McGriff-Williams Insurance

What McGriff-Williams Insurance does

McGriff-Williams Insurance is an independent insurance agency founded in 1983 and headquartered at 3501 West University Ave., Gainesville, Florida. The firm serves individuals, families, and small to mid-size businesses in North Central Florida, distributing a broad portfolio of personal lines (Homeowners, Auto, Life, Health, Condo, Renters, Flood, Boat, RV, Motorcycle/ATV, Umbrella, Disability, Long Term Care) and commercial lines (Business, Workers Compensation, Cyber, Builders Risk) through multiple insurance carrier relationships. The agency is privately held, founder/owner-operated with approximately 25 team members listed on the website including partners Lee McGriff, Mack Williams, Bryan Williams, and Travis McGriff, plus licensed agents and support staff.

The firm operates as a traditional insurance brokerage rather than a technology platform. It does not offer a proprietary software product, public API, or mobile application; core operations rely on standard independent-agency systems for quoting, policy management, and customer relationship management provided through its carrier partners. There is no evidence of in-house AI/ML capabilities, patents, or technology investment. The company is licensed to serve Florida only and does not disclose geographic expansion plans.

McGriff-Williams generates revenue through commissions earned from multiple insurance carriers for policies placed on behalf of customers. Premiums are quote-based and individualized by carrier underwriting, with no published standard pricing tiers. The go-to-market motion is direct-to-consumer via the website, phone ((352) 371-7977), and in-person consultations at the Gainesville office, supplemented by a Refer A Friend program and content marketing through an educational blog covering Florida-specific insurance issues such as hurricane preparedness and bundling strategies. There is no external investment, private equity ownership, or parent company disclosed in the available data.

Name

McGriff-Williams Insurance

Legal name

McGriff-Williams Insurance

Website

https://mcgriffwilliams.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

McGriff-Williams Insurance is an independent, family-owned insurance agency founded in 1983 in Gainesville, Florida, distributing personal and commercial insurance products from multiple carriers to individuals, families, and small businesses in North Central Florida.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial lines insurance
• Medicare products
• Business insurance brokerage

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The agency earns commissions from multiple insurance carriers for policies placed. As an independent agency, they represent multiple insurance companies and receive compensation when customers purchase policies through their agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McGriff-Williams Insurance is an independent insurance agency that places personal and commercial insurance policies with multiple carrier partners on behalf of individuals, families, and small to mid-size businesses in the Gainesville, Florida market. The agency earns commissions from carriers for policies sold and provides in-person, phone, and website-based quote and service support across home, auto, business, health, life, and specialty insurance lines.

