The Rico Group
The Rico Group is a privately held marketing agency based in Calabasas, California, providing advertising and web development services. Founded in 1984, the firm operates as a small boutique outfit with 1-10 employees serving unspecified local and regional clients.
- Company typePrivate
- Founded1984
- HeadquartersCalabasas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Rico Group does
The Rico Group is a privately held, for-profit marketing agency headquartered in Calabasas, California. According to firmographic data, the firm provides advertising and web development services, and has been in continuous operation since 1984, making it a long-tenured participant in the fragmented U.S. small-business agency market. The company is structured as a micro-enterprise, with 1-10 employees listed across the entire organization, which is consistent with a boutique services shop rather than a scaled agency platform.
The firm's service offering, as described, spans two core lines: advertisement (creative, media, or campaign work — unspecified in the source data) and web development (site design, build, or maintenance — also unspecified). There is no public disclosure of proprietary technology, platforms, AI tooling, or a defined product suite. The corporate website at thericogroup.com currently renders only a verification/loading message, and no management team, customer logos, partnerships, certifications, patents, or awards are disclosed in the available data. The revenue model is not specified; agency engagements in this segment typically run on project fees, retainers, or hourly billing, but none of these specifics are confirmed.
The data set is unusually thin: there are no funding rounds, no M&A activity, no leadership changes, no product launches, no regulatory actions, no customer references, and no third-party coverage in the input. This places meaningful limits on any forward-looking assessment and means the description above reflects only what is explicitly stated in the firmographic record.
The Rico Group firmographics
Firmographics- Name
- The Rico Group
- Website
- https://thericogroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Rico Group is a privately held marketing agency based in Calabasas, California, providing advertising and web development services. Founded in 1984, the firm operates as a small boutique outfit with 1-10 employees serving unspecified local and regional clients.
- Ownership category
- akta.pro rank
The Rico Group industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where The Rico Group is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Markets served
The Rico Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
The Rico Group product offering
Product offeringCore offering
The Rico Group is a marketing agency that delivers advertisement and web development services to clients. The firm operates as a small (1–10 employees), privately held service provider based in Calabasas, California, and has been in business since 1984.
Differentiator
Problem solved
Functional benefit
Companies that use The Rico Group
Customer profileIdeal customer profiles1 record
The Rico Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Rico Group partnerships and signals
Strategic signalRecent moves1 record
The Rico Group competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising and communications group. Competes for the same advertising + digital budgets at much greater scale through agencies like Leo Burnett and Saatchi & Saatchi.
- WPP plc: World's largest advertising holding company. Competes for the same brand budgets across a far broader service portfolio, including advertising, web/digital, PR, and data.
- Omnicom Group: Global advertising and marketing services holding company. Overlaps with The Rico Group's advertising offering through agencies like BBDO, DDB, and TBWA.
Direct peers
- 72andSunny: LA-based creative advertising agency serving premium consumer brands with integrated campaign work. Comparable as a mid-sized creative shop operating in the same Southern California market with overlapping advertising + digital services.
- R/GA: Global digital product and advertising agency combining creative, technology, and consulting. Comparable on the integrated advertising + web/development offering The Rico Group describes.
- Mekanism: Independent creative agency with strong LA presence serving consumer and tech brands. Comparable as a mid-sized boutique competitor in the same regional market with overlapping advertising capabilities.
- Big Spaceship: Independent digital agency blending creative, strategy, and web/digital product work. Comparable as a boutique offering that bundles advertising with web/digital execution.
Regional players
- Innocean Worldwide: Global advertising network with strong LA/US presence. Comparable as a mid-to-large advertising agency competing for similar brand mandates, though anchored in Korea and serving select clients globally.
Others
- HubSpot: Marketing software + services platform with agency partner network. Adjacent because it powers the kind of inbound/web marketing services The Rico Group delivers and competes with agencies on SMB-brand budgets.
- Squarespace: DIY website builder and web services platform. Adjacent because its self-serve model erodes demand for small web development shops like The Rico Group by enabling brands to build sites in-house.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
The Rico Group social profiles
Digital presenceThe Rico Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rico Group leadership team
Management profileNumber of profiles
The Rico Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rico Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rico Group
What does The Rico Group do?
The Rico Group is a marketing agency that delivers advertisement and web development services to clients. The firm operates as a small (1–10 employees), privately held service provider based in Calabasas, California, and has been in business since 1984.
When was The Rico Group founded?
The Rico Group was founded in 1984. It employs 1 to 10 people.
Where is The Rico Group based?
The Rico Group is headquartered in Calabasas, United States, in the North America region.
Who are The Rico Group's main competitors?
Broad incumbents on record are Publicis Groupe, WPP plc and Omnicom Group. Direct peers are 72andSunny, R/GA, Mekanism and Big Spaceship. Innocean Worldwide is listed as a regional player. Others are HubSpot and Squarespace.
Does The Rico Group have an API?
No public API is recorded for The Rico Group.
What industry is The Rico Group in?
The Rico Group's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 541810 and its SIC code is 7311.