What Scott's Directories does

Scott's Directories is a Canadian B2B data intelligence provider operating as a subsidiary within the MacRAE'S network of companies, which is wholly owned by Owen Media Partners Ltd. Founded in the late 1950s/1960 and headquartered in Mississauga, Ontario, the company maintains a curated, quarterly-verified database of 900,000+ Canadian companies, 6.1 million executive contacts, 3.6 million verified email addresses, 5.9 million LinkedIn profile links, 5.6 million company phone numbers, and 1.1 million direct phone numbers. Its technology stack is a cloud-based SaaS platform with 40+ data filter fields, advanced search, saved searches, dynamic lists, and CRM-ready CSV/Excel export, delivered through multiple specialized vertical portals (Corporate, Medical/MD Select, Dental, Pharmacy, Schools, Healthcare Personnel) and provincial sub-directories.

The company generates revenue primarily through multi-year subscription contracts sold via a hybrid product-led and inside-sales motion, supplemented by free trials for first-time customers, quote-based pricing (not publicly disclosed), and add-on professional services in SEO and lead generation acquired through the 2021 MacRAE'S network integration. Named customers span telecommunications (TELUS), government (National Research Council Canada), healthcare (SickKids), education (Toronto District School Board), logistics (Rome Logistics Group), manufacturing (IPL North America, Global Point Energy), real estate (CBRE), and recruiting (PMC Specialist Recruitment), with a self-reported base of 25,000+ businesses and documented 30+-year customer relationships. Distribution is Canada-only, with English and French website variants and operations across all provinces and territories; PIPEDA and CASL compliance are explicit selling points for B2B outreach use cases.

Operationally, the company employs 101–250 staff, runs a 24/7 self-serve platform with same-day service setup on business days, and supports accounts via an inside-sales team ([email protected], 1-844-402-2076). Marketing is anchored by a 500+ article blog, G2 (4.8/5) and Google (4.9/5) review profiles, customer testimonials, and HubSpot-powered content distribution. No public API, SDK, or AI/ML capabilities are evidenced in the available source material.

Name

Scott's Directories

Legal name

Scott's Directories

Website

https://scottsdirectories.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Scott's Directories is a Canadian B2B data intelligence platform providing subscription-based access to verified databases of 900,000+ Canadian companies and 6.1 million executive contacts. It serves B2B sales, marketing, and recruiting professionals across healthcare, education, manufacturing, and other verticals with CRM-ready export and specialized medical, dental, and school directories.

Ownership category

akta.pro rank

Product category

Business Intelligence & B2B Data

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Business directory database
• B2B contact data
• Canadian business intelligence
• Lead generation services
• Executive database subscription

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Database Subscriptions: Core revenue stream from subscription-based access to Canadian business directory databases. Subscriptions are available for various products including national business directory, provincial directories (Ontario, Quebec, Alberta, BC, Manitoba, Saskatchewan), and specialized directories (Medical, Dental, Pharmacy, Schools, Healthcare Personnel). 12-month subscription terms with monthly editorial updates included.
2. SEO and Digital Marketing Services: Complementary service offering SEO optimization and content marketing to help businesses improve online visibility. Part of broadened product suite following MacRAE'S network integration.
3. Lead Generation Services: Lead generation database tools and data services for B2B prospecting and targeted outreach campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Scott's Directories provides subscription-based online access to verified Canadian business contact databases covering 900,000+ companies with 6.1M executive contacts, 3.6M verified emails, 5.9M LinkedIn profile links, and 5.6M phone numbers. The core offering is a B2B data intelligence platform available through a national Canadian Business Directory plus specialized vertical directories (Medical/MD Select, Dental, Pharmacy, Schools, Healthcare Personnel) and provincial sub-directories (Ontario, Quebec, Alberta, BC, Manitoba, Saskatchewan, Atlantic, Western, Montreal). Complementary services include SEO/digital marketing and lead generation tools, all delivered through online subscription portals with CRM-ready CSV/Excel export.

Product overview

Scott's Directories is a B2B data intelligence platform providing subscription-based access to verified Canadian business and professional contact databases. The core offering is the Canadian Business Directory covering 900,000+ companies with 6.1M executive contacts. The company operates a multi-database architecture with specialized vertical directories including the Canadian Medical Directory (MD Select), Directory of Canadian Schools, Canadian Pharmacy Directory, Canadian Dental Directory, and Canadian Healthcare Personnel Database. Additional services include SEO/Digital Marketing and Lead Generation tools. All products are available via online subscription with CRM-ready export capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MD Select: Online medical directory platform offering physician search and healthcare professional data with 34 search parameters
• Scott's SEO
• Dental Select
• Canadian Pharma Select
• Schools Select
• Canadian Healthcare Personnel

