ITAS

What ITAS does

ITAS AG is a German specialist value-added distributor (VAD) founded in August 2014 and headquartered in Neukirchen/Erzgebirge. The company positions itself as a "100% system business" technology partner to German Systemhäuser (system integrators and resellers), delivering Enterprise telecommunications (PBX, UCC, SIP trunking) and IT-network solutions from a curated vendor portfolio. Its primary distribution lines are Alcatel-Lucent Enterprise (for which ITAS is the sole German VAD since the October 2022 ITANCIA S.A.S. transfer), Unify (OpenScape Business), Wildix, C4B (XPhone Connect Smart), Tevitel, Provision-ISR, Jabra, Poly, Gigaset, ILPER Lichtrufanlage, HFO-Telecom NGN products, and X-Hoppers AI retail loss prevention.

The company's core technical assets include an in-house Technical Assistance Center (TAC) with OTRS-based ticketing and remote-support tooling (ITAS FastClient and the ITAS.MC Raspberry-Pi VPN gateway with Infotecs ViPNet encryption), a SIP Trunk certification center that tests interoperability with PBX systems, a Build-to-Customer-Order (BTO) logistics operation accessing roughly 200,000 SKUs and shipping to over 50 countries, an Akademie seminar program with manufacturer-certification workshops (e.g., ACFE Zertifizierung OXO Connect), and the proprietary BlueVoice SIP trunk product brand. The company also operates a B2B online shop (shop.itas.ag) and the Tastenlabel key-label service.

Revenue is generated primarily through hardware/software distribution to system houses at quote-based pricing, supplemented by fee-based Akademie training (EUR 199-1,000 per workshop), TAC and professional services, SIP Trunk certification testing on behalf of providers, and SIP/NGN connectivity resale. Sales are handled via a centralised inside-sales team at the Neukirchen headquarters, supplemented by event-driven enablement (Innovation Day, Roadshow, Jubilee, CeBIT) and direct e-commerce. The firm is owner-managed by co-founders Rolf Mittag (CEO/Vorstand) and Mirko Eisele (Vorstand), with Michael Pietsch chairing the supervisory board. ITAS AG is privately held, registered at AG Chemnitz (HRB21081) and listed with the Bundesnetzagentur under number 23/145; no external funding rounds or parent company are disclosed.

Name

ITAS

Legal name

ITAS AG

Website

https://itas.ag

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ITAS AG is a German specialist value-added distributor founded in 2014, headquartered in Neukirchen/Erzgebirge, delivering Enterprise telecommunications and IT-network solutions from a curated vendor portfolio (incl. sole Alcatel-Lucent Enterprise VAD status) to Systemhäuser and resellers across Germany, supported by Build-to-Customer-Order logistics, a Technical Assistance Center, SIP Trunk certification, and an Akademie training program.

Ownership category

akta.pro rank

Product category

Enterprise Telecommunications and IT Distribution Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Enterprise telecom distribution
• Value-added distribution
• IT network solutions
• Unified communications
• SIP trunk services

Headquarters

HQ city

Neukirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Distribution of Enterprise TK and IT-Network Hardware/Software: Primary revenue stream: value-added distribution (VAD) of Alcatel-Lucent Enterprise, Unify, Wildix, C4B, Tevitel, Provision-ISR, Jabra, Poly, Gigaset and other vendor solutions to system houses and resellers across Germany (and via ITANCIA-acquired business). Includes Build-to-Customer-Order pre-configuration, key-label printing, and on-site services bundled with hardware/software sales.
2. Online Shop Sales (shop.itas.ag / tastenlabel.de): Direct e-commerce revenue via the company's own online shop and the dedicated Tastenlabel (key label printing) portal, with ~200,000 articles accessible and fast delivery.
3. Training & Workshop Fees: Fee-based Akademie/workshop revenue from system-house partners (e.g., SIP Trunking €199, OXO Connect Grundlagen €799, Update Workshop €495, OXO Professional €595, Netzwerktechnik Grundlagen €595, WLAN Grundlagen €595, Wildix PBX Workshop €1,000). Webinars (Rainbow, HFO NGN) offered free as lead-generation. Includes training materials and meals; cancellation fees apply within 4 weeks of event.
4. Technical Assistance Center & Professional Services: Revenue from TAC support (phone, on-site, web-collaboration remote support), installation/configuration services (e.g., for C4B XPhone), and SIP Trunk certification testing on behalf of providers and manufacturers.
5. SIP Trunk / NGN Connectivity Resale: Marketing/resale of professional voice and data connections (SIP trunking / NGN products), e.g., HFO-Telecom NGN products including HFO NGN ONE Business, with NGN Readiness Check services for system-house customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

