Verlabs

What Verlabs does

Verlabs is a privately held Athens-based (Chalandri) B2B technology company founded in 2016 that builds mobile and digital engagement platforms for telecom operators and media groups. Its product stack comprises four core modules — Interactive Campaigns (gamification and rewards delivered via SMS, USSD, Web, native apps, and Facebook Chatbot), Reward Schemes (data-driven merchant offers on a productized rewards platform), Loyalty Programs (machine learning-driven segmentation, churn prediction, and personalization), and Digital Campaigns (content creation, interactive portals, and social media management). The underlying platform is built on Node.js, TypeScript, React, and MongoDB, and is stated to handle tens of millions of daily transactions. Verlabs has accumulated over 1 billion monetized interactions from approximately 35 million end-users of mobile operators and media groups globally, with named enterprise customers including COSMOTE Greece, WIND Greece, Vodafone Greece, Beeline Kazakhstan, Lifecell, and media group NOVA.

Verlabs monetizes through three revenue streams: subscription-based services (e.g., the WIND & Win program at 0.62 EUR per week), carrier billing integration (transaction fees processed through operator billing systems), and on-demand purchases within interactive campaigns. The go-to-market is sales-led B2B, with solutions embedded as white-label offerings inside carrier Value Added Services platforms and billed either to the operator or to end-subscribers via carrier billing. The company maintains a single headquarters in Athens with 101-250 employees, has no disclosed funding, no parent company, and shows no public M&A activity.

Geographic footprint centers on Greece and Southeast Europe, with active engagements in Central Asia (Kazakhstan) and Eastern Europe (Ukraine). No management team, patents, regulatory actions, or financial disclosures are publicly available. Strategic direction is signaled through continued product investment in machine learning-driven loyalty capabilities and sustained multi-year relationships with tier-1 telecom operators rather than through funding-led expansion.

Name

Verlabs

Legal name

Verlabs

Website

https://verlabs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Verlabs is an Athens-based B2B technology company that builds mobile and digital engagement platforms — including gamified campaigns, ML-driven loyalty programs, and reward schemes — for telecom operators and media groups globally, serving clients such as COSMOTE, Vodafone, WIND, Beeline, and Lifecell.

Ownership category

akta.pro rank

Product category

Mobile Engagement Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Promo Abuse & Loyalty Fraud Prevention (HDADALAF)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Mobile engagement platforms
• Loyalty programs
• Gamification solutions
• Carrier billing services
• Value added services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Services: Recurring subscription-based revenue from services like WIND & Win (0.62 Euros per week), where customers pay for access to gamified content, rewards, and data benefits.
2. Carrier Billing Integration: Revenue generated through mobile carrier billing technology integrated with Value Added Services platforms, enabling seamless payment through subscriber accounts.
3. On-Demand Purchases: Transaction-based revenue from on-demand purchases within interactive campaigns and digital experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Verlabs develops and operates a proprietary digital engagement platform that powers gamified interactive campaigns, data-driven reward schemes, and machine learning-based loyalty programs for mobile operators and media groups. The platform delivers campaigns across SMS, USSD, web, native apps, and chatbot channels and integrates with carrier billing systems to monetize via subscriptions and on-demand purchases. It is engineered to handle tens of millions of daily transactions and has generated over 1 billion monetized interactions for approximately 35 million end customers globally.

Product overview

Verlabs offers a unified digital engagement platform with four core product modules: Interactive Campaigns (gamification and rewards delivered via SMS, USSD, Web, Native Apps, and Chatbot channels), Reward Schemes (data-driven customer engagement with merchant offers), Loyalty Programs (Machine Learning-powered loyalty solutions with churn prediction), and Digital Campaigns (holistic content and social media management). All solutions are powered by an ultra-powerful optimization platform capable of handling tens of millions of daily transactions. The company has generated over 1 billion monetized interactions from approximately 35 million customers of mobile operators and media groups globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Campaigns Gamification and rewards-based service delivered through SMS, USSD, Web, Native Apps, and Facebook Chatbot, monetized via subscription or on-demand purchases, and adaptable to multiple markets. Designed for mobile operators and media groups to drive engagement and top-up activity through self-financed, interactive campaigns.
• Reward Schemes Customer engagement solutions that combine relevant information with attractive rewards (including merchant offers) to drive revenue, satisfaction, and positive NPS increases. Delivered through a productized rewards platform with each solution bespoke to client needs.
• Loyalty Programs Machine learning-powered loyalty programs for the 4th Industrial Revolution era, featuring digital gamification, churn prediction, virtual currency, and merchant offers. Designed to dramatically increase ARPU and reduce churn for mobile operator loyalty programs such as WIND's F2G Flames prepaid scheme.
• Digital Campaigns Holistic digital campaign service covering content creation, interactive mobile-web portals, and social media management, aimed at clients requiring comprehensive digital engagement and an end-to-end one-stop-shop delivery model.

