides, process maps, structured courses, and contextual in-system guidance. The platform is built on a core content foundation (InfoCaption Guide) extended by three modules: Train (LMS for structured learning), Assist (contextual support in business applications), and Map (process documentation with linked guides), all enhanced by AI features such as semantic search, AI chat, an MCP server, and a RAG API.

Product overview

InfoCaption is a digital knowledge platform built on a core platform-plus-modules architecture. The foundation is InfoCaption Guide, which provides content creation, organisation and sharing capabilities. Three distinct modules extend this foundation: InfoCaption Train (LMS for structured learning with course management and follow-up), InfoCaption Assist (context-sensitive guidance and AI chat in workflows), and InfoCaption Map (process documentation with linked guides). AI functionality is integrated throughout via 'AI i InfoCaption' feature set. The platform also includes a ready-made content portfolio: IC 365 (Microsoft 365 training), Chefsutbildningsportalen/CUP (manager training portal), Dela (public sector content sharing), InfoCaption Store (course marketplace), plus standalone courses for Security Awareness, GDPR and Norms Awareness. Custom content production services including animated films are also offered.

Differentiator

Problem solved

Functional benefit

Brands

• Train: LMS module for structured learning with course management, assignments, and follow-up of participants and results.
• Assist
• Map
• IC 365
• Chefsutbildningsportalen (CUP)
• InfoCaption Dela

Products and services

• InfoCaption Guide Core platform providing the foundation for creating, organizing, and sharing knowledge content including text guides, video guides, processes and workflows, screen recording and editing, knowledge tests, AI support, statistics and reports, and permissions management. All other InfoCaption modules build on this foundation.
• InfoCaption Train LMS module for structured learning with course management, assignments, and follow-up of participants and results. Includes analysis tools, manager reports, learning journeys, automatic course reminders, SCORM management, and certificate management.
• InfoCaption Assist Module for context-sensitive guidance and AI chat based on quality-assured content. Provides in-workflow support for Windows applications, web applications, and custom apps via API, AI chat on portal pages and in guides, administrator tools, statistics, and individual-based dashboard.
• InfoCaption Map Process documentation module for visualising workflows and linking guides to instructions. Features include drawing workflows in a web-based interface, linking guides and documents to different parts of processes, creating main and sub-processes, built-in version management, and split-screen view.
• IC 365 Standalone user support product providing training for Microsoft 365 applications through screen recordings with narrator voice, texts, films and knowledge tests. Helps users build solid Microsoft 365 knowledge and learn more independently.
• Chefsutbildningsportalen (CUP) Manager training portal designed specifically for managers in the Swedish public sector. Contains hundreds of guides and courses within employment law, work environment, skills supply, and leadership. Content is updated according to current laws and agreements and quality-reviewed by experts.
• InfoCaption Dela Collaboration platform for public sector organisations to share guides and training packages with other municipalities and organisations. Imported material can be accessed from the organisation's own InfoCaption environment; free for public sector customers.
• InfoCaption Store Marketplace containing all ready-made courses and training programmes offered by InfoCaption, including Dela-courses shared by municipalities and InfoCaption-developed courses such as Security Awareness and GDPR.
• Animated Films Production Service Custom animated film production service produced by InfoCaption's own media producers, priced at 5,000 SEK per minute including animation, pedagogical process, subtitles in one language and Swedish narrator voice. Additional copywriting and multi-language translation available.
• Security Awareness Course Ready-made course aimed at creating awareness and knowledge about IT and information security. Content is adapted for municipalities, authorities or organisations and presented in a concise way using storytelling with text, video, interactive exercises and knowledge tests.
• GDPR Course Ready-made course aimed at increasing knowledge within GDPR, adapted for municipalities and private-sector organisations, presented in a concise and easy-to-digest way.
• Norms Awareness Course Ready-made course aimed at increasing knowledge about societal norms and their impact on the workplace, adapted for municipalities and organisations, with text, video, interactive exercises and knowledge tests.

Quantifiable outcome

• 87% lower training costs
• +7 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core and minor.

• APPLY SynergiescoreStrategic or Co-development PartnerExperperts in learning theory and founders of the 5 Moments of Learning Need framework. Trains organizations to shift from 'Learning first' to 'Performance first' mindset. InfoCaption is a partner of APPLY Synergies, integrating their methodology into the platform.
• VivictaminorStrategic or Co-development PartnerSpecialists in cloud services, data & AI, and cybersecurity. Helps organizations streamline processes and create scalable digital solutions through automation and innovation.
• ITSMGuideminorStrategic or Co-development PartnerConsulting, speakers, and experts in ITSM and IT support. Provides consulting services in automation, AI, and processes to create structure for all types of IT services.
• Tema HRcoreImplementation/ SI/ Consulting PartnerExperts in research-based leadership and competency supply. Involved in developing the Chefsutbildningsportalen (Manager Training Portal) leadership training. Offers facilitation of portal workshops as well as consulting and customized training and workshops.
• Vinila ABminorImplementation/ SI/ Consulting PartnerOffers professional coaching, interim assignments, and lectures for corporate and organizational leadership. Supports development through customized approaches within leadership and change processes.
• Atherfold Consulting ABminorImplementation/ SI/ Consulting PartnerDevelops e-services and AI solutions through needs-driven consulting and project management. With focus on clear flows, knowledge management, and smart automation, they create training and instructional videos that strengthen both users and business.
• SkillSphereminorImplementation/ SI/ Consulting PartnerFinland-based partner specialized in digital solutions for organizational governance, system implementation, and employee learning.
• AteacoreChannel Partner/ Reseller/ DistributorMajor Scandinavian IT reseller and distributor. Framework agreement partner for public sector procurement of InfoCaption in Scandinavia.
• CrayoncoreChannel Partner/ Reseller/ DistributorGlobal technology services provider with significant Scandinavian presence. Framework agreement partner for InfoCaption distribution to public sector customers.
• AdvaniacoreChannel Partner/ Reseller/ DistributorNordic IT reseller and service provider. Framework agreement partner for InfoCaption distribution.
• ChasminorChannel Partner/ Reseller/ DistributorIT reseller partner with framework agreement for InfoCaption distribution.
• InsightminorChannel Partner/ Reseller/ DistributorIT solutions provider and reseller partner for InfoCaption.
• PulsenminorChannel Partner/ Reseller/ DistributorSwedish IT reseller and partner for InfoCaption distribution.
• IntriccoreTechnology or IntegrationAI company that has integrated with InfoCaption's MCP server, enabling their AI agents to query InfoCaption for guides and process documentation.
• Microsoft CopilotcoreTechnology or IntegrationIntegration via InfoCaption's MCP server and sitemap functionality enables Microsoft Copilot to read guide content and metadata from InfoCaption, providing AI-powered responses based on organizational knowledge.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sana Labs: Stockholm-based AI knowledge and learning platform. Most direct comparable given shared Nordic origin, AI-forward architecture, and enterprise knowledge management positioning. Differs in being more AI-native vs InfoCaption's LMS-rooted architecture and broader Scandinavian mid-market focus.
• 360Learning: Collaborative learning platform with AI features positioned for mid-market and enterprise. Comparable in targeting similar customer sizes with workflow learning adjacency, though 360Learning focuses on collaborative course authoring rather than InfoCaption's verified content / process documentation approach.
• Workramp: Modern all-in-one learning platform combining LMS, onboarding, and AI-powered content creation. Similar product architecture to InfoCaption with Train + Assist-style workflow learning features, though US-headquartered and focused on tech/SaaS customer base.
• Easygenerator: Dutch-headquartered e-learning authoring platform with AI-powered course creation. Comparable in enabling subject-matter experts to build training content without instructional design expertise — overlapping with InfoCaption's content creation positioning.
• Guru: AI-powered knowledge management platform with in-workflow delivery via browser extension and integrations. Directly comparable to InfoCaption Assist in providing contextual knowledge delivery, though Guru is US-focused and lacks LMS/Map module depth.

Broad incumbents

• Docebo: Public enterprise LMS with AI features (Learning AI) and workflow learning capabilities. Larger-scale competitor with global reach that competes for enterprise learning budgets against InfoCaption Train, though Docebo is not specifically built for public sector or Scandinavian market.
• Cornerstone OnDemand: Large talent and learning management platform with Cornerstone Galaxy AI features. Operates in similar enterprise HR/L&D category but with much broader product suite and serves global enterprises rather than Nordic public sector mid-market.
• Degreed: Learning experience platform with AI-powered skill and knowledge management. Competes for enterprise L&D budgets with workflow learning and content curation capabilities, though at significantly larger scale than InfoCaption.
• Skillsoft: Large enterprise learning and talent development platform with extensive content library. Competes for enterprise L&D budgets at the higher end of the market; Skillsoft's content library model contrasts with InfoCaption's 'create-your-own' knowledge platform approach.

Regional players

• Kahoot: Norwegian-headquartered learning and engagement platform with strong Nordic presence. Competes in the Scandinavian learning market but positioned more toward K-12/engagement vs InfoCaption's enterprise workflow learning focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoCaption