Worldwide XR
Worldwide XR is a Beverly Hills-based immersive media studio that produces AR/VR/MR campaigns, NFTs, AI voice recreations, and branded installations for enterprises, sports leagues, government agencies, and celebrity estates, leveraging 400+ IP rights via its CMG Worldwide affiliation.
- Company typePrivate
- Founded2019
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Worldwide XR does
Worldwide XR is a private Beverly Hills-based immersive media studio founded in November 2019 through the merger of intellectual property licensing firm CMG Worldwide and immersive production studio Observe Media. The company conceptualizes, develops, and distributes extended reality (XR) experiences spanning augmented reality (AR), virtual reality (VR), mixed reality (MR), and WebXR, serving leading consumer brands, sports leagues, government agencies, and celebrity/historic figure estates. Its core product portfolio includes immersive AR campaigns with projection mapping, branded installations and attractions, virtual and gamified experiences for headset/online/metaverse deployment, 3D interoperable digital assets for film/gaming/Web3/education, AI-driven voice recreation of cultural icons, and location-based interactive physical spaces.
The company's underlying technology combines proprietary 3D digital human creation, cross-platform AR/VR deployment across TikTok, Snap, Meta Quest, and WebXR, and AI voice cloning (via ElevenLabs partnership). The VueXR mobile application on iOS and Android serves as a consumer-facing layer for viewing AR-enabled NFTs. Distribution leverages blockchain partnerships with Ethernity Chain (Ethereum) and Star Atlas (Solana), while the company's strategic affiliation with CMG Worldwide provides rights-cleared access to 400+ celebrity, athlete, and sports team intellectual property portfolios, including estates of James Dean, Dr. Maya Angelou, and Roberto Clemente.
Worldwide XR operates a professional services revenue model anchored by project-based enterprise brand campaigns (Ford, Ulta Beauty, NFL/Super Bowl LVII, MLB), supplemented by primary NFT sales on third-party marketplaces, IP licensing royalties via CMG Worldwide, and custom installation work for museums and cultural institutions. Pricing for branded campaigns is custom-quoted with multi-year contract potential; NFT pricing is auction-based ranging from $1 to over $1,000 depending on rarity. The company employs 11-50 people, is privately held with no disclosed outside funding, and operates as a closely affiliated entity under the CMG Worldwide umbrella.
Worldwide XR firmographics
Firmographics- Name
- Worldwide XR
- Legal name
- Worldwide XR
- Website
- https://worldwidexr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Worldwide XR is a Beverly Hills-based immersive media studio that produces AR/VR/MR campaigns, NFTs, AI voice recreations, and branded installations for enterprises, sports leagues, government agencies, and celebrity estates, leveraging 400+ IP rights via its CMG Worldwide affiliation.
- Ownership category
- akta.pro rank
Worldwide XR industry classification
Industry- Product category
- Immersive Media Production
- NAICS
- Software Publishers (51321), Broadcasting and Content Providers (516)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industries
- Metaverse & Social Virtual Worlds (BPAMAKAF), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
Keywords
Where Worldwide XR is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Worldwide XR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Immersive Experience Production: Full-service XR production for brands including AR campaigns, VR experiences, projection mapping, and interactive exhibits. Revenue generated through project-based production fees for branded activations, events, and permanent installations
- NFT Creation & Digital Collectibles: Design, development, and sale of NFTs featuring licensed celebrity likenesses, historic figures, and branded digital assets. Revenue from primary sales on platforms like Ethernity and Star Atlas, with blockchain-based authenticity
- Digital Rights & IP Licensing: Licensing of celebrity and historic figure digital rights for XR experiences, NFTs, films, and branded content. Partnership with CMG Worldwide provides access to 400+ celebrity IP assets for digital recreation and immersive experiences
- Branded Installations & Attractions: Creation of permanent and pop-up immersive spaces for museums, festivals, and ticketed events. Revenue from attraction design, production, and potentially ongoing venue partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | NFT collectibles with tiered pricing based on rarity and exclusivity |
| Other | Multi-year contract | Custom branded immersive campaigns |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Worldwide XR product offering
Product offeringCore offering
Worldwide XR is a full-service immersive media studio that conceptualizes, develops, and distributes extended reality (AR, VR, MR, WebXR) experiences, projection-mapped installations, 3D digital assets, AI-recreated voices, and NFT collections for leading brands, celebrity estates, sports leagues, and government clients. The studio manages the full lifecycle from digital rights acquisition through production to cross-platform campaign deployment on TikTok, Snap, Meta Quest, and WebXR.
Product overview
Worldwide XR is a full-service immersive media studio offering a comprehensive portfolio of products and services centered on extended reality (XR) technologies. The core offerings include Immersive AR & Projection Experiences, Branded Installations & Attractions, Virtual & Gamified Experiences, 3D Interoperable Digital Assets, AI Voice Recreation, and Interactive Physical Spaces. The company also provides Digital Rights Management services leveraging over 400 celebrity, athlete, and historical figure IP portfolios. The VueXR platform serves as the consumer-facing application for viewing AR/NFT content. These products work together to enable brands to create cross-platform XR campaigns spanning TikTok, Snap, Meta Quest, and WebXR, while managing the full lifecycle from digital rights acquisition through immersive content production and deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive AR & Projection Experiences
Quantifiable outcome
- 200+ brand clients and partnerships established
- +2 more outcomes
Companies that use Worldwide XR
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Worldwide XR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Worldwide XR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, notable and flagship.
- ElevenLabscoreAI voice cloning technology partner for authentic voice recreation of cultural icons. Used in Maya Angelou AI Immersive Experience to generate AI recreations of Dr. Angelou's voice for interactive experiences. Enables audio books, plays, films, and branded content with authentic voice recreation.
- D.R.E.A.M.S. at FIUcorePartnership with Florida International University's Dreams Program for Maya Angelou immersive experience. Hosted at Ansin Complex Sport Park. Educational collaboration bringing AI/AR experiences to university setting for research and student engagement.
- Caged Bird Legacy / The Caged BirdcoreEstate representation for Dr. Maya Angelou. CMG Worldwide ensures rights clearance with Caged Bird Legacy for AI/AR experiences honoring Dr. Angelou's life and legacy. Exclusive licensing for digital recreation and immersive experiences.
- JamesDean.comcoreOfficial James Dean estate website and representation. Partnership for "Hollywood Icon" NFT collection featuring officially licensed James Dean digital assets including Little Bastard Porsche replica and signed metal bust.
- Candy DigitalnotableNFT platform partnership for MLB Lou Gehrig "Luckiest Man" NFT. Worldwide XR contributed to digital asset creation while Candy Digital provided marketplace and distribution. Fanatics-backed NFT company with MLB licensing agreement.
- Ethernity ChainflagshipNFT platform partner for authenticated digital collectibles. Worldwide XR develops AR-enabled NFTs for Ethernity's platform featuring licensed celebrity and historic figures. Joint launch of USSF Armstrong Satellite NFT collection. Ethernity Chain provides the marketplace infrastructure while Worldwide XR creates the digital assets.
- Star AtlascoreBlockchain-based metaverse gaming platform (Solana) for NFT distribution. Worldwide XR creates limited-edition meta-posters and digital collectibles for Star Atlas ecosystem. Partnership enables in-game perks and metaverse integration for NFT holders including spacecraft add-ons and virtual spacesuits.
- CMG WorldwidecoreCMG Worldwide (intellectual property licensing specialist) merged with Observe Media to form Worldwide XR. CMG provides access to 400+ celebrity, athlete, and sports team IP rights. Mark Roesler (CMG CEO) serves as chairman and co-founder of Worldwide XR. CMG manages all IP licensing including rights clearances for digital recreations.
