Positive Property
Positive Property is an Australian property investment coaching and education company that teaches everyday Australians to build wealth through property using the proprietary Markoski Method, combining subscription coaching, a vetted professional network, a ~10,000-member Facebook community, and content-led lead generation.
- Company typePrivate
- Founded2013
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Positive Property does
Positive Property Pty Ltd is a privately held Australian property-investment coaching and education company founded in 2013 by George Markoski and headquartered in Adelaide, South Australia. The company teaches everyday Australians how to build passive income and retirement wealth through property investment using the Markoski Method, a proprietary methodology developed over 20+ years of the founder's hands-on investing experience.
The core product is a personalized subscription coaching program that combines strategy development, weekly Sherpa webinars, ongoing coach access, and the Circle of Safety — a hand-selected network of real estate professionals (solicitors, accountants, financial advisors, buyer's agents, property managers). The offering is supplemented by an Amazon best-selling book (Freedom Through Property), a weekly podcast (The Positive Property Show), a free CashFlow Calculator, and Endless Equity Training, all of which function as freemium lead magnets funneling prospects into a free 15-minute Wealth Accelerator call and an application-based onboarding into the paid program. The ~9,000–10,000-member Positive Property Investors Australia Facebook community provides peer support, referrals, and content distribution.
The go-to-market is sales-led and community-led, layered with event-driven and earned-media activity across Network 10, Channel 9, Channel 7, news.com.au, Realestate.com.au, and industry publications. Revenue is generated primarily through monthly subscription coaching fees (specific pricing is not publicly disclosed), with social impact embedded via a B1G1 Business for Good partnership funding school construction in Cambodia. The company has coached more than 3,500 Australians and facilitated approximately $3.5 billion in property deals cumulatively, operating with a small 1–10 person team.
Positive Property firmographics
Firmographics- Name
- Positive Property
- Legal name
- Positive Property Pty Ltd
- Website
- https://positiveproperty.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positive Property is an Australian property investment coaching and education company that teaches everyday Australians to build wealth through property using the proprietary Markoski Method, combining subscription coaching, a vetted professional network, a ~10,000-member Facebook community, and content-led lead generation.
- Ownership category
- akta.pro rank
Where Positive Property is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Positive Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Property Investment Coaching Program: Positive Property generates revenue through a structured coaching membership program. Members pay fees to access the Markoski Method training, coaching calls, the Circle of Safety professional network, and ongoing support. The program includes a 1:1 Strategy Session onboarding and weekly member webinars. The company emphasizes that fees are only charged after ensuring they can help the prospective member.
- Educational Content and Resources: Revenue is generated through educational resources including the best-selling book 'Freedom Through Property' (offered free as a lead magnet), training videos, and tools like the Cashflow Calculator. While the book is provided free, it serves as a customer acquisition tool for the paid coaching program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free initial consultation - 15 minute Wealth Accelerator call |
| Subscription | Monthly | Full Membership Program - Personalized property investment coaching |
| Freemium | One time | Free resources - Book, training videos, tools |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Positive Property product offering
Product offeringCore offering
Positive Property is a property investment coaching and education company that teaches everyday Australians how to build wealth through property investment using its proprietary Markoski Method. The company delivers a recurring coaching membership combining personalised 1:1 strategy sessions, weekly live webinars, a members portal with educational videos, and access to the Circle of Safety network of vetted real estate professionals. Revenue is generated primarily through monthly subscription fees for the coaching membership, with free educational resources (book, training, calculator) and community access used as lead magnets to drive enrolment.
Product overview
Positive Property is a property investment coaching company offering a unified platform built around the Markoski Method—a research-based property investment strategy developed by founder George Markoski. The core product is the Positive Property Coaching Program, which provides personalised strategy, education, and ongoing support to help everyday Australians build passive income through property investment. This is supplemented by the Freedom Through Property book (an Amazon best-seller), The Positive Property Show podcast (weekly market analysis and strategy episodes), the Circle of Safety professional network (solicitors, accountants, financial advisors, and buyer's agents), the free CashFlow Calculator tool, Endless Equity Training, and the B1G1 charitable giving partnership. Members also receive access to Weekly Sherpa Webinars, annual live training events, and the Positive Property Investors Australia Facebook community. The Markoski Method ties all products together as the underlying proprietary methodology.
Differentiator
Problem solved
Functional benefit
Products and services
- Positive Property Coaching Program Paid membership program providing personalised property investment coaching to everyday Australians. Includes a 1:1 Strategy Session onboarding, access to the members portal with educational videos, weekly live Sherpa webinars with George Markoski and the coaching team, Circle of Safety professional network access, and ongoing support to build passive income and capital growth through property.
- The Markoski Method Proprietary property investment methodology developed by George Markoski over 20+ years of hands-on investing. Combines research-based property selection, strategic loan structuring, and coordinated professional network support to help members build property portfolios of 5-10+ properties.
- Freedom Through Property (Book) Amazon best-selling book by George Markoski providing a practical guide to building wealth through property investment in Australia. Offered free as a lead magnet for the coaching program.
- The Positive Property Show Podcast Weekly podcast hosted by George Markoski (and co-hosted by Christina Markoski) featuring property market analysis, investment strategies, member success stories, and expert interviews for Australian property investors. Available on Spotify, YouTube, and Apple Podcasts.
- CashFlow Calculator Free digital tool that helps investors calculate retirement income needs, how long cashflow will last, and how many properties are needed to reach their financial goals.
- Circle of Safety Professional Network Hand-selected network of real estate professionals (solicitors, accountants, financial advisors, buyer's agents, property managers, property researchers) coordinated to support members through every stage of property investment acquisition and management.