ITAS AG is a German value-added distributor (VAD) that supplies Enterprise telecommunications (PBX, UCC, SIP trunking) and IT-network solutions (switches, WLAN, video surveillance) from a curated vendor portfolio to German system houses and resellers. The company complements distribution with Build-to-Customer-Order pre-configuration, an in-house Technical Assistance Center, Akademie workshops, an online shop, and a manufacturer-partner SIP Trunk certification center. Its primary customer relationship is "100% Systemgeschäft" (100% system business) with the system house as the focal point.

Product overview

ITAS AG operates as a value-add distributor (VAD) rather than a single unified software product: its offering is a portfolio of distributed vendor brands plus proprietary services that together support system houses delivering enterprise telecommunications and IT-network solutions. The proprietary components include the ITAS Build-to-Customer-Order distribution and pre-configuration service, the Technical Assistance Center (backed by the ITAS FastClient remote-support tool and the ITAS.MC plug-and-play VPN gateway), the ITAS Akademie training/workshop program, the shop.itas.ag online shop, the ITAS SIP-Trunk certification center, and the ITAS Rollout & Logistics service. Distributed vendor brands in the portfolio span enterprise communications and networking — Alcatel-Lucent Enterprise (OXO Connect, OmniSwitch, Stellar WLAN, Rainbow/BlueVoice/RainbowHub), Wildix PBX, Unify OpenScape Business, C4B XPhone Connect Smart, Tevitel tevitel.iPBX, New Voice MobiBBOX, ILPER Lichtrufanlage iNET, Provision-ISR video surveillance, and the AI-based X-Hoppers retail loss-prevention solution. The Akademie, Technical Assistance Center, and certification center tie the distributed products together into a single go-to-market package aimed at reseller/system-house partners.

Differentiator

Problem solved

Functional benefit

Brands

• BlueVoice: SIP service offered by ITAS AG (referenced as one of its key products in 2025 news)
• Tastenlabel

