Premier Travel Media
- Company typePrivate
- Founded2003
- HeadquartersWillowbrook, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Premier Travel Media does
Premier Travel Media (PTM) is a privately held, founder-led B2B travel media company headquartered in Willowbrook, Illinois, operating six vertical market publications — Leisure Group Travel, Sports Planning Guide, Student Travel Pro, Destination Reunions, International Inbound (with the Inbound Insider Magazine), and Destination Film Guide — alongside the Where2Play facility-database product line and a custom publishing services business. The company was launched by Jeff Gayduk circa 2003 and has grown organically to approximately 20 staff, serving destination marketing organizations, state tourism offices, sports commissions, attractions, film commissions, and trade associations across North America with both editorial content and advertising/marketing services.
The underlying product and technology stack is built around a digital-first publishing platform with integrated content marketing, in-house SEO, email newsletters (the branded InSite series achieving 26-37% open rates), and the proprietary iTrack lead generation system that uses embedded QR codes and link tracking to measure campaign ROI. Notable proprietary assets include the Where2Play searchable facility database covering hundreds of sports venues by category (indoor, baseball/softball, soccer/lacrosse, tracks & courses, aquatic) and the Site InSpections editorial format for destination and facility evaluations. The technology is conventional digital-publishing infrastructure rather than AI-driven.
Revenue is generated through four streams: print and digital advertising across the six flagship publications; custom publishing services producing full-service guides for DMOs and associations on a partnership basis; recurring lead generation and ROI-tracking marketing services; and whitepaper/data monetization. Pricing is largely subscription-style, with annual programs starting around $2,195 and 3-month e-newsletter campaigns at $1,795. The go-to-market combines regional inside sales (Midwest/Southeast, Northeast/Mid-Atlantic, West Business Development Managers) with enterprise field sales to government and association clients, and event-driven sales around major 2026 milestones (FIFA World Cup, America 250, Route 66 Centennial). PTM has formal distribution partnerships with the U.S. Commercial Services network of 40+ overseas offices and over a dozen film festivals.
Premier Travel Media firmographics
Firmographics- Name
- Premier Travel Media
- Legal name
- Premier Travel Media
- Website
- https://ptmgroups.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Premier Travel Media industry classification
Industry- Product category
- Travel Industry Media and Marketing
- NAICS
- Travel Agencies (56151), Tour Operators (561520)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industries
- Luxury & Premium Leisure Travel Agencies (THAKABAC), VIP, Executive & Roadshow Travel Services (THAKAMAK), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)
Keywords
Where Premier Travel Media is headquartered
LocationHeadquarters
- HQ city
- Willowbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Premier Travel Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Print and Digital Advertising: Advertising sales in flagship print magazines and digital publications across six vertical market brands. Tiered advertising packages with content marketing integration, banner ads, and newsletter sponsorships.
- Custom Publishing Services: Partnership publishing arrangements with associations, state tourism offices, and destination marketing organizations. Full-service content creation, design, production, and advertising sales for custom travel guides.
- Lead Generation and Marketing Services: ROI tracking, content marketing, digital marketing, and print marketing services with proprietary iTrack tools for campaign measurement and optimization.
- Whitepaper and Resource Sales: Educational whitepapers, case studies, and how-to guides on group travel trends and best practices, some available as free downloads for lead generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Destination Reunions Annual Programs - Starting at $2,195 |
| Subscription | Multi-year contract | Destination Film Guide E-Newsletter Campaign - $1,795 for 3 months |
| Subscription | Annual | Destination Film Guide Magazine Annual Program - Starting at $2,395 |
| Hybrid | Annual | Destination Reunions Tiered Media Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Premier Travel Media product offering
Product offeringCore offering
Premier Travel Media is a B2B publishing and marketing company that connects travel suppliers, destinations, and DMOs with group travel buyers through six vertical market publications (Leisure Group Travel, Sports Planning Guide, Student Travel Pro, Destination Reunions, International Inbound, and Destination Film Guide). The company sells advertising space, custom publishing partnerships, and marketing services supported by proprietary lead generation tools like the iTrack system.
Product overview
Premier Travel Media is a multi-platform publishing company serving niche travel marketplaces through six vertical market properties. The portfolio includes core publications (Leisure Group Travel, Sports Planning Guide, Student Travel Pro, Destination Reunions, International Inbound/Inbound Insider, and Destination Film Guide) plus specialized Where2Play facility guides and special event guides. Marketing services encompass digital marketing, content marketing, print marketing, and ROI tracking. The company also offers custom publishing partnerships and whitepapers. Key proprietary tools include iTrack lead generation system with QR code and link tracking. Products are distributed through print magazines, digital editions, email newsletters (InSite), and a growing database of online facility listings.
