What Kanlli does

Kanlli is a privately-held Spanish digital media agency operating as KANLLI PUBLICIDAD, S.A., founded in 2006 and headquartered in Madrid with additional offices in Barcelona and Lisbon. The company delivers a four-pillar service portfolio — Paid Media (programmatic advertising), Performance Marketing, Social Content & SEO, and Analytics & CRO — and serves primarily enterprise and government clients across Spanish-language markets plus a broader European footprint via a partner network covering 30 countries. Its technology stack is anchored by data-driven attribution modeling and continuous CRO tooling, with Google Premier Partner status providing certified access to Google's ad platforms; client case studies report outcomes such as +460% organic traffic (Viaconto), +137% revenue (Salsa Jeans), and 76 million campaign impressions (Turismo Valencia).

Kanlli monetizes exclusively through professional services revenue on a quote-based, customized pricing model with no publicly disclosed rates. Its go-to-market operates through two delivery formats: a traditional outsourced agency model and a differentiated In-House Agency Model in which Kanlli builds and operates a dedicated team inside the client's facilities, transferring business knowledge and reducing the client's personnel overhead. Lead generation relies on content marketing, SEO, social, and case-study distribution rather than paid demand capture.

The company's stated differentiators are (1) data-and-technology-driven ROI maximization, (2) business-objective alignment over channel metrics, (3) the in-house/outsource hybrid delivery model, (4) full-funnel digital coverage from awareness to conversion, and (5) a multicultural team whose founders previously opened agencies across 15 countries. The agency is founder-/privately-owned with no disclosed venture funding or external institutional investors, and no patents, AI-native products, or proprietary ML assets were disclosed in the source data.

Name

Kanlli

Legal name

KANLLI PUBLICIDAD, S.A.

Website

https://kanlli.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Kanlli is a Spanish digital media agency offering paid media, performance marketing, social/SEO, and analytics/CRO services to enterprise and government clients across Spanish-language markets and 30 countries via a partner network.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Digital media agency
• Performance marketing services
• Paid media advertising
• SEO and analytics
• In-house agency model

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Media Agency Services: Professional services revenue from digital media campaigns including paid media, performance marketing, social content, SEO, and analytics services delivered to enterprise and mid-market clients

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kanlli is a digital media agency that provides data-driven marketing services to brands, including paid media (programmatic advertising), performance marketing, social content and SEO, and analytics & conversion rate optimization. Services are delivered either through a traditional agency outsourcing model or through a customized in-house agency model where Kanlli builds dedicated teams operating within the client's facilities.

Product overview

Kanlli is a digital media agency offering a unified portfolio of marketing services. The core offering consists of Paid Media (programmatic advertising), Performance Marketing, Social Content & SEO, and Analytics & CRO. These services are delivered either through traditional agency outsourcing or through an In-House Agency Model where Kanlli builds dedicated teams operating within the client's facilities. The agency focuses on data-driven strategies and creative technological solutions adapted to the evolving digital environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Programmatic advertising services that enable brands to reach target audiences with appropriate messaging at the right moment through real-time connection between brands and consumers.
• Performance Marketing Results-driven marketing service that investigates and creates ideas to build lasting relationships between brand and customer, with focus on consumer understanding and conversion optimization.
• Social Content & SEO Content generation and conversation creation combined with search engine optimization to provide positioning and visibility for brands across social and search channels.
• Analytics & CRO Continuous analysis and optimization services using web analytics, user testing, navigation tracking, and multivariate testing to improve conversion rates and marketing ROI.
• In-House Agency Model Custom-built agencies that operate within client facilities, offering speed, knowledge of business, and profitability without personnel costs, tailored to each client's organizational and budgetary needs.

Quantifiable outcome

• +140% Twitter engagement for La Tagliatella
• +4 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered minor.

• ACTIVIS (France)minorStrategic or Co-development PartnerFrench partner agency in Kanlli's international network providing coverage across Europe
• AGENCE ET VOUS (France)minorStrategic or Co-development PartnerAdditional French partner in international network
• BE BETTER ONLINE / ROI (Sweden)minorStrategic or Co-development PartnerSwedish partner agency in international network
• MOCA (Italy)minorStrategic or Co-development PartnerItalian partner agency in international network
• NET MEDIA PLANET / HARVEST DIGITAL (UK)minorStrategic or Co-development PartnerUK partner agencies in international network
• DIGITOUCH (Turkey)minorStrategic or Co-development PartnerTurkish partner agency in international network
• ICONTEXT (Russia)minorStrategic or Co-development PartnerRussian partner agency in international network
• RESPONSIVE (Denmark)minorStrategic or Co-development PartnerDanish partner agency in international network
• DR. MARC RUTSCHMANN AG (Switzerland)minorStrategic or Co-development PartnerSwiss partner agency in international network
• MAINOSTOIMISTO SUHDE OY (Finland)minorStrategic or Co-development PartnerFinnish partner agency in international network
• B&F BRUEGGEMANN UND FREUNDE (Germany)minorStrategic or Co-development PartnerGerman partner agency in international network
• THE CX COMPANY (Ireland)minorStrategic or Co-development PartnerIrish partner agency in international network
• VANDENBUSKEN (Netherlands)minorStrategic or Co-development PartnerDutch partner agency in international network
• NXT/A2N REKLAME & DIGITALBYRÅ (Norway)minorStrategic or Co-development PartnerNorwegian partner agency in international network
• SALES GROUP (Portugal)minorStrategic or Co-development PartnerPortuguese partner agency in international network
• M+K WIEN (Austria)minorStrategic or Co-development PartnerAustrian partner agency in international network
• CHARM CLICK (China)minorStrategic or Co-development PartnerChinese partner agency in international network
• OVERDRIVE / CROSSBOW GROUP (USA)minorStrategic or Co-development PartnerUS partner agencies in international network
• CHAIN REACTION (UAE)minorStrategic or Co-development PartnerUAE partner agency in international network covering Middle East
• DATATRADE LTD / KATALYSTM (Hong Kong)minorStrategic or Co-development PartnerHong Kong partner agencies in international network
• SYMPHONY MARKETING (Japan)minorStrategic or Co-development PartnerJapanese partner agency in international network
• TWENTY (New Zealand)minorStrategic or Co-development PartnerNew Zealand partner agency in international network
• TRIME MEDIA (Bahrain)minorStrategic or Co-development PartnerBahrain partner agency in international network
• WE! INTERACTIVE (Myanmar)minorStrategic or Co-development PartnerMyanmar partner agency in international network
• DIREXIONS (India)minorStrategic or Co-development PartnerIndian partner agency in international network
• 5TH DIMENSION (South Africa)minorStrategic or Co-development PartnerSouth African partner agency in international network

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elogia: Spanish digital marketing agency offering performance marketing, e-commerce, social media, and analytics services. Most direct comparable by size, geography, and service mix in the Iberian market.
• T2O media: Spain-based independent digital media agency focused on data-driven performance marketing, programmatic, and analytics — overlapping directly with Kanlli's paid-media and CRO offerings.
• Good Rebels: Madrid-headquartered digital agency combining creative, media, and data services for enterprise brands. Comparable to Kanlli in geography, mid-market focus, and full-funnel digital positioning.
• Dept: Global independent digital agency of similar mid-size that delivers creative, media, and technology services to enterprise clients. Directly comparable on service portfolio and independent positioning.
• Croud: UK-based digital agency combining in-house teams with a global "Croud" network of on-demand experts. Closely comparable to Kanlli in offering an in-house/embedded delivery model with data-led media services.

Broad incumbents

• Jellyfish: Global digital marketing agency inside Brandtech Group offering paid media, SEO, social, and analytics at scale. Competes with Kanlli for enterprise digital budgets but operates at significantly larger scale and geographic reach.
• GroupM: World's largest media investment group (WPP) operating across paid media, programmatic, and analytics. Competes for the same enterprise clients as Kanlli but at vastly greater scale and global footprint.
• Havas Media: Global media agency network offering data-driven planning, programmatic, and content services. Overlaps with Kanlli's paid-media and analytics capabilities and competes for similar enterprise budgets.
• Dentsu: Global advertising and media services group with strong European footprint. Competes for the same enterprise digital mandates as Kanlli and offers integrated creative, media, and CX services.
• IPG Mediabrands: Interpublic Group's media investment arm, operating UM, Initiative, and Mediabrands across paid media, analytics, and programmatic. A typical incumbent in enterprise digital pitches alongside Kanlli in Spanish and European accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kanlli
• Xx.com/kanlli
• Facebookfacebook.com/kanlli

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanlli