The Evelyn
The Evelyn is a privately-held 159-room Art Nouveau boutique hotel in Manhattan's NoMad district, part of the Triumph Hotels collection. It serves leisure and business travelers with three on-site dining concepts, event venues, and direct-booking technology under a historic 1905 Tin Pan Alley building.
- Company typePrivate
- Founded1905
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Evelyn does
The Evelyn is a privately-held Art Nouveau boutique hotel located at 7 East 27th Street in Manhattan's NoMad district, operating as one of six properties within the Triumph Hotels collection. Originally designed by William H. Birkmire in 1903 and opened in 1905 as Hotel Broztell (later renamed the Gershwin Hotel in 1992), the property was re-introduced as The Evelyn in 2017 following a multi-million-dollar renovation, with naming and design referencing Evelyn Nesbit and the early-1900s Tin Pan Alley music heritage of the surrounding neighborhood.
The hotel offers 159-160 rooms and suites across six categories ranging from the 180 sq ft Superior Queen to the 400 sq ft NoMad Suite, alongside three owned food and beverage concepts: Brass (a Michelin-starred chef-helmed French brasserie with live jazz), The Tusk Bar (an Esquire-recognized cocktail and oyster bar), and Caffè Tusk (an Italian-inspired neighborhood café). Technology infrastructure includes StayCast in-room streaming, RFID door locks, and the SynXis direct-booking platform, supported by partnerships with Streetwise New York Tours, Resy, OpenTable, and CartStack for cart recovery. The property is WCAG 2.2 AA conformant and GDPR/CCPA compliant.
Revenue is generated through a B2C hospitality model combining room revenue, on-property F&B, a bundled $36-per-night facility fee (covering WiFi, walking tours, wine hours, and fitness center access), valet parking ($60/night), pet cleaning fees ($150-159), and meeting/event venue rentals (capacities ranging from 10 to 150 guests). Distribution is direct-to-consumer via the hotel website with a lowest-rate guarantee, supplemented by OTA channels and a dedicated group/event RFP sales process targeting corporate accounts and leisure groups. Target customer segments span leisure travelers, business travelers, couples, families, pet owners, and theater enthusiasts.
The Evelyn firmographics
Firmographics- Name
- The Evelyn
- Legal name
- The Evelyn Hotel
- Website
- https://theevelyn.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Evelyn is a privately-held 159-room Art Nouveau boutique hotel in Manhattan's NoMad district, part of the Triumph Hotels collection. It serves leisure and business travelers with three on-site dining concepts, event venues, and direct-booking technology under a historic 1905 Tin Pan Alley building.
- Ownership category
- akta.pro rank
The Evelyn industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Urban Luxury Hotels (City Luxury) (THAGACAE)
Keywords
Where The Evelyn is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Evelyn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Room Revenue: Primary revenue from overnight accommodations across 159 rooms and suites. Room categories include Superior Queen (180 sq ft), Deluxe Queen, Accessible Deluxe Queen (190 sq ft), Deluxe King, Deluxe 2 Doubles (205 sq ft), and NoMad Suite (400 sq ft).
- Food & Beverage: Revenue from three dining concepts: Brass (French brasserie), The Tusk Bar (cocktail and oyster bar), and Caffè Tusk (neighborhood café). Includes room service from 4pm-9pm daily.
- Facility Fees: Nightly facility fee of $36 plus tax (some sources cite $38 plus tax) bundled with amenities including walking tours, wine hours, fitness center, and WiFi.
- Valet Parking: Overnight valet parking for $60 plus tax per night. Additional $10 per night for larger vehicles and SUVs.
- Pet Fees: One-time pet cleaning fee of $150-159 for dogs under 40 pounds (one per room). Paw Package available with half off cleaning fee.
- Meeting & Event Venues: Venue rental for meetings and events including The Tusk Bar (capacity 10-70), Brass (sit-down 50, events 80-150), Private Dining Room (28), and Ninepin Mezzanine (16).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Facility Fee Bundle |
| Subscription | Monthly | Triumph Exclusive Rate |
| Subscription | Multi-year contract | Stay Longer and Save More |
| Subscription | Monthly | AAA/CAA/AARP Member Discount |
| Unit Pricing | Pay-as-you-go | Early Bird Prix Fixe at Brass |
| Unit Pricing | Pay-as-you-go | Winter Restaurant Week Prix Fixe |
| Unit Pricing | Pay-as-you-go | Valet Parking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Evelyn product offering
Product offeringCore offering
The Evelyn operates a 159-160 room Art Nouveau boutique hotel in Manhattan's NoMad district offering overnight accommodations, three on-site dining venues (Brass French brasserie, The Tusk Bar cocktail/oyster bar, Caffè Tusk Italian café), and meeting/event spaces. The hotel bundles amenities such as a 24-hour Peloton fitness center, complimentary neighborhood walking tours, and wine hours, with additional revenue from valet parking, pet fees, and a facility fee.