Quantifiable outcome

• Over 1 Billion monetized interactions generated from approximately 35 Million customers globally
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• COSMOTE GreececoreStrategic or Co-development PartnerCOSMOTE Greece, part of Deutsche Telekom group and top digital operator in Greece and Southeast Europe, collaborates with Verlabs on Value Added Services. The partnership utilizes COSMOTE carrier billing technology and Verlabs' new VAS platform for gamified interactive campaigns to strengthen engagement and reward customer loyalty.
• Beeline KazakhstancoreStrategic or Co-development PartnerBeeline Kazakhstan partners with Verlabs for the Lucky Packs interactive reward program, entering its fifth consecutive year. The program dazzles customers with guaranteed rewards and cash prizes.
• WIND GreececoreStrategic or Co-development PartnerWIND Greece partnered with Verlabs for the WIND & Win data rewarding subscription service and the F2G Flames loyalty scheme targeting younger prepaid subscribers. Verlabs serves as the strategy and technology partner to design, develop and manage these loyalty programs.
• Vodafone GreececoreStrategic or Co-development PartnerVodafone Greece, Gold Sponsor of the Greek National Football Team, partnered with Verlabs to design and develop a microsite and web game to engage and reward Vodafone subscribers.
• LifecellcoreStrategic or Co-development PartnerLifecell partnered with Verlabs for promotional campaign engagement and rewards programs for their subscriber base.
• NOVAcoreStrategic or Co-development PartnerNOVA, a media group, partners with Verlabs as part of their client base for digital engagement solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netcracker Technology: Netcracker provides telecom BSS/OSS and digital customer engagement suites to large operators globally. While broader in scope than Verlabs, it competes for the same operator wallet — particularly on loyalty, digital monetization, and customer value management.
• Openet: Openet supplies telecom BSS and digital service platforms used by tier-1 operators, with capabilities in real-time charging, policy, and customer engagement. A broader incumbent whose engagement monetization capabilities overlap with Verlabs' operator-facing stack.
• SessionM (Mastercard): SessionM, acquired by Mastercard, is a customer engagement and loyalty platform used by enterprise and telecom clients. It is a broader incumbent with adjacent loyalty capabilities that compete for the same telco engagement wallet as Verlabs.
• Sinch: Sinch is a global CPaaS provider offering messaging, voice, and conversational AI to enterprises and operators. Its operator-channel and messaging infrastructure overlaps with Verlabs' SMS/USSD/chatbot delivery layer, though Sinch operates at much larger scale across many verticals.
• IMImobile (Zendesk): IMImobile, acquired by Zendesk, provided mobile customer engagement and messaging platforms to telecom operators and enterprises. It is a broader incumbent with overlapping telco engagement capabilities but a wider portfolio including customer service software.

Direct peers

• Comviva: Comviva (a Tech Mahindra subsidiary) provides telecom value-added services including loyalty, digital content, and operator engagement platforms globally — directly overlapping with Verlabs' Interactive Campaigns, Reward Schemes, and Loyalty Programs across emerging and developed telco markets.
• MobileBridge: MobileBridge is a mobile customer engagement and loyalty platform purpose-built for telecom operators, offering gamification, segmentation, and omni-channel campaign delivery — directly comparable to Verlabs' Interactive Campaigns and Loyalty Programs products for telco subscribers.
• Kahuna: Kahuna delivers AI-driven customer engagement, segmentation, and loyalty automation for telecom operators — a direct competitor to Verlabs in the ML-powered loyalty and ARPU-uplift category for mobile operators.
• Vibes (Infobip): Vibes (now part of Infobip) is a mobile messaging and engagement platform serving enterprise marketers and operators with SMS, MMS, and loyalty capabilities — closely aligned with Verlabs' omni-channel campaign delivery and operator-billed subscription model.

Emerging players

• Antavo: Antavo is a loyalty cloud platform for retail and telco brands, providing gamification, segmentation, and reward management. As an emerging player focused primarily on the loyalty layer, it competes with Verlabs' Loyalty Programs module in adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/verlabs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verlabs