Name

Assets School

Legal name

Assets School

Website

https://assets-school.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Private K-12 Education for Students with Learning Differences

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts-Focused Private K–12 Schools (EDAJABAN)

Keywords

• Private K-12 education
• Specialized literacy instruction
• Gifted learning programs
• Multisensory reading approach
• Psychoeducational assessments

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. K-8 and High School Tuition: Recurring tuition billed annually, by semester, or in 10 monthly payments through VC Pay on the 5th of each month. K-8 tuition $31,360 (2026-2027); Grades 9-12 tuition $32,790. Mandatory for enrolled students; no refunds after June 1.
2. Annual Fund Donations: Annual charitable giving campaign covering the gap between tuition and the actual cost of an Assets education. Includes Honu Society ($1,000+ donors). August 2024 received a $1.25 million donation for tuition assistance.
3. Illumination Gala Fundraiser: Annual gala held at Waialae Country Club; 2026 event raised more than $260,000 in support of tuition assistance through sponsorships, ticket sales, auctions, and a wine pull.
4. Summer Program Fees: Multiple summer programs: Great Minds Academy HS ($1,400), K-8 Academic Summer School ($1,525), K-8 Summer Camp Ke Kula Pa'ani ($450/week full day or $275/week half day), Grades 4-8 Art Academy ($1,525), Grades 4-5 Slingerland Literacy ($650).
5. Transforming Lives Center Evaluation Fees: Comprehensive evaluation $1,500; IQ testing $600. Fees set to cover operational costs, not for profit. Open to public, private, charter, and homeschool students.
6. Admissions Application and Testing Fees: Non-refundable $75 application fee; additional admissions testing fees of $120 (K-2) or $240 (Grades 3-11) for children not previously evaluated.
7. Tuition Protection Plan: $575 premium insurance-style plan covering financial loss due to student withdrawal; required for monthly payment families, optional for annual/semi-annual plans.
8. Athletic Participation Fees: $300 one-time ILH participation fee per student-athlete per year (Grades 7-12); $50 one-time CSAL participation fee (Grades 4-6). Flat fee regardless of number of sports.
9. Teacher Training & Outreach (ATTOP): Introductory Comprehensive Slingerland® Training offered in summer to external educators, specialists, and tutors; tuition-based professional development program.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Assets School is a private K-12 institution in Honolulu, Hawaii delivering integrated academics to gifted students and those with dyslexia or other language-based learning differences using the Slingerland multisensory literacy approach, an 8:1 student-teacher ratio, and personalized learning across content, environment, process, and product. Layered on the core K-12 program are paid ancillary offerings including summer academic and enrichment programs, the Transforming Lives Center evaluation service, and the ATTOP Slingerland teacher training program for external educators.

Product overview

Assets School is a single educational institution in Hawaiʻi delivering a unified K-12 program rather than a multi-product platform. Its core offering is the integrated K-8 Lower School Program (at 1 Ohana Nui Way, Honolulu) and the High School Program (Grades 9-12, at 913 Alewa Drive, Honolulu), both serving gifted students and those with dyslexia or other language-based learning differences through Slingerland® multi-sensory instruction and an 8:1 student-teacher ratio. Layered onto that core are named programs and services including the Transforming Lives Center (assessment center), the required 4-year Mentorship Program (Hawaiʻi's largest high school mentorship), Self-Directed Study, College Counseling, Enrichments, Fine and Performing Arts, Athletics (ILH and CSAL), and Assets Robotics (Team Waffles). Year-round programming is extended through Summer Programs — Academic Summer School (K-8), Summer Camp Ke Kula Pa'ani, the Grades 4-8 Art Academy with Ms. Avery, the Grades 4-5 Slingerland® Literacy Summer Program, and Great Minds Academy (Grades 9-12) — plus a Free Reading Screening Program (PAR) and the Assets Teacher Training & Outreach Program (ATTOP) for educators and families. Operational delivery is supported by integrated third-party platforms including Veracross (school management), SCOIR and Naviance (college and career readiness), FACTS (financial aid), Finalsite (website/communications), Calendly and Google Calendar (scheduling), and the PAR reading assessment tool.

