Also Deutschland Gmbh
ALSO Deutschland GmbH is the German subsidiary of ALSO Group, operating as a B2B technology distributor serving 135,000+ resellers, system houses, and cloud providers with products from 800+ manufacturers through its webshop, Cloud Marketplace, and value-added services.
- Company typePrivate
- Founded2013
- HeadquartersSoest, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Also Deutschland Gmbh does
ALSO Deutschland GmbH is a German technology distributor and solution provider operating as the DACH-market subsidiary of Switzerland-based ALSO Group. The company sells IT and telecommunications hardware, software, cloud services, and value-added services from more than 800 manufacturers across over 1,680 product categories to a network of more than 135,000 resellers, system houses, cloud providers, and network marketing specialists. Its core distribution channel is the ALSO Webshop, supplemented by the ALSO Cloud Marketplace, ACMP (Cloud and Asset Management Platform), ALSO Vendor Marketplace, and ALSO myStore, which together form a two-sided B2B platform for procurement, cloud subscription provisioning, and reseller enablement.
The company monetizes through multiple streams: traditional hardware and software resale, subscription-based cloud marketplace services, IoT solutions (Smart Hotel, SafeSpace+, Asset Tracking, Dolly+, Seamcom ONE), managed services (MSP Konzept, Managed Print Services, Security, UCC), logistics and supply chain services, financial services (business insurance and financing), lifecycle and recommerce (ALSO Recommerce), and telecommunications network marketing for carriers including Telekom, Vodafone, Telefónica, 1&1 Versatel, Plusnet, ecotel, and congstar. Vertical-specific bundles target education (#schuledigital), healthcare (Digital Healthcare, Krankenhauszukunftsgesetz support), and hospitality. Training and certification are delivered through the ITK Academy, and the company has recently expanded into digital goods distribution via a partnership with epay (ALSO Gaming) and into refurbished-IT remarketing through ALSO Recommerce.
ALSO Deutschland operates a B2B channel-partner go-to-market model rather than a direct end-customer motion. Pricing is not publicly disclosed and requires customer registration through the webshop portal, which uses OpenID Connect authentication. Revenue, headcount, and funding figures for the German entity are not disclosed in the source material; the company is privately held as a GmbH under ALSO Group, with no publicly disclosed M&A, leadership changes, or restructuring events.
Also Deutschland Gmbh firmographics
Firmographics- Name
- Also Deutschland Gmbh
- Legal name
- ALSO Deutschland GmbH
- Website
- https://also.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ALSO Deutschland GmbH is the German subsidiary of ALSO Group, operating as a B2B technology distributor serving 135,000+ resellers, system houses, and cloud providers with products from 800+ manufacturers through its webshop, Cloud Marketplace, and value-added services.
- Ownership category
- akta.pro rank
Also Deutschland Gmbh industry classification
Industry- Product category
- IT Distribution Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Also Deutschland Gmbh is headquartered
LocationHeadquarters
- HQ city
- Soest
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Also Deutschland Gmbh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Distribution: Distribution of IT hardware and software products from over 800 manufacturers across 1,680+ product categories through Webshop and partner network
- Cloud Marketplace Services: Cloud services and value-added services offered through the ALSO Cloud Marketplace platform for resellers
- IoT Solutions: Internet of Things solutions including Smart Hotel, Asset Tracking, and various IoT platform offerings
- Managed Services: MSP (Managed Service Provider) concept, Security services, UCC (Unified Communications), Managed Print Services
- Supply Chain & Logistics Services: Logistics services including warehousing, disposal/returns, special delivery, supply chain services, shipping on behalf of third parties, processing, goods delivery, and goods return
- Financial Services: Business insurance, financing options, e-services, and digital invoice shipping
- Lifecycle Solutions & Remarketing: Hardware refresh services and remarketing of used equipment as part of circular economy offerings
- Network Marketing Services: Telecommunications network marketing services for Telekom, Vodafone, Telefónica, and other providers including marketing support and training
- Education Services: ITK Academy training programs and certifications, online training archives, events and virtual events for partner education
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Also Deutschland Gmbh product offering
Product offeringCore offering
ALSO Deutschland GmbH is a B2B technology distributor and value-added service provider for the ITK (IT and telecommunications) industry. It distributes hardware, software, and cloud services from 800+ manufacturers across 1,680+ product categories to resellers, system houses, cloud providers, and network marketing specialists through its webshop, Cloud Marketplace, ACMP, and Vendor Marketplace platforms. It complements distribution with IoT solutions, managed services, logistics, financial services, lifecycle/remarketing, and vertical solutions for education and healthcare.
