Horizon Insurance

What Horizon Insurance does

Horizon Insurance is an independent insurance agency founded in February 2004 by Lori P. Augustyniak through the acquisition of the Gehrich Agency, operating two physical offices in Florida — a headquarters at 109 Bullock Blvd in Niceville (serving Bradenton) and a second office at 18245 Paulson Dr. in Port Charlotte. The agency serves individuals, families, and small to mid-size businesses across Florida (Bradenton, Port Charlotte, Lakewood Ranch, Venice, Sarasota, Siesta Key) with personal lines (auto, homeowners, flood, boat, motorcycle, umbrella, condo, renters, life, disability, collector car, RV, ATV, wedding, specialty dwelling, teen driver), commercial lines (business owners policy, workers comp, commercial auto, general liability, professional liability, D&O, EPLI, restaurant, farm/crop, risk management, key person), and travel insurance. As a 100% independent agency, it is not captive to any single carrier and shops across 50+ carrier partners including Progressive, Travelers, The Hartford, Safeco, Mercury, and multiple Florida-domestic carriers.

The agency operates on a traditional inside-sales model with no proprietary technology platform. Customers initiate contact via phone, online quote forms, a mobile app (iOS and Android), or in-person office visits; licensed CISR-certified agents then compare carrier offerings and guide selection. Distribution channels include Google Search (organic and paid), Facebook, an educational blog, a referral program with charitable giving components, and community partnerships with 8 local charities. The technology stack is standard industry software for quoting and policy management supplemented by third-party integrations (QuoteRush for instant home/auto quotes, BrokersNexus for travel).

Horizon Insurance earns revenue through commissions paid by insurance carriers on new policy sales and renewals — a recurring, subscription-like revenue model tied to the in-force book of business. The agency does not charge customers direct fees for its comparison and advisory services, and pricing is not publicly disclosed. The business is privately held by founder Lori P. Augustyniak with no institutional investors, no parent company, and no disclosed funding rounds. Headcount is reported at 1-10 employees, indicating a small but established agency whose growth to date has come from three organic and inorganic events (2004 founding, 2009 Don McMillen Agency acquisition, 2015 Ronnie Grubbs Insurance Agency merger).

Name

Horizon Insurance

Legal name

Horizon Insurance

Website

https://horizonins.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Horizon Insurance is a privately held independent insurance agency founded in 2004, operating two Florida offices in Bradenton and Port Charlotte. It serves individuals, families, and small-to-mid businesses with personal, commercial, and specialty insurance products sourced from 50+ carrier partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Horizon Insurance earns revenue through commissions paid by insurance carriers for policies placed on behalf of customers. As an independent agency representing multiple carriers, commissions are earned on new policy sales and renewals. The agency does not charge customers direct fees for its comparison and advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Horizon Insurance is an independent insurance agency that shops and compares personal, commercial, specialty, and travel insurance coverages on behalf of Florida consumers and small businesses. Customers obtain quotes from licensed agents by phone, online form, or mobile app, and the agency places business with 30+ partner carriers to find optimal combinations of cost and coverage. The agency earns commissions from carriers on new sales and renewals rather than charging direct fees.

Product overview

Horizon Insurance is an independent insurance agency providing personal and commercial insurance products through multiple carrier partnerships. Their personal insurance portfolio includes auto, homeowners, boat, motorcycle, umbrella, condo, flood, renters, life, disability, collector car, recreational vehicle, ATV/powersport, wedding, and specialty dwelling insurance. Their commercial offerings cover business insurance, workers compensation, commercial auto, property, general liability, professional liability, umbrella, D&O, EPLI, restaurant, farm/crop, and risk management insurance. They also offer travel insurance and a Teen Driver Safety Program. The agency operates as an independent agency model, shopping and comparing options across multiple insurance carriers for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Personal insurance product line for Florida individuals and families covering auto, homeowners, condo, renters, boat, motorcycle, ATV/powersport, RV, umbrella, life, disability, flood, collector car, teen driver, wedding, and specialty dwelling coverage.
• Commercial Insurance Commercial insurance offering for Florida businesses including business owners policy, workers compensation, commercial auto, business property, general liability, professional liability, commercial umbrella, directors and officers, EPLI, restaurant, farm/crop, risk management, business perpetuation, and key person coverage.
• Travel Insurance Travel insurance coverage for trip cancellation, emergency medical, lost/delayed baggage, and 24/7 travel assistance, delivered via the BrokersNexus platform to domestic and international travelers.
• Horizon Insurance Mobile App Mobile application available on iOS and Android that allows Horizon Insurance customers to report claims, manage home inventories, request insurance documents, and receive client notifications.