Differentiator

Problem solved

Functional benefit

Brands

• Transforming Lives Center: Oahu's first private school-based full resource center providing comprehensive educational assessments for children ages 5+ (cognitive, academic, social-emotional, and neurodevelopmental evaluations). Operates within Assets School and is open to the public.
• Assets Teacher Training & Outreach Program (ATTOP)
• Great Minds Academy
• Team Waffles (Assets Robotics)

Products and services

• K-8 Lower School Program Kindergarten through 8th grade core academic program located on the Ohana Nui Way campus near Daniel K. Inouye International Airport. Delivers an integrated and thematic curriculum with Slingerland multisensory literacy instruction, an 8:1 student-teacher ratio, daily Enrichment program (rocketry, cooking, yoga, 3D printing), and Personalized Learning across content, environment, process, and product. Tuition $31,360 for 2026-2027 includes supplies, technology, counseling, and early morning care.
• High School Program (Grades 9-12) Grades 9-12 core academic program on the former Academy of the Pacific campus at 913 Alewa Drive in Alewa Heights. Features 100% specialized faculty trained in teaching gifted and learning-different students, AP and Dual Credit coursework, Self-Directed Study options, Personalized Learning Accommodations for every student, and the required 4-year Mentorship Program. Tuition $32,790 for 2026-2027 includes textbooks and most supplies; laptop required.
• Transforming Lives Center Comprehensive psychoeducational and neuropsychological evaluation service for children ages 5+ from public, private, charter, and home schools. Diagnoses dyslexia, dysgraphia, dyscalculia, ADHD, Autism Spectrum Disorder, anxiety, depression, and other neurodevelopmental disorders. Comprehensive evaluation $1,500; IQ testing $600.
• Mentorship Program Required 4-year Mentorship Program for all high school students — Hawaii's largest high school mentorship program with 200+ community partner sites. Grade 9 students join campus-based teams (makerspace, visual arts, photography, rocketry, East Asian arts and crafts); Grades 10-12 are placed in off-campus internships at partners such as Bishop Museum, Honolulu Museum of Art, Kaiser Permanente, Oceanit, and University of Hawaii. Culminates in the annual Mentorship Expo each April.
• Self-Directed Study High school academic option offering 100% individualization of curricula, content, time, and space for twice-exceptional (2e) students. Students may leave campus to work on projects, meet with experts, or attend college classes while using classroom days for required work. Includes one-on-one teacher reflection and self-assessment.
• Great Minds Academy (Grades 9-12) Project-based, team-taught summer program for Grades 9-12 enabling students to explore Entrepreneurship or STEM career pathways. Four weeks (June 1-26, 2026), $1,400 tuition, 0.5 elective credit. Open to all students grades 9-12.
• Academic Summer School (Grades K-8) Half-day morning summer program (7:40 a.m. - 12:30 p.m.) with integrated curriculum mirroring the school-year approach, multi-sensory structured language literacy instruction, theme-based lessons, and daily enrichment classes. Five weeks (June 15 - July 16, 2026), $1,525 tuition.
• Summer Camp Ke Kula Pa'ani Full-day or half-day summer camp for students entering grades 1-8 with activities including art, sports, science projects, knockerball, UH Mānoa Lo'i Patch field trips, Fort Shafter Bowling Center outings, and visits from local agility dog groups. Seven weeks (June 8 - July 24, 2026), $450/week full day or $275/week half day.
• Grades 4-5 Slingerland® Literacy Summer Program Summer structured literacy program for grades 4-5 students who would benefit from additional support in reading, spelling, and writing. Provides approximately 42 hours of small-group Slingerland® Approach instruction and individualized tutoring. June 8 - July 10, 2026; $650 tuition.
• Grades 4-8 Art Academy with Ms. Avery Summer art program for grades 4-8 exploring the theme "ʻĀina and Kai" (land and sea) using multiple mediums including watercolor, acrylic, oil pastels, graphite, cyanotype sunprints, marine debris sculptures, and air-dry clay. June 15 - July 16, 2026; $1,525 tuition.
• Assets Teacher Training & Outreach Program (ATTOP) Outreach program offering Introductory Comprehensive Slingerland® Training, simulations, workshops, and hands-on activities for external educators, specialists, tutors, and families across Hawaii and beyond. Annual intensive training runs June 4 - July 10, 2026 at Assets School; tuition-based professional development program.
• Athletics Program

Quantifiable outcome

• Average 34% of students receive need-based financial assistance each year; in 2024-2025, 96 students (40%) received $818,088 total with average award of $8,522 per family.
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Slingerland® Institute (Slingerland® Approach)flagshipStrategic or Co-development PartnerAssets School offers the Introductory Comprehensive Slingerland® Training annually (June 4 - July 10, 2026). The Slingerland Approach is integrated into every lesson plan K-12 across reading, writing, spelling, handwriting, and content areas. Assets holds the distinction of having the highest number of Slingerland-trained teachers of any school in Hawaii.
• FIRST (For Inspiration and Recognition of Science and Technology)coreStrategic or Co-development PartnerAssets joined the FIRST robotics program in 2018. Assets Robotics / Team Waffles has since become a locally and nationally recognized program. Won 2023 Hawaii State FTC Championship and 3rd place 2023 FTC World Championship Edison Division Connect Award in Houston.
• Interscholastic League of Honolulu (ILH)coreOthersEducation-based activities organization with 22 member independent schools competing in a variety of sports at intermediate, junior varsity, and varsity levels for student-athletes between 7th-12th grade. Assets students participate in ILH athletics; one-time $300 participation fee per student-athlete per year.
• PAC-5 (Pacific Athletic Coalition)coreOthersAssets participates in large team sports like football, baseball, and soccer by banding together with other small private schools through the PAC-Five affiliation. Assets joined PAC-5 in 1992.
• Christian School Athletic League (CSAL)minorOthersProvides 4th-6th grade Assets students opportunity to learn fundamental skills and compete against other private schools. Emphasizes participation and sportsmanship over win-loss records. One-time participation fee of $50.
• FACTS (FACTS Management)coreTechnology or IntegrationFACTS is used to determine a family's ability to pay tuition and process Financial Assistance applications. Online application platform with $35 application fee; customer service at (866) 441-4637. Financial Assistance applications accepted in 3 rounds (March 1, April 15, May 15 deadlines).
• VeracrosscoreTechnology or IntegrationVeracross is the school's primary student information system, admissions portal, parent portal, and program registration platform. Hosts Apply Now links for admissions, summer programs, and Great Minds Academy enrollment. Payments for tuition processed through VC Pay on the 5th of each month.
• Western Association of Schools and Colleges (WASC)coreOthersAssets School is fully accredited by WASC, displayed as 'Accredited by WASC' badge on homepage and About pages. WASC accreditation recognized by ACS WASC.
• Hawaii Association of Independent Schools (HAIS)coreOthersAssets School is accredited by HAIS. The HAIS Financial Assistance Committee guidelines govern Assets' financial aid policies, including the requirement that both divorced/separated parents make full financial disclosure before awards are considered.
• Academy of Learning and Developmental Studies (ALDS)minorOthersAssets School is a member of ALDS, displayed on the school homepage footer as institutional membership badge.
• City and County of Honolulu Department of Emergency ManagementminorOthersCoordinates emergency text and/or email notifications to the Assets School community; Assets relies on these alerts as part of its emergency communications protocol.
• Scoir (College and Career Network)coreTechnology or IntegrationScoir is the comprehensive college and career readiness solution used by Assets High School to align student strengths and interests to postsecondary goals; both students and parents have access. Log-in at scoir.com.
• University of Hawaii at ManoacoreImplementation/ SI/ Consulting PartnerUH Manoa hosts multiple Assets School mentorship placements across departments: Physics, Environmental Protection Sciences, Hawaii Institute for Marine Biology (Coconut Island), Hawaii Space Flight Laboratory, Institute for Astronomy, John A. Burns School of Medicine, Mechanical Engineering, SOEST Laboratory for Analytical Biogeochemistry, Theater. Students visit the Institute for Astronomy with Great Minds Academy STEM students.
