ASAP Towing & Storage

What ASAP Towing & Storage does

ASAP Towing & Storage is a family-owned towing, recovery, and vehicle-storage operator headquartered in Jacksonville, Florida, founded in 1995 by Vince and Vanice Serrano. The company runs a 24/7/365 dispatch operation (904-771-7111) coordinating a fleet of more than 30 heavy-duty wreckers, flatbed trucks, and specialized recovery vehicles across six locations spanning Jacksonville (Downtown, Westside, Southside, Beaches) and St. Augustine. Service lines are organized into auto towing (light-duty cars, motorcycles, flatbed), heavy-duty towing (semi-trucks, box trucks, buses, RVs along the I-95 and I-10 corridors), heavy-duty recovery (accident, water, mud, and off-road extraction), heavy hauling (oversized loads with sliding axle, 12-axle West Coast, Landoll, and Lowboy trailers, plus TWIC/Jaxport-credentialed container delivery), private-property impound and tow-away enforcement, cash-for-cars vehicle purchase, and monthly auto auctions at six lots with a 13% buyer fee.

The business is operationally a regional service provider with a multi-stream monetization model. Pricing for towing and storage is regulated under Florida state law and Jacksonville Municipal Ordinance Chapter 804, Part 13, with rates adjusted annually by CPI. Go-to-market is direct-to-consumer for individual motorists via phone dispatch and direct account-based sales for property managers (450+ apartment, condo, and HOA communities), commercial trucking customers (Amazon JAX2/JAX3, Walmart Macclenny, the Yulee agricultural checkpoint), military installations (NAS Jacksonville, Naval Station Mayport), and venues (EverBank Field, major malls). Wreckmaster-certified operators, an A+ BBB rating, and the leadership of the Serranos (Vince previously served as president of the Jacksonville Wrecker Association) anchor the company's positioning as the largest towing operator in Northeast Florida.

Name

ASAP Towing & Storage

Legal name

ASAP Towing & Storage

Website

https://asaptowing.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

ASAP Towing & Storage is a family-owned Jacksonville, Florida towing and recovery operator running 30+ trucks and six locations, providing 24/7 light-duty and heavy-duty towing, heavy hauling, private-property impound, vehicle storage, auto auctions, and cash-for-cars services across NE Florida.

Ownership category

akta.pro rank

Product category

Vehicle Towing & Recovery Services

NAICS

Motor Vehicle Towing (48841)

SIC

Services-Automotive Repair, Services & Parking (7500), Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industries

Towing, Impound & Vehicle Relocation Services (BPABAKAJ), Towing, Recovery & Vehicle Removal Services (TLAJAJAC), Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

Keywords

• Vehicle towing services
• Heavy duty recovery
• Vehicle storage impound
• Private property towing
• Auto auction services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Towing Services: 24hr towing services for cars, trucks, heavy equipment, and specialty vehicles. Revenue based on vehicle class (Class A up to 10,000 lbs, Class B 10,000-19,500 lbs, Class C over 19,500 lbs) plus per-mile charges.
2. Vehicle Storage/Impound: Secure storage at six locations for impounded vehicles. Daily storage fees apply after initial six-hour period. Storage lots are fully lit with state-of-the-art security cameras.
3. Vehicle Auctions: Monthly auto auctions at six locations selling cars, boats, trailers, trucks. 13% buyer fee on all purchases. Cash only transactions.
4. Cash for Cars: Purchase of junk, wrecked, or non-running vehicles from owners. Free towing provided for purchased vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASAP Towing & Storage provides 24/7/365 towing, recovery, heavy hauling, vehicle storage, and related roadside services for cars, motorcycles, heavy trucks, and specialty vehicles across Northeast Florida. The company operates from six locations with more than 30 trucks and serves individual motorists, commercial property owners, trucking fleets, and military installations along the I-95, I-10, US 1, and US 17 corridors. Additional offerings include private property impound enforcement, monthly auto auctions at six sites, and a cash-for-cars/junk vehicle removal program.

Product overview

ASAP Towing & Storage operates as a multi-service towing and recovery company offering a unified portfolio of interconnected services. The core offerings include Auto Towing (light duty vehicle towing), Heavy Duty Towing (commercial truck and equipment towing), Heavy Duty Recovery (accident and equipment recovery services), and Heavy Hauling (oversized load transport with specialized trailers). The company also provides Private Property Towing for commercial and residential lots, Cash for Cars junk vehicle removal, and Auto Auctions at six locations where impounded and repossessed vehicles are sold. All services are supported by six secure impound/storage lot locations across Jacksonville and St. Augustine, providing integrated towing, storage, and disposal capabilities under one family-owned operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Towing
• Heavy Duty Towing
• Heavy Duty Recovery
• Heavy Hauling
• Private Property Towing
• Cash for Cars
• Auto Auctions
• Vehicle Storage and Impound Lots
• Motorcycle Towing
• ASAP Used Cars

Quantifiable outcome

• Over 200 years of combined towing and recovery experience on staff
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Better Business BureaucoreOthersBBB accredited business with A+ rating - premier accreditation demonstrating commitment to ethical business practices and customer satisfaction
• Jacksonville Chamber of CommercecoreOthersPremier sponsor and member - supports local business community and networking opportunities
• Clay County Chamber of CommerceminorOthersPremier sponsor and member supporting Clay County business community
• St. Johns County Chamber of CommerceminorOthersPremier sponsor and member supporting St. Johns County business community
• First Coast Apartment AssociationcoreGTM or Marketing PartnerPremier sponsor - key partnership for private property towing business with apartment and condominium communities
• First Coast Hispanic Chamber of CommerceminorGTM or Marketing PartnerPremier sponsor supporting Hispanic business community in Northeast Florida
• WreckmastercoreTechnology or IntegrationCertification and training provider for towing and recovery operators - ensures staff are expertly trained in latest towing techniques and safety standards
• Towing & Recovery Association of America (TRAA)minorOthersTrade association membership supporting industry standards and best practices in towing and recovery
• Institute of Real Estate Management (IREM)minorGTM or Marketing PartnerPremier sponsor - supports property management professionals with towing and storage solutions
• North Florida Hotel and Lodging Association (NFHLA)minorGTM or Marketing PartnerPremier sponsor supporting hospitality industry with hotel and lodging property services
• National Truck Towing Show (NTTS)minorOthersAnnual industry trade show participation for equipment, training, and networking

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Urgently: Digital roadside assistance and connected vehicle platform serving OEMs, insurers, and fleets. Directly comparable to ASAP's towing and recovery services from a customer-acquisition and routing standpoint, particularly for commercial fleet and insurance assignments.
• HONK Technologies: On-demand digital roadside assistance platform connecting stranded motorists to tow operators via mobile app. Competes for the same consumer tow demand as ASAP's 24/7 phone dispatch and represents the digital evolution of the roadside towing category.

Broad incumbents

• Caliber Collision: Largest U.S. collision repair chain and a natural downstream counterparty for ASAP's accident recovery tows. The tow-and-repair handoff mirrors the relationship between ASAP's heavy recovery services and collision repair facilities in NE Florida.
• Service King Collision: National multi-shop collision repair operator. Comparable as part of the broader accident and recovery ecosystem in which ASAP performs the towing/recovery leg and Service King performs the repair.
• Safelite Group: Largest U.S. auto glass repair and replacement provider, part of the broader Belron group. Comparable as a multi-location, multi-vehicle-class auto services brand with scaled dispatch operations analogous to ASAP's six-lot footprint.
• Agero: Large managed roadside assistance platform serving insurers, OEMs, and fleets. Operates as a digital dispatch layer that routes jobs to tow operators like ASAP, representing both a potential channel and a competitive threat to direct consumer dispatch.
• Crash Champions: Large U.S. collision repair MSO. Operates downstream of ASAP's heavy recovery and accident-cleanup work, with overlapping institutional customer relationships across insurance and fleet channels.

Direct peers

• Copart: National auto auction company directly comparable to ASAP's auction operations at six locations. ASAP operates monthly auctions at each impound lot, competing for the same pool of repossessed, impounded, and dealer-consignment vehicles that feed Copart's online salvage marketplace.
• Insurance Auto Auctions (IAA): Large national salvage and total-loss auto auction operator, now part of Ritchie Bros. Directly comparable to ASAP's auction business and its handling of police impounds, repossessions, and insurance-driven vehicle disposition.
• Manheim: Cox Automotive-owned wholesale vehicle auction and remarketing platform. Comparable to ASAP's auction operations and its vehicle storage/handling infrastructure that enables remarketing of dealer-consigned and fleet-returned units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asaptowinginc
• Xx.com/asaptowinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Towing & Storage