Product overview
ALSO Deutschland GmbH is a leading technology provider for the ITK (IT and Telecommunications) industry, operating as a technology distributor and solution provider. The company offers access to products and services from more than 800 manufacturers across over 1,680 product categories through its webshop and Cloud Marketplace. The portfolio is structured as a platform-plus-modules architecture, combining core distribution services (Supply Services, Logistics Services, Financial Services, IT Services) with value-added solutions (Solutions Services including IoT platform, Digital Healthcare, Security, UCC, Smart Home, and #schuledigital for education). The ALSO Cloud Marketplace serves as the central platform for cloud services and Value Added Services, while ALSO myStore and the Online Shop enable reseller e-commerce capabilities. WaaS (Workplace as a Service) and Lifecycle Solutions provide subscription and device management, and the company recently expanded its ALSO Recommerce service for refurbished IT equipment. The IoT division offers multiple vertical solutions including Smart Hotel, SafeSpace+, Asset Tracking, and Workplace as a Service, all built on the ALSO IoT Plattform. AI Business Solutions, Security Awareness, and Managed Print Services round out the solution portfolio, while network marketing (Netzvermarktung) for telecommunications carriers and an ITK Academy for partner training add additional service layers.
Differentiator
Problem solved
Functional benefit
Brands
- ALSO Cloud Marketplace: Local marketplace offering a wide range of cloud services and value-added services.
- ALSO IoT Plattform
- ALSO Workplace+ Solution Accelerator
- ALSO AI Business Solutions
- ALSO Security Awareness
- ALSO MSP Konzept
- #schuledigital
- Digital Healthcare
- WaaS (Workplace as a Service)
- SafeSpace+
- ALSO Recommerce
Products and services
- ALSO Cloud Marketplace
Companies that use Also Deutschland Gmbh
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Also Deutschland Gmbh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Also Deutschland Gmbh partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- epaycoreALSO expanded its gaming ecosystem with epay to unlock new digital business opportunities. This partnership enables ALSO to offer digital gaming payment solutions and expand their gaming vertical offering.
- Telekom (Deutsche Telekom)coreALSO markets telecommunications products for Telekom including business customer services, partner distribution, and retail customer offerings. Services include CloudPBX, premium rate numbers, and comprehensive marketing support.
- VodafonecoreALSO serves as a distribution partner for Vodafone telecommunications products and services.
- TelefónicacoreALSO markets telecommunications products for Telefónica business customers.
- congstarminorALSO distributes congstar telecommunications products as part of their network marketing services.
- 1&1 VersatelminorALSO markets 1&1 Versatel business telecommunications services.
- PlusnetminorALSO distributes Plusnet telecommunications products.
- ecotelminorALSO markets ecotel telecommunications solutions.
- AcercoreAcer products distributed through ALSO, including devices for the #schuledigital education program.
- HPcoreHP products distributed through ALSO including personal computers, printers, and enterprise solutions. ALSO participates in HPE Private Lounge promotions.
- LenovocoreLenovo products distributed through ALSO including devices for education and enterprise. Active Lenovo Accessories promotions.
- MicrosoftcoreMicrosoft products and solutions distributed through ALSO including software licenses and cloud services.
- SamsungcoreSamsung products distributed through ALSO including mobile devices, displays, and enterprise solutions.
- FujitsucoreFujitsu products distributed through ALSO including computing solutions for business customers.
- CanoncoreCanon imaging and printing products distributed through ALSO including solutions for Digital Healthcare and general business use.
- KyoceracoreKyocera printing and imaging solutions distributed through ALSO including Managed Print Services.
- LancomcoreLancom networking products distributed through ALSO including network solutions for business customers.
- JabracoreJabra audio and video solutions distributed through ALSO including UCC products and healthcare audio devices.
- ArcservecoreArcserve backup and recovery solutions distributed through ALSO including education-specific offerings.
- AssmannminorAssmann IT products distributed through ALSO.
- DicotaminorDicota mobile accessories distributed through ALSO for education sector.
- SandbergminorSandberg IT accessories distributed through ALSO.
- SeagatecoreSeagate storage products distributed through ALSO.
- AGFEOminorAGFEO telecommunications products offered through ALSO ITK Academy training programs.
- Alcatel-LucentminorAlcatel-Lucent UCC solutions offered through ALSO ITK Academy.
- AuerswaldminorAuerswald telecommunications products through ALSO ITK Academy.
- GigasetminorGigaset communications devices through ALSO ITK Academy.
- MITELminorMITEL unified communications solutions through ALSO ITK Academy.
- SnomminorSnom IP phones through ALSO ITK Academy training.
- YealinkminorYealink IP phones and video conferencing solutions through ALSO ITK Academy.
- C4B Com For BusinessminorC4B communications solutions with training provided through ALSO ITK Academy.
- EstosminorEstos CTI and communications solutions through ALSO ITK Academy.
