B.fresh Foods
B.fresh Foods is a UK-based DTC functional nutrition company that sells cold-pressed juices, 70ml wellness shots, and UPF-free plant-based ready meals through its own e-commerce site, supported by a subscription model and Premier League sports-team endorsements.
- Company typePrivate
- Founded2014
- HeadquartersMiddleton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What B.fresh Foods does
B.fresh Foods is a UK-based, privately held functional nutrition company founded in 2014 and headquartered in Middleton, operating from a vertically integrated farm in Shropshire where greens are grown and products are cold-pressed on-site. Its core offering is organised across three categories: (1) 70ml cold-pressed wellness shots (e.g., Ginger+, Turmeric Immunity, Turmeric Boost, Sleep, Energy, Kale+) priced at £2.50 each; (2) 250ml cold-pressed juices and smoothies (e.g., Radiant, Gut Health Berries, Shine, Balanced Greens, Gut Health Greens, Perform, Recover) starting at £4.50; and (3) 480g UPF-free plant-based ready meals (Mexican Bean Chilli, Spanish Style Spinach & Chickpeas, Turmeric Lentil Daal) at £5.50, each delivering 20-25g protein and 10-25g fibre. The underlying technology is a hydraulic cold-press juicing process designed to extract juice without heat, preserving nutrients and yielding a claimed minimum 28-day shelf life from delivery.
The company monetises exclusively through a direct-to-consumer e-commerce channel on its owned Shopify storefront (b-fresh.co.uk), with no disclosed third-party retail or wholesale distribution. Revenue comes from one-time product purchases and from subscription offerings that include recurring diet plans (5:2 Diet at £49.50/week, 4:3 Diet at £45.00/week, GLP-1 Support Plan at £56.00/week), subscription boxes with 30% off the first three deliveries and 10-30% ongoing discounts, multi-pack options (7/14/28-packs), curated bundles (Starter Kit, Taster Packs), and a 'Build Your Own Meal Box' configurator. Free next-day delivery is offered on UK orders over £40.
B.fresh targets two principal segments: health-conscious individual consumers seeking functional nutrition for weight management, gut health, immunity, and recovery, and professional sports teams using the products for athlete preparation and recovery — partnerships include Portsmouth FC (men's and women's squads) and Sheffield United, with Premier League nutritionist Matt Jones serving as the named product formulator and public endorser. Distribution is UK-only, marketing runs across Instagram, Facebook, TikTok, LinkedIn, an owned Health Hub blog, email, and earned media, and the company has accumulated 1,226 verified customer reviews at 4.6/5 on Judge.me and five consecutive years of Nourish Awards gold. No funding rounds, headcount data, or revenue figures are disclosed in the available material.
B.fresh Foods firmographics
Firmographics- Name
- B.fresh Foods
- Legal name
- B.fresh Foods
- Website
- https://b-fresh.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- B.fresh Foods is a UK-based DTC functional nutrition company that sells cold-pressed juices, 70ml wellness shots, and UPF-free plant-based ready meals through its own e-commerce site, supported by a subscription model and Premier League sports-team endorsements.
- Ownership category
- akta.pro rank
B.fresh Foods industry classification
Industry- Product category
- Cold-Pressed Functional Juices
- NAICS
- Food Manufacturing (311), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Specialty Food Manufacturing (311412)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Refrigerated Juices & Smoothies (CRADACAL)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where B.fresh Foods is headquartered
LocationHeadquarters
- HQ city
- Middleton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
B.fresh Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (One-Time): Direct e-commerce sales of cold-pressed juices, shots, smoothies, and UPF-free meals through the company website. One-time purchase options available for all products with multi-pack discounts.
- Subscription Boxes: Recurring subscription model offering 10-30% discounts on products. Includes 30% off first 3 subscription boxes, subscribe and save options, and flexible delivery cadences. Multiple subscription plan tiers (5:2 Diet, 4:3 Diet, GLP-1 Support Plan).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Shots - £2.50 per 70ml shot |
| Subscription | Monthly | Multi-Pack Shots - Save up to 30% |
| Unit Pricing | Pay-as-you-go | Juices & Smoothies - from £4.50 per 250ml |
| Unit Pricing | Pay-as-you-go | UPF-Free Meals - from £5.50 per 480g |
| Subscription | Monthly | Subscription Plans - 30% off first 3 boxes |
| Unit Pricing | Pay-as-you-go | Bundles and Starter Kits |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
B.fresh Foods product offering
Product offeringCore offering
B.fresh Foods manufactures and sells cold-pressed functional juices, wellness shots, smoothies, and UPF-free plant-based ready meals directly to UK consumers via its own e-commerce site. Products are made fresh on the company's own farm in Shropshire using a cold-press process that preserves nutrients and yields a minimum 28-day shelf life. The range is organized into shots (70ml), juices/smoothies (250ml), meals (480g), diet plans, and curated bundles, with subscription options providing 10-30% discounts.
Product overview
B.fresh Foods is a UK-based functional nutrition company specializing in cold-pressed juices, wellness shots, and UPF-free ready meals. The product portfolio is organized into three core categories: (1) Shots (70ml cold-pressed functional beverages including Ginger+, Turmeric Immunity, Turmeric Boost, Sleep, Energy, and Kale+), (2) Juices & Smoothies (250ml cold-pressed drinks including Radiant, Gut Health Berries, Shine, Balanced Greens, Gut Health Greens, Perform, Recover, Lean Greens, and pure fruit juices), and (3) Protein & Fibre Meals (480g plant-based ready meals including Mexican Bean Chilli, Spanish Style Spinach & Chickpeas, and Turmeric Lentil Daal). The company also offers subscription diet plans (5:2, 4:3, GLP-1 Support), curated bundles (Starter Kit, Taster Pack), and a customizable Build Your Own Meal Box. All products are made fresh on their Shropshire farm using a cold-press process to preserve nutrients, with a minimum 21-28 day shelf life. Products are designed by nutritionists to support specific health functions including immunity, gut health, weight management, energy, and sleep.
Differentiator
Problem solved
Functional benefit
Products and services
- Ginger + Shot Cold-pressed 70ml ginger shot containing 25g of fresh ginger root, fortified with zinc and vitamin C to support immune function. Marketed as the UK's strongest ginger shot.
- Turmeric Immunity Shot Cold-pressed 70ml turmeric shot with 49g of turmeric root, fortified with Vitamin D3 to reduce inflammation and support immune system and bone health.
- Turmeric Boost Shot Cold-pressed 70ml turmeric shot with 49g of turmeric root, boosted with Vitamin B12 and beetroot to support energy production and reduce fatigue.
- Sleep Shot Cold-pressed 70ml wellness shot containing tart cherry, kiwi, chamomile, and L-tryptophan to increase melatonin production and promote restorative sleep.
- Energy Shot Cold-pressed 70ml natural energy shot with 150mg caffeine from guarana combined with L-theanine from green tea and cayenne pepper for smooth, sustained energy without jitters.
- Kale + Shot Cold-pressed 70ml shot designed for women's wellness, containing kale and other functional ingredients.
- Radiant Juice Cold-pressed 250ml carrot-based juice with orange, apple, and turmeric, rich in vitamins A and C to support skin health, immune function, and digestion.
- Gut Health Berries Smoothie Cold-pressed 250ml berry smoothie packed with probiotics (Bacillus Coagulans), prebiotics from chicory root, and polyphenols to support gut bacteria growth and digestive health.
- Shine Juice Cold-pressed 250ml multi-award-winning strawberry-based juice with apple, carrot, cucumber, and beetroot, naturally packed with antioxidants and vitamin C for immune support and collagen production.
- Balanced Greens Juice Cold-pressed 250ml green juice blend of apple, cucumber, spinach, kale, lime, and ginger, providing phytonutrients for overall wellness and gut health.
- Gut Health Greens Smoothie Cold-pressed 250ml green smoothie with probiotics, prebiotics from chicory root, and phytonutrients from spinach, pea, avocado, and apple to support gut microbiome health.
- Perform Juice Cold-pressed beetroot-based juice rich in nitrates to reduce blood pressure and improve blood flow, supporting athletic performance and recovery.
- Recover Juice Cold-pressed polyphenol-rich juice formulated to reduce muscle damage and soreness, supporting post-workout recovery.
- Lean Greens Juice Cold-pressed low-calorie, nutrient-dense green juice designed as a partner for weight loss programs.
- Mexican Bean Chilli Meal 480g plant-powered ready meal with 22g plant protein and 21g fibre from black beans, kidney beans, and red lentils. 418 calories, UPF-free, suitable for freezing.
- Spanish Style Spinach & Chickpeas Meal 480g smoky Spanish-style dish with 20g plant protein and 10g fibre from chickpeas, cannellini beans, and spinach. 306 calories, UPF-free, suitable for freezing.
- Turmeric Lentil Daal Meal 480g warming turmeric daal with 25g plant protein and 25g fibre from chickpeas, red lentils, spinach, cauliflower, and sweet potato. 453 calories, UPF-free, suitable for freezing.
- 5:2 Diet Plan Subscription meal plan designed for the 5:2 intermittent fasting diet, providing meals for fasting days at £49.50 per 1-week supply or £93.50 per 2-week supply.
- 4:3 Diet Plan Subscription meal plan designed for the 4:3 intermittent fasting diet protocol at £45.00 per 1-week supply.
- GLP-1 Support Plan Subscription plan at £56.00 designed to support weight loss for individuals on GLP-1 medications, providing convenient, high-protein, high-fibre meals and shots aligned with reduced-appetite protocols.
