AvantisVideo

What AvantisVideo does

AvantisVideo is a privately held video monetization platform that helps publishers, website owners, mobile app developers, and software providers integrate video advertising into their properties across desktop, mobile, and tablet. The company's core product is a proprietary video player that optimizes delivery in real time based on publisher KPIs and traffic type (organic, social, content recommendations), complemented by a Server-to-Server (S2S) video header-bidding module, an Interactive Dashboard for reporting (viewability, RPMs, completion rates, revenue), and a Yield Management layer certified by Google Ad Manager and IAB Europe. Supporting sub-products include In-Stream, Native Content, Out-Stream, and AMP-compatible video players, plus a Smart Algorithm module that provides 24/7 coverage and automated real-time adjustments on top of manual optimizations.

The platform distributes primarily through direct B2B sales to publishers and through integrations with leading Supply Side Platforms (SSPs) that connect publisher inventory to advertiser demand. AvantisVideo monetizes via a transaction fee or revenue share on advertising impressions sold through its player and header-bidding infrastructure; pricing is custom-quote based and not publicly disclosed, and contracts are multi-year. The company holds Google Ad Manager and IAB Europe certifications, positioning it for compliance with the dominant publisher-side ad stack and European advertising standards.

Founded as AvantisTeam in 2012 in Ramat Gan, Israel, the company launched AvantisVideo as a video-focused product extension in 2017. The company is privately held with no disclosed funding rounds, acquisitions, or external investors, and operates with 11–50 employees from a single headquarters. Notable disclosed outcomes include over 95% viewability and high completion rates on native content solutions, RPMs reported as higher than category averages, and millions of dollars in cumulative revenue generated for publisher and developer clients — though AvantisVideo's own revenue is not publicly stated.

Name

AvantisVideo

Legal name

Avantis Video

Website

https://avantisvideo.wpengine.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

AvantisVideo is a privately held video monetization platform that provides a proprietary video player, S2S header-bidding, and yield management certified by Google Ad Manager and IAB Europe to publishers, website owners, mobile app developers, and software providers globally.

Ownership category

akta.pro rank

Product category

Video Advertising Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120), Software Publishers (513210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Computer Programming Services (7371)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

akta.pro secondary industry

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

Keywords

• Video monetization platform
• Header bidding technology
• Publisher yield management
• Video advertising solutions
• Ad tech infrastructure

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Video Advertising Monetization: AvantisVideo generates revenue by helping publishers integrate video advertisers into their business strategy. The platform facilitates header bidding auctions and serves various video ad formats (in-stream, native content, out-stream) to publishers, taking a transaction fee or revenue share from advertising impressions sold on publisher inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

AvantisVideo operates a B2B video monetization platform that helps publishers, website owners, mobile app developers, and software providers integrate video advertising into their properties. The platform centers on a proprietary video player that optimizes in real-time based on traffic type and supports In-Stream, Native Content, and Out-Stream video formats across desktop, mobile, and tablet. Revenue is generated through S2S header-bidding auctions and SSP integrations, with the company taking a transaction fee or revenue share from advertising impressions sold on publisher inventory.

Product overview

AvantisVideo is a unified video monetization platform that helps publishers integrate video advertisers into their business strategy. The platform is built around the AvantisVideo Player, a proprietary technology that optimizes in real-time based on traffic type. The core offering includes multiple video formats (In-Stream, Native Content, and Out-Stream) for desktop, mobile, and tablet, supplemented by Video Header-Bidding for S2S real-time auctions, an Interactive Dashboard for performance reporting, and a Yield Management system certified by Google Ad Manager and IAB Europe. Additional features include Smart Algorithm optimization and AMP video player support.

Differentiator

Problem solved

Functional benefit

Products and services

• AvantisVideo Player Proprietary video player that optimizes in real-time based on user traffic type, supporting desktop, mobile, and tablet devices with high viewability and completion rates. Designed for publishers, website owners, and mobile app developers seeking video monetization.
• Native Content Video Video solution achieving over 95% viewability and very high completion rates, delivering industry-leading KPIs for publishers. Available on desktop and mobile platforms.
• In-Stream Video Custom-made video player delivering content placement for every publisher's needs, available on desktop and mobile platforms.
• Out-Stream Video Resource-light video technology providing maximum fill rates, maximizing revenue per session while delivering a speedy user experience.
• AMP Video Player Player version supporting Accelerated Mobile Pages (AMP) that generates the same high level performance as a non-AMP player.

Quantifiable outcome

• Over 95% viewability and very high completion rates for native content solutions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Google Ad ManagercoreTechnology or IntegrationAvantisVideo is certified with Google Ad Manager, enabling publishers using the AvantisVideo player to access Google ad demand and comply with Google's video advertising standards.
• IAB EuropecoreTechnology or IntegrationAvantisVideo holds IAB Europe certification, ensuring compliance with European digital advertising standards and best practices for video advertising.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Innovid: Innovid provides ad serving, creative personalization, and measurement across video and CTV. It is a broader incumbent that overlaps with AvantisVideo on video ad delivery and analytics for publishers.
• FreeWheel (Comcast): FreeWheel, owned by Comcast, is a large incumbent in video ad management and monetization across TV, OTT, and digital. It competes with AvantisVideo's video header bidding offering at the premium end of the publisher market.
• Google Ad Manager: Google Ad Manager is the dominant ad server and SSP, bundling video player, header bidding, and yield tools. AvantisVideo explicitly integrates with it and competes with it as a yield optimization layer for publishers.

Emerging players

• Ezoic: Ezoic provides AI-driven ad testing and yield optimization, including video monetization, for web publishers. It competes with AvantisVideo on RPM uplift and header bidding for mid-sized publishers.
• Mediavine: Mediavine is an ad management and video monetization partner for independent web publishers, with growing header bidding capabilities. It overlaps with AvantisVideo's publisher-focused video monetization proposition.

Direct peers

• JW Player (JWP): JWP provides a widely adopted video player with integrated monetization, header bidding, and analytics for publishers. It competes with AvantisVideo across player technology, yield optimization, and reporting.
• Brid.tv: Brid.tv provides a video player and video monetization platform with header bidding, supporting in-stream and out-stream formats. It is a similarly sized peer competing for publisher video monetization budgets.
• SpringServe (Magnite): SpringServe, now part of Magnite, is one of the leading independent video ad management and header bidding platforms serving publishers and OTT/CTV. It directly competes with AvantisVideo's video player and S2S header bidding stack.
• Aniview: Aniview provides an HTML5 video player and ad-serving technology with header bidding and server-side ad insertion. It targets the same publisher video monetization use cases as AvantisVideo.
• Connatix: Connatix offers video technology, monetization, and content recommendations for publishers, with a player and header bidding stack. It competes head-to-head with AvantisVideo in video player and yield management for web and app publishers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvantisVideo