Name

Michigan Solar Solutions

Legal name

Michigan Solar Solutions

Website

https://michigansolarsolutions.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE), Resilience & Backup Power Solutions (Critical Facilities, Islanding) (EUAMAJAK), Operations, Maintenance & Asset Management (O&M, Vegetation, Spares, SCADA) (EUACAGAH)

Keywords

• Solar panel installation
• Residential solar systems
• Commercial solar energy
• Battery backup solutions
• Solar maintenance services

Headquarters

HQ city

Wixom

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel and Battery System Sales & Installation: One-time sale and professional installation of solar photovoltaic panels and battery backup systems for residential and commercial customers. Revenue is generated as a one-time hardware + installation fee. Includes associated electrical work such as panel upgrades, EV charger installation, and smart home integrations.
2. Solar System Servicing and Maintenance: Ongoing servicing, troubleshooting, maintenance, removal and reinstallation of solar systems regardless of original installer. Includes monitoring education, warranty claim management, and manufacturer coordination.
3. Financing Intermediation: As an expert Michigan Saves financing contractor, MSS facilitates financing for customers (residential loans up to $40,000 with 15-year maturity; commercial up to $2 million with 7-12 year terms at 6.5%-8% interest rates). Revenue may include dealer fees or commissions from financing arrangements.
4. Referral Program Revenue: MSS operates a referral program where referrers receive $500 per successful installation completion. This drives customer acquisition through word-of-mouth.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Michigan Solar Solutions designs, installs, and services solar photovoltaic (PV) panel systems, battery backup systems, solar microgrid systems, EV chargers, and standby generators for residential, commercial, industrial, municipal, and non-profit customers across Michigan's lower peninsula. The company provides a full-service offering covering initial consultation, site assessment using Aurora Solar LiDAR shading analysis, custom proposal, permitting, installation by NABCEP-certified technicians, and ongoing system servicing and maintenance. Revenue is generated primarily through one-time hardware sales plus professional installation services, complemented by financing facilitation through Michigan Saves.

Product overview

Michigan Solar Solutions is a licensed electrical contractor and solar installer serving Michigan's lower peninsula since 2007, offering residential and commercial solar panel installation as its core products. Its portfolio spans rooftop solar PV systems, solar battery backup systems, and off-grid-capable solar microgrid systems — the latter combining on-site generation, battery storage, and intelligent control systems. The company also provides ancillary services including solar panel removal and reinstallation for roof replacements, ongoing array servicing and maintenance, EV charger installation, and standby generator systems. These offerings are designed to work together: solar panels generate electricity, battery backups store excess power, microgrids enable grid independence, and monitoring platforms (SolarEdge and Enphase Enlighten) provide real-time performance visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panel Installation Rooftop solar photovoltaic (PV) panel installation for homeowners across Michigan's lower peninsula, providing on-site electricity generation to offset grid usage and reduce monthly utility bills.
• Commercial Solar Panel Installation On-site solar PV panel solutions for commercial, industrial, and municipal businesses across Michigan, including rate plan analysis and battery integration, aimed at lowering and stabilizing electricity costs.
• Solar Battery Backup Systems Battery storage solutions paired with solar panel installations to provide backup power during outages, enable energy independence, and maximize self-consumption of generated solar electricity.
• Solar Microgrid Systems Advanced off-grid-capable solar energy systems combining PV generation, battery storage, and intelligent control systems that allow homes to operate independently from the primary electrical grid during outages or for full energy autonomy.
• Solar Panel Removal and Reinstallation Services Professional deactivation, removal, storage, reinstallation, and permit-inspection coordination services for existing solar arrays when homeowners need roof replacements or other structural work, preserving manufacturer warranties.
• Solar Array Servicing and Maintenance Comprehensive maintenance, troubleshooting, performance monitoring education, manufacturer warranty coordination, and repair services for solar arrays regardless of original installer, covering panel alignment, wiring, inverter function, and system diagnostics.
• Standby Generator Systems Backup generator solutions for residential customers, providing an additional layer of energy resilience alongside solar and battery systems.
• EV Charger Installation Electric vehicle charging station installation services, including coordination for Ford's bi-directional charger projects in partnership with Sunrun, integrated with solar and battery systems.

Quantifiable outcome

• 98% proposal accuracy
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ann Arbor Sustainable Energy UtilitycoreStrategic or Co-development Partner · 28 April 2026Michigan Solar Solutions is one of three installation partners (alongside Homeland Solar and Oak Electric Service) for the Ann Arbor Sustainable Energy Utility's pilot program installing rooftop solar on 150 homes in the Bryant neighborhood. The program targets energy-burdened households. MSS handles rooftop solar installations while FranklinWH provides battery systems and Texture provides software. This is the first U.S. city-owned utility to directly purchase and deploy residential solar and battery systems. Expansion to 1,000 homes is planned for 2027.
• Homeland SolarminorChannel Partner/ Reseller/ Distributor · 28 April 2026Co-installation partner with Michigan Solar Solutions for the Ann Arbor Sustainable Energy Utility pilot program, installing rooftop solar alongside MSS on the 150-home Bryant neighborhood project.
• Oak Electric ServiceminorChannel Partner/ Reseller/ Distributor · 28 April 2026Co-installation partner with Michigan Solar Solutions for the Ann Arbor Sustainable Energy Utility pilot program, installing rooftop solar alongside MSS on the 150-home Bryant neighborhood project.
• Texture (Distributed Energy Management Software)coreTechnology or Integration · 28 April 2026Texture provides distributed energy management software for the Ann Arbor pilot program, coordinating the aggregated distributed solar and battery resources into a utility-scale resource. The software enables coordination of distributed home energy systems for grid reliability and demand management.
• Michigan SavescoreStrategic or Co-development PartnerMichigan Saves is a financial lending program for residential and commercial clean energy upgrades. MSS is an expert Michigan Saves financing contractor, offering residential loans up to $40,000 (15-year maturity) and commercial loans up to $2 million (7-12 year terms, 6.5%-8% rates). Michigan Saves pre-approval through MSS is offered as part of the financing process.
• Solar Equipment Manufacturers (SolarEdge, Enphase, Generac, Tesla, LG, etc.)coreTechnology or IntegrationMSS partners with multiple solar equipment manufacturers including SolarEdge, Enphase, Generac, Tesla, LG Electronics, REC, Solaria, Meyer Burger, Outback Power, SMA, CPS America, Jinko Solar, Solectria, Unirac, and others for solar panels, inverters, battery systems, EV chargers, and monitoring platforms.
• Aurora SolarcoreTechnology or IntegrationAurora Solar provides remote shade assessment software using LiDAR technology and satellite imagery for solar array design. MSS uses Aurora Solar to create accurate shade reports and energy production estimates, validated by NREL.
• McNaughton and McKayminorChannel Partner/ Reseller/ DistributorMcNaughton and McKay, one of MSS's major vendors, provided sponsorship for MSS's participation in the 2024 Intersolar Solar Games competition in San Diego. Karl Hercula leveraged his NABCEP certification to secure the sponsorship.
• Guild QualityminorGTM or Marketing PartnerGuild Quality is a customer feedback and review platform. MSS displays Guild Quality Guild Master Award on its website as a credibility indicator and directs prospective customers to Guild Quality for reviews.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trinity Solar: One of the largest privately-held U.S. residential solar installers, operating primarily in the Northeast. Directly comparable as a regional-to-mid-market installer with similar sales-led go-to-market, in-house installation crews, and battery/EV add-on offerings.
• Freedom Forever: U.S. residential solar installer with in-house installation crews and similar vertical-integration model. Comparable in sales motion, battery attach rates, and operational scaling challenges across multiple state markets.
• Momentum Solar: Residential solar installer operating in multiple U.S. states with in-house crews. Directly comparable on sales-led direct-to-homeowner model, battery storage attach, and rooftop installation focus.
• Blue Raven Solar: Residential solar installer with national expansion. Comparable sales process, in-house installation, and financing-supported go-to-market; competes for the same homeowner demographic as MSS.

Broad incumbents

• Sunrun: Largest U.S. residential solar, battery, and EV installer with national footprint. Comparable product offering (solar + battery + EV charger) and similar sales-led motion; competes with MSS for Michigan homeowners but at materially greater scale and capital base.
• Tesla Energy: Solar Roof and Powerwall installer offering an integrated solar-plus-storage product. Comparable in the residential solar+battery category, with national reach and brand-driven customer acquisition that pressures regional installers like MSS.
• SunPower (legacy residential operations): Long-established U.S. residential and commercial solar brand. Comparable premium-product positioning, panel + battery + monitoring offering, and dealer/installer ecosystem; overlaps with MSS's premium residential proposition.

Regional players

• Homeland Solar: Michigan-based solar installer explicitly named as a co-installation partner with MSS on the Ann Arbor Sustainable Energy Utility pilot. Direct regional competitor with overlapping service territory and customer base.
• Oak Electric Service: Michigan-based electrical and solar contractor and named co-installation partner on the Ann Arbor Sustainable Energy Utility pilot. Direct Michigan competitor with comparable residential/commercial solar + electrical contracting model.

Emerging players

• Lumio: Regional residential solar installer with an in-house sales-to-installation model. Comparable on sales-led go-to-market and rooftop solar focus; smaller scale than MSS but expanding into similar Midwestern markets.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MichSolarSolutions
• Facebookfacebook.com/michigansolarsolutions
• LinkedInlinkedin.com/company/michigan-solar-solutions
• Instagraminstagram.com/michigansolarsolutions
• Pinterestpinterest.com/michsolar
• Xx.com/MichSolar

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Solar Solutions