Marswalk

What Marswalk does

Marswalk is a Vienna-based, privately-held social media marketing agency operating as marswalk media GmbH, founded in 2020 by co-founders Victor Samuel Vécsei and Tim Baumgärtner. The firm specializes in helping brands in the DACH region reach younger consumer demographics (Gen Z, Gen Y, and Gen Alpha) through short-form vertical video content on TikTok, Instagram, YouTube, and LinkedIn. Marswalk positions itself as Austria's largest Gen-Z agency and self-describes as the #1 TikTok agency in the DACH region, holding TikTok for Business Strategic Agency certification (2023), the iab.webAD 2022 award, and a pending Austrian Staatspreis Marketing for 2026. The team of over 40 employees is drawn primarily from Gen Alpha, Gen Z, and Gen Y demographics, which underpins the agency's claim of authentic audience fluency.

The agency's service portfolio is organized into four pillars: Beratung (strategy consulting with AI integration), Kanalaufbau (channel building and management), Kampagne (influencer-driven campaign execution), and Events (brand experiences). Service delivery is anchored by a proprietary methodology, the "marswalk-Methode," which applies a 50-25-25 content distribution (50% proprietary formats, 25% trend participation, 25% campaign-driven content) paired with organic and paid amplification. Marswalk also offers AI Check, an AI-powered assessment tool at marswalk.ai for evaluating social media strategies. The firm operates a bidirectional partner agency referral network across DACH and maintains strategic alliances with World Vision (1% profit donation pledge) and Planet Matters (environmental sustainability).

Marswalk generates revenue through project-based fees and retainer arrangements with enterprise clients, with project budgets ranging from under €5,000 to over €50,000. Named enterprise clients include dm Österreich, Netto Deutschland (Salling Group), Drei (Hutchison Drei Austria), ÖAMTC, Raiffeisen, Coca-Cola, Westbahn, TUI Austria, Visit Austria, Givenchy, Alloheim Senioren-Residenzen, and Webster University Vienna, spanning retail, telecommunications, automotive, banking, beverages, rail, tourism, luxury, healthcare, and education. The agency primarily serves Austrian, German, and broader DACH markets with stated expansion intent into CEE and the United States.

Name

Marswalk

Legal name

marswalk media GmbH

Website

https://marswalk.media

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Marswalk is a Vienna-based social media marketing agency founded in 2020 that helps DACH-region brands reach Gen Z, Gen Y, and Gen Alpha audiences through TikTok, Instagram, YouTube, and LinkedIn campaigns, serving enterprise clients via project and retainer engagements.

Ownership category

akta.pro rank

Product category

Social Media Marketing Agency Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Mobile & Tour Marketing (Roadshows, Sampling Tours) (BPAFAGAH), Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Social media marketing
• TikTok advertising agency
• Gen Z marketing services
• Influencer campaign management
• Brand content strategy

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Agency Services: Full-service agency providing TikTok and social media marketing services including consulting, channel setup and management, creative campaigns, and events. Revenue generated through project-based fees and retainer arrangements with enterprise and mid-market clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marswalk is a full-service social media marketing agency that helps DACH-region brands reach Gen Z, Gen Y, and Gen Alpha audiences on TikTok, Instagram, YouTube, and LinkedIn. It delivers consulting and audience research, end-to-end channel management, creative campaign production with influencer partnerships, and branded event experiences. Service delivery is governed by the proprietary Marswalk-Methode (a 50-25-25 content mix balanced with organic and paid amplification) and supported by an AI-driven AI Check assessment tool at marswalk.ai.

Product overview

Marswalk is a social media marketing agency — not a software platform — offering a unified set of professional services centered on TikTok, Instagram, YouTube, and LinkedIn for the DACH region and beyond. The core portfolio consists of four service pillars: Beratung (consulting with AI integration), Kanalaufbau (channel building and management), Kampagne (campaign execution with influencer partnerships), and Events (brand experiences with influencers). Supporting these is the AI Check tool at marswalk.ai for AI strategy assessment, and the proprietary Marswalk-Methode — a 50-25-25 content framework combining original proprietary formats, trend participation, and campaign-driven content with organic-plus-paid amplification.