- Endless Equity Training Free training program teaching the strategy for building wealth through property investment, designed to help members understand and implement the Markoski Method.
- Wealth Accelerator Call / Wealth Call Free 15-minute (sometimes described as 30-minute) consultation with the Positive Property team to assess financial position, investment goals, and fit before progressing to the paid 1:1 Strategy Session and membership enrolment.
- Weekly Sherpa Webinar Weekly live coaching webinar providing direct access to George Markoski and property coaches for questions, market updates, and strategy guidance. Included with the coaching membership.
- Positive Property Investors Australia Community Facebook community of nearly 10,000 Australian property investors providing peer support, Q&A, property tips, market updates, and knowledge sharing at every stage of the property journey.
Quantifiable outcome
- 3,500+ Australians coached toward financial freedom through property
- +4 more outcomes
Companies that use Positive Property
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Positive Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Positive Property partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- B1G1 Business for GoodcorePositive Property partners with B1G1 Business for Good to embed social impact into the member experience. Every time a member joins, 200 bricks are purchased toward school construction in Cambodia. When they settle on a property, another 200 bricks are funded. 100% of contributions reach the causes directly. George Markoski has personally contributed over 29,000 bricks to date through This Life Cambodia school construction projects.
- This Life CambodiacoreThe end-cause partner for Positive Property's B1G1 impact. This Life Cambodia builds schools in remote and underserved communities, targeting institutions with highest dropout rates and lowest enrollment. Projects run for three years with schools often ranking first in their province upon completion. Local communities co-invest in projects, building ownership and sustainability.
- Circle of Safety Professional NetworkcoreHand-selected network of real estate professionals including solicitors, accountants, financial advisors, buyer's agents, and property managers. These partners are coordinated through the Markoski Method to support members at every stage of property acquisition and management. Members access these vetted professionals as part of their coaching program.
Scale indicators13 records
Recent moves1 record
Expansion highlights5 records
Positive Property competitors and assessment
Company assessmentBroad incumbents
- Rich Dad Education: Robert Kiyosaki's global real estate and financial education business — Kiyosaki has personally endorsed George Markoski on Positive Property's homepage. Operates at a much larger scale across multiple asset classes globally; comparable as a broad incumbent in the same education category.
Direct peers
- Propertyology: Australian research-led property investment advisory and education firm led by Simon Press. Directly comparable to Positive Property: research-driven methodology, focus on Australian investors, media presence, and educational/advisory service model.
- BiggerPockets: Largest US-based real estate investing education platform with community, podcast, books, and pro coaching. Closest global peer: same audience (aspiring property investors), same content/community/coaching flywheel, same freemium-to-paid progression — scaled to a much larger community.
- Hotspotting: Terry Ryder's Australian property research and education business, focused on identifying high-growth suburbs for investors. Comparable to Positive Property in serving aspiring Australian investors via research-led property education content.
- OpenCorp: Australian property investment company that helps everyday investors source, finance, and manage property portfolios. Operates in the same niche with an education/component and similar target market (everyday Australians building portfolios of 2-10+ properties).
- Real Estate Investar: Australian property investment education and analysis platform providing suburb research, market data, and educational content to Australian investors. Comparable model of combining data/research tools with community-driven investor education.
- Metropole Property Strategists: Australia's longest-running property investment advisory firm (founded by Michael Yardney), providing education, strategy, and coaching to everyday investors. Same target customer (everyday Australians) and subscription/coaching model as Positive Property, with an established brand in the same niche.
Others
- REA Group: Operator of realestate.com.au — the dominant Australian property portal. REA has cited George Markoski as 'Australia's Property Guru' and publishes property investment content. Ecosystem adjacent rather than directly competitive, but commands the audience attention Positive Property is trying to capture.
- Zillow: Largest US property platform with an investor-focused education and data layer (Zillow Rentals, Premier Agent tools). Not a direct competitor, but the global benchmark for combining property data, content, and consumer education into a single brand — relevant as a strategic adjacency for Positive Property's product roadmap.
Emerging players
- The Property Couch: Australian property investment podcast and education platform hosted by Bryce Holdaway and Ben Kingsley. Smaller and content-focused versus Positive Property's full coaching program, but directly comparable audience and educational mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Positive Property social profiles
Digital presencePositive Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Property leadership team
Management profileNumber of profiles
Profiles5 records
Positive Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Property
What does Positive Property do?
Positive Property is a property investment coaching and education company that teaches everyday Australians how to build wealth through property investment using its proprietary Markoski Method. The company delivers a recurring coaching membership combining personalised 1:1 strategy sessions, weekly live webinars, a members portal with educational videos, and access to the Circle of Safety network of vetted real estate professionals. Revenue is generated primarily through monthly subscription fees for the coaching membership, with free educational resources (book, training, calculator) and community access used as lead magnets to drive enrolment.
Is Positive Property a public or private company?
Positive Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positive Property founded?
Positive Property was founded in 2013. It employs 1 to 10 people.
Where is Positive Property based?
Positive Property is headquartered in Adelaide, Australia, in the Oceania region.
How does Positive Property make money?
Two revenue lines are on record. Property Investment Coaching Program is the primary driver. The others are educational Content and Resources.
Who are Positive Property's main competitors?
Rich Dad Education is listed as a broad incumbent. Direct peers are Propertyology, BiggerPockets, Hotspotting, OpenCorp, Real Estate Investar and Metropole Property Strategists. Others are REA Group and Zillow. The Property Couch is listed as an emerging player.
Does Positive Property have an API?
No public API is recorded for Positive Property.