AlphaRoot
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
AlphaRoot firmographics
Firmographics- Name
- AlphaRoot
- Legal name
- Foundershield LLC
- Website
- https://alpharoot.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AlphaRoot industry classification
Industry- Product category
- Specialty Commercial Insurance Brokerage (Cannabis and Plant-Based Wellness)
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where AlphaRoot is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AlphaRoot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: AlphaRoot operates as a licensed independent insurance broker earning commissions from insurance carrier partners for policies placed. Commission types include retail commissions (percentage of premium), contingent commissions (based on volume/profitability goals), and supplemental commissions. The company also may receive compensation through client fees for services beyond policy placement and consulting compensation from insurance company partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom insurance solutions tailored to each business's specific coverage needs and risk profile |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
AlphaRoot product offering
Product offeringCore offering
AlphaRoot is a licensed independent insurance brokerage that places customized commercial insurance policies for cannabis, psychedelic, hemp, and holistic wellness businesses. It brokers industry-tailored coverage types such as property, general liability, product liability, cyber liability, D&O, workers' compensation, crop insurance, professional liability, auto liability, and tech E&O. The firm operates as a practice group of Foundershield LLC / Baldwin Risk Partners (BRP Group, Inc., NASDAQ: BRP), earning commissions from carrier partners and providing consultative risk management guidance.
Product overview
AlphaRoot is a specialized insurance brokerage providing custom-made insurance solutions for the cannabis, psychedelics, hemp, and plant-based wellness industries. The company operates as part of Baldwin Risk Partners/Founder Shield LLC, functioning as a licensed independent insurance broker. The core offering is Cannabis Insurance, supplemented by Psychedelic Insurance, Holistic Wellness Insurance, and Industrial Hemp Insurance. Coverage types span property, casualty, and specialized cannabis risks including Cyber Liability, Directors & Officers (D&O), Product Liability, Workers' Compensation, and Professional Liability. The company also offers industry-specific tools like a Cannabis Business Cost Calculator and resources including whitepapers, risk management guides, and SOPs. AlphaRoot serves various cannabis business types including Multi-State Operators (MSOs), Dispensaries, Cultivation, Extraction, Manufacturing, Distribution, Lab & Testing, and Delivery Services through its state-by-state insurance offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Cannabis Insurance
Companies that use AlphaRoot
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
AlphaRoot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AlphaRoot partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Safe Harbor Financial (SHF Holdings, Inc.)coreAlphaRoot partnered with Safe Harbor Financial, a fintech providing banking and financial services to the regulated cannabis industry, to expand client offerings to include cannabis-specific insurance solutions. The partnership delivers property, workers compensation, general liability, and product liability coverage through the Safe Harbor Advantage Partner Network, creating a complementary revenue stream while deepening client retention with a comprehensive suite of compliant services.
- Frontier RiskcoreAlphaRoot formed a strategic partnership with Frontier Risk alongside Safe Harbor Financial to offer cannabis-specific insurance products through the Safe Harbor Advantage Partner Network. The partnership provides coverage including property, workers compensation, general liability, and product liability for cannabis operators.
- Baldwin Risk Partners / Foundershield LLCcoreAlphaRoot operates as a practice group of Foundershield LLC, which is part of Baldwin Risk Partners (BRP Group, Inc.), an award-winning insurance distribution holding company. This parent company relationship provides AlphaRoot with access to carriers, resources, and institutional support while maintaining its specialized focus on cannabis and plant-based wellness insurance.
- BlazeminorPartnership with Blaze, a cannabis industry platform, for distribution and referral of insurance services to their network of cannabis business customers.
- Dama FinancialminorPartnership with Dama Financial, a financial services provider for the cannabis industry, for referral and distribution of insurance products to cannabis operators.
- WurkminorPartnership with Wurk, a human resources and payroll platform for the cannabis industry, for referral of insurance services to their HR customer base.
- Sapphire RiskminorPartnership with Sapphire Risk, a risk management consultancy for the cannabis industry, for co-marketing and referral of specialized insurance coverage.
- FundcannaminorPartnership with Fundcanna, a cannabis industry financing platform, for referral of insurance products to businesses seeking capital and financial services.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
AlphaRoot competitors and assessment
Company assessmentDirect peers
- QuadScore Insurance Services: A cannabis-focused insurance program/MGA providing specialty coverage to cannabis operators, overlapping with AlphaRoot's target market and product lines.
- Newfront: A modern insurance brokerage with a dedicated cannabis practice serving plant-touching and ancillary operators, competing directly for cannabis commercial accounts.
- Cannasure Insurance Services: A specialty insurance broker/program administrator focused exclusively on cannabis and hemp businesses, directly overlapping with AlphaRoot's core cannabis brokerage offering.
- Founder Shield: Sister brand within the same Baldwin Risk Partners family, a tech-enabled broker for high-growth and emerging-industry companies, sharing platform, model, and specialty-brokerage approach.
- CannGen Insurance Services: A managing general underwriter specializing in cannabis and hemp insurance products, comparable in cannabis-specialty risk expertise and coverage design.
Emerging players
- Embroker: A tech-enabled commercial insurance broker offering cannabis and specialty programs; comparable in serving emerging, hard-to-place industries with tailored coverage.
Regional players
- MFC Insurance: A cannabis-focused insurance brokerage serving licensed operators; comparable niche specialization though with a more regional footprint.
Broad incumbents
- HUB International: A large diversified insurance brokerage with a cannabis specialty practice; overlaps on cannabis coverage but as part of a far broader multi-line portfolio.
- Brown & Brown Insurance: A major national insurance brokerage with specialty and cannabis programs; competes for cannabis accounts as one line within a wide-ranging book.
- Marsh McLennan: A global brokerage giant offering specialty and cannabis-related risk placement; an established incumbent whose scale and carrier relationships overlap the space AlphaRoot serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AlphaRoot social profiles
Digital presenceAlphaRoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlphaRoot leadership team
Management profileNumber of profiles
Profiles1 record
AlphaRoot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlphaRoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlphaRoot
What does AlphaRoot do?
AlphaRoot is a licensed independent insurance brokerage that places customized commercial insurance policies for cannabis, psychedelic, hemp, and holistic wellness businesses. It brokers industry-tailored coverage types such as property, general liability, product liability, cyber liability, D&O, workers' compensation, crop insurance, professional liability, auto liability, and tech E&O. The firm operates as a practice group of Foundershield LLC / Baldwin Risk Partners (BRP Group, Inc., NASDAQ: BRP), earning commissions from carrier partners and providing consultative risk management guidance.
Is AlphaRoot a public or private company?
AlphaRoot is a private company. It is classified as corporate owned and is currently operating.
When was AlphaRoot founded?
AlphaRoot was founded in 2015. It employs 1 to 10 people.
Where is AlphaRoot based?
AlphaRoot is headquartered in New York, United States, in the North America region.
How does AlphaRoot make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are AlphaRoot's main competitors?
Direct peers on record are QuadScore Insurance Services, Newfront, Cannasure Insurance Services, Founder Shield and CannGen Insurance Services. Embroker is listed as an emerging player. MFC Insurance is listed as a regional player. Broad incumbents are HUB International, Brown & Brown Insurance and Marsh McLennan.
Does AlphaRoot have an API?
No public API is recorded for AlphaRoot.
What industry is AlphaRoot in?
AlphaRoot's product category is Specialty Commercial Insurance Brokerage (Cannabis and Plant-Based Wellness). Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAJAGAD, Management Liability (D&O/EPL/Fiduciary). Its NAICS code is 52421 and its SIC code is 6411.