What Setomatic Systems does

Setomatic Systems is a privately held, third-generation family-owned payment technology company founded in 1959 and headquartered in Boca Raton, Florida. The company designs, manufactures, and distributes the SpyderWash integrated laundry payment platform — a wireless Bluetooth-connected system that retrofits or factory-installs onto washers and dryers to accept coins, EMV chip and contactless credit/debit cards, RFID loyalty cards, and NFC mobile wallets (Apple Pay, Google Pay, Samsung Pay). The platform is EMV-certified (2022), PCI-compliant via a strategic processing partnership with Cantaloupe (formerly USA Technologies), and managed through a web-based portal that provides real-time transaction tracking, loyalty program administration, and remote machine control.

The company sells across multiple verticals: vended coin laundromats (the primary segment), multi-housing apartments, hotels (including named enterprise logos Marriott, Hilton, Embassy Suites, Sheraton), military bases, universities, resorts, campgrounds, and travel centers. Distribution is hybrid — a network of authorized laundromat equipment distributors handles the SMB long tail, while a direct sales force manages enterprise accounts. Revenue is generated through one-time hardware sales (card readers, Bluetooth hubs, drop coins, loyalty kiosks), per-transaction fees routed through Cantaloupe, and recurring software fees for the SpyderWash POS and Pickup & Delivery (DoorDash-integrated) modules. The company has historically maintained OEM relationships with American Dryer, General Electric, Maytag, Whirlpool, and Wascomat (Electrolux) for factory-installed payment meters, and operates internationally through distributors in roughly 10 countries across North America, South America, Europe, the Middle East, and Asia-Pacific.

Name

Setomatic Systems

Legal name

Setomatic Systems, Inc.

Website

https://setomaticsystems.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Setomatic Systems designs and manufactures the SpyderWash Bluetooth-enabled, EMV-certified laundry payment platform for laundromats, hotels, multi-housing, military, and university facilities, selling through distributors, OEMs, and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Commercial Laundry Payment Systems

NAICS

Coin-Operated Laundries and Drycleaners (81231)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Card/App-Based Self-Service Laundromats (HSAJAAAB)

akta.pro secondary industries

App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD), 24/7 & Unattended (Automated) Laundromats (HSAJAAAD)

Keywords

• Laundry payment systems
• EMV card readers
• Laundry automation hardware
• Cashless laundry solutions
• Commercial laundry equipment

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SpyderWash Payment Hardware: Sale of card readers, Bluetooth hubs, and payment system hardware for laundromats. One-time hardware purchase with installation.
2. Digital Drop Coins: Sale of digital drop coin meters to replace mechanical coin slides and timers.
3. Loyalty Cards and Accessories: Sale of loyalty cards, custom branded cards, instruction signs, and decals.
4. Credit Card Transaction Fees: The system batches credit card transactions daily, charging one transaction fee per customer per day rather than per individual machine use.
5. POS and Pickup/Delivery Software: Software platform fees for wash-dry-fold order management and DoorDash integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Setomatic Systems designs, manufactures, and sells EMV-certified laundry payment hardware and supporting software under its SpyderWash brand. Its core offering is a wireless Bluetooth-connected payment system that retrofits commercial washers and dryers to accept coins, credit/debit cards, contactless RFID cards, NFC mobile wallets (Apple Pay, Google Pay, Samsung Pay), and loyalty cards, along with a web-based management portal for real-time transaction tracking and revenue reporting.

Product overview

Setomatic Systems offers the SpyderWash integrated laundry management platform consisting of the core SpyderWash Payment System for self-service laundry machines, the SpyderWash POS for wash-dry-fold order management, and SpyderWash Pickup and Delivery (integrated with DoorDash) for delivery services. The ecosystem includes supporting modules: the SpyderWash Loyalty Kiosk for card purchases/reloads, the SpyderWash Mobile App for customer account management and NFC payments, and Digital Drop Coins for upgrading legacy coin-operated machines. Accessories include card readers, Bluetooth hubs, and signage. All components share a unified web-based management portal and loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• SpyderWash: All-in-one laundry payment system accepting coins, credit/debit cards, loyalty cards, RFID contactless credit cards, and NFC mobile wallets (Apple Pay, Google Pay, Samsung Pay). EMV-certified wireless payment solution for laundromats.
• Drop Coins
• SpyderWash POS
• SpyderWash Pickup & Delivery

Products and services

• SpyderWash Payment System All-in-one EMV-certified wireless laundry payment system that attaches to washers and dryers and accepts coins, credit/debit cards (magstripe, EMV chip, contactless), RFID contactless cards, NFC mobile wallets (Apple Pay, Google Pay, Samsung Pay), and loyalty cards. Connects machines via long-range Bluetooth to a central internet gateway for real-time management. Sold to laundromat owners, hotels, multi-housing operators, universities, military bases, and other commercial laundry operators.
• SpyderWash POS Point-of-sale system for wash-dry-fold order management with integrated scale, barcode labels, SMS/email status updates, inventory tracking, and reporting. Integrates with the SpyderWash payment system so the same loyalty card works for self-service and wash-dry-fold orders.
• SpyderWash Pickup and Delivery Mobile pickup-and-delivery platform for laundry services integrated with DoorDash, providing online ordering, live tracking, automated SMS/email status updates, customer profiles, flexible scheduling windows, and consolidated billing. Sells to laundromat operators offering delivery services.
• Digital Drop Coins Electronic drop coin meters with digital display that replace coin slides, dryer turn knob meters, and factory-installed drop coins on commercial laundry machines, converting them to digital coin-operated functionality. Sold as add-on upgrades for laundromat operators.
• SpyderWash Loyalty Kiosk Touch screen kiosk for purchasing and reloading SpyderWash loyalty cards. Supports cash, credit/debit cards, Apple Pay, Samsung Pay, and Google Pay, with balance viewing, receipt printing, and customer engagement features. Sold to laundromat operators as an add-on to the SpyderWash system.
• SpyderWash Mobile App Consumer-facing mobile application for laundry customers to load loyalty cards, check balances, view transaction history, see machine availability, receive loyalty updates, and make NFC mobile wallet payments. Sold as part of the SpyderWash ecosystem to laundromat operators for their end-customers.

Quantifiable outcome

• Up to 2/3 of wash/dry income from card payments at card-enabled locations
• +2 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Softcard (Mobile Payment App)minorGTM or Marketing Partner · 1 January 2014Partnership with Softcard (owned by Verizon Wireless, AT&T Mobility, and T-Mobile) launched in 2014. Offered SpyderWash Elite System customers 25% off washer/dryer transactions as promotion.
• USA Technologies (now Cantaloupe, Inc.)coreTechnology or Integration · 1 January 2013Strategic partnership for comprehensive cashless payment services. USA Technologies (now Cantaloupe, Inc.) provides ePort Connect service for PCI-compliant cashless payments, telemetry, and consumer engagement. Exclusive agreement launched SpyderWash System in the laundry market in 2013. Cantaloupe trades on NASDAQ under symbol CTLP.
• Mondex (Mastercard)minorStrategic or Co-development Partner · 1 January 1998Selected in 1998 to partner with Mondex, Visa, Chase Bank, and Citibank for development of unattended laundry and vending terminals. Joint rollout in NYC's Upper West Side.
• Visa CashminorStrategic or Co-development Partner · 1 January 1998Partnered with Mondex, Visa Cash, Chase Bank, and Citibank for development of unattended laundry terminals. Certified for Visa Cash smart cards.
• Chase BankminorStrategic or Co-development Partner · 1 January 1998Participated in joint development program for unattended laundry and vending terminals with Mondex, Visa, Chase, and Citibank in 1998.
• CitibankminorStrategic or Co-development Partner · 1 January 1998Participated in joint development program for unattended laundry and vending terminals with Mondex, Visa, Chase, and Citibank in 1998.
• DoorDashcoreTechnology or IntegrationPartnership provides SpyderWash pickup and delivery mobile app integration with DoorDash platform for laundry pickup and delivery services. Enables online ordering, live tracking, and consolidated billing.
• Coin Laundry AssociationcoreStrategic or Co-development PartnerMember of CLA and Premier sponsor. Active participant in Excellence in Laundry Conference and The Clean Show. Silver donor to LaundryCares Foundation.
• American DryerminorOEM/ Whitelabel/ Licensing PartnerOEM partner for factory-installed electronic payment meters. Setomatic has manufactured meters installed by American Dryer.
• General ElectricminorOEM/ Whitelabel/ Licensing PartnerHistorical OEM partner for factory-installed electronic meters.
• Maytag CompanyminorOEM/ Whitelabel/ Licensing PartnerOEM partner. Built Maytag smart card kits to Maytag card-ready specifications in 1997.
• Wascomat (Electrolux)minorOEM/ Whitelabel/ Licensing PartnerOEM partner for factory-installed electronic payment meters. Also supplies drop coins for Wascomat machines.
• Whirlpool Corp.minorOEM/ Whitelabel/ Licensing PartnerOEM partner for factory-installed electronic payment meters.
• International DryerminorOEM/ Whitelabel/ Licensing PartnerOEM partner for factory-installed electronic payment meters.
• LaundryCares FoundationminorOthersSilver donor supporter. Helps foundation provide free laundry services and literacy resources in underserved communities through Free Laundry & Literacy Day events.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Coin Acceptors Inc. Long-standing manufacturer of coin mechanisms and validators that has expanded into cashless payment products. Competes with Setomatic's Drop Coins and increasingly with cashless readers in the same laundromat accounts.
• Parlevel Systems: Vending and micro-market management platform with cashless payments and operator dashboards. Adjacent product offering targeting similar unattended operators, including some laundromats.

Broad incumbents

• Nayax Ltd. Global public company (TASE: NAYX) providing cashless payment, telemetry, and consumer-engagement solutions across unattended retail including vending and laundry. Broader portfolio and significantly larger scale than Setomatic.
• Block, Inc. (Square): Large public payments company whose Square hardware and software could be deployed by laundromat operators as a generic cashless alternative, exerting indirect competitive pressure on Setomatic's hardware-attached readers.

Direct peers

• Cantaloupe, Inc. Public payment-processing and telemetry company (NASDAQ: CTLP, formerly USA Technologies) that is both Setomatic's exclusive processing partner and a direct competitor in cashless unattended payments including laundry. Closest comparable by product and customer overlap.
• KioSoft Technologies: Provider of cashless payment systems and laundry management software for unattended laundry, vending, and similar verticals. Directly comparable product portfolio and customer base to Setomatic.
• PayRange: Mobile-app-based cashless payment platform for vending machines, laundromats, and amusement devices. Competes with Setomatic for the same laundromat operators via a smartphone-only model versus Setomatic's hardware-attached card readers.
• LaundryCard (ESD): Direct competitor in card-based laundry payment and management systems for vended laundromats. Targets the same SMB laundromat operators with debit-card and loyalty solutions.
• VendWorks (Vendnet): Cashless payment and telemetry provider for vending and laundry operators. Competes head-to-head with Setomatic for unattended-retail payment installations.
• Payment Logistics: Cashless payment and telemetry provider for unattended industries including vending, laundry, and amusement. Overlaps with Setomatic on unattended-retail payment processing and operator management software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxyz123
• Xx.com/SetomaticSystem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setomatic Systems