Holistic

What Holistic does

Holistic, Inc is a privately held, for-profit primary care and wellness practice founded in 2018 by Family Nurse Practitioner Shawn Blankenship and headquartered in Charleston, West Virginia. The company operates two physical clinics (Charleston on Maccorkle Ave SE and St. Albans on 6th Ave) and serves adult patients across Kanawha County and surrounding West Virginia markets through in-person visits, telehealth counseling, and after-hours virtual urgent care via phone. Its clinical model integrates traditional family medicine with preventive and functional healthcare, anchored by a CLIA-licensed moderately complex in-house laboratory with on-site rapid diagnostics and a contract with CAMC for outside lab overflow.

The service portfolio spans primary care and annual wellness exams, mental health counseling (trauma, depression, PTSD, substance abuse, marriage, EMDR, teen), medically supervised weight loss using GLP-1 medications (Semaglutide, Tirzepatide), hormone replacement therapy (TRT for men and HRT for women), aesthetic treatments (Botox/Dysport, dermal fillers, lip flip, microneedling with PDRN), IV and IM therapy add-ons, drug testing and background checks, and Level 1 and Level 2 DUI education and treatment programs meeting West Virginia court requirements. Concierge medicine is offered as a subscription at $200/month or $2,000/year with 24/7 provider access and Affirm financing.

Revenue is generated through a hybrid model combining insurance reimbursements (Medicare, BCBS, PEIA, Cigna, Aetna, UMWA), subscription-based concierge and counseling memberships, fee-for-service aesthetics and IV therapy, and court-referred DUI program fees. Payment options include cash, credit, HSA, CareCredit, and Cherry financing. Marketing relies on blog content, Facebook/Instagram organic social, local SEO, community events, seasonal promotional specials, and referrals/EAP partnerships with regional employers. The company has no disclosed parent, no institutional funding, and no public revenue disclosure.

Name

Holistic

Legal name

Holistic, Inc

Website

https://holistic-inc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistic, Inc is a privately held primary care and wellness practice in Charleston and St. Albans, West Virginia, offering family medicine, mental health counseling, GLP-1 weight loss, hormone replacement, aesthetics, IV therapy, and court-ordered DUI programs to adult patients across the region.

Ownership category

akta.pro rank

Product category

Outpatient Primary Care and Wellness

NAICS

Ambulatory Health Care Services (621), Offices of Physicians, Mental Health Specialists (621112), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Primary care services
• Weight loss programs
• Mental health counseling
• Hormone replacement therapy
• Aesthetic medical services

Headquarters

HQ city

Saint Albans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Insurance-Based Medical Services: Revenue from accepting most major insurance carriers including Medicare, BCBS, PEIA, Cigna, Aetna, and UMWA. Patients responsible for co-payments and deductibles at time of service.
2. Concierge Medicine Membership: Monthly or annual subscription model at $200/month or $2,000/year providing enhanced access, longer visits, and 24-hour provider availability through app.
3. Aesthetic and Wellness Procedures: One-time procedures including Botox/Dysport injections, microneedling, PDRN treatments, lip flips, IV therapy add-ons, and Latisse products.
4. Weight Loss Programs: Medically supervised weight loss programs using GLP-1 medications (Semaglutide, Tirzepatide) with ongoing provider guidance and support.
5. Mental Health Counseling: Subscription-based counseling services and fee-for-service therapy sessions including EMDR, substance abuse counseling, and various behavioral health services.
6. DUI Treatment Programs: Structured DUI education and treatment programs meeting court requirements, available in-person and online across West Virginia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holistic, Inc operates an integrated primary care and wellness practice that delivers routine evaluations, preventive screenings, chronic disease management, and wellness exams to adult patients in the Charleston, WV metropolitan area. The core medical offering is augmented by in-house lab diagnostics, mental health counseling, medically supervised weight loss programs (GLP-1 medications), hormone replacement therapy, aesthetic procedures, IV therapy, and an after-hours virtual urgent care service.

Product overview

Holistic, Inc is a primary care and wellness practice offering integrated healthcare services across multiple specialties. The core offering is primary care services, which serves as the foundation for patient relationships. This is supported by specialized services including counseling (trauma, depression, PTSD, substance abuse, marriage, teen counseling), weight loss programs (GLP-1 medications like Semaglutide and Tirzepatide), hormone replacement therapy (TRT/HRT), and aesthetic treatments (Botox, fillers, microneedling with PDRN). Additional services include IV therapy, virtual urgent care, functional medicine, annual wellness exams, drug testing, and concierge medicine. The practice operates through multiple channels including in-person visits at Charleston and St. Albans locations, telehealth consultations, and an app-based patient portal. Supplements and medications are available through integrated e-commerce partners FullScript and RepeatMD.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive primary care services including routine evaluations, preventive screenings, chronic condition management, and wellness exams for adult patients seeking continuity of care.
• Weight Loss Programs Medically supervised weight loss programs using GLP-1 medications (Semaglutide/Ozempic/Wegovy, Tirzepatide), Phentermine, and Sermorelin, with personalized provider guidance and ongoing support.
• Hormone Replacement Therapy (TRT and HRT) Hormone replacement therapy for men (TRT, Testosterone Pellet Therapy) and women (bioidentical HRT) for clinically identified hormonal imbalances, including hormone panels and ongoing monitoring.
• Counseling Services Mental health and counseling services including trauma therapy, depression counseling, PTSD therapy, substance abuse counseling, anxiety and bipolar disorder counseling, marriage counseling, teen counseling, and EMDR, available in-person and via subscription-based telehealth.
• Botox and Fillers Aesthetic treatments including wrinkle relaxers (Botox/Dysport), dermal fillers, lip flip treatments, and aesthetic consultations for facial rejuvenation.
• Microneedling with PDRN Regenerative skin treatment combining microneedling with PDRN (polydeoxyribonucleotide, salmon DNA facial) to support collagen production and improve skin texture, hydration, and radiance.
• IV Therapy Intravenous therapy for hydration, recovery, immune health, and energy support, with add-on boosters such as B12, B-12 Trio, NAD, Vitamin C, Glutathione, Amino Blend, Mineral Blend, Taurine, Magnesium, and Vitamin D.
• Virtual Urgent Care After-hours virtual urgent care available evenings and weekends via phone for common health concerns including general symptoms, skin issues, infections, and GI concerns, without waiting room visits.
• Concierge Medicine Premium healthcare program priced at $200/month or $2,000/year with 24/7 direct provider access, longer visits, and personalized care, with financing available through Affirm.
• DUI Treatment Programs Structured DUI education and treatment programs (Level 1 and Level 2) meeting West Virginia court requirements, available in-person at Charleston and St. Albans clinics and online across West Virginia.
• Annual Wellness Exams Comprehensive yearly wellness visits including medical history review, vital signs, physical exam, bloodwork, urinalysis, STI testing, and personalized preventive health planning.
• Drug Tests and Background Checks In-house drug testing with instant results and lab-verified testing for employment, workplace, and individual use, plus comprehensive background checks.
• Functional Medicine Holistic healthcare approach considering physical, mental, and emotional health through diet, genetics, hormones, and lifestyle factors, using conventional and specialty labs for diagnosis.

Named customers2 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Ronald McDonald House CharitiesminorOthersHolistic Inc. participates in community support activities including cooking dinner for residents and providing grab bags with snacks for families at the Ronald McDonald House supporting families with children being treated at Children's Hospital. This represents community outreach rather than formal business partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parsley Health: Parsley Health is a functional-medicine primary care practice combining conventional care with holistic and integrative wellness across multiple specialties (including women's health and mental health). Like Holistic, it sells a hybrid of insurance-based care and subscription/membership programs targeting patients seeking a more holistic primary care experience.
• Tia: Tia is a women's health-focused primary care practice integrating gynecology, mental health, hormone therapy, and wellness services into a single membership-based relationship. It is comparable to Holistic's women's health and HRT service lines combined with integrated mental health and primary care.
• Forward: Forward is a tech-forward primary care provider offering membership-based preventive care with in-house diagnostics and a strong virtual care component — directly comparable to Holistic's concierge membership, in-house CLIA lab, and virtual urgent care offering.
• Ideal Image: Ideal Image is a national aesthetics and wellness chain offering Botox, fillers, microneedling and related services in a multi-location retail clinic format. It competes directly with Holistic's aesthetics service line (Botox, lip flips, microneedling with PDRN) and represents the cash-pay med-spa competition Holistic faces locally.
• Marek Health: Marek Health is a telehealth clinic specializing in testosterone replacement therapy, hormone optimization, and men's wellness — directly comparable to Holistic's TRT, hormone pellet therapy, and men's health service lines, though delivered via telehealth rather than in-person.

Broad incumbents

• One Medical: One Medical (now owned by Amazon) operates a hybrid primary care model combining in-office visits with a robust virtual care platform and 24/7 access — directly comparable to Holistic's primary care plus virtual urgent care stack, but at national scale with deeper payer integration and brand recognition.
• MDVIP: MDVIP is the largest concierge medicine network in the United States, partnering with primary care physicians to offer membership-based enhanced access practices. It is the most direct incumbent analogue to Holistic's $200/month concierge medicine offering.
• Teladoc Health: Teladoc Health is a large national telehealth provider offering virtual urgent care, primary care, mental health, and chronic condition management. It is the dominant scaled incumbent in the virtual urgent care channel that Holistic competes in locally with its after-hours phone-based service.

Emerging players

• Hims & Hers Health: Hims & Hers is a direct-to-consumer telehealth platform offering primary care-adjacent services, weight loss (including GLP-1 programs), mental health, and aesthetic/wellness products via subscription. It competes with Holistic on the cash-pay, subscription-based wellness and weight loss verticals but at national scale and without an in-clinic footprint.
• Ro: Ro is a direct-to-consumer telehealth company operating across men's health (including TRT), weight management (GLP-1s), primary care, and mental health — closely mirroring Holistic's service mix on the men's health and weight loss side, with similar cash-pay and subscription pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Holisticmedicalandcounseling
• Instagraminstagram.com/medicalholistic/?hl=en
• LinkedInlinkedin.com/company/holistic-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic