What Propero Consulting does

Propero Consulting Pvt. Ltd. is a Pune, India-headquartered technology services firm operating two core lines of business: (1) Shopify development for direct-to-consumer brands and (2) Intelligent Automation (RPA/IA) for enterprise operations teams. The Shopify practice delivers store design, custom app development, platform migration, performance optimization, and post-launch support, with a stated 200+ Shopify projects and 300+ clients served across 15+ countries. The Intelligent Automation practice is delivered through a Robot-as-a-Service (RaaS) model with Dedicated Automation Experts (DAEs), built on Robocorp RPA infrastructure and Botpress conversational AI, and includes engagements such as payroll automation for UK accounting bureau FD Works and process automation for IIT Indore.

The company's product portfolio includes nine proprietary Shopify-facing tools: Smart Discounts (discount campaign management with profit margin analysis), PicAmaze (product discovery), ShopiBot (AI assistant on Botpress), Theme Converter to 2.0, Site Analyzer (speed scoring), Fractional Quantity (decimal-unit selling for fabrics/materials), Shopify Status updates, Web to App, Theme Reveal, and the more recent GEO Tool, which audits Shopify catalogs for visibility in AI shopping agents such as ChatGPT, Gemini, and Copilot.

Propero monetizes primarily through project-based professional services for Shopify builds and enterprise IA engagements, supplemented by Shopify App Store subscription/listing revenue from its proprietary apps and one-time license fees for custom theme solutions. Distribution runs through direct enterprise sales, the Shopify Plus Partner and Botpress Silver Partner channels, and self-serve app-store acquisition. The company is privately held, founder-led (Paul Davis as Founder, Vidhya Saiganesh as Co-Founder), with no disclosed external funding and a small leadership team (CTO Larry Gelberg, COO Dhaval Budhdeo). Customer logos span D2C fashion/food/beauty brands (Boobie Superfoods, Amy Atelier, Oye Happy, StuffCool, Bhavnagaris, Silsila, Fabrics & Fabrics) and institutional/enterprise accounts (IIT Indore, FD Works, BellStone Masonry), with stated presence in the USA, Canada, UK, Saudi Arabia, and India.

Name

Propero Consulting

Legal name

Propero Consulting Pvt. Ltd.

Website

https://propero.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Propero Consulting is a Pune, India-based Shopify development agency and Intelligent Automation (RPA) consultancy serving global D2C brands and enterprise clients, with a portfolio of proprietary Shopify apps and AI shopping-agent optimization tools.

Ownership category

akta.pro rank

Product category

E-commerce Development and Automation Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Shopify development services
• Intelligent automation consulting
• Robotic process automation
• E-commerce development agency
• RPA implementation services

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Shopify Development Services: Professional services for Shopify store design, development, maintenance, custom app development, platform migration, and e-commerce integrations. Project-based engagements with clear scope and pricing.
2. Intelligent Automation Consulting: RPA and automation consulting with Dedicated Automation Experts (DAE), bot development, and process optimization services delivered through enterprise engagements.
3. Shopify App Subscriptions: SaaS apps including PicAmaze, Smart Discounts, and ShopiBot available on Shopify App Store with potential subscription or usage-based pricing.
4. Custom Theme Solutions: Custom solutions like Fractional Quantity, Theme Reveal, and Web to App offerings implemented as theme customizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Propero Consulting is a Shopify development agency and intelligent automation solutions provider. The company delivers end-to-end Shopify store development, custom app development, platform migration, and e-commerce optimization for D2C brands, alongside Robotic Process Automation (RPA) and Intelligent Automation (IA) services delivered through a Robot-as-a-Service model with Dedicated Automation Experts. They supplement services with proprietary Shopify apps and tools including Smart Discounts, ShopiBot, PicAmaze, Site Analyzer, and Fractional Quantity.

Product overview

Propero Consulting is a Shopify Development Agency and Intelligent Automation solutions provider. The company operates two core service lines: (1) Shopify Development encompassing full e-commerce store development, custom app development, platform migration, and store optimization for D2C brands; and (2) Intelligent Automation delivering RPA and AI-powered business process automation via Robot as a Service model. The product portfolio includes proprietary Shopify apps—Smart Discounts (discount campaign management with profit margin analysis), PicAmaze (app store listing), and ShopiBot (AI-powered assistant)—along with value-added tools including Theme Converter to 2.0, Site Analyzer, Fractional Quantity (enabling decimal quantity sales), Shopify Status Updates, Web to App, Theme Reveal, and GEO Tool (AI agent visibility optimization). The IA practice leverages Botpress and Robocorp platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Discounts: Shopify app for dynamic discount campaigns including volume discounts, BOGO, free shipping discounts, and spend amount discounts with profit margin analysis
• PicAmaze
• Web to App
• Theme Converter to 2.0
• ShopiBot
• Site Analyzer
• Theme Reveal