• Great Harvest Bread Co. (Kahala)minorOthersListed as a Mentorship Program site partner for Assets High School students (10th-12th grades) for off-campus work-based learning experiences.
• Kaiser PermanenteminorOthersListed as a Mentorship Program site partner for Assets High School students for off-campus work-based learning.
• The Queen's Medical CenterminorOthersListed as a Mentorship Program site partner for Assets High School students for off-campus work-based learning.
• Honolulu Museum of ArtminorOthersListed as a Mentorship Program site partner for Assets High School students for off-campus work-based learning.
• Bishop MuseumminorOthersListed as a Mentorship Program site partner for Assets High School students for off-campus work-based learning.
• Central Pacific BankminorOthersGuest speakers from Central Pacific Bank visited the Great Minds Academy to discuss what it takes to fund and launch a business with entrepreneurship students.
• Adventist Health CastleminorOthersListed as a Mentorship Program site partner for Assets High School students for off-campus work-based learning in healthcare settings.
• Honolulu Fire DepartmentminorOthersListed as a Mentorship Program site partner for Assets High School students for off-campus work-based learning.
• Hawaii State Department of Education (HIDOE)minorOthersAssets School accepts psychoeducational/neuropsychological evaluations and 504/IEP records completed by the Hawaii Department of Education in lieu of new admissions testing for K-11 applicants.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Landmark School: Private K-12 school in Prides Crossing, Massachusetts dedicated to students with language-based learning disabilities (dyslexia, dysgraphia). Long-running specialist with a comparable mission to Assets, including teacher training and outreach programming.
• The Churchill School and Center: Private K-12 school in New York City serving students with language-based learning disabilities such as dyslexia. Similar small-class multisensory literacy model and comparable tuition tier to Assets.
• The Forman School: Private co-ed boarding and day school in Litchfield, Connecticut serving students with learning differences including dyslexia and ADHD. Comparable to Assets' high school program in individualized college-prep instruction for LD learners.
• Bridges Academy: Private K-12 school in Studio City, California dedicated exclusively to educating twice-exceptional (2e) gifted students with learning differences. Highly comparable to Assets in serving the gifted + dyslexia/LD population with individualized instruction.
• The Siena School: Private K-8 school with campuses in Silver Spring, MD and Oakton, VA serving bright students with language-based learning differences such as dyslexia. Directly comparable to Assets' K-8 program on curriculum model and student profile.
• The Nueva School: Independent K-12 school in Hillsborough and San Mateo, California serving gifted and talented learners with project-based, individualized instruction. Comparable to Assets' gifted student focus and Personalized Learning Model, though broader without the specific dyslexia specialization.
• The Gow School: Private boarding/day school in South Wales, New York dedicated to students with dyslexia and other language-based learning disabilities. Comparable mission and multisensory structured literacy approach to Assets' K-12 program.
• Lab School of Washington: Private K-12 school in Washington, D.C. serving students with learning differences including dyslexia, ADHD, and language-based learning disabilities. Closely matches Assets' model of integrating specialized literacy instruction with strength-based academics.

Regional players

• Mid-Pacific Institute: Private K-12 school in Honolulu, Hawaii offering college-prep academics and IB curriculum. Operates in the same Honolulu private school market as Assets without specializing in learning differences.
• ʻIolani School: Large private K-12 school in Honolulu, Hawaii serving college-prep students. Regional incumbent that competes for the same Honolulu private-school market as Assets, though without the dyslexia/2e specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights9 records

Customer concentration

• Xx.com/assetsschool
• YouTubeyoutube.com/@assetsvids
• Facebookfacebook.com/AssetsSchool
• LinkedInlinkedin.com/company/assets-school
• Instagraminstagram.com/assetsschool

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assets School