- VueXRcoreDigital art house providing AR viewing technology for NFTs. VueXR app (iOS/Android) enables consumers to view 3D NFTs within spatial environments or metaverse platforms. Collaborative partner in NFT production with interactive AR displays built into blockchain.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Worldwide XR competitors and assessment
Company assessmentDirect peers
- Obsess: Immersive 3D/AR/VR shopping and brand experience studio. Closely comparable to Worldwide XR as both are full-service XR studios producing interactive branded experiences for enterprise clients across web and headset platforms.
- Within (VR content): Premium VR content platform producing immersive narrative and brand experiences for headsets. Comparable as a VR content studio targeting brand and cultural storytelling, with overlap in celebrity/lifestyle XR productions.
- Felix & Paul Studios: Immersive VR/AR experience studio producing narrative content for brands, museums, and location-based entertainment. Direct comparable for full-service immersive production targeting enterprise, cultural, and entertainment clients.
- Magnopus: Experiential technology studio creating XR, VR, AR, and immersive experiences for major brands and entertainment companies (Disney, Microsoft, NASA). Closely comparable as enterprise-focused immersive content studio.
- Spatial (by Spatial Systems): Metaverse platform for immersive 3D experiences, NFT galleries, and brand activations. Comparable for its cross-platform immersive content and NFT/metaverse distribution focus.
- Zero Latency: Location-based free-roam VR entertainment operator. Comparable as a provider of location-based immersive XR experiences, though with a venue/operations-led rather than agency model.
- Hologate: Location-based VR and immersive experiences provider for entertainment, enterprise, and education. Comparable for enterprise XR experiences and immersive venue deployments.
- Candy Digital: Fanatics-backed NFT platform with official MLB, NFL, and other sports league licensing partnerships. Directly comparable as a Web3/NFT partner Worldwide XR has collaborated with on MLB Lou Gehrig NFT, and as a celebrity/IP-driven digital collectibles business.
Broad incumbents
- RYOT (within Dentsu): Immersive storytelling and XR/VR content studio within Dentsu. Comparable as an XR content production house for enterprise brands, with broader agency parent resources.
- Unity Technologies: Real-time 3D platform whose engine and tooling underpin much of the XR ecosystem. Adjacent incumbent that powers many of Worldwide XR's digital asset and immersive experience pipelines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Worldwide XR social profiles
Digital presenceWorldwide XR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worldwide XR leadership team
Management profileNumber of profiles
Profiles2 records
Worldwide XR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worldwide XR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worldwide XR
What does Worldwide XR do?
Worldwide XR is a full-service immersive media studio that conceptualizes, develops, and distributes extended reality (AR, VR, MR, WebXR) experiences, projection-mapped installations, 3D digital assets, AI-recreated voices, and NFT collections for leading brands, celebrity estates, sports leagues, and government clients. The studio manages the full lifecycle from digital rights acquisition through production to cross-platform campaign deployment on TikTok, Snap, Meta Quest, and WebXR.
Is Worldwide XR a public or private company?
Worldwide XR is a private company. It is classified as corporate owned and is currently operating.
When was Worldwide XR founded?
Worldwide XR was founded in 2019. It employs 11 to 50 people.
Where is Worldwide XR based?
Worldwide XR is headquartered in West Hollywood, United States, in the North America region.
How does Worldwide XR make money?
Four revenue lines are on record. Immersive Experience Production is the primary driver. The others are NFT Creation & Digital Collectibles, digital Rights & IP Licensing and branded Installations & Attractions.
Who are Worldwide XR's main competitors?
Direct peers on record are Obsess, Within (VR content), Felix & Paul Studios, Magnopus, Spatial (by Spatial Systems), Zero Latency, Hologate and Candy Digital. Broad incumbents are RYOT (within Dentsu) and Unity Technologies.
Does Worldwide XR have an API?
No public API is recorded for Worldwide XR.
What industry is Worldwide XR in?
Worldwide XR's product category is Immersive Media Production. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 51321 and its SIC code is 7372.