Product overview
The Evelyn is an Art Nouveau boutique hotel in NYC's NoMad district offering a portfolio of 159 rooms and suites, three dining concepts, and versatile event spaces. The room portfolio includes the NoMad Suite (400 sq. ft., sleeps 4), Deluxe King and Queen rooms, Deluxe 2 Doubles, Superior Queen, and an Accessible Deluxe Queen. Dining offerings include Brass, a Michelin-starred chef-helmed French brasserie; The Tusk Bar, an Esquire-recognized cocktail and oyster bar; and Caffè Tusk, an Italian-inspired neighborhood café. The hotel also features a 24-hour fitness center with Peloton bikes, complimentary wine hours, neighborhood walking tours, and pet-friendly accommodations. Meeting and event venues include The Tusk Bar (10-70 capacity), Brass (up to 150 for events), Private Dining Room (28), and Ninepin Mezzanine (16). The hotel is part of the Triumph Hotels collection.
Differentiator
Problem solved
Functional benefit
Brands
- Brass: A high-design, non-traditional French brasserie paying homage to grand dining rooms of Jazz Era NYC, featuring French-leaning menu by Michelin-starred chef duo, classic cocktails, and extensive wine list with live jazz from antique piano.
- The Tusk Bar
- Caffè Tusk
Products and services
- NoMad Suite Art Nouveau styled 400 sq. ft. suite with a separate king bedroom, large writing desk, living room with sleeper sofa and cafe table for two, and porcelain bathroom with soaking bathtub, separate rain shower, and heated floors. Sleeps 4 guests.
- Deluxe King Vintage-styled room with a king bed, large writing desk, and porcelain bathroom featuring heated floors and a walk-in rain shower. Sleeps 2.
- Deluxe Queen Vintage-styled room with a queen bed, large writing desk, and porcelain bathroom with heated floors and a walk-in rain shower.
- Deluxe 2 Doubles Stylish 205 sq. ft. room with two full beds, a large writing desk, and porcelain bathroom with heated floors and a walk-in rain shower.
- Superior Queen Design-forward 180 sq. ft. room with a queen bed, large writing desk, and porcelain bathroom with heated floors and a walk-in rain shower.
- Accessible Deluxe Queen 190 sq. ft. ADA-accessible room with a queen bed, large writing desk, heated bathroom floors, and an accessible bathroom featuring a roll-in shower and grab bars.
- Brass Restaurant High-design, non-traditional French brasserie with a French-leaning menu from a Michelin-starred chef duo, classic cocktails with creative flourishes, an extensive wine list, and live music from an antique piano. Named Best New Restaurant by Condé Nast Traveler.
- The Tusk Bar Glamorous cocktail and oyster bar inspired by a refined Parisian apartment, featuring bright takes on classic cocktails, a raw bar, and seafood-driven small plates. Named one of Esquire's Best Bars in America. Open daily 4 pm - Midnight.
- Caffè Tusk Neighborhood café rooted in Italian tradition offering breakfast, lunch, dinner, freshly brewed coffee, and cocktails, from morning espresso to afternoon aperitivo. Open daily 9 am - 9 pm.
- Meeting and Event Spaces Versatile event spaces including The Tusk Bar (capacity 10-70), Brass (sit-down dinner 50, events 80-150), Private Dining Room (28), and Ninepin Mezzanine (16), featuring a grand piano, Gilded Age fireplace, and modern amenities for meetings and gatherings.
- 24-Hour Fitness Center 24-hour gym with cardio machines, strength training equipment, and a Peloton Bike offering immersive live and on-demand studio cycling classes including 14 daily live classes and 8,000+ on-demand classes.
- FIFA World Cup 2026 Package Special accommodation package for the 2026 FIFA World Cup offering a refined home base in NoMad with easy access to MetLife Stadium matches including the Final.
Companies that use The Evelyn
Customer profileSegments6 records
Ideal customer profiles3 records
The Evelyn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Evelyn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Streetwise New York TourscoreTriumph Hotels partners with Streetwise to offer exclusive, complimentary neighborhood walking tours of NYC's most exciting neighborhoods. Tours depart from The Evelyn as well as sister hotels throughout NYC. Guests staying at any Triumph Hotels property are welcome at any tour. Walking tours explore different parts of Manhattan including Times Square, TriBeCa, and Upper West Side.
- OpenTableminorRestaurant reservation platform for Brass dining reservations. Used for special events including Winter Restaurant Week and pre-theatre dining.
- ResyminorRestaurant reservation platform featured in Resy Guide to Hotel Restaurants We Love. The Evelyn Hotel is recognized through Brass and The Tusk Bar.
- Museum of SexminorPartnership for the 'Sex & the City' package offering romantic getaways with bottle of bubbly and gift from Museum of Sex.
- Edison BallroomminorOfficial World Cup Watch Parties venue located near Hotel Edison (sister property). Guests at The Evelyn can access FIFA World Cup 2026 match viewing.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Evelyn competitors and assessment
Company assessmentDirect peers
- The Bowery Hotel: Boutique hotel in downtown Manhattan with similar heritage-inspired design, F&B-led positioning, and four-star luxury rates; directly comparable on guest profile and premium leisure/corporate demand mix.
- 11 Howard: Design-forward boutique hotel in Manhattan targeting style-conscious travelers with curated F&B and event programming, comparable to The Evelyn on experiential positioning and rate tier.
- The NoMad Hotel: Boutique luxury hotel located in the same NoMad neighborhood of Manhattan, sharing the NoMad/Flatiron catchment area, target guest profile, and four-star positioning as The Evelyn.
- Crosby Street Hotel: Firmdale Hotels boutique property in SoHo with comparable design-led positioning, strong F&B concept, and premium leisure/business rates, making it a direct comp for The Evelyn's NoMad property.
- The Ludlow Hotel: Boutique hotel on the Lower East Side with comparable compact rooms, strong F&B/bar concept (Dirty French), and design-driven positioning in the same experiential luxury tier as The Evelyn.
- The Marlton Hotel: Historic boutique hotel in Greenwich Village with similar heritage architecture narrative and compact room footprint, competing for the same experiential leisure and literary/cultural traveler segment as The Evelyn.
- The Standard High Line: Lifestyle boutique hotel in Manhattan's Meatpacking District known for destination F&B and bar concepts; closely comparable on F&B-driven positioning and lifestyle traveler appeal.
- The Greenwich Hotel: Robert De Niro's Tribeca boutique hotel with strong culinary program and design-led positioning, representing the same upper-upscale boutique and F&B-driven peer set as The Evelyn.
- Ace Hotel New York: Lifestyle boutique hotel in NoMad/Midtown Manhattan targeting design-conscious leisure and business travelers; competes directly with The Evelyn on F&B programming, room design, and millennial/Gen-X traveler mindshare.
Broad incumbents
- Triumph Hotels: Parent brand and operator of The Evelyn plus five other Manhattan boutique hotels; the broader collection that The Evelyn sits within, sharing marketing, amenity programs, and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Evelyn social profiles
Digital presenceThe Evelyn compliance and trust
Trust signalCompliance3 records
The Evelyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Evelyn leadership team
Management profileNumber of profiles
The Evelyn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Evelyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Evelyn
What does The Evelyn do?
The Evelyn operates a 159-160 room Art Nouveau boutique hotel in Manhattan's NoMad district offering overnight accommodations, three on-site dining venues (Brass French brasserie, The Tusk Bar cocktail/oyster bar, Caffè Tusk Italian café), and meeting/event spaces. The hotel bundles amenities such as a 24-hour Peloton fitness center, complimentary neighborhood walking tours, and wine hours, with additional revenue from valet parking, pet fees, and a facility fee.
Is The Evelyn a public or private company?
The Evelyn is a private company. It is classified as corporate owned and is currently operating.
When was The Evelyn founded?
The Evelyn was founded in 1905. It employs 51 to 100 people.
Where is The Evelyn based?
The Evelyn is headquartered in New York, United States, in the North America region.
How does The Evelyn make money?
Six revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, facility Fees, valet Parking, pet Fees and meeting & Event Venues.
Who are The Evelyn's main competitors?
Direct peers on record are The Bowery Hotel, 11 Howard, The NoMad Hotel, Crosby Street Hotel, The Ludlow Hotel, The Marlton Hotel, The Standard High Line, The Greenwich Hotel and Ace Hotel New York. Triumph Hotels is listed as a broad incumbent.
Does The Evelyn have an API?
No public API is recorded for The Evelyn.
What industry is The Evelyn in?
The Evelyn's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.