Rankim
Rankim is a Brazilian real estate technology portal serving independent brokers, property buyers, and sellers with property listings, lead generation, marketing automation, and educational content. It operates a partner broker and notary network to facilitate residential real estate transactions across Brazil.
- Company typePrivate
- Founded2014
- HeadquartersFlorianópolis, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Rankim does
Rankim is a Brazilian real estate technology company operating an online portal that connects independent brokers, property buyers, and property sellers in the residential real estate market. Founded in 2013-2014 by PHP Enterprise and legally organized as Rankim LTDA (CNPJ 23.186.832/0001-40), the company launched its core product, Sistema Rankim, in June 2016 as a digital real estate platform offering property listings, search, lead generation, marketing automation, and a financing potential calculator. The platform is accessible via portal.rankim.com and is supplemented by a content engine of 300+ blog articles and approximately ten gated ebooks aimed at broker education and consumer guidance, distributed organically through SEO and social channels.
The company operates a two-sided marketplace monetized through broker subscriptions and commissions on completed transactions, alongside property listing fees, with sellers able to list for free. Distribution is delivered through a self-serve web portal, a partner broker network (corretores parceiros) that captures and lists inventory, and a partner notary network (cartórios parceiros) that supports transaction documentation. An integration API hosted on github.com/rankim-software extends the platform to third-party developers.
Operating with a reported headcount of 1-10 employees and a single disclosed seed funding round of approximately $137,136 from October 2013, Rankim has a narrow capital base relative to its competitive set. The company self-describes as the largest real estate technology company in Brazil, a positioning not corroborated by disclosed headcount, revenue, or third-party market share data. Geographic reach is limited to a single country (Brazil), and no management team, regulatory actions, or subsequent funding events are disclosed in the available sources.
Rankim firmographics
Firmographics- Name
- Rankim
- Legal name
- Rankim LTDA
- Website
- https://rankim.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rankim is a Brazilian real estate technology portal serving independent brokers, property buyers, and sellers with property listings, lead generation, marketing automation, and educational content. It operates a partner broker and notary network to facilitate residential real estate transactions across Brazil.
- Ownership category
- akta.pro rank
Rankim industry classification
Industry- Product category
- Real Estate Technology Platform (PropTech)
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Rankim is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Rankim business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Broker Subscription and Commission: Brokers pay for access to the platform, lead generation services and commission on successful property sales facilitated through the platform.
- Property Listing Fees: Revenue generated from property listings, with free basic listing options mentioned for property sellers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Rankim product offering
Product offeringCore offering
Rankim operates a digital real estate platform that connects property buyers, sellers, and partner brokers in Brazil. The platform provides property listings, search functionality, a financing/purchase potential calculator, and free property listing for sellers. It generates leads for its partner broker network, who capture and list properties and earn exclusive commissions on sales facilitated through the platform, while Rankim generates revenue from broker subscriptions and commissions on successful transactions.
Product overview
Rankim operates as a comprehensive real estate technology company offering a unified platform for property buying, selling, and marketing. The core offering consists of the Sistema Rankim (Digital Real Estate Platform) which provides property listings, search functionality, and management tools. Supporting the platform are marketing automation features for lead nurturing and a lead generation platform that positions Rankim as Brazil's largest real estate lead generation provider. The ecosystem is complemented by an educational blog with marketing resources and ebooks. The company also offers an integration API via GitHub for third-party developers.
Differentiator
Problem solved
Functional benefit
Products and services
- Rankim Platform (Sistema Rankim) A comprehensive digital real estate platform for buying, selling, and advertising properties in Brazil. It enables property listings, search functionality, a financing/purchase potential calculator, partner broker registration, and connects buyers with sellers and partner brokers through the online portal. For brokers it provides property management, lead generation, marketing automation, and campaign management tools; for buyers and sellers it provides property search, free listing, and multi-channel marketing exposure.
- Partner Broker Program (Corretor Parceiro) A formal broker partnership program that allows independent real estate brokers in Brazil to register with Rankim, capture and list properties on the portal, and receive marketing support, qualified leads, and an exclusive commission on sales facilitated through the platform. Brokers gain access to the platform's lead generation, marketing automation, and CRM-like tooling, and Rankim works on their behalf to find qualified buyers.
Companies that use Rankim
Customer profileSegments4 records
Ideal customer profiles3 records
Rankim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rankim partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PHP EnterpriseminorPHP Enterprise is credited as the company that launched Rankim. The relationship appears to be an original founding/investment connection rather than an active operational partnership.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Rankim competitors and assessment
Company assessmentDirect peers
- ZAP Imóveis: Brazil's leading residential real estate search portal. Directly competes with Rankim on property listings, broker partnerships, and seller acquisition in the Brazilian market.
- Viva Real: Brazilian real estate listing portal owned by Grupo ZAP/OLX. Offers a vertically comparable search experience for buyers and a listing/lead channel for brokers — the closest functional competitor to Rankim.
Broad incumbents
- OLX Brasil: Generalist C2C classifieds platform with a large real estate vertical. Competes indirectly through free/paid property listings and holds the parent stake in ZAP/Viva Real.
- QuintoAndar: Brazil's largest proptech for rental and sale transactions with deep capital base. Overlaps with Rankim on lead generation and broker partnerships but operates at far greater scale and with embedded transaction services.
- Loft: Brazilian proptech combining brokerage, listings, and transactional services. Targets both brokers and sellers with digital tooling — a broader but adjacent offering to Rankim's lead-gen focus.
- Imovelweb: Latin American real estate portal with established Brazilian operations. Offers comparable listing/search functionality and broker lead channels, with broader regional footprint.
Emerging players
- EmCasa: Brazilian real estate tech company digitizing brokerage with focused product on residential sales. Comparable in scope (broker + seller focus) but operates with a more transaction-led model.
Regional players
- Properstar: International real estate marketplace with Brazilian listings. Functions as an adjacent portal/lead channel for international and high-end domestic inventory — same product category, limited geographic overlap.
Others
- Brasil Brokers: Long-standing Brazilian real estate brokerage franchise network. Relevant ecosystem comparator because its affiliated brokers overlap with Rankim's corretores parceiros base, though the model (franchise) differs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Rankim social profiles
Digital presenceRankim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rankim leadership team
Management profileNumber of profiles
Profiles1 record
Rankim funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rankim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rankim
What does Rankim do?
Rankim operates a digital real estate platform that connects property buyers, sellers, and partner brokers in Brazil. The platform provides property listings, search functionality, a financing/purchase potential calculator, and free property listing for sellers. It generates leads for its partner broker network, who capture and list properties and earn exclusive commissions on sales facilitated through the platform, while Rankim generates revenue from broker subscriptions and commissions on successful transactions.
Is Rankim a public or private company?
Rankim is a private company. It is classified as corporate owned and is currently operating.
When was Rankim founded?
Rankim was founded in 2014. It employs 1 to 10 people.
Where is Rankim based?
Rankim is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Rankim make money?
Two revenue lines are on record. Broker Subscription and Commission is the primary driver. The others are property Listing Fees.
Who are Rankim's main competitors?
Direct peers on record are ZAP Imóveis and Viva Real. Broad incumbents are OLX Brasil, QuintoAndar, Loft and Imovelweb. EmCasa is listed as an emerging player. Properstar is listed as a regional player. Brasil Brokers is listed as an others.
Does Rankim have an API?
Yes. Rankim offers an integration API for third-party developers. The company maintains a GitHub organization (github.com/rankim-software) for integration purposes. Additional API details including type (REST, GraphQL, etc.), authentication method, rate limits, and documentation URL are not specified in the available sources. Developer documentation is at github.com/rankim-software.
What industry is Rankim in?
Rankim's product category is Real Estate Technology Platform (PropTech). Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 531210 and its SIC code is 6531.