GreenSigns Chicago
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
GreenSigns Chicago firmographics
Firmographics- Name
- GreenSigns Chicago
- Legal name
- Digital GreenSigns, LLC
- Website
- https://greensignschicago.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GreenSigns Chicago industry classification
Industry- Product category
- Outdoor Advertising
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where GreenSigns Chicago is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreenSigns Chicago business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Billboard Advertising Space Rental: Rental of billboard advertising space on both digital and static (Eco-Flexx) billboards throughout Chicago DMA including downtown Chicago and suburban expressway system. Revenue generated from displaying advertiser content on owned/operated billboard inventory.
- Programmatic Advertising: Inventory available through programmatic DOOH platforms (Place Exchange, Vistar, Hivestack, Broadsign Reach) enabling automated media buying of billboard space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote based on campaign parameters |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GreenSigns Chicago product offering
Product offeringCore offering
GreenSigns Chicago rents owned and operated digital and static billboard advertising space across the Chicago DMA and suburban expressway system to businesses and agencies. The digital inventory is powered by 100% wind and solar energy, and the static inventory uses Eco-Flexx, a recyclable polyethylene substrate with a 60% lower carbon footprint than traditional PVC vinyl. Inventory is sold via direct sales and through programmatic DOOH platforms, with dynamic content triggered by real-time data such as weather and time of day.
Product overview
GreenSigns Chicago operates as a sustainable billboard company offering two primary product lines: digital billboards and Eco-Flexx static billboards. The digital billboards are 100% powered by renewable energy and feature dynamic content triggering capabilities. Eco-Flexx provides an eco-friendly alternative for static signage with a 60% lower carbon footprint than traditional vinyl. Additional offerings include programmatic advertising access through major DOOH platforms, and creative enhancement options such as popouts and extensions. The company recently added the Windy City Spectacular, a flagship on-premise digital billboard on I-90/94, to its inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Billboards Sustainable digital billboard advertising powered by 100% wind and solar energy, using industry-leading LEDs for energy efficiency, located throughout the Chicago DMA including downtown and on the suburban expressway system. Sold to advertisers (enterprises and local businesses) for campaigns ranging from 8 weeks to multi-year contracts with dynamic content capabilities.
- Eco-Flexx Static Billboards Static bulletin billboards using Eco-Flexx, a woven polyethylene substrate that is non-toxic, chlorine-free, and 100% recyclable with a carbon footprint 60% lower than PVC vinyl and 75% lower weight for more efficient shipping. Sold to advertisers seeking sustainable static out-of-home placements.
- Windy City Spectacular Flagship two-sided on-premise digital billboard located on I-90/94 at Logan Blvd, featuring a 22' x 110' top display and an 8' x 64' message center panel with 100% share of voice (one advertiser per side). Delivers 4.7M weekly inbound and 2.8M outbound weekly impressions per Geopath audit and requires a minimum one-year agreement plus lease of on-site warehouse space and change of face permit.
Quantifiable outcome
- 4.7 million inbound and 2.8 million outbound weekly impressions at Windy City Spectacular location
- +3 more outcomes
Companies that use GreenSigns Chicago
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
GreenSigns Chicago technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
GreenSigns Chicago partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Place ExchangecoreProgrammatic DOOH platform partner enabling automated media buying of GreenSigns billboard inventory.
- VistarcoreProgrammatic DOOH platform partner enabling automated media buying of GreenSigns billboard inventory.
- HivestackcoreProgrammatic DOOH platform partner enabling automated media buying of GreenSigns billboard inventory.
- Broadsign ReachcoreProgrammatic DOOH platform partner enabling automated media buying of GreenSigns billboard inventory.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GreenSigns Chicago competitors and assessment
Company assessmentBroad incumbents
- Lamar Advertising Company: One of the largest outdoor advertising operators in North America with thousands of billboard faces across hundreds of markets. Directly comparable as a billboard operator, but operates at vastly larger scale and across many DMAs rather than specializing in sustainability.
- Clear Channel Outdoor Holdings: Global OOH media company operating static and digital billboards in major DMAs including Chicago. Comparable as a direct competitor for both static and digital billboard inventory in the same market, with a much larger portfolio and advertiser base.
- Outfront Media: Major U.S. out-of-home media company with a substantial presence in the Chicago transit and billboard market. Overlaps with GreenSigns on billboard inventory sales and audience delivery, but operates much more diversified transit and large-format inventory nationally.
Direct peers
- Intersection: Operates premium digital OOH networks in high-traffic urban environments, including transit and street-level digital displays in Chicago. Closely comparable on product type (digital urban OOH) and target market (urban advertisers and transit audiences in major DMAs).
- Adomni: Self-serve DOOH marketplace that lets advertisers plan and buy billboard inventory across operators programmatically. Directly comparable in offering small and large advertisers on-demand digital billboard buying in the same DOOH category GreenSigns competes in.
Others
- Vistar Media: Programmatic supply-side platform that monetizes DOOH inventory for operators and is one of GreenSigns' listed programmatic partners. Comparable as the ecosystem partner through which GreenSigns' digital inventory reaches programmatic advertisers.
- Place Exchange: Programmatic SSP for out-of-home advertising and a GreenSigns integration partner. Plays a directly comparable role to Vistar in routing programmatic demand to OOH inventory, including GreenSigns' own faces.
- Broadsign: Provider of DOOH content management and programmatic supply tools, including Broadsign Reach used by GreenSigns. Comparable as the technology partner powering content scheduling and programmatic sales on GreenSigns' digital board network.
- Hivestack: Programmatic DOOH ad exchange and another listed GreenSigns integration partner. Operates the same demand-side marketplace layer as Vistar and Place Exchange for buying OOH inventory, including GreenSigns' boards.
Regional players
- Pattison Outdoor Advertising: Large Canadian-based OOH operator with transit and billboard inventory primarily in Canadian markets. Comparable regional OOH operator business model and product mix but geographically separated from GreenSigns' Chicago focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenSigns Chicago social profiles
Digital presenceGreenSigns Chicago financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenSigns Chicago leadership team
Management profileNumber of profiles
Profiles3 records
GreenSigns Chicago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenSigns Chicago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenSigns Chicago
What does GreenSigns Chicago do?
GreenSigns Chicago rents owned and operated digital and static billboard advertising space across the Chicago DMA and suburban expressway system to businesses and agencies. The digital inventory is powered by 100% wind and solar energy, and the static inventory uses Eco-Flexx, a recyclable polyethylene substrate with a 60% lower carbon footprint than traditional PVC vinyl. Inventory is sold via direct sales and through programmatic DOOH platforms, with dynamic content triggered by real-time data such as weather and time of day.
Is GreenSigns Chicago a public or private company?
GreenSigns Chicago is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenSigns Chicago founded?
GreenSigns Chicago was founded in 2012. It employs 11 to 50 people.
Where is GreenSigns Chicago based?
GreenSigns Chicago is headquartered in Chicago, United States, in the North America region.
How does GreenSigns Chicago make money?
Two revenue lines are on record. Billboard Advertising Space Rental is the primary driver. The others are programmatic Advertising.
Who are GreenSigns Chicago's main competitors?
Broad incumbents on record are Lamar Advertising Company, Clear Channel Outdoor Holdings and Outfront Media. Direct peers are Intersection and Adomni. Others are Vistar Media, Place Exchange, Broadsign and Hivestack. Pattison Outdoor Advertising is listed as a regional player.
Does GreenSigns Chicago have an API?
No public API is recorded for GreenSigns Chicago.
What industry is GreenSigns Chicago in?
GreenSigns Chicago's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation.