La Maison Saint-Gobain
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What La Maison Saint-Gobain does
La Maison Saint-Gobain is a France-based consumer-facing home renovation platform that operates as a wholly owned brand of Groupe Saint-Gobain, one of the world's largest building materials conglomerates. The platform serves individual French homeowners and apartment owners planning projects across all major renovation categories — bathrooms, kitchens, bedrooms, living rooms, extensions, terraces, insulation, heating, and facades. The service is offered to end customers free of charge, with revenue generated from referral commissions paid by partner artisans and from downstream Saint-Gobain material sales.
The company operates a hybrid digital and physical platform. Digital components include a 3D bathroom configurator, an online cost estimation tool covering 70+ work categories, an energy renovation aid simulator aligned with French state subsidy programs (MaPrimeRénov', CEE, Eco PTZ), and a content library of approximately 1,500 advice articles, 50 price guides, and 100+ project showcases. The offline layer consists of roughly 360 work brokers across 200 physical agencies in France, supported by a curated network of 6,000 artisans who have signed a Quality Charter covering deadlines, cleanliness, and finish quality, and who carry required decennale and civil liability insurance. Partner showrooms (POINT.P and Envie de salle de bain by CEDEO) provide physical product display and expert consultation.
The business does not charge homeowners for consultation, broker matching, or estimation. Monetization flows from artisans who pay for access to the platform's customer flow and from sales of Saint-Gobain branded building materials (Placo, Isover, Weber) featured through the ecosystem. The company also maintains a partnership with La Maison Des Architectes, providing access to over 1,500 independent architects for more complex projects. Geographic scope is limited to France.
La Maison Saint-Gobain firmographics
Firmographics- Name
- La Maison Saint-Gobain
- Legal name
- La Maison Saint-Gobain
- Website
- https://lamaisonsaintgobain.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
La Maison Saint-Gobain industry classification
Industry- Product category
- Home Renovation Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where La Maison Saint-Gobain is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Maison Saint-Gobain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure
Revenue model
- Work Brokerage Services: La Maison Des Travaux operates as a free service for clients seeking renovation work. The network earns revenue through commissions paid by partner artisans who receive job referrals. Artisans pay for access to the network's client flow and volume of business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free renovation consultation and broker matching |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
La Maison Saint-Gobain product offering
Product offeringCore offering
La Maison Saint-Gobain operates a French home renovation platform that combines a national network of approximately 360 work brokers across 200 physical agencies with a digital self-service website offering cost estimation, a 3D bathroom configurator, and an editorial library of 1,500+ articles. The service is free for homeowners; the company earns revenue from partner artisans (6,000 vetted under a Quality Charter) who pay referral commissions for client leads generated through the platform. A partner network of 1,500+ architects and showrooms at POINT.P and Envie de salle de bain by CEDEO extends the offering for more ambitious projects and product discovery.
Product overview
La Maison Saint-Gobain is a consumer-facing platform of the Saint-Gobain Group that helps homeowners plan and execute renovation projects. The offering is organized as a unified platform combining an online work estimation tool, a national network of ~360 work brokers through La Maison Des Travaux (with 200 physical agencies), a partnership with 1,500+ architects via La Maison Des Architectes, 3D configurator tools, physical showroom networks (POINT.P and Envie de salle de bain), and an extensive content library of 593+ articles and guides. The platform covers all renovation categories — bathrooms, bedrooms, living rooms, kitchens, extensions, gardens, terraces, insulation, heating, and facades — while also providing financial aid simulation for energy renovation.
Differentiator
Problem solved
Functional benefit
Brands
- La Maison Des Travaux: A national network of renovation work brokers that accompanies renovation, extension, and fitting projects from conception. The network includes nearly 360 work brokers and 200 physical agencies across France, with 6,000 referenced artisans.
- La Maison Des Architectes
Products and services
- La Maison Des Travaux (Work Brokerage) National service connecting French homeowners with vetted renovation artisans through a network of approximately 360 work brokers operating from 200 physical agencies across France. Brokers conduct home visits, analyze needs and budgets, and present comparable quotes from 6,000 Quality Charter-signed artisans. Service is free for homeowners; artisans pay referral commissions.
- La Maison Des Architectes (Architect Network) Partner network of over 1,500 independent qualified architects, interior designers, and decorators accessible to homeowners undertaking ambitious renovation, extension, or interior design projects. Includes a free initial consultation to assess project feasibility before committing to architectural services.
- Estimation de travaux (Online Cost Estimation Tool) Self-service online tool that allows French homeowners to estimate the cost of renovation projects by project type, room, or style across 70+ work categories, with an embedded energy renovation aid simulator. Free for users; serves as the lead-capture and qualification tool that feeds customers into the broker and artisan network.
Quantifiable outcome
- 6,000 vetted artisans available through the network
- +2 more outcomes
Companies that use La Maison Saint-Gobain
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
La Maison Saint-Gobain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Maison Saint-Gobain partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- La Maison Des ArchitectescorePartnership with a national network of over 1,500 independent architects, interior designers, and decorators. For ambitious projects, customers access architectural expertise alongside broker services. Includes free initial consultation to assess project feasibility.