Products and services

• Canadian Business Directory (National) Flagship online subscription database providing comprehensive B2B coverage of 900,000+ Canadian companies across all provinces, including manufacturing, industrial, and B2B service firms, with verified executive contacts, emails, phone numbers, LinkedIn profiles, and industry classifications for sales and marketing prospecting.
• Canadian Medical Directory (MD Select) Online medical directory with 34 search parameters and 12-month subscriptions providing searchable profiles of licensed physicians, surgeons, General Practitioners, and medical specialists across Canada, with specialties, hospital affiliations, and practice locations, plus monthly editorial updates and same-day setup.
• Directory of Canadian Schools (Schools Select) Comprehensive subscription database of Canadian educational institutions including universities, colleges, and public elementary and high schools, with contact and institutional information for K-12 and higher education targeting via the SchoolGold portal.
• Canadian Pharmacy Directory (Canadian Pharma Select) Online subscription directory providing searchable access to pharmacists and pharmacies across Canada, including independent and chain drug stores and hospital pharmacies, accessed via the Pharmagold portal.
• Canadian Dental Directory (Dental Select) Premium dental subscription database providing complete business profiles on dentists across Canada for B2B dental industry targeting, accessed via the DentaGold portal.
• Canadian Healthcare Personnel Database Subscription database covering healthcare personnel and facilities across Canada, including hospitals, long-term care facilities, and home care services, accessed via the HealthGold portal.
• Provincial Business Directories (Ontario, Quebec, Alberta, BC, Manitoba, Saskatchewan, Atlantic, Western, Montreal) Regional subsets of the national Canadian business database sold as separate subscriptions to enable targeted prospecting in specific provinces (Ontario, Quebec, Alberta, British Columbia, Manitoba, Saskatchewan, Atlantic Canada, Western Canada, Montreal) with the same verified contact data filtered by geography.
• Scott's SEO and Digital Marketing Services Fee-based SEO optimization and content marketing services integrated through the MacRAE'S network, enabling businesses to combine Scott's verified contact targeting with digital marketing execution for integrated search-visibility and content campaigns.
• Lead Generation Services Lead generation tools and database solutions enabling customers to identify and connect with high-value prospects using Scott's verified Canadian business contacts, with CRM-ready list exports for targeted outreach campaigns.

Quantifiable outcome

• Database enables targeting over 900,000 verified Canadian companies with executive-level contacts
• +2 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MacRAE'S (Owen Media Partners Ltd.)coreStrategic or Co-development PartnerScott's Directories joined the MacRAE'S network of businesses, broadening its suite of premium marketing products to include SEO and content marketing. MacRAE'S provides digital marketing and information services to North American businesses and is wholly owned by Owen Media Partners Ltd. The MacRAE'S network includes Scott's Directories, MacRAE'S Blue Book, Profile Canada, and The Canadian Trade Index.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dun & Bradstreet: Dun & Bradstreet operates one of the world's largest commercial business databases and credit databases, with global company hierarchy and firmographic data. Comparable to Scott's Directories as a long-standing directory and business intelligence provider, with overlap in serving large enterprises needing verified Canadian and global company data.
• ZoomInfo: ZoomInfo is the leading global B2B contact and company intelligence platform. It directly competes with Scott's Directories in the Canadian market while offering a much broader global database, intent data, and sales automation integrations — relevant as the dominant incumbent Scott's competes against for enterprise B2B data budgets.
• Hoovers (D&B): Hoovers, a D&B company, provides a B2B database of companies and decision-makers with prospecting, sales acceleration, and market intelligence features. It competes with Scott's Directories for sales and marketing teams seeking verified company and executive data in North America.

Regional players

• Yellow Pages Canada: Yellow Pages Canada is a leading Canadian local business directory and digital advertising platform serving Canadian SMBs. Comparable to Scott's Directories as a Canadian directory business but oriented toward local consumer-facing listings and SMB advertising rather than B2B executive prospecting.

Direct peers

• Profile Canada: Profile Canada is a sister company within the MacRAE'S network that publishes Canadian business directories and contact databases. Closely comparable to Scott's Directories as a Canada-focused B2B directory and lead generation provider operating under the same parent, Owen Media Partners Ltd.
• Salesgenie: Salesgenie is a subscription-based B2B and consumer sales leads platform with searchable US and Canadian business and consumer databases. It directly competes with Scott's Directories in providing Canadian business leads and contact data for sales and marketing teams.
• DataAxle (formerly InfoUSA/Data.com): DataAxle (formerly InfoUSA) is a leading provider of business and consumer data, sales leads, and marketing lists with significant North American coverage. Directly comparable to Scott's Directories as a directory and B2B list provider targeting sales, marketing, and research buyers.
• Apollo.io: Apollo.io provides a B2B sales intelligence and engagement platform with a large contact database, prospecting workflows, and CRM integrations. It targets the same B2B sales and marketing use cases as Scott's Directories but with a global, AI-driven, PLG-led model that increasingly competes for Canadian mid-market deals.
• MacRAE'S Blue Book: MacRAE'S Blue Book is an industrial buyer's guide and North American B2B directory under the same MacRAE'S/Owen Media Partners ownership as Scott's Directories. Comparable as a long-standing industrial and B2B directory business targeting manufacturers, distributors, and industrial buyers.

Emerging players

• Lusha: Lusha is a B2B contact and company data platform providing phone numbers, emails, and firmographic data via a browser extension and API. Comparable to Scott's Directories for sales prospecting use cases, with a more modern, self-serve, integration-led delivery model targeting SMBs and mid-market sales reps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ScottsDirectory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott's Directories