- B.fresh Starter Kit Curated selection of best-selling products including juices, shots, and meals priced at £40.00, designed as an introduction for new customers.
- Build Your Own Meal Box Customisable meal box where customers select any 5 meals with free delivery included.
Quantifiable outcome
- 28-day minimum shelf life from delivery (vs typical 3-5 days for fresh juice)
- +3 more outcomes
Companies that use B.fresh Foods
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
B.fresh Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
B.fresh Foods partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Portsmouth FCcoreProfessional football club using B.fresh products across men's and women's first team squads for player preparation, recovery, and wellness. Products integrated into holistic approach to player nutrition and recovery protocols.
- Sheffield UnitedcorePremier League club using B.fresh products for first team performance, recovery, and immunity support. B.fresh recognized as best-in-class example of fresh pressed juicing.
- Matt Jones (Premier League Nutritionist)coreExpert nutritionist behind B.fresh formulations, providing formulation guidance and endorsement. Expert in sports nutrition with Premier League credentials.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
B.fresh Foods competitors and assessment
Company assessmentDirect peers
- Coldpress: UK-based cold-pressed juice brand with HPP processing and DTC distribution. Directly comparable to B.fresh on product format, target consumer, and channel — the closest head-to-head competitor in the UK cold-pressor category.
- Press London: London-founded cold-pressed juice and cleanse DTC company. Highly comparable on product category, premium positioning, and DTC subscription model, and serves a similar London/UK health-conscious customer.
- Plenish: UK cold-pressed juice and plant-based nutrition brand (acquired by Britvic). Comparable on cold-pressed SKUs, wellness positioning, and UK retail + DTC channel mix, and represents a likely acquirer or competitive benchmark for B.fresh.
- Raw Press: UK cold-pressed juice brand serving London with cleanses and functional juices. Directly comparable product format and customer segment; materially overlaps B.fresh's premium wellness positioning.
- Pressed Juicery: US-based cold-pressed juice DTC and retail brand with subscription program and ready-to-drink SKUs. Strong international benchmark for B.fresh's premium cold-pressor positioning and subscription economics.
- Daily Harvest: US DTC subscription brand for frozen smoothies, juices, and plant-based prepared meals. Strong overlap with B.fresh's subscription model, plant-based meal line, and function-led (gut health, immunity) positioning.
- Suja Juice: US-based cold-pressed juice and functional shot brand. Comparable on cold-press methodology, functional shot SKUs, and wellness positioning, providing a US peer benchmark for B.fresh's category economics.
Broad incumbents
- Innocent Drinks: UK smoothie and juice incumbent owned by Coca-Cola. Covers the broader refrigerated juice/smoothie category that B.fresh targets via its juices & smoothies line, with much wider distribution and brand recognition.
- Huel: UK-based nutrition/subscription meal brand. Comparable on subscription model, nutritionist-led positioning, and DTC-first GTM, with overlapping high-protein/high-fibre meal proposition used by B.fresh's meals line.
- Joe & The Juice: Global juice and smoothie retail chain with a growing UK presence. Comparable category overlap (cold-pressed juices, shots, smoothies) and target health-conscious consumer, though distribution is retail-cafe rather than DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
B.fresh Foods social profiles
Digital presenceB.fresh Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
B.fresh Foods leadership team
Management profileNumber of profiles
Profiles3 records
B.fresh Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B.fresh Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B.fresh Foods
What does B.fresh Foods do?
B.fresh Foods manufactures and sells cold-pressed functional juices, wellness shots, smoothies, and UPF-free plant-based ready meals directly to UK consumers via its own e-commerce site. Products are made fresh on the company's own farm in Shropshire using a cold-press process that preserves nutrients and yields a minimum 28-day shelf life. The range is organized into shots (70ml), juices/smoothies (250ml), meals (480g), diet plans, and curated bundles, with subscription options providing 10-30% discounts.
Is B.fresh Foods a public or private company?
B.fresh Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B.fresh Foods founded?
B.fresh Foods was founded in 2014. It employs 1 to 10 people.
Where is B.fresh Foods based?
B.fresh Foods is headquartered in Middleton, United Kingdom, in the Europe region.
How does B.fresh Foods make money?
Two revenue lines are on record. Product Sales (One-Time) is the primary driver. The others are subscription Boxes.
Who are B.fresh Foods's main competitors?
Direct peers on record are Coldpress, Press London, Plenish, Raw Press, Pressed Juicery, Daily Harvest and Suja Juice. Broad incumbents are Innocent Drinks, Huel and Joe & The Juice.
Does B.fresh Foods have an API?
No public API is recorded for B.fresh Foods.
What industry is B.fresh Foods in?
B.fresh Foods's product category is Cold-Pressed Functional Juices. Its primary akta.pro industry code is CRADACAL, Refrigerated Juices & Smoothies, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 311 and its SIC code is 2000.