What Cedeo AB does

Cedeo AB is a privately held Swedish consultancy founded in 2019 and headquartered in Stockholm (Kungsgatan 64). Operating as a HubSpot Platinum Partner with Onboarding Accreditation, Cedeo sells, implements, and customizes HubSpot's Customer Platform — Sales Hub, Marketing Hub, Service Hub, and Breeze AI — for Swedish B2B clients, primarily in mid-market and enterprise segments across manufacturing, wholesale/distribution, tech/SaaS, consulting, rental/property management, and service/installation verticals.

The company's technical differentiator is a proprietary add-on layer called Cedeo Superpowers (Basic 1,490 / Standard 1,990 / Premium 2,990 SEK per month) that extends HubSpot with smart data maintenance, advanced automation flows, SMS sending, PDF generation, custom code execution, AI functions, and integrations with 10+ Swedish ERP and business systems (Fortnox, Hogia, SAP, Monitor ERP, Pyramid Business Studio, Björn Lunden, Spiris, Procountor, Handyman, FieldFox, SmartDok, Specter) plus Microsoft Dynamics and Epicor. A separate product, Cedeo Insights, enriches HubSpot CRM records with company data from Bolagsverket and SCB (Statistics Sweden), giving Cedeo a localized data asset within the Swedish market. Reported customer outcomes include Workflow Nordic's 7x performance gain and +35% revenue increase, and Rollco's CRM adoption turnaround from resistance to active use.

Cedeo's revenue model blends three streams: (1) professional services — fixed-price implementation, migration, and training engagements (e.g., HubSpot by Cedeo Onboarding at 19,900 SEK base + 1,900 SEK per user; Basic Scoring Setup at 19,900 SEK); (2) recurring subscriptions — HubSpot software reselling, Cedeo Superpowers tiers, and the points-based 'Marknadsföring som tjänst' (Marketing as a Service) at 8,900 / 17,900 / 29,900 SEK per month; and (3) one-time packages such as Event (16,900 SEK) and Campaign (12,900 SEK) packages and Survey packages. Go-to-market is direct and consultative — sales-led with named specialists (Johan Golster, Robert Flank, Minna Väntonen) handling inbound demos and account management — and indirect through the HubSpot partner channel. The firm operates with 1–10 employees and serves clients exclusively in Sweden (with some Nordic positioning implied in case-study language), with no disclosed external funding, M&A activity, or parent-company relationship.

Name

Cedeo AB

Legal name

Cedeo AB

Website

https://cedeo.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cedeo AB is a Swedish HubSpot Platinum Partner founded in 2019 that sells, implements, and customizes HubSpot CRM, marketing, and service solutions for Swedish mid-market B2B clients, differentiated by its proprietary Cedeo Superpowers add-ons and 10+ Swedish ERP integrations.

Ownership category

akta.pro rank

Product category

CRM Consulting and Implementation Services

NAICS

Computer Systems Design Services (541512)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• HubSpot implementation
• CRM consulting
• Marketing automation
• Sales enablement
• Customer service solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Implementation & Consulting: Cedeo generates revenue through consulting and implementation services for HubSpot CRM deployments, including onboarding, migration, integration setup, and training services. They offer fixed-price packages for implementation and subscription-based support services.
2. HubSpot Software Sales: As a HubSpot Platinum Partner, Cedeo resells HubSpot subscriptions including Sales Hub, Marketing Hub, and Service Hub at various tier levels (Starter, Professional, Enterprise). Revenue comes from referral/reseller arrangements with HubSpot.
3. Marketing as a Service - Subscription: Monthly subscription service for marketing support with three tiers (Bronze 8,900 SEK/month, Silver 17,900 SEK/month, Gold 29,900 SEK/month) using a points-based system for various marketing activities
4. Scoring Services: Basic scoring setup package priced at 19,900 SEK for implementing lead scoring, health scoring, and customer fit matching
5. Survey Packages: Survey package services including Starter (8,900 SEK) for basic surveys with up to 10 questions, and custom packages with pricing upon request
6. Marketing Packages - One-time: Event packages (16,900 SEK) and Campaign packages (12,900 SEK) offered as fixed one-time costs for specific marketing deliverables

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cedeo AB is a HubSpot Platinum Partner that helps B2B companies implement, customize, and operate HubSpot's CRM platform (Sales Hub, Marketing Hub, Service Hub) enhanced with their proprietary Cedeo Superpowers add-on functions. They deliver CRM implementation, marketing automation, sales enablement, customer service tooling, pre-built Swedish ERP integrations, and ongoing consulting/support services, bundled as the 'HubSpot by Cedeo' package for Swedish businesses.

Product overview

Cedeo AB is a HubSpot Platinum Partner offering a platform-plus-modules architecture built around HubSpot's Customer Platform enhanced with Cedeo's proprietary Superpowers add-on. The core offering, HubSpot by Cedeo, combines Sales Hub, Marketing Hub, and Service Hub (available in Starter, Professional, and Enterprise tiers) with Cedeo Superpowers providing advanced automation, AI functions, SMS, PDF generation, and custom integrations. The portfolio includes complementary modules like Cedeo Insights (company data enrichment from Bolagsverket/SCB), Avtalshantering (contract management), and industry-specific solutions for manufacturing, wholesale, tech/SaaS, consulting, and rental/property management companies. Cedeo also offers professional services including onboarding, migration, and training, plus subscription-based marketing services under 'Marknadsföring som tjänst' with tiered pricing.

