Yakara

Name

Yakara

Legal name

Yakara Limited

Website

https://yakara.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Customer Engagement Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Payment Gateways & Orchestration (BPAMAFAA), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), POS Certification, Testing & Compliance (EMVCo, PCI PTS/PCI DSS) (FSAMADAL)

Keywords

• Customer engagement platform
• Secure payment processing
• Recurring payment solutions
• Omni-channel messaging
• Patient appointment management

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Payment Processing Services: Transaction-based payment processing fees for PCI-verified secure payments taken via credit/debit cards, digital wallets (Apple Pay, Google Pay), and Open Banking. Revenue is generated per transaction processed through the platform.
2. Recurring Payment Solutions: Subscription and recurring billing management for scheduled automatic payments such as subscriptions, credit repayments, and council tax. Revenue generated through setup fees and ongoing transaction fees for automated recurring collections.
3. Contact Centre Tools: Agent console tools for contact centres enabling real-time payment links, feedback collection, and customer engagement during calls. Sold as part of enterprise service agreements.
4. Patient Engagement Platform: Automated appointment management services for healthcare providers, including reminders, confirmations, and waiting list validation. Revenue derived from transaction and service fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Yakara delivers cloud-based, PCI DSS Level 1 certified customer engagement solutions to large organisations via omni-channel messaging (SMS, RCS, WhatsApp, webchat, QR codes). Its products enable secure one-off and recurring payments (cards, Apple Pay, Google Pay, Open Banking), automated patient appointment management, customer feedback collection through branded micro journeys, and real-time contact centre agent tools. The platform integrates with clients' existing finance and ERP systems to drive collection rates, reduce no-shows, and lower operational costs.

Product overview

Yakara is an intelligent customer engagement platform offering a suite of modular products for secure digital customer interactions. The core offering centres on Omni-channel Payments (for one-off secure payments via multiple channels) and Recurring Payments (for automated subscription and instalment management). These are complemented by sector-specific solutions: Autoappoints for healthcare appointment management, Interact Services for customer feedback and data collection, and the Call Centre Agent Toolkit (including AgentMessenger) for contact centre efficiency. All products share a common infrastructure of branded micro journeys delivered via SMS, RCS, WhatsApp, webchat, or QR codes, with PCI DSS Level 1 certification underpinning the payment-related modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Omni-channel Payments PCI-certified payment collection solution enabling organisations to receive secure payments via SMS, RCS, WhatsApp, webchat, or QR code, supporting credit/debit cards, Apple Pay, Google Pay, and Open Banking methods. Targeted at large enterprises across financial services, local government, healthcare, utilities, retail, and contact centres.
• Recurring Payments by Yakara Automated recurring payment solution for managing subscription-based billing, credit repayments, council tax, and other regular instalments using credit/debit cards or Open Banking with configurable schedules and automatic retries. Designed for organisations needing a flexible alternative to direct debit for subscriptions, repayments, and regular collections.
• Autoappoints Automated patient engagement platform for appointment management, including reminders, confirmations, cancellations, rescheduling, and waiting list validation to reduce DNAs (Did Not Attends) and improve clinic efficiency. Targeted at NHS trusts, health boards, GP practices, and dental practices.
• Interact Services Customer feedback and data collection solution enabling organisations to capture customer input, feedback, preferences, complaints, and eligibility information through branded micro journeys delivered via SMS, RCS, email, or QR codes, with real-time reporting dashboards. Used across retail, healthcare, local government, and other verticals to gather structured customer responses.
• Call Centre Agent Toolkit (including AgentMessenger) Cloud-based agent console providing real-time tools for contact centre agents to send payment links, create payment plans, and manage callbacks during customer interactions, integrated with AgentMessenger for staffing-aware inbound call control that contacts customers in priority order to prompt payments or agent transfers. Targeted at contact centre operations seeking to improve agent efficiency and customer experience.

Quantifiable outcome

• 40% improvement in automated collections cycle
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Twilio: Global CPaaS leader with messaging, voice, email, and developer APIs. While not a specialist in PCI-messaging-payments, its scale and developer ecosystem make it a long-term competitive threat to Yakara's enterprise messaging workflows.
• Stripe: Global online payment processing platform with extensive developer APIs and omni-channel payment capabilities. While not a CPaaS provider, Stripe's payment orchestration and messaging-enabled payment features (e.g., Stripe Terminal, Link) compete with YakaraPay Links for enterprise payment workflows.
• Vonage (Ericsson): Major CPaaS and unified communications provider now part of Ericsson, offering messaging APIs, voice, and contact centre solutions. Overlaps with Yakara's contact-centre toolkit and omni-channel messaging but at vastly broader scale and as part of a much wider portfolio.

Direct peers

• mGage: Enterprise mobile customer engagement platform focused on SMS, MMS, and messaging-based payments and notifications. Closely aligned to Yakara's enterprise messaging-plus-payment proposition, particularly in healthcare and public sector contexts.
• MessageBird (Bird): Omni-channel CPaaS offering SMS, WhatsApp, RCS, voice, and payments orchestration. Directly comparable in the messaging-channel payment and engagement use cases Yakara targets.
• Sinch: Publicly listed CPaaS provider offering messaging, voice, and conversational AI with payment-adjacent capabilities. Competes in the same enterprise messaging-and-engagement category as Yakara, particularly across European enterprise accounts.
• Syniverse: Enterprise messaging and mobile engagement services provider with deep carrier relationships and global messaging reach. Comparable to Yakara's network-partner model and omni-channel enterprise messaging capabilities.
• CM.com: Global CPaaS and payments platform offering omni-channel messaging, voice, and payment processing for enterprises. Directly comparable to Yakara's combined messaging + PCI-compliant payment offering, though at materially larger scale and broader geographic footprint.
• Infobip: Omni-channel communications platform with mobile messaging, RCS, and customer engagement solutions. Highly comparable technology stack to Yakara's omni-channel micro-journeys, though Infobip serves global enterprises at much greater scale.

Regional players

• Netcall: UK-based customer engagement and contact centre software provider serving UK public sector and enterprises. Direct overlap with Yakara's UK local-government and contact-centre use cases, but operates as a regional specialist rather than messaging-payments hybrid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yakara-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yakara