- POINT.PcoreMajor building materials distributor with showroom locations displaying products for flooring, exterior, doors, windows, and storage solutions. Provides catalog access and expert consultation for renovation materials.
- Envie de salle de bain (by CEDEO)coreDedicated bathroom showroom chain offering trend styles, space optimization solutions, and extensive product selection for bathroom renovation. Part of CEDEO network.
- IsoverminorSaint-Gobain insulation brand partner featured in the partner ecosystem, providing thermal insulation solutions for renovation projects.
- PlacominorSaint-Gobain drywall and interior construction brand partner, offering plasterboard solutions for interior renovation and construction.
- WeberminorSaint-Gobain exterior solutions brand partner providing facade, tile adhesive, and mortar products for renovation projects.
- CedeominorPlumbing and heating distributor partner providing products through the Envie de salle de bain showroom concept and direct distribution.
- La Plateforme du BatimentminorBuilding materials distribution platform partner serving construction and renovation professionals with materials supply.
- SilvadecminorComposite decking manufacturer featured as a product partner, offering durable wood-alternative terrace materials showcased in product innovation sections.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
La Maison Saint-Gobain competitors and assessment
Company assessmentDirect peers
- Travaux.com: Major French online platform connecting homeowners with renovation artisans and contractors. Directly comparable as a lead-generation and broker-style intermediary operating in the same French residential renovation category.
- Habitatpresto: French home renovation marketplace that matches homeowners with local artisans and tradespeople for quotes and project execution. Same brokerage model, same end customer, same competitive battleground in France.
- AlloMarcel: French platform for finding and booking vetted home improvement professionals. Competes directly for the same artisan network and homeowner leads as La Maison Saint-Gobain.
Broad incumbents
- ManoMano: Leading French home improvement marketplace for DIY and professional buyers. Overlaps on product/inspiration side and increasingly on services, but focuses on e-commerce rather than broker-led project management.
- Leroy Merlin: France's dominant home improvement retailer with growing installation and renovation service offerings. Provides in-store inspiration plus service execution — overlapping with the La Maison Saint-Gobain showroom-plus-service model.
- POINT.P: Major French building materials distributor (and Saint-Gobain subsidiary/partner) with showrooms for flooring, exterior, doors, and windows. Direct showroom partnership overlap with La Maison Saint-Gobain's distribution strategy.
- Houzz: Global home renovation inspiration, professional directory, and marketplace platform. Comparable on the content/inspiration, 3D visualization, and professional-matching dimensions, but with much broader international reach.
- Angi (formerly HomeAdvisor): US-headquartered home services marketplace connecting homeowners with pre-screened local service professionals. Same core marketplace-plus-referral model as La Maison Saint-Gobain but at vastly larger scale and in a different geography.
Emerging players
- Izi by EDF: EDF Group's home energy renovation platform offering turnkey project management for insulation, heating, and energy upgrades. Overlaps with La Maison Saint-Gobain's energy renovation positioning and subsidy navigation capability.
- Quelle Energie: French platform focused on energy efficiency renovations and connecting homeowners with certified RGE artisans. Directly comparable on the energy-renovation subsidy-driven segment of La Maison Saint-Gobain's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Maison Saint-Gobain social profiles
Digital presenceLa Maison Saint-Gobain financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Maison Saint-Gobain leadership team
Management profileNumber of profiles
La Maison Saint-Gobain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Maison Saint-Gobain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Maison Saint-Gobain
What does La Maison Saint-Gobain do?
La Maison Saint-Gobain operates a French home renovation platform that combines a national network of approximately 360 work brokers across 200 physical agencies with a digital self-service website offering cost estimation, a 3D bathroom configurator, and an editorial library of 1,500+ articles. The service is free for homeowners; the company earns revenue from partner artisans (6,000 vetted under a Quality Charter) who pay referral commissions for client leads generated through the platform. A partner network of 1,500+ architects and showrooms at POINT.P and Envie de salle de bain by CEDEO extends the offering for more ambitious projects and product discovery.
Is La Maison Saint-Gobain a public or private company?
La Maison Saint-Gobain is a private company. It is classified as corporate owned and is currently operating.
When was La Maison Saint-Gobain founded?
La Maison Saint-Gobain was founded in 2019. It employs 51 to 100 people.
Where is La Maison Saint-Gobain based?
La Maison Saint-Gobain is headquartered in Paris, France, in the Europe region.
How does La Maison Saint-Gobain make money?
One revenue line is on record: work Brokerage Services.
Who are La Maison Saint-Gobain's main competitors?
Direct peers on record are Travaux.com, Habitatpresto and AlloMarcel. Broad incumbents are ManoMano, Leroy Merlin, POINT.P, Houzz and Angi (formerly HomeAdvisor). Emerging players are Izi by EDF and Quelle Energie.
Does La Maison Saint-Gobain have an API?
No public API is recorded for La Maison Saint-Gobain.
What industry is La Maison Saint-Gobain in?
La Maison Saint-Gobain's product category is Home Renovation Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 5312 and its SIC code is 7340.