Products and services

• ITAS Distribution (Build-to-Customer-Order) End-to-end value-add distribution of enterprise telecommunications and IT-network products for system houses, including analysis, solution design, customer-specific pre-configuration, hardware/software bundling, test setups, pre-exchange handling and on-site rollout in over 50 countries.
• ITAS Technical Assistance Center (TAC) Multi-channel technical support service for system-house customers covering consulting, fault clearance, problem support, test setups and pre-exchange handling from first project phase through after-sales service, with web collaboration and a professional ticket system (helpdesk.itas.ag).
• ITAS Akademie (Workshops & Trainings) Certified workshops and e-learning sessions for system-house partners covering SIP trunking, Alcatel-Lucent OXO Connect, Unify OpenScape Business, Wildix PBX, WLAN with Alcatel-Lucent Stellar-IAP and OmniSwitch, Data Networking, Healthcare, Security and Video Surveillance, delivered on site, at ITAS premises or via e-learning.
• ITAS Online Shop (shop.itas.ag) B2B online shop giving system-house partners access to roughly 200,000 catalog items from ITAS's distribution portfolio, with logistics capable of project-specific fulfillment and direct ordering.
• ITAS FastClient Windows remote-access client used by the ITAS Technical Assistance Center to establish customer-approved support sessions for live configuration, training and troubleshooting.
• ITAS.MC Remote Maintenance Appliance Plug-and-play remote-maintenance solution built on a Raspberry Pi VPN gateway with integrated firewall; uses Infotecs ViPNet VPN for encrypted transport to support All-IP scenarios where direct remote access is not available.
• Alcatel-Lucent Enterprise Portfolio (OXO Connect, OmniSwitch, Stellar WLAN, Rainbow) Distribution and support for Alcatel-Lucent Enterprise solutions including OXO/OmniPCX Office communication servers, OmniSwitch LAN switches, Stellar WLAN access points and the Rainbow UC cloud service, with certified SIP-trunk interoperability testing through the ITAS certification center.
• Wildix PBX Browser-based Unified Communications and VoIP PBX with native WebRTC, mobile apps for iOS/Android, presence, chat, video conferencing, hardware endpoints and 5-year warranty; positioned for SMBs and scalable from on-premise to hosted deployments.
• C4B XPhone Connect Smart Entry-level CTI and Unified Communications solution from C4B for up to 20 users (5 included), with native DATEV Telefonie integration, Outlook/Exchange presence, TAPI/CSTA PBX connectivity supporting Unify, Cisco, Alcatel, and Avaya PBX systems, installable in roughly one hour including remote configuration.
• Unify OpenScape Business (Basis + UC Suite) Distribution, support and certified training for Unify (now Atos/Unify) OpenScape Business communication systems including the OpenScape Business UC Suite expansion with myPortal, voicemail, auto-attendant and conferencing features.
• Tevitel tevitel.iPBX pico All-IP PBX for SMB through contact-center use cases with built-in ACD, queues, IVR, CTI click-to-dial, alarm server, blacklist/whitelist, mobile integration and email/SMS integration; managed via a Windows UI.
• Provision-ISR IP Video Surveillance (e.g., I3-390IP04) Provision-ISR IP video surveillance bundles including the 2-megapixel I3-390IP04 indoor/outdoor camera with infrared night vision, offered as a turnkey video surveillance bundle for offices and single-family homes.
• BlueVoice SIP-based solution highlighted by ITAS AG at the CRN Channel Awards 2025 alongside RainbowHub as a key differentiator of its distribution portfolio.
• X-Hoppers AI Loss Prevention AI-driven retail loss-prevention solution that uses high-precision algorithms to detect suspicious behavior in real time on in-store video, designed to protect merchandise while respecting data protection and privacy of customers.
• ITAS Zertifizierungscenter für SIP Trunk Certification center where ITAS, in partnership with multiple PBX vendors, tests and certifies SIP-provider trunks for functional compatibility with PBX systems per manufacturer specifications.
• ITAS Logistik & Rollout Services Modern logistics enabling fast delivery to individual customer sites in over 50 countries, with handling support for user-related device rollouts such as international headset deployments.

Quantifiable outcome

• Logistics network delivering rollouts to individual customer sites in over 50 different countries
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered minor, flagship / core and core.

• X-Hoppers (AI-based retail security / shoplifting prevention)minorChannel Partner/ Reseller/ Distributor · 13 May 2025ITAS markets X-Hoppers AI-powered retail security solutions that detect suspicious behaviour in real time for shoplifting prevention. The solution was featured on ARD/WDR (German public broadcaster) coverage.
• ITANCIA S.A.S. (Germany distribution business)flagship / coreStrategic or Co-development Partner · 1 October 2022Effective 01.10.2022, ITAS AG acquired ITANCIA S.A.S.'s entire German distribution business (Alcatel-Lucent Enterprise, Jabra, Poly, Gigaset, etc.). All active ITANCIA Germany contracts, CPUs and SDRs transferred to ITAS AG; existing orders placed before 30.09.2022 remain with ITANCIA until full delivery. ITANCIA will refocus on Southern Europe. Rolf Mittag: "With our focus on 100% system business, we will provide you with the best possible support as a specialist." Contacts: Sales Tel. 0371 56004 444 / [email protected]; Support Tel. 0371 56004 455 / [email protected].
• HFO-Telecom (NGN / SIP Trunk)minorChannel Partner/ Reseller/ Distributor · 1 January 2021ITAS markets HFO-Telecom's NGN products (incl. HFO NGN ONE Business) to system-house partners and offers free 30-min webinars (15:00–15:30) covering the HFO NGN product portfolio, NGN Readiness Check, tariff selection procedure and connection process.
• C4B (XPhone Connect Smart)coreChannel Partner/ Reseller/ Distributor · 23 July 2018ITAS became a new German distribution partner of C4B on 23 July 2018 (product available from 27.07.2018). ITAS provides full 2nd-level support and offers installation/configuration services for XPhone Connect Smart — a CTI/UCC entry-level solution for up to 20 users (5 included), tightly integrated with DATEV telephony and Outlook. C4B is a German UC vendor with ~50 employees and over 1 million XPhone licenses installed.
• Martin Nickel (Alcatel-Lucent Enterprise, quoted representative)flagship / coreOthers · 23 July 2018Public testimonial on the ITAS homepage: "Mit der ITAS AG haben wir einen Partner gefunden, der es sehr gut versteht, unsere Produkte durch Mehrwertdienste zu veredeln. Durch die klare Fokussierung auf Alcatel-Lucent Enterprise werden wir gemeinsam neue Reseller- und Marktpotentiale schnell und effektiv adressieren können. Die regionale Nähe und das technisches Know-how der ITAS AG spielen hierbei eine große Rolle." (Quoted as ALE representative endorsing the distribution partnership.)
• WildixcoreChannel Partner/ Reseller/ Distributor · 15 May 2017Wildix browser-based UCC and VoIP PBX solution added to the ITAS portfolio in May 2017 — a scalable UC&C platform for SMBs, integrable on-premise or in the cloud, with full WebRTC integration. ITAS runs dedicated Wildix PBX Grundlagen workshops (€1,000 + VAT, waived with Wildix Starter-Bundle) and Erweiterungsworkshops. Wildix itself reports 12,000+ productive installations worldwide (HQ Italy, R&D Odessa, Ukraine; offices in France, Germany, Netherlands, USA).
• Wildix (R&D / Vendor — deep collaboration)coreStrategic or Co-development Partner · 15 May 2017Beyond pure distribution, Wildix and ITAS co-market the Wildix PBX in Germany — emphasizing the 5-year warranty, WebRTC integration, and SMB focus. ITAS runs Wildix certification-track workshops (Wildix Starter-Bundle removes the €1,000 training fee).
• ILPER (Lichtrufanlage / iNET call system)minorChannel Partner/ Reseller/ Distributor · 8 January 2016ITAS ran an Installations-Workshop and Sachkundenachweis for the ILPER iNET Lichtrufanlage on 05.04.2016 — combined nurse-call and telecommunications system for inpatient and home care of people in need of care. Distributes and trains partners on ILPER solutions.
• Tevitel (IP-PBX)minorChannel Partner/ Reseller/ Distributor · 16 November 2015IP-PBX from Tevitel added to the ITAS portfolio in November 2015 — fully scalable system with Windows UI, ACD, IVR, queues, CTI, alarm server, etc., targeting SMBs up to contact-center-style operations. All common SIP end devices can be connected. Marketed by ITAS as "All-IP for SMB up to Contact Center."
• Provision-ISR (Video Surveillance)minorChannel Partner/ Reseller/ Distributor · 1 September 2015Provision-ISR video bundles (e.g., IP Cam I3-390IP04, 2MP with IR night vision) bundled by ITAS into plug-and-play video surveillance solutions for offices and residential customers — part of ITAS' "modern security technology" offering.
• Ecotel (SIP Trunk provider)minorStrategic or Co-development Partner · 1 July 2015Joint certification project between ITAS' Technical Assistance Center, Alcatel-Lucent Enterprise, and Ecotel — OXO Connect Release 10.1 certified against the Ecotel SIP trunk in July 2015, enabling marketing of the combined solution to German system houses.
• Alcatel-Lucent Enterpriseflagship / coreChannel Partner/ Reseller/ Distributor · 30 October 2014Distribution agreement concluded in October 2014 — ITAS AG's first distribution contract shortly after founding. ITAS integrates Alcatel-Lucent Enterprise's flexible communication solutions and modern network technology into its ITK-infrastructure offering for German system houses and resellers, jointly developing reseller and market potential and building additional sales channels. Alcatel-Lucent Enterprise representative Martin Nickel is publicly quoted endorsing the partnership. Since 01.10.2022, ITAS AG is the sole German VAD for ALE following the ITANCIA Germany transfer.
• Unify (Atos/Unify OpenScape Business)coreChannel Partner/ Reseller/ Distributor · 30 October 2014Unify was ITAS AG's second distribution brand onboarded in 2014. ITAS delivers Unify OpenScape Business systems (incl. UC Suite, ECSTA, ProCall) to German system houses and resellers, and runs dedicated Basisworkshop OpenScape Business and Advanced OpenScape Business UC Suite trainings. Historical promotion: 70% combination discount on ECSTA 4.0 for OpenScape Business with new ProCall 5 Enterprise licenses (from 15.08.2015).

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ALSO Group: Pan-European broadline IT distributor whose German operations (ALSO Deutschland, ex-Michael Telecom) directly overlap ITAS's vendor and customer base; a much larger incumbent competing for the same system-house wallet.
• Ingram Micro: Global IT broadline distributor with significant German operations and overlapping UC/networking vendor lines (including Alcatel-Lucent Enterprise); a larger incumbent setting the competitive ceiling for ITAS's specialist positioning.
• TD SYNNEX: Global IT distributor formed via the merger of Tech Data and SYNNEX with active European operations; broadline competitor in UC/networking distribution to German resellers.
• Bechtle AG: German-listed IT system house and distributor with a substantial UCC/networking portfolio and direct relationships with many of the same mid-market end customers ITAS's resellers serve.

Direct peers

• Komsa AG: German ITK (IT/Telecommunications) value-added distributor founded by the same ecosystem where ITAS co-founder Rolf Mittag previously led the Systems & Solutions division; directly comparable in terms of vendor mix (ALE/Unify portfolio overlap) and German system-house channel focus.
• ITANCIA S.A.S. Former French parent/partner of ITAS AG that transferred its entire German distribution business (ALE, Jabra, Poly, Gigaset) to ITAS effective 01.10.2022; operates the same vendor-distribution model in France and Southern Europe.
• Tarox AG: German value-added IT distributor headquartered in Dortmund with a comparable mid-market system-house channel focus and enterprise IT vendor portfolio (servers, networking, UCC).
• ALSO Deutschland (formerly Michael Telecom): German arm of ALSO Group that absorbed Michael Telecom (a long-standing ALE/Unify specialist VAD) — directly comparable as a specialist TK distributor serving German system houses with a similar enterprise vendor portfolio.
• Westcon-Comstor: Specialist value-added distributor for unified communications, networking and security vendors across EMEA; comparable as a channel-focused VAD with a deep UC vendor portfolio and certification/technical enablement services.
• Exclusive Networks: Specialist cybersecurity and infrastructure VAD operating across EMEA with a similar 'specialist value-add' positioning vs. broadline distributors; relevant comparator for ITAS's niche enterprise-channel GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ITASAG

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITAS