Newton Electrical Supply
Newton Electrical Supply is a family-owned, Massachusetts-based lighting and electrical supply retailer founded in 1965, operating two showrooms and an e-commerce site that serve residential homeowners, commercial projects, and contractors with 170+ vendor brands and design consultation services.
- Company typePrivate
- Founded1965
- HeadquartersNewton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Newton Electrical Supply does
Newton Electrical Supply is a family-owned specialty retailer founded in 1965 that sells lighting fixtures, ceiling fans, and electrical supplies through two physical showrooms in Newton and Natick, Massachusetts, and an e-commerce storefront at lights.newtonelectric.com. Its catalog spans LED products, chandeliers, pendants, flush and semi-flush mounts, sconces, bathroom and outdoor lighting, landscape lighting, ceiling fans, recessed and track lighting, table and floor lamps, mirrors, home accents, and replacement bulbs drawn from a vendor network of more than 170 brands including Quoizel, Visual Comfort, Minka-Aire, Hunter, Savoy House, WAC Lighting, Hinkley, Kichler, Hubbardton Forge, and Lutron. The company is an authorized Lutron dealer offering expertise in Caseta, RadioRA 3, Sunnata dimmers, and Sivoia QS shading solutions.
The business operates a sales-led, consultative go-to-market model anchored by free in-store lighting design consultations, a staffed electrical counter for contractors and DIY customers, lamp repair services, landscape lighting design, and credit application programs for commercial buyers. Pricing is standard unit-based retail with free shipping on online orders over $199 within the US and a flat $20 freight charge below that threshold. Marketing channels include an educational blog, email newsletter, and social presence across Facebook, Instagram, YouTube, and Pinterest. Customer segments comprise residential homeowners as the primary audience, with secondary demand from commercial projects and contractor/electrician buyers. Ownership remains with the Newton family and no venture capital, private equity, or parent company ownership is disclosed.
Newton Electrical Supply firmographics
Firmographics- Name
- Newton Electrical Supply
- Legal name
- Newton Electrical Supply
- Website
- https://newtonelectric.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newton Electrical Supply is a family-owned, Massachusetts-based lighting and electrical supply retailer founded in 1965, operating two showrooms and an e-commerce site that serve residential homeowners, commercial projects, and contractors with 170+ vendor brands and design consultation services.
- Ownership category
- akta.pro rank
Newton Electrical Supply industry classification
Industry- Product category
- Lighting and Electrical Supply Retail
- akta.pro primary industry
- Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
- akta.pro secondary industry
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
Keywords
Where Newton Electrical Supply is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Newton Electrical Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Lighting Sales: Newton Electrical Supply generates revenue through retail sales of lighting fixtures, ceiling fans, lamps, and electrical supplies from their physical showroom locations and e-commerce website.
- Lighting Design Consultation Services: The company offers free in-store lighting design consultations as a value-added service to drive product sales and customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for lighting fixtures, fans, and electrical supplies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Newton Electrical Supply product offering
Product offeringCore offering
Newton Electrical Supply is a family-owned lighting and electrical supply retailer that sells lighting fixtures (chandeliers, pendants, flush mounts, sconces, recessed, track, bathroom, outdoor, landscape), ceiling fans, lamps, mirrors, light bulbs, and electrical supplies sourced from 170+ vendor brands through two physical showrooms in Massachusetts and an e-commerce website. The company complements product sales with free in-store lighting design consultations, lamp repair services, a staffed electrical counter for contractors, and authorized-dealer expertise in Lutron smart lighting controls and shading.
Product overview
Newton Electrical Supply is a family-owned lighting store and electrical supplies retailer operating as a single-location retail and e-commerce business. Their product portfolio is organized as a retail showroom model featuring diverse lighting categories including LED products, chandeliers, pendants, flush/semi-flush mounts, sconces, bathroom fixtures, outdoor lighting, landscape lighting, ceiling fans, lamps, recessed and track lighting, mirrors, and home accents. They offer complementary services including a Lighting Design Center with free in-store consultation, landscape lighting design, electrical counter services, lamp repairs, and credit applications for commercial customers. Their smart lighting expertise includes Lutron products (Caseta, RadioRA 3, Sunnata, Sivoia shades). They carry an extensive vendor network of over 170 lighting and electrical brands. The business operates two physical locations in Newton and Natick, MA, with a dedicated e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Lighting Products Energy-efficient LED lighting products including bulbs, fixtures, and integrated LED solutions for residential and commercial applications.
- Chandeliers Decorative ceiling fixtures available in various styles including candle, down, drum shade, linear, ring, sputnik, and outdoor chandeliers.
- Pendants and Mini Pendants Hanging light fixtures including mini pendants and various pendant styles for residential and commercial spaces.
- Flush Mounts Ceiling-mounted light fixtures that mount close to the ceiling for rooms with lower ceilings.
- Semi Flush Mounts Ceiling fixtures that hang slightly below the ceiling with both upward and downward lighting.
- Sconces Wall-mounted light fixtures for ambient and accent lighting in various rooms.
- Bathroom Lighting Fixtures Lighting designed specifically for bathroom environments including vanity lights and damp-rated fixtures.
- Outdoor Lighting Exterior lighting solutions including wet-rated fixtures for patios, decks, and outdoor living areas.
- Landscape Lighting Outdoor lighting for gardens, pathways, and landscape features.
- Ceiling Fans Indoor and outdoor ceiling fans in various sizes (44-90 inches), finishes, and styles including damp-rated and wet-rated options for covered porches or open outdoor areas.
- Table Lamps Portable lighting fixtures for tables and desks in various decorative styles.
- Floor Lamps Standing floor lamps for ambient and task lighting in living spaces.
- Recessed Lighting Built-in ceiling lighting solutions for clean, modern illumination.
- Track Lighting Adjustable lighting systems with multiple heads on a track for directional illumination.
- Light Bulbs Replacement bulbs including LED, incandescent, and specialty bulbs in various bases and wattages.
- Lutron Smart Lighting Controls Authorized Lutron dealer offering smart lighting control systems including Caseta, RadioRA 3, Sunnata dimmers, and Sivoia QS motorized shades for home automation, with consultation and installation guidance.
- Mirrors and Home Accents Decorative mirrors and home accents for interior spaces, complementing the lighting fixture lineup.
- Free In-Store Lighting Design Consultation Free in-store lighting design consultation service to help customers plan residential and commercial lighting projects of any size.
- Landscape Lighting Design Specialized design service for outdoor and landscape lighting installations.
- Energy Smart Lighting Consulting Consultation services to help customers choose energy-efficient lighting solutions and reduce energy costs.
- Electrical Counter Services On-site staffed electrical counter services for contractors and DIY customers needing electrical supplies.
- Lamp Repair Services Repair services for lamps and lighting fixtures.
- Credit Applications for Commercial and Trade Customers Corporate and individual credit application programs for commercial customers and contractors.
Companies that use Newton Electrical Supply
Customer profileSegments3 records
Ideal customer profiles3 records
Newton Electrical Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Newton Electrical Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lutron ElectronicscoreNewton Electrical Supply is an authorized Lutron dealer offering expertise in Lutron smart lighting controls and shades including Caseta, RadioRA 3, Sunnata dimmers, and Sivoia QS shading solutions. The company provides consultation and installation guidance for these products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Newton Electrical Supply competitors and assessment
Company assessmentBroad incumbents
- Lowe's: Lowe's is the second-largest US home improvement retailer with a broad lighting and electrical category. It competes with Newton Electrical Supply across consumer and contractor segments on price and convenience.
- Home Depot: Home Depot is the largest US home improvement retailer, carrying extensive lighting, ceiling fan, and electrical supply assortments. It competes with Newton Electrical Supply on price, convenience, and breadth rather than consultative service.
Direct peers
- Capitol Lighting: Capitol Lighting is a multi-location East Coast lighting showroom chain that also sells nationally online. Its showroom-plus-e-commerce model, premium brand selection, and contractor services closely mirror Newton Electrical Supply's positioning.
- Lumens: Lumens is a leading online retailer of premium and designer lighting fixtures, ceiling fans, and home decor. It competes head-on with Newton Electrical Supply's e-commerce channel for design-minded residential customers nationwide.
- Build.com: Build.com is an online home improvement retailer specializing in lighting, plumbing, and hardware, serving DIY consumers and contractors with a similar product mix to Newton Electrical Supply's lighting and electrical supply offering.
- Lamps Plus: Lamps Plus is the largest residential lighting specialty retailer in the US, operating showrooms alongside a national e-commerce site. It directly competes with Newton Electrical Supply across residential fixtures, ceiling fans, and lamps for both consumers and contractors.
- Lightology: Lightology is a designer-focused online lighting retailer offering architectural and modern fixtures. It overlaps with Newton Electrical Supply on premium residential and light-commercial lighting buyers and competes on the same e-commerce shelf.
Emerging players
- YLighting: YLighting is an online retailer specializing in modern and contemporary lighting, now operating under the Lumens umbrella. It overlaps with Newton Electrical Supply on contemporary fixture categories and design-oriented buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Newton Electrical Supply social profiles
Digital presenceNewton Electrical Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newton Electrical Supply leadership team
Management profileNumber of profiles
Profiles1 record
Newton Electrical Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newton Electrical Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newton Electrical Supply
What does Newton Electrical Supply do?
Newton Electrical Supply is a family-owned lighting and electrical supply retailer that sells lighting fixtures (chandeliers, pendants, flush mounts, sconces, recessed, track, bathroom, outdoor, landscape), ceiling fans, lamps, mirrors, light bulbs, and electrical supplies sourced from 170+ vendor brands through two physical showrooms in Massachusetts and an e-commerce website. The company complements product sales with free in-store lighting design consultations, lamp repair services, a staffed electrical counter for contractors, and authorized-dealer expertise in Lutron smart lighting controls and shading.
Is Newton Electrical Supply a public or private company?
Newton Electrical Supply is a private company. It is classified as family owned and is currently operating.
When was Newton Electrical Supply founded?
Newton Electrical Supply was founded in 1965. It employs 11 to 50 people.
Where is Newton Electrical Supply based?
Newton Electrical Supply is headquartered in Newton, United States, in the North America region.
How does Newton Electrical Supply make money?
Two revenue lines are on record. Retail Lighting Sales are the primary driver. The others are lighting Design Consultation Services.
Who are Newton Electrical Supply's main competitors?
Broad incumbents on record are Lowe's and Home Depot. Direct peers are Capitol Lighting, Lumens, Build.com, Lamps Plus and Lightology. YLighting is listed as an emerging player.
Does Newton Electrical Supply have an API?
No public API is recorded for Newton Electrical Supply.
What industry is Newton Electrical Supply in?
Newton Electrical Supply's product category is Lighting and Electrical Supply Retail. Its primary akta.pro industry code is CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit), with a secondary code of CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail.