The Web Guys
The Web Guys is a Carmel, Indiana-based digital marketing agency founded in 2005 that delivers web design, search marketing (Google, Bing, Facebook Ads), SEO, and reputation management services to small and mid-sized businesses across the US through a network of eight regional offices.
- Company typePrivate
- Founded2005
- HeadquartersCarmel, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Web Guys does
The Web Guys is a US digital marketing agency founded in 2005 by Roger Laurendeau and headquartered in Carmel, Indiana, with additional offices across Indiana (Indianapolis, Fort Wayne, Evansville), Michigan (Ada), Arizona (Scottsdale), and Florida (Sarasota). The firm provides a unified portfolio of web design, custom development, search marketing, SEO, and reputation management services delivered to small and mid-sized business clients across the Midwest, Southwest, and Southeast. The core technology stack is built on WordPress-based web development combined with managed advertising across Google Ads, Bing Ads, and Meta/Facebook platforms, supported by dedicated analyst and account-manager coverage for each client.
The agency's go-to-market is sales-led and inside-sales-driven, relying on free discovery calls, regional phone numbers, website contact forms, and direct outreach to convert prospects, with each client assigned a dedicated account manager for ongoing strategic support. Revenue is generated from three streams: one-time web design and development projects, recurring PPC and search-marketing management under a fixed-fee pricing model (deliberately not percentage-of-spend), and recurring digital marketing retainers covering SEO and reputation management. The firm differentiates through Google Partner status (top 3% of agencies worldwide), Meta Blueprint certification, BBB A+ accreditation, a 20-year operating history, and a 5-star reputation across 157+ Customer Lobby reviews. Current leadership is founder-led, with Chad Frazell serving as President and approximately 15+ team members across design, development, paid media, and account management functions.
The Web Guys firmographics
Firmographics- Name
- The Web Guys
- Legal name
- The Web Guys LLC
- Website
- https://the-web-guys.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Web Guys is a Carmel, Indiana-based digital marketing agency founded in 2005 that delivers web design, search marketing (Google, Bing, Facebook Ads), SEO, and reputation management services to small and mid-sized businesses across the US through a network of eight regional offices.
- Ownership category
- akta.pro rank
The Web Guys industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where The Web Guys is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
The Web Guys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Design & Development Services: Custom website design and development services for small businesses, including WordPress development, responsive design, and UX optimization. Projects managed from discovery through delivery by project coordinators and development team
- Search Marketing & PPC Management: Ongoing paid search advertising management services including Google Ads, Bing Ads, and Facebook Ads with fixed management fees and transparent reporting. Services include campaign creation, optimization, and management
- Digital Marketing Services: Holistic digital marketing services including SEO optimization, reputation management, and content marketing. Delivered through dedicated account managers providing ongoing strategic marketing support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Ad Management Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Web Guys product offering
Product offeringCore offering
The Web Guys is a digital marketing agency providing custom website design and development (primarily WordPress, PHP, HTML/CSS, JavaScript), comprehensive digital marketing (SEO, content marketing, online visibility), and ongoing paid search/paid social advertising management across Google Ads, Bing Ads, and Facebook/Meta platforms. The firm also offers reputation management services and delivers all services through a consultative model with dedicated account managers serving small business clients across multiple U.S. regions.
Product overview
The Web Guys is a service-driven digital marketing agency offering a unified portfolio of web design and digital marketing services. The core offerings include Website Design (custom responsive websites), Digital Marketing (SEO and online visibility strategies), and Custom Development (coding services using PHP, HTML/CSS, JavaScript, and WordPress). These foundational services are complemented by Search Marketing (SEM/PPC) which includes specialized sub-products for Google Ads Management, Bing Ads Management, and Facebook Ads Management. The company also offers Reputation Management as an add-on service to help clients build and maintain their online reputation through review management and local citation optimization. All services are delivered through a consultative, client-partnership approach with dedicated account managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services Custom website design and development services creating responsive, user-friendly business websites tailored to client needs and target audiences, primarily for small business owners across multiple verticals.
- Digital Marketing Services Comprehensive digital marketing services including SEO optimization, content marketing, and online visibility strategies to drive qualified traffic to client websites for small businesses.
- Search Marketing (SEM/PPC) Pay-per-click advertising management across search engines and social media platforms, including campaign strategy, creation, optimization, and performance reporting for small business clients.
- Google Ads Management Strategic management of Google PPC campaigns including keyword research, ad creation, bid optimization, and transparent weekly/monthly reporting with dedicated analyst support for small business clients.
- Bing Ads Management Management of Bing advertising campaigns to capture untapped PPC potential from Bing's 3.3 billion monthly searches and nearly 20 percent search market share for small business clients.
- Facebook Ads Management Facebook and social media advertising campaigns to expand social reach, increase brand awareness, and capture new leads through Meta's advertising platform for small business clients.
- Custom Development Custom coding and development services including PHP, HTML/CSS, JavaScript, JQuery, and WordPress development for bespoke web solutions tailored to client requirements.
- Reputation Management Online reputation monitoring and management services to help businesses build trust, improve local visibility, and manage customer reviews across platforms for small business clients.
Quantifiable outcome
- Increased daily website hits and lead generation for clients switching from self-designed websites
- +2 more outcomes
Companies that use The Web Guys
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
The Web Guys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Web Guys partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GooglecoreGoogle Partner status with top-tier certification achieved by only 3% of agencies worldwide. Agency maintains additional certification and performance requirements with access to exclusive training, marketing resources, and industry expertise provided by Google.
- Meta/FacebookcoreFacebook Blueprint Certified Media Buying Professional status demonstrating expertise in Meta advertising platforms including Facebook and Instagram ad management.
- Better Business BureauminorBBB Accredited Business with A+ rating showing commitment to ethical business practices and customer satisfaction standards.
- Indiana Chamber of CommerceminorActive member of the Indiana Chamber of Commerce demonstrating commitment to the local business community and economic development in Indiana.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
The Web Guys competitors and assessment
Company assessmentDirect peers
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media marketing to SMB clients — directly comparable services and customer segment.
- Coalition Technologies: Top-rated digital marketing and web design agency serving SMB and e-commerce clients with SEO, PPC, and web development — overlapping service portfolio and target customer.
- Boostability: White-label and direct SMB-focused SEO and digital marketing services provider — comparable SMB target with similar SEO/PPC core offerings.
- SmartSites: Google Premier Partner agency providing web design, SEO, and PPC management for small and mid-sized businesses — directly overlaps in services, certifications, and customer base.
- Straight North: Internet marketing agency providing SEO, PPC, and web design services to SMB and mid-market clients — directly comparable offering and customer segment.
- Ignite Visibility: Full-service digital marketing agency specializing in SEO, paid media, and web design for SMBs and mid-market clients — comparable service mix and target segment.
- KlientBoost: PPC and conversion-rate-optimization agency serving SMB and SaaS clients — comparable paid-media-led offering to SMBs.
- Disruptive Advertising: PPC and digital marketing agency specializing in paid search and social for SMB and mid-market — comparable services with deeper paid-media specialization.
- LYFE Marketing: Social media and digital marketing agency focused on small business clients — comparable in target segment, although heavier on social media than The Web Guys' balanced portfolio.
- WebFX: Mid-sized full-service digital marketing agency offering web design, SEO, and PPC services to SMB and mid-market clients — directly comparable offering, scale, and target customer as The Web Guys.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Web Guys social profiles
Digital presenceThe Web Guys financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Web Guys leadership team
Management profileNumber of profiles
Profiles16 records
The Web Guys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Web Guys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Web Guys
What does The Web Guys do?
The Web Guys is a digital marketing agency providing custom website design and development (primarily WordPress, PHP, HTML/CSS, JavaScript), comprehensive digital marketing (SEO, content marketing, online visibility), and ongoing paid search/paid social advertising management across Google Ads, Bing Ads, and Facebook/Meta platforms. The firm also offers reputation management services and delivers all services through a consultative model with dedicated account managers serving small business clients across multiple U.S. regions.
Is The Web Guys a public or private company?
The Web Guys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Web Guys founded?
The Web Guys was founded in 2005. It employs 11 to 50 people.
Where is The Web Guys based?
The Web Guys is headquartered in Carmel, United States, in the North America region.
How does The Web Guys make money?
Three revenue lines are on record. Web Design & Development Services are the primary driver. The others are search Marketing & PPC Management and digital Marketing Services.
Who are The Web Guys's main competitors?
Direct peers on record are Thrive Internet Marketing Agency, Coalition Technologies, Boostability, SmartSites, Straight North, Ignite Visibility, KlientBoost, Disruptive Advertising, LYFE Marketing and WebFX.
Does The Web Guys have an API?
No public API is recorded for The Web Guys.
What industry is The Web Guys in?
The Web Guys's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541511 and its SIC code is 7311.