- HiProCallminorHiProCall communications solutions through ALSO ITK Academy.
- Hewlett Packard EnterprisecoreHPE enterprise products and solutions distributed through ALSO including HPE Private Lounge program.
- DIGITUSminorDIGITUS IT infrastructure products for Digital Healthcare through ALSO.
- M-ZeitminorM-Zeit solutions offered through ALSO Digital Healthcare platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Also Deutschland Gmbh competitors and assessment
Company assessmentDirect peers
- Wortmann AG: Wortmann is a German IT distributor and manufacturer (Terra) with significant overlap in resellers, Microsoft licensing, and managed services. Directly competes with ALSO in the German SMB and enterprise channel.
- CANCOM SE: CANCOM is a leading German IT solutions provider combining wholesale distribution with managed services, cloud, and IoT offerings. Overlaps with ALSO on cloud marketplace, managed services, and enterprise IT distribution in the DACH market.
- Siewert & Kau: Siewert & Kau is a German IT distributor with a portfolio and channel model directly comparable to ALSO Deutschland, servicing resellers and system integrators with IT hardware, software, and value-added services in the DACH region.
- Mindfactory AG: Mindfactory is a major German IT e-commerce player focusing on B2B and B2C distribution of IT hardware and components. Comparable to ALSO on the wholesale/retail IT distribution model, though more retail-skewed.
- Bechtle AG: Bechtle is the largest German IT distributor and systems integrator, offering a comparable portfolio of hardware, software, and services to resellers, system houses, and enterprise customers. Directly competes with ALSO across the DACH region with overlapping vendor relationships and solution bundles.
Broad incumbents
- Ingram Micro: Ingram Micro is a global IT distributor offering a similar mix of product distribution, cloud marketplace, and logistics services. Comparable in portfolio breadth and channel model to ALSO, though significantly larger and globally diversified.
- Arrow Electronics: Arrow Electronics is a global value-added distributor of IT components, enterprise solutions, and services. Comparable to ALSO on the B2B distribution model and partner network, with additional breadth in electronic components.
- TD SYNNEX Corporation: TD SYNNEX is one of the world's largest IT distributors serving resellers and integrators with a broad hardware, software, and cloud portfolio. Comparable to ALSO at scale and business model, but operates globally rather than DACH-focused.
Regional players
- Lyra Distribution: Lyra Distribution is a value-added IT distributor serving the French and broader European market with a similar mix of hardware, software, and cloud services. Comparable in business model and customer segments to ALSO but operating primarily in France.
- Westcoast: Westcoast is the UK's largest independent IT distributor, offering a comparable mix of hardware distribution, cloud services, and reseller support. Operates in the UK rather than competing directly in Germany, but represents a similar regional distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Also Deutschland Gmbh social profiles
Digital presenceAlso Deutschland Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Also Deutschland Gmbh leadership team
Management profileNumber of profiles
Also Deutschland Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Also Deutschland Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Also Deutschland Gmbh
What does Also Deutschland Gmbh do?
ALSO Deutschland GmbH is a B2B technology distributor and value-added service provider for the ITK (IT and telecommunications) industry. It distributes hardware, software, and cloud services from 800+ manufacturers across 1,680+ product categories to resellers, system houses, cloud providers, and network marketing specialists through its webshop, Cloud Marketplace, ACMP, and Vendor Marketplace platforms. It complements distribution with IoT solutions, managed services, logistics, financial services, lifecycle/remarketing, and vertical solutions for education and healthcare.
Is Also Deutschland Gmbh a public or private company?
Also Deutschland Gmbh is a private company. It is classified as corporate owned and is currently operating.
When was Also Deutschland Gmbh founded?
Also Deutschland Gmbh was founded in 2013. It employs 1,001 to 5,000 people.
Where is Also Deutschland Gmbh based?
Also Deutschland Gmbh is headquartered in Soest, Germany, in the Europe region.
How does Also Deutschland Gmbh make money?
Nine revenue lines are on record. Product Distribution is the primary driver. The others are cloud Marketplace Services, ioT Solutions, managed Services, supply Chain & Logistics Services, financial Services, lifecycle Solutions & Remarketing, network Marketing Services and education Services.
Who are Also Deutschland Gmbh's main competitors?
Direct peers on record are Wortmann AG, CANCOM SE, Siewert & Kau, Mindfactory AG and Bechtle AG. Broad incumbents are Ingram Micro, Arrow Electronics and TD SYNNEX Corporation. Regional players are Lyra Distribution and Westcoast.
Does Also Deutschland Gmbh have an API?
No public API is recorded for Also Deutschland Gmbh.
What industry is Also Deutschland Gmbh in?
Also Deutschland Gmbh's product category is IT Distribution Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 54151 and its SIC code is 5045.