Differentiator
Problem solved
Functional benefit
Brands
- Leisure Group Travel: Vertical market property serving the leisure group travel sector
- Sports Planning Guide
- Student Travel Pro
- Destination Reunions
- International Inbound
- Destination Film Guide
Products and services
- Leisure Group Travel Magazine and digital resource serving the leisure group travel market, featuring destination inspiration, industry trends, operational insights, and practical resources for group travel planners and tour operators.
- Sports Planning Guide Leading print and digital resource for the competitive sports tournament and event industry, connecting tournament and event planners with sports destinations and facilities through comprehensive guides and state-specific editions.
- Student Travel Pro All-digital resource helping educators, administrators, and planners design meaningful, curriculum-driven student travel experiences with destination showcases and trip-planning tools.
- Destination Reunions Digital magazine and platform for planning family reunions, class reunions, and multigenerational vacations, offering destination inspiration, expert planning advice, and practical tools for memorable gatherings.
- Inbound Insider Magazine Annual print and digital guide helping grow inbound travel to the USA, positioning members as the leading source for unique travel experiences for USA-inbound travelers.
- Destination Film Guide Magazine and website showcasing North American filming locations for producers, directors, and location scouts, covering tax incentives, production facilities, and regional film commissions.
- Where2Play Facility Guides Series of specialized digital facility guides (Indoors, Baseball/Softball, Soccer/Lacrosse, Tracks & Courses, On the Water) providing detailed venue listings for sports tournament organizers.
- EsportsNext Guide Print and digital magazine launched in partnership with the Esports Trade Association to advance esports tourism market interests through promotion, education, and networking.
- A Fan's Guide to the Beautiful Game '26 Comprehensive digital platform for the 2026 FIFA World Cup, including a pop-up newsletter, microsite hub, and digital publication serving the travel and hospitality trade.
- America 250 Guide Commemorative planning guide for the America 250 celebration debuting January 2026, distributed across PTM's flagship brands.
- Route 66 Centennial Guide Commemorative planning guide for the Route 66 Centennial Celebration debuting January 2026, distributed across PTM's flagship brands.
- Custom Publishing Services Partnership solutions for associations, state tourism offices, and destination marketing organizations to create custom publications targeting specific audiences, including content creation, design, production, and advertising sales.
- Digital Marketing Services Digital marketing solutions including content marketing, SEO, email campaigns, and social media management for travel suppliers and destinations.
- Print Marketing Services Print publishing solutions for marketing materials, including magazines, guides, and promotional collateral.
- ROI Tracking Services Campaign measurement and optimization services using embedded QR codes, link tracking, and proprietary analytics to demonstrate marketing ROI.
- Whitepapers and Educational Resources Series of whitepapers, case studies, and how-to guides covering topics such as itinerary crafting, bank travel clubs, SMERF tourism, sports event planning, student travel economics, and reunion planning.
Quantifiable outcome
- 37% email newsletter open rate for InSite on Film Destinations
- +3 more outcomes
Companies that use Premier Travel Media
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
Premier Travel Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Premier Travel Media partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- U.S. Commercial ServicescoreDistribution partnership with U.S. Commercial Services network of 40+ overseas offices promoting trade partnerships with international filmmakers. Destination Film Guide becomes resource for US Commercial Service offices communicating with international filmmakers seeking to film in the United States.
- Film Festivals (Indy Shorts International Film Festival, et al.)coreDistribution partnerships at over a dozen film festivals across North America, starting with Indy Shorts International Film Festival. Places Destination Film Guide directly in hands of influential film executives and producers at Academy Award qualifying events.
- Esports Trade Association (ESTA)coreCollaboration on EsportsNext brand including InSite from EsportsNext monthly newsletter and EsportsNext Guide magazine. SPG partnership advancing esports tourism market interests through promotion, education, and networking.
- Switzerland TourismcoreCustom publishing partnership creating series of stories depicting essence of visiting Switzerland for leisure and faith groups. Integrated tour operator messaging for booking source.
- Arkansas TourismcoreCustom publishing partnership for group tour guide and sports tournament market guide featuring over a dozen partners with rich editorial stories.
- Virginia Tourism CorporationcoreOutsourced custom publishing with hands-off guarantee for tour market guide, eliminating burden of content production while maintaining destination visibility.
- Wyoming Office of TourismminorCustom itinerary guide promoting state's wide-open spaces and unique destinations outside traditional National Parks through five timed and routed itineraries.
- Circle WisconsinminorCustom magazine-style guide replacing outdated directory for association representing 100+ tourism members across Wisconsin.
- International Inbound Travel Association (IITA)coreCustom publishing partnership for Inbound Insider Magazine, an annual print and digital guide fulfilling IITA's mission of growing inbound travel to the USA.
- Travel Alliance Partnership (TAP)coreJoint release of 2026 TAP Dream Destinations Guide with Leisure Group Travel, showcasing North American destinations and travel trade partnerships for group planners.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Premier Travel Media competitors and assessment
Company assessmentBroad incumbents
- Northstar Travel Group (Informa Markets): Multi-brand B2B travel media company within Informa Markets publishing Travel Weekly, TravelAge West, Meetings & Conventions, and other trade titles. Comparable as a direct competitor in B2B travel trade publishing with broader portfolio scale and institutional backing.
- Questex Travel Group: Business media company operating multiple travel and hospitality trade brands including Recommend Magazine and Luxury Travel Advisor. Comparable multi-brand B2B travel publisher with a similar portfolio approach.
Direct peers
- Successful Meetings (Northstar): Long-running trade publication for the meetings, incentives, conventions, and events (MICE) industry. Comparable in targeting B2B group travel/event planners with editorial, advertising, and custom content services.
- Recommend Magazine (Questex): Travel trade publication reaching travel advisors and suppliers. Directly comparable to PTM's Leisure Group Travel brand in B2B leisure/travel agency distribution and supplier advertising.
- Sports Destination & Management: Trade publication for sports tourism planners, destinations, and event organizers. Closely comparable to PTM's Sports Planning Guide brand in reaching sports commissions, CVBs, and tournament organizers.
- Group Tour Magazine: Trade publication focused on group tour operators and destinations. Direct competitor in the leisure group travel niche that PTM's Leisure Group Travel brand targets.
- Corporate Travel Magazine (CTM): B2B publication serving the corporate travel and meetings market. Comparable in providing editorial content and advertising platforms to travel suppliers reaching group buyers.
- Travel Age West (Northstar): Travel trade publication reaching travel advisors in western North America. Comparable as a regional B2B travel trade title covering destination content, supplier advertising, and travel advisor engagement.
- Hotel & Travel Index (Northstar): B2B travel trade directory and resource serving travel advisors and suppliers. Comparable as a multi-decade travel trade reference product with print and digital components targeting group/leisure buyers.
Emerging players
- Destinations Travel Magazine: B2B travel trade publication for destination marketing and group travel. Comparable niche B2B travel trade magazine with similar audience of DMOs, attractions, and tour operators, but smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Premier Travel Media social profiles
Digital presencePremier Travel Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Travel Media leadership team
Management profileNumber of profiles
Profiles14 records
Premier Travel Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Travel Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Travel Media
What does Premier Travel Media do?
Premier Travel Media is a B2B publishing and marketing company that connects travel suppliers, destinations, and DMOs with group travel buyers through six vertical market publications (Leisure Group Travel, Sports Planning Guide, Student Travel Pro, Destination Reunions, International Inbound, and Destination Film Guide). The company sells advertising space, custom publishing partnerships, and marketing services supported by proprietary lead generation tools like the iTrack system.
Is Premier Travel Media a public or private company?
Premier Travel Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Travel Media founded?
Premier Travel Media was founded in 2003. It employs 11 to 50 people.
Where is Premier Travel Media based?
Premier Travel Media is headquartered in Willowbrook, United States, in the North America region.
How does Premier Travel Media make money?
Four revenue lines are on record. Print and Digital Advertising is the primary driver. The others are custom Publishing Services, lead Generation and Marketing Services and whitepaper and Resource Sales.
Who are Premier Travel Media's main competitors?
Broad incumbents on record are Northstar Travel Group (Informa Markets) and Questex Travel Group. Direct peers are Successful Meetings (Northstar), Recommend Magazine (Questex), Sports Destination & Management, Group Tour Magazine, Corporate Travel Magazine (CTM), Travel Age West (Northstar) and Hotel & Travel Index (Northstar). Destinations Travel Magazine is listed as an emerging player.
Does Premier Travel Media have an API?
No public API is recorded for Premier Travel Media.
What industry is Premier Travel Media in?
Premier Travel Media's product category is Travel Industry Media and Marketing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of THAKABAC, Luxury & Premium Leisure Travel Agencies. Its NAICS code is 56151 and its SIC code is 7330.