Product overview

McGriff-Williams Insurance is an independent insurance agency based in Gainesville, Florida, founded in 1983, offering a comprehensive portfolio of insurance products through multiple carrier partnerships. The agency operates as a traditional insurance brokerage rather than a technology platform, providing personal lines products (Homeowners, Auto, Life, Health, Condo, Renters, Flood, Boat, RV, Motorcycle/ATV, Umbrella, Disability, Long Term Care) and commercial lines products (Business Insurance, Workers Compensation, Cyber Insurance, Builders Risk). The agency also specializes in Medicare products including Florida Blue Medicare Advantage Plans, Supplements (Plan G), and Part D prescription drug plans. As an independent agency, they represent multiple insurance companies to provide customers with coverage options and competitive pricing. The agency does not operate a technology platform or offer digital/API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Insurance coverage for residential properties protecting against damages from covered perils such as fire, wind, theft, and natural disasters, placed through multiple carrier partners for homeowners in the Gainesville, Florida market.
• Auto Insurance Vehicle insurance coverage including liability, collision, comprehensive, and optional coverages such as roadside assistance and rental reimbursement, placed through multiple carrier partners.
• Business Insurance Commercial insurance products including general liability, commercial property, workers compensation, professional liability, and cyber insurance for small and mid-size businesses.
• Health Insurance Health coverage options including individual plans, group benefits, and Medicare-related products such as Medicare Advantage Plans (Part C), Medicare Supplements/Medigap (Plan G), and Part D prescription drug plans.
• Life Insurance Term and permanent life insurance products providing financial protection for families and businesses, placed through carrier partners.
• Condo Insurance Insurance coverage specifically designed for condominium owners, covering the interior unit and personal property.
• Renters Insurance Coverage for tenants renting apartments or homes, protecting personal belongings and providing liability protection.
• Flood Insurance Specialized coverage for flood damage, typically available through the National Flood Insurance Program (NFIP) or private carriers.
• Boat Insurance Watercraft coverage for boats and related liability protection while on the water.
• RV Insurance Specialized coverage for recreational vehicles including motorhomes and travel trailers.
• Motorcycle/ATV Insurance Coverage for motorcycles and all-terrain vehicles protecting against accidents, theft, and liability.
• Personal Umbrella Insurance Excess liability coverage providing additional protection above the limits of auto and homeowners policies.
• Disability Insurance Income protection insurance providing benefits when an individual is unable to work due to illness or injury.
• Long Term Care Insurance Coverage for extended care services including nursing home, assisted living, and in-home care.
• Cyber Insurance Coverage for small businesses protecting against data breaches, cyberattacks, ransomware, and related liabilities.
• Builders Risk Insurance Property insurance for buildings under construction, covering materials on-site and in transit from start through completion or certificate of occupancy.

Quantifiable outcome

• More companies and more choices resulting in best available value for customers

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance CarrierscoreOthersThe agency works with multiple insurance companies to provide customers with more choices and competitive pricing. The company states they offer 'more companies and more choices' to ensure the best available value for customers. Specific carrier names are not listed on the website.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• HUB International: Global insurance brokerage providing commercial, personal, and employee benefits solutions across North America. Comparable brokerage model but with national/international scale, more sophisticated technology, and broader product capabilities.
• Brown & Brown: Major national insurance brokerage offering personal, commercial, and specialty lines through a large network of offices. Operates in the same independent-agency/brokerage category as McGriff-Williams but at vastly greater scale and geographic breadth.
• Burns & Wilcox: National wholesale insurance broker and underwriting manager specializing in excess & surplus lines, professional liability, and specialty risks. Comparable to McGriff-Williams' specialty brokerage activities (cyber, professional lines) but operating as a wholesale intermediary rather than retail agent.
• Marsh McLennan Agency: Middle-market arm of global broker Marsh McLennan, providing commercial and personal insurance, risk management, and employee benefits. Comparable brokerage model serving businesses and individuals, but at significantly larger scale with deeper carrier relationships and analytics capabilities.
• Alliant Insurance Services: National specialty insurance brokerage offering commercial and personal lines across diverse industries. Comparable independent brokerage model with multi-carrier representation, but operating at national scale versus McGriff-Williams' single local market.

Direct peers

• The Glatfelter Agency: Independent insurance agency serving Pennsylvania and surrounding states with personal and commercial lines. Closely comparable family/partner-led independent agency model with deep community roots and multi-carrier representation.
• Foy Insurance Group: Multi-line independent insurance agency serving individuals and businesses across the Southeast US. Highly comparable to McGriff-Williams as a regional independent agency offering personal, commercial, and specialty lines through multiple carrier partnerships.
• Insurance Office of America (IOA): Large independent insurance agency offering personal, commercial, and employee benefits products across multiple states. Directly comparable business model to McGriff-Williams as a multi-carrier independent agency, though at significantly larger scale.
• Keenan & Associates: Independent insurance brokerage serving public agencies, healthcare, and commercial clients across California and beyond. Comparable independent brokerage model with multi-carrier representation across personal and commercial lines.
• World Insurance Associates: Independent insurance agency that has grown through acquisition across the Eastern US, offering personal and commercial lines. Comparable independent agency model with personal, commercial, and specialty products delivered through local offices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mcgriffwilliams
• Facebookfacebook.com/mcgriffwilliams

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGriff-Williams Insurance