Products and services

• Shopify Development End-to-end Shopify store development service including store design, development, maintenance, custom app development, platform migration, store optimization, and e-commerce integrations for D2C brands globally.
• Intelligent Automation Enterprise automation solutions encompassing Robotic Process Automation (RPA), Intelligent Automation (IA), and AI-powered business process transformation, delivered via Robot as a Service (RaaS) model with certified IA developers and Dedicated Automation Experts (DAE).
• Smart Discounts Shopify app providing data-driven discount campaign management with volume discounts, BOGO, free shipping discounts, and spend amount discounts, including real-time profit margin analysis and dynamic pricing charts.
• PicAmaze Shopify app available on Shopify App Store for enhanced product discovery and store functionality.
• ShopiBot AI-powered Shopify Assistant chatbot built on Botpress that provides instant answers to e-commerce queries and helps store owners and customers navigate Shopify operations.
• Theme Converter to 2.0 Tool to convert Shopify vintage themes into Online Store 2.0 themes with minimal effort.
• Site Analyzer Store performance and speed index scoring tool providing brand performance analysis within minutes via a two-step process.
• Fractional Quantity Theme customization enabling Shopify stores to sell fabrics, construction materials, and grains in decimal/fractional quantities (e.g., 0.5, 0.25 yards/meters) with price-per-unit display.
• Shopify Status Updates Near real-time Shopify status monitoring service delivering status updates via email or Slack channel.
• Web to App Solution for converting Shopify web stores into mobile applications.
• Theme Reveal Shopify utility tool available through Propero's speed platform for theme-related operations.
• GEO Tool Agentic discovery/visibility tool that audits Shopify catalogs to identify gaps preventing products from appearing in AI shopping agent results across ChatGPT, Gemini, and Copilot, helping brands optimize for AI agent recommendation visibility.

Quantifiable outcome

• 200% increase in online traffic for Bhavnagaris after Shopify store implementation
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPropero is a certified Shopify Plus Partner providing comprehensive Shopify development services including store design, custom app development, platform migration, and ongoing support for D2C brands globally.
• RechargecoreTechnology or IntegrationRecharge is a subscription management platform integrated with Shopify. Propero has implemented Recharge solutions for multiple clients including Boobie Superfoods and Bakscape for subscription commerce functionality.
• BotpresscoreTechnology or IntegrationBotpress Silver Partner - Propero leverages Botpress platform for building intelligent automation solutions. Botpress provides the underlying technology for ShopiBot and other AI-powered chatbot implementations.
• RobocorpcoreTechnology or IntegrationRobocorp partnership for intelligent automation implementation. Propero leverages Robocorp ecosystem for RPA deployments, case studies include Propero Analyzer integration with Robocorp AI Actions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vaimo: Global Shopify Plus Partner and Adobe Commerce specialist operating across multiple regions—competes for the same enterprise D2C migration and customization projects.
• Codilar: India-based Shopify Plus Partner agency providing end-to-end Shopify development, custom apps, and e-commerce solutions—directly comparable to Propero's Shopify Development service line in scale and geographic delivery model.
• Brainvire Infotech: India-headquartered digital commerce agency with e-commerce development and enterprise services at comparable scale—closest direct peer by delivery model and customer profile.
• WeMakeWebsites: UK-based Shopify Plus Partner agency focused on enterprise Shopify builds, replatforming, and post-launch optimization—competing head-to-head for global D2C brand engagements.
• Bold Commerce: Shopify-focused app and checkout customization provider serving enterprise merchants—competes in the same custom Shopify solutions and subscription/checkout customization niche.
• Antworks: India-based AI and intelligent automation services provider serving global enterprises—comparable in geography, delivery model, and Intelligent Automation consulting focus.
• Pixel Union: Shopify theme and app developer with a portfolio of proprietary apps on the Shopify App Store—directly comparable to Propero's theme conversion, fractional quantity, and app-led growth approach.

Others

• Robocorp: RPA platform partner that Propero builds on for its Intelligent Automation practice. Comparable as the underlying technology vendor and RPA ecosystem anchor, with overlap in automation consulting.

Broad incumbents

• UiPath: Public RPA/IA platform incumbent with a global consulting and partner ecosystem—competes for the same enterprise automation wallet as Propero's IA practice, though at vastly greater scale.
• Automation Anywhere: Major RPA and AI automation platform serving global enterprises with a partner-delivered services model—overlaps with Propero's Intelligent Automation consulting in the enterprise segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@properoconsulting4663
• LinkedInlinkedin.com/company/propero-in
• Instagraminstagram.com/properoconsult
• Xx.com/properoconsult1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propero Consulting