Differentiator

Problem solved

Functional benefit

Brands

• marswalk-Methode: The company's proprietary methodology with a 50-25-25 distribution approach: 50% original formats, 25% trends, 25% campaigning for balancing brand visibility and audience targeting.

Products and services

• Beratung (Consulting) Research projects, workshops, and market analyses that help companies understand young target audiences (Gen Alpha, Z, Y), optimize corporate strategies, and integrate new technologies including AI.
• Kanalaufbau (Channel Building) Full production, management, and support for company social media channels in the DACH region on TikTok, Instagram, YouTube, and LinkedIn, including employer branding, sales support, and image-building services.
• Kampagne (Campaigning) Creative social media campaigns that help companies gain employees, sales, or brand awareness through collaboration with leading influencers in each industry.
• Events Event creation using influencers to produce unique brand experiences for employees, customers, or prospects.
• AI Check An AI-focused assessment or consulting tool available at marswalk.ai, designed to help companies evaluate or optimize their use of AI in social media strategy.
• Marswalk-Methode Proprietary content strategy methodology using a 50-25-25 distribution: 50% proprietary original brand formats, 25% trend content, and 25% campaign content, supported by organic and paid amplification.

Quantifiable outcome

• dm Österreich built 60,000+ TikTok community in first year
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Planet MattersminorStrategic or Co-development Partner · 1 September 2024Partnership for environmental sustainability. Marswalk contributes part of profits to cleanup actions worldwide, from Malawi to Austria. Collaborate through creative content and the Cleanup Reward App to promote environmental awareness and inspire action.
• World VisionminorStrategic or Co-development Partner · 1 June 2023Marswalk donates 1% of project profits to World Vision to support children in Tanzania, Myanmar, and Mozambique. Donation provides education, healthcare, and clean water. Supports three children per project.
• Partner Agencies NetworkcoreChannel Partner/ Reseller/ DistributorMarswalk operates a referral network of partner agencies. They refer clients they cannot accommodate to partners, and receive referrals from the network. Agencies with focus on CGI & Animation, Social Media Marketing, E-Mail Marketing, Content Creation & Storytelling are particularly sought.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jung von Matt: Hamburg-headquartered creative and digital agency with a strong DACH footprint and growing social/TikTok offering; competes for the same German-speaking enterprise brand-budget pool as Marswalk.
• We Are Social: Global social media agency with strong DACH presence (Munich and Berlin offices), offering social strategy, content production, and influencer campaigns across platforms — directly comparable in service mix and target clients.
• TLGG: Berlin-based social media and digital storytelling agency serving large German-speaking brands; relevant comparable given its proximity to Marswalk's DACH market and enterprise-client focus.
• Whalar Group: Creator-economy and influencer marketing agency working with brands on TikTok, Instagram, and YouTube content; overlaps with Marswalk's campaign and influencer-collaboration offerings for enterprise clients.
• Fanbytes: UK-based Gen-Z and TikTok-led social media agency (now part of Influencer.com), specializing in short-form vertical video campaigns for brands targeting young audiences — the closest direct analogue to Marswalk in the European market.
• Social Chain: UK-rooted (now German-owned) social media agency operating across TikTok, Instagram, and YouTube for enterprise clients; matches Marswalk on platform mix, audience skew, and paid social execution.

Emerging players

• Obviously: NYC-based influencer marketing and creator-led commerce agency working with consumer brands; comparable in client profile (Coca-Cola, Givenchy-class brands) and creator-driven campaign model, though US-tilted.

Broad incumbents

• Dentsu Creative: Global creative and media network with a broad social, influencer, and content offering; represents the holding-company incumbents that bundle paid media, creative, and influencer services to the same enterprise clients Marswalk serves.
• WPP: World's largest advertising holding company, providing social, content, and influencer services through VMLY&R and other network agencies; the dominant global scale competitor for enterprise marketing budgets.
• Publicis Groupe: Global advertising holding group offering social media marketing, influencer, and creator services through agencies such as Leo Burnett and Publicis Sapient; competes for the same enterprise marketing budgets at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@marswalk
• YouTubeyoutube.com/@marswalkmediagmbh
• LinkedInlinkedin.com/company/marswalk
• Instagraminstagram.com/marswalk_media
• TikToktiktok.com/@marswalk
• Pinterestpinterest.com/marswalk_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marswalk