Media Interactiva

What Media Interactiva does

Media Interactiva is a privately held Spanish educational technology enterprise group headquartered in Camas, Sevilla, with additional offices in New York and Miami. The company operates a unified e-learning portfolio across three business lines: Pedagoo, a cloud-native formative assessment platform built on Microsoft Azure with a microservice architecture, authoring tools, an assessment builder, user management, a partner distribution portal, and Learning Locker (xAPI) integration; MeasureUp, an authorized practice test provider for IT certifications from Microsoft, Cisco, AWS, CompTIA, VMware, PMI, and ServiceNow, with 200+ titles and 18,000+ questions; and Certificaciones TIC, an initiative aligned with the European DigComp framework for driving digital competency certification in educational institutions. Underlying platforms include an AI-powered certification prep layer with exam simulation, intelligent feedback, and personalized learning paths, alongside iTalentUp, an AI-based skills assessment tool for HR/talent acquisition, and MeasureUp Alliance, a vendor-facing certification readiness program with blueprint alignment and integrity safeguards.

Media Interactiva generates revenue through a hybrid model combining one-time/perpetual licenses for individual practice tests via the MeasureUp eCommerce storefront, recurring subscriptions and licensing for the Pedagoo platform and enterprise solutions, and licensing/royalty-style agreements with technology vendors through the MeasureUp Alliance program. Customer segmentation spans large enterprises and SMEs, HR departments, e-learning providers, public administration, educational institutions, and individual certification candidates, served through a multi-channel go-to-market combining product-led eCommerce, channel partners (160+ distributors across 123+ countries), and enterprise field sales. Cumulative scale signals include 500,000+ people trained annually, 8.2M+ students trained historically, 10M+ tests completed, and a claimed 90%+ first-attempt certification pass rate for users of MeasureUp tests.

Name

Media Interactiva

Legal name

MEDIA INTERACTIVA SOLUTIONS, S.L.

Website

https://mediainteractiva.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Media Interactiva is a Spanish EdTech group operating MeasureUp (IT certification practice tests), Pedagoo (formative assessment platform), and Certificaciones TIC, serving enterprises, training providers, HR departments, public administration, and individual certification candidates across 123+ countries.

Ownership category

akta.pro rank

Product category

Educational Technology Software

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYEDAGALAD

Assessment & Test Prep Media (Video Lessons, Drills, Simulations)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDAGALAI

Professional Development & Teacher Training Media

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYBPADAKAD

Technical & Vocational Education & Training (TVET)

Business & Public Services/International Organizations & Development/Education & Skills Development Programs

Keywords

• IT certification practice tests
• Formative assessment platform
• E-learning assessment software
• Digital skills certification
• Talent evaluation platform

Headquarters

HQ city

Camas

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Practice Test and Assessment Sales: Direct eCommerce sales of MeasureUp practice tests to individual certification candidates. One-time purchase model per exam title. Also B2B licensing to enterprises and training centers.
2. E-Learning Platform and Solutions: Subscription and licensing fees for Pedagoo formative assessment platform. Custom development services for educational technology solutions. Integration and implementation services for enterprise clients.
3. Certification Program Partnerships: Revenue from MeasureUp Alliance program - working with technology vendors (Microsoft, Cisco, AWS, CompTIA) as official authorized practice test provider. Volume-based rebate models with partners.
4. Digital Skills Training Programs: Digital certification training plans for educational institutions and public administration. Plans include Microsoft Office Specialist, Microsoft Certified Educator, IT Specialist, and Microsoft Certified Fundamentals programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Media Interactiva is an educational technology enterprise group that develops and sells the Pedagoo formative assessment SaaS platform and the MeasureUp practice test platform for IT certifications (Microsoft, AWS, Cisco, CompTIA, VMware, ServiceNow). It also delivers the Certificaciones TIC digital competency initiative for educational institutions, plus custom e-learning development and content production services. The company trains over 500,000 people annually across 123+ countries through direct sales, e-commerce, and a 160+ partner distribution network.

Product overview

Media Interactiva is an educational technology enterprise group offering a unified e-Learning solution portfolio centered on three main business lines: Pedagoo (formative assessment platform), MeasureUp (practice tests for IT certifications), and Certificaciones TIC (digital competency certification initiatives). Pedagoo provides a comprehensive toolkit including authoring, assessment building, and partner portal modules for delivering evaluations across educational, corporate, and government sectors. MeasureUp serves as the world's leading certification practice test provider with over 200 titles available, operating as an authorized provider for Microsoft, Cisco, CompTIA, AWS, and VMware. The company trains over 500,000 people annually across 123 countries through 160+ partners.

Differentiator

Problem solved

Functional benefit

Brands

• Pedagoo: Formative assessment platform designed to maximize user potential through flexible and effective learning.
• MeasureUp
• Certificaciones TIC

Products and services

• Pedagoo Cloud-native formative assessment platform optimized to maximize user potential through flexible, self-paced learning with real-time error correction and detailed progress tracking. Includes authoring tools, assessment builder, user management, partner portal, and Learning Locker integration with microservice architecture and integration APIs for custom development.
• MeasureUp World-leading provider of practice tests and evaluations for IT certifications with over 200 titles available, authorized by Microsoft, Cisco, CompTIA, AWS, PMI, VMware, and ServiceNow. Features simulation-type questions, comprehensive explanations, multiple delivery modes, detailed reporting, and AI-powered personalized learning paths.
• iTalentUp AI-powered skills-based evaluation platform developed by MeasureUp to help organizations improve selection processes for technical profiles. Reduces hiring times, decreases recruiting costs, and improves candidate-job fit through objective, agile assessment with recommendation engine matching capabilities to job requirements.
• Certificaciones TIC Initiative to drive digital transformation in educational centers and institutions through digital competency certification plans aligned with the European DigComp framework. Includes Microsoft Office Specialist, Microsoft Certified Educator, IT Specialist, and Microsoft Certified Fundamentals programs for students and educators.

Quantifiable outcome

• More than 90% of candidates pass certification exams using MeasureUp practice tests
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and strategic.

• MicrosoftcoreTechnology or Integration · 1 January 2014Official authorized provider of Microsoft practice tests for certification exams including Azure, Microsoft 365, and Dynamics. Provider of Microsoft Office Specialist (MOS) certification preparation materials. Collaboration on Microsoft Certified Educator and Microsoft Certified Fundamentals programs.
• CiscocoreTechnology or IntegrationOfficial authorized provider of Cisco certification practice tests. MeasureUp provides preparation materials for various Cisco certification exams.
• Amazon Web Services (AWS)coreTechnology or IntegrationOfficial authorized provider of AWS certification practice tests. Preparation materials for AWS certified solutions architect, developer, and other AWS certifications.
• CompTIAcoreTechnology or IntegrationAuthorized provider of CompTIA certification practice tests. Collaboration for various CompTIA certification exam preparations.
• VMwarecoreTechnology or IntegrationOfficial authorized provider of VMware certification practice tests.
• ServiceNow UniversitycoreTechnology or IntegrationOfficial practice test provider for ServiceNow certifications through collaboration with ServiceNow University.
• ATA TestingcoreStrategic or Co-development PartnerStrategic collaboration for certification testing in Asia. Joint winner of Excellence in Cross-Border EdTech Collaboration Award at A-ATP 2025. Working together on universities, governments, and enterprise certification initiatives in Southeast Asia.
• PearsonstrategicStrategic or Co-development PartnerGlobal client for educational software development. Media Interactiva provides development, quality testing, and systems services for Pearson's education products.
• New HorizonsstrategicChannel Partner/ Reseller/ DistributorTraining partner for IT certification programs. Distributes Media Interactiva's certification preparation content.
• AdobestrategicChannel Partner/ Reseller/ DistributorPartner for certification and training solutions related to Adobe products.
• Digital Skills and Jobs CoalitionstrategicStrategic or Co-development PartnerMember of European Commission initiative to improve digital skills across Europe. Contributes to closing the digital skills gap in society.
• MeasureUp InccoreStrategic or Co-development PartnerSubsidiary acquired by Media Interactiva in 2014. World-leading practice test provider operating globally from US offices in New York and Miami.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pluralsight: Pluralsight is the largest subscription-based IT and cloud skills training platform, with deep practice-test and learning path content for Microsoft, AWS, Google Cloud, Cisco and security certifications. It is the closest scaled direct peer to MeasureUp's certification practice-test offering and competes head-to-head for the same enterprise training budgets.
• Whizlabs: Whizlabs is an online certification practice-test provider covering AWS, Azure, Google Cloud, Cisco, PMP and other IT certifications. It is a direct competitor to MeasureUp at the individual candidate level, competing on price and breadth of practice questions.
• CBT Nuggets: CBT Nuggets provides IT training video courses and practice exams for Cisco, Microsoft, AWS, CompTIA and other certifications. It is a direct peer competing for the same certification candidate and IT training budget.
• Simplilearn: Simplilearn is a digital skills training provider offering bootcamps and certification prep courses (PMP, AWS, Azure, Scrum, Cisco) targeted at working professionals. It overlaps with Media Interactiva's MeasureUp and Certificaciones TIC lines, particularly in B2B upskilling.
• Questionmark: Questionmark is an enterprise assessment platform used to author, deliver and report on tests, including certification and compliance use cases. It is comparable to Media Interactiva's Pedagoo formative assessment business on the assessment-platform axis, though focused more on enterprise compliance and high-stakes testing.

Broad incumbents

• Skillsoft: Skillsoft is a large, established enterprise learning and certification prep provider with content across IT, leadership and compliance. It competes with Media Interactiva for enterprise and public-sector training budgets and is broader in scope but with less specialized depth in IT certification practice tests.
• Pearson: Pearson is both a customer of Media Interactiva (for educational software development and content production) and a broader incumbent in education, assessment and certification via Pearson VUE. It is comparable as a large established education and assessment group operating adjacent business lines.
• Coursera: Coursera is a leading global online learning platform offering professional certificates, including IT and cloud certifications from Google, IBM and AWS. It is a broader incumbent in the same digital upskilling space as Media Interactiva's Certificaciones TIC and MeasureUp offerings.

Emerging players

• TestGorilla: TestGorilla is a pre-employment skills assessment platform with a growing library of technical and role-based tests for HR teams. It is a partial competitor to Media Interactiva's iTalentUp in the technical hiring assessment category.
• HackerRank: HackerRank provides a developer hiring and skills assessment platform used by enterprises to evaluate technical candidates. It overlaps with Media Interactiva's iTalentUp in AI-driven technical skills evaluation and shares the same buyer (HR and engineering leaders).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/med_interactiva
• YouTubeyoutube.com/channel/UCjAKLfkqJah8FI3BMHH7MAw
• Facebookfacebook.com/mediainteractiva
• LinkedInlinkedin.com/company/media-interactiva
• Instagraminstagram.com/media_interactiva/?hl=es

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Interactiva