Differentiator

Problem solved

Functional benefit

Brands

• HubSpot by Cedeo: A packaged offering combining HubSpot CRM platform with Cedeo's proprietary Superpowers functions, offering fixed pricing for sales, marketing, and customer service solutions.
• Cedeo Superpowers
• Cedeo Insights

Products and services

• HubSpot by Cedeo Bundled CRM offering that combines HubSpot's Customer Platform (Sales Hub, Marketing Hub, Service Hub) with Cedeo's proprietary Superpowers add-on functions and an ERP connector, providing a complete sales, marketing, and customer service solution for Swedish B2B companies.
• Cedeo Superpowers Proprietary subscription add-on that extends HubSpot with smart data maintenance, calculations, advanced automation flows, SMS sending, PDF generation, custom code, AI functions, and external system integrations, available in Basic, Standard, and Premium tiers.
• HubSpot Sales Hub HubSpot sales enablement product resold and implemented by Cedeo, providing smart pipeline management, email integration, calendar sync, reporting, quote generation with e-signing, and sales automation in Starter, Professional, and Enterprise tiers.
• HubSpot Marketing Hub HubSpot marketing automation product resold and implemented by Cedeo, providing marketing automation, email campaigns, landing pages, forms, social media management, advertising integration, lead scoring, and analytics in Starter, Professional, and Enterprise tiers.
• HubSpot Service Hub HubSpot customer service product resold and implemented by Cedeo, providing ticket management, shared inbox, knowledge base, customer portal, chatbot, NPS surveys, and service analytics in Starter, Professional, and Enterprise tiers.
• Cedeo Insights Proprietary company data enrichment tool that automatically populates HubSpot CRM records with Swedish company data from Bolagsverket and SCB (Statistics Sweden), giving Swedish B2B companies localized company intelligence inside HubSpot.
• Avtalshantering (Contract Management) Proprietary contract management module that runs inside HubSpot, providing full control over customer agreements and automated invoicing for Swedish B2B companies.
• Lead Scoring / Scoring Solutions Standalone scoring service that implements lead scoring, health scoring, and customer fit / ICP matching in HubSpot, sold as a 19,900 SEK one-time setup package.
• Survey Packages (Enkätpaket) Standalone customer-survey package using HubSpot survey tools, sold as a Starter package (8,900 SEK) for up to 10 questions plus custom packages for advanced needs with automated triggers and custom reporting.
• Marknadsföring som tjänst (Marketing as a Service) Subscription-based marketing operations service providing content creation, campaign management, and social media distribution, offered in Bronze, Silver, and Gold tiers with a points-based usage system.
• CRM Consulting and Implementation Professional services covering CRM implementation, HubSpot onboarding, migration from previous systems, customization, and user training for Swedish businesses, with HubSpot Onboarding Accreditation.
• Breeze AI HubSpot's AI platform integrated into all HubSpot by Cedeo solutions, providing AI assistants and agents for customer service automation, sales support, predictive lead scoring, generative AI for deal analysis, and knowledge-base-driven customer question answering.

Quantifiable outcome

• 7x results and +35% revenue increase for Workflow Nordic
• +1 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreChannel Partner/ Reseller/ DistributorCedeo is a HubSpot Platinum Partner, the highest partner tier. They resell and implement HubSpot's full CRM suite including Sales Hub, Marketing Hub, Service Hub, and related products. As a partner, they provide implementation, migration, integration, and ongoing support services. Cedeo has also received HubSpot Onboarding Accreditation for their implementation methodology.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Markant: Norwegian HubSpot partner providing CRM implementation, marketing automation, and HubSpot onboarding. Closely comparable business model to Cedeo, differentiated primarily by Norwegian vs. Swedish geography and ERP ecosystems.
• Inbound Nordic: Swedish HubSpot Platinum Partner offering CRM implementation, marketing automation, and inbound marketing services. Direct competitor in the same HubSpot-partner niche, serving overlapping Swedish mid-market accounts.

Broad incumbents

• HubSpot: The CRM platform vendor Cedeo resells, implements, and extends. Directly comparable as the underlying technology stack Cedeo wraps with Superpowers and ERP integrations, and as the entity whose partner program economics drive Cedeo's business model.
• Pipedrive: CRM platform popular with SMBs and sales-led teams, often evaluated alongside HubSpot. Pipedrive's growing partner and consulting ecosystem in Europe competes with Cedeo for the same Swedish startup/SMB CRM implementation work.
• Salesforce: Global CRM platform competing directly with HubSpot (and by extension Cedeo's resale business). Many Swedish mid-market firms evaluate Salesforce vs. HubSpot, and Salesforce's own SI partner network competes with Cedeo in implementation services.
• Lime Technologies: Nordic CRM vendor and consultancy (Lime CRM) selling its own platform plus implementation services across Sweden, Norway, and Denmark. Overlaps with Cedeo in the Swedish CRM implementation market, though Cedeo is HubSpot-centric while Lime is platform-vendor-anchored.
• SuperOffice: Nordic CRM vendor offering its own CRM/ERP software and partner-driven implementation services across Northern Europe. Competes with Cedeo for Swedish and Nordic mid-market CRM modernization budgets.
• Microsoft Dynamics 365: Enterprise CRM/ERP platform frequently evaluated against HubSpot for Swedish mid-market accounts. Cedeo has even built a Microsoft Dynamics connector, indicating direct overlap in target deployments.

Others

• Knowit: Nordic IT and digital consultancy offering CRM, ERP, and digital transformation services including HubSpot and Salesforce implementations. Larger and broader than Cedeo, but competes for the same Swedish enterprise/mid-market digital transformation mandates.

Regional players

• Vitec Software Group: Swedish vertical-software acquirer and consultancy serving Nordic industries. While a Cedeo customer (per CRM case studies), it also competes in adjacent Swedish industry-specific software and CRM services markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cedeo-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedeo AB