Quantifiable outcome

• Annual savings on insurance premiums — specific percentage not disclosed
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Allied Insurance / NationwidecoreChannel Partner/ Reseller/ DistributorAllied Insurance (a Nationwide company) is listed as a primary carrier partner on the billing and claims page. Customers are directed to Allied's online portal for account management and bill payment. Allied offers personal and commercial insurance products through Horizon's agency.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive is listed among the agency's primary carrier partners. The COVID-19 page notes Progressive returned $1 billion in premium credits to clients. Progressive Drive Insurance is offered as a product through the agency.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers is listed among the agency's primary carrier partners. The COVID-19 page notes Travelers offered a 15% credit on April and May premiums under their Stay-at-Home Auto Premium Credit Program.
• The Hartford InsurancecoreChannel Partner/ Reseller/ DistributorThe Hartford is listed as a carrier partner offering personal auto insurance. During COVID-19, The Hartford provided a 15% refund on two months of premium for active policyholders.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorSafeco (a Liberty Mutual subsidiary) is listed as a carrier partner. During COVID-19, Safeco returned approximately $250 million to clients via a 15% refund of two months of annual auto premium.
• Infinity InsurancecoreChannel Partner/ Reseller/ DistributorInfinity Insurance is listed as a carrier partner providing auto insurance products. Billing and account management links to infinityauto.com.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorForemost Insurance Group (a Farmers subsidiary) is listed as a carrier partner. Foremost specializes in specialty products including mobile home, landlord, and specialty dwelling coverage.
• Tower Hill InsurancecoreChannel Partner/ Reseller/ DistributorTower Hill Insurance is listed as a carrier partner with both standard and flood insurance products. Tower Hill is a significant Florida-focused homeowners insurance carrier.
• Citizens Property InsurancecoreChannel Partner/ Reseller/ DistributorCitizens is Florida's state-chartered property insurance company and is listed among Horizon's carrier partners, providing a last-resort insurer of necessity for Florida property owners.
• Hagerty InsurancecoreChannel Partner/ Reseller/ DistributorHagerty is a specialty collector car insurance provider listed on the providers page. Hagerty offers agreed-value coverage for classic and collector vehicles.
• Mercury InsurancecoreChannel Partner/ Reseller/ DistributorMercury Insurance is listed as a carrier partner. During COVID-19, Mercury's Private Passenger Auto Giveback Program returned more than $65 million to clients via 15% monthly premium credits.
• American Integrity Insurance GroupcoreChannel Partner/ Reseller/ DistributorAmerican Integrity Insurance Group is a Florida-focused property and casualty insurer listed as a carrier partner, offering homeowners and related products.
• Florida Peninsula InsurancecoreChannel Partner/ Reseller/ DistributorFlorida Peninsula Insurance is listed as a carrier partner — a Florida-domiciled property insurer providing homeowners and related coverage.
• Security First InsurancecoreChannel Partner/ Reseller/ DistributorSecurity First Insurance is listed as a carrier partner on the providers page — a Florida-focused property insurance carrier.
• Heritage InsurancecoreChannel Partner/ Reseller/ DistributorHeritage Insurance is listed as a carrier partner — a Florida property insurer offering residential insurance products.
• United Property and Casualty Insurance (UPC)coreChannel Partner/ Reseller/ DistributorUPC Insurance is listed as a carrier partner offering both standard property and flood coverage. Billing and claims contact information is provided on the providers page.
• National General InsurancecoreChannel Partner/ Reseller/ DistributorNational General Insurance is listed as a carrier partner with billing and claims contact information on the providers page.
• BrokersNexus (Travel Insurance)minorChannel Partner/ Reseller/ DistributorBrokersNexus is the travel insurance platform used by Horizon Insurance to offer travel coverage products. Customers are directed to BrokersNexus to obtain travel insurance quotes and purchase coverage.

Scale indicators3 records

Recent moves9 records

Expansion highlights2 records

Direct peers

• Brightway Insurance: Florida-headquartered independent insurance agency franchise with multi-carrier access across personal and commercial lines. Operates a similar independent-agent model shopping multiple carriers, with a larger Florida footprint and franchise retail-store distribution.
• Goosehead Insurance: Independent insurance agency that distributes home, auto, and other lines through a network of franchise agents representing multiple carriers. Highly comparable independent-agency, multi-carrier distribution model with emphasis on choice and customer education.
• Frank H. Furman Insurance: Long-established Florida independent insurance agency offering personal and commercial coverage across multiple carrier partners. Closely mirrors Horizon's independent agency model, Florida focus, and multi-line product breadth.
• Wallace, Welch & Willingham: Florida-based independent insurance agency offering personal, commercial, and employee benefits across multiple carriers. Comparable in size, Florida geographic concentration, and multi-line independent-agency positioning.
• NSI Insurance Group: Florida-based independent insurance agency offering personal and commercial coverage through multiple carrier partners. Comparable independent-agency business model with regional Florida footprint.
• Foundation Insurance: Florida-focused independent insurance agency representing multiple carriers across personal and commercial lines. Comparable in operating geography, multi-carrier model, and SMB/prosumer customer base.

Broad incumbents

• Brown & Brown, Inc. Large publicly traded Florida-headquartered insurance brokerage distributing personal, commercial, and specialty lines through owned agencies. Represents a scaled incumbent version of the same independent-agency distribution model Horizon operates at local scale.
• The Hilb Group: Mid-Atlantic and Southeast insurance brokerage offering personal, commercial, and benefits products through owned agencies. Operates the same multi-carrier agency distribution model at significantly larger scale than Horizon.
• Hub International: Large North American insurance brokerage distributing personal, commercial, and specialty lines across a broad agency network. Provides scaled incumbent comparison for Horizon's multi-carrier agency distribution model.

Regional players

• Bankers Insurance Group: Florida-focused insurance carrier and agency group offering personal property and specialty coverage through Florida agents. Operates in the same Florida insurance distribution ecosystem as Horizon, primarily through a different (carrier-side) lens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HorizonIns
• Xx.com/Horizon_Ins
• LinkedInlinkedin.com/company/horizoninsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Insurance