unifi

What unifi does

Unifi is the consumer- and SME-facing telecommunications brand of TM TECHNOLOGY SERVICES SDN. BHD., a wholly owned subsidiary of government-linked incumbent Telekom Malaysia (TM). Headquartered in Kuala Lumpur, the brand offers integrated connectivity and entertainment services across Malaysia, spanning fibre-to-the-home broadband (Unifi Home, up to 2Gbps), 5G mobile services under the UNI5G banner (postpaid and prepaid), wireless broadband (Unifi Air), and an OTT television platform (Unifi TV) with exclusive HBO channels and the official Malaysian broadcast rights for FIFA World Cup 2026.

The underlying technology rests on TM's national fibre backbone and 5G mobile network, supplemented by advanced in-home solutions such as Fibre-To-The-Room (FTTR), Premium Mesh Wi-Fi 7 for businesses (up to 11 Gbps), and self-service applications (MyUnifi / Unifi UniVerse) for account, billing, and diagnostics management. The product portfolio extends into adjacent verticals through Unifi Business Club (UBC) and dedicated SME solutions including Go Niaga (a financial-services bundle with Maybank Islamic), Go Bookit (online appointment SaaS), and the Rtist creative platform, alongside hospitality-specific TV packages and Smart Home/Cloud Gaming add-ons for residential customers.

Unifi operates a subscription-based recurring revenue model, monetizing monthly fees across residential broadband (RM89/month entry), business broadband (RM129–RM369/month on 24-month contracts), mobile plans (RM35–RM189/month), TV packs (from RM39/month), and device financing via EzOwn 0% interest instalments. Distribution combines direct sales, an omnichannel retail footprint (TMpoint/Unifi Stores), self-serve digital channels (unifi.com.my, selfcare portal, mobile apps), and authorized device dealers, with strategic partnerships across HBO, FIFA, Netflix, Maybank Islamic, Touch 'n Go Digital, Samsung, and other device OEMs extending both distribution and content reach.

Name

unifi

Legal name

TM TECHNOLOGY SERVICES SDN. BHD.

Website

https://unifi.com.my

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Unifi, a brand of Telekom Malaysia subsidiary TM Technology Services, delivers fibre broadband, 5G mobile, TV entertainment, and SME solutions to Malaysian residential and business customers via retail stores, online portals, and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Broadband Services: Monthly subscription fees from home fibre broadband services including various speed tiers and bundled packages with TV and mobile services
2. Mobile Services: Postpaid and prepaid mobile services generating recurring revenue from monthly plans and prepaid top-ups
3. TV Entertainment (Unifi TV): Subscription-based TV entertainment services offering various channel packs, streaming apps, and exclusive content including HBO and sports channels
4. Business Fibre Broadband: Enterprise-grade fibre broadband services for businesses with various speed tiers and add-on services like Mesh Wi-Fi and fixed IP
5. UNI5G Business Mobile: Business mobile plans including postpaid services and device bundling through Easy Instalments
6. Business Voice Solutions: Voice services including Simple Voice Plus and Multi-Line SIP for business communications
7. Hospitality TV Solutions: Customized TV entertainment solutions for hotels and hospitality businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Unifi is a Malaysian telecommunications brand that delivers fibre-to-the-home broadband, 5G mobile services (UNI5G), and OTT television entertainment (Unifi TV) to residential customers. For businesses, it provides enterprise-grade fibre broadband, business mobile plans, voice/SIP solutions, managed Wi-Fi, and hospitality TV packages. Services are sold primarily through recurring monthly subscriptions, often bundled across broadband, mobile, and TV.

Product overview

Unifi is Malaysia's leading telecommunications provider operated by TM TECHNOLOGY SERVICES SDN. BHD., offering a comprehensive digital ecosystem that combines home fibre broadband (Unifi Home), mobile services (Unifi Postpaid and Prepaid under the UNI5G brand), and television entertainment (Unifi TV with exclusive HBO channels and FIFA World Cup 2026 coverage). The portfolio extends into business solutions through Unifi Business, which provides enterprise-grade fibre broadband (Unifi Business Fibre up to 2Gbps), 5G mobile services (UNI5G Business Mobile), voice solutions (Simple Voice Plus, Multi-Line SIP, IP Centrex), wireless broadband (Unifi Air Biz), and television for businesses (Unifi Business TV and Hospitality TV Entertainment). Supporting services include Smart Home security monitoring, Cloud Gaming, Fibre-To-The-Room (FTTR) for whole-home coverage, and Premium Mesh Wi-Fi 7 for business premises. The MyUnifi App and Unifi UniVerse App provide mobile account management, while the Unifi Business Club (UBC) serves as an SME community platform offering solutions like Go Niaga (with Maybank Islamic banking), Go Bookit appointment scheduling, and creative tools like Rtist. Product distribution includes own retail channels (TMpoint/Unifi Stores), e-commerce (shop.unifi.com.my), and partnerships with streaming services (Netflix, HBO Max) and payment providers (Touch 'n Go, Setel).

Differentiator

Problem solved

Functional benefit

Brands

• UNI5G: 5G mobile brand offering postpaid and prepaid plans for both personal and business customers.
• Unifi TV
• Unifi Business Club

Products and services

• Unifi Home (Fibre Broadband) Fibre-to-the-home high-speed internet for Malaysian households, with plans starting from RM89/month and speeds up to 2Gbps. Bundled options include Netflix, HBO Max, sports packs, and Setel vouchers.
• Unifi Postpaid (UNI5G Postpaid) 5G mobile postpaid plans (e.g., UNI5G Postpaid 39 with 500GB data at RM35/month) with device financing through EzOwn installment plans.
• Unifi Prepaid (UNI5G WOW Prepaid) Pay-as-you-go 5G mobile prepaid service, including the UNI5G WOW Prepaid plan offering 1000GB data for RM35/month with 30-day validity.
• Unifi TV OTT TV entertainment platform with sports broadcasts (including FIFA World Cup 2026), exclusive HBO channels, Sports Pack (from RM39/month), Max Pack with HBO, and Build-Your-Own-Pack customization.
• Unifi Air (Wireless Home Broadband) Plug-and-play wireless home broadband using 5G for locations without fibre coverage.
• Fibre-To-The-Room (FTTR) Whole-home fibre solution that extends high-speed internet to individual rooms for comprehensive Wi-Fi coverage.
• Smart Home Monitoring Smart home 24/7 monitoring bundle paired with 300Mbps fibre broadband, including hassle-free setup and lifetime warranty.
• Unifi Cloud Gaming Cloud gaming service that streams games to user devices, removing the need for high-end local hardware.
• Unifi Business Fibre Enterprise-grade fibre broadband for businesses with speeds from 100Mbps to 2Gbps on 24-month contracts, with free Simple Voice Plus call credits, free DECT phones, Wi-Fi 6 routers, and Mesh Wi-Fi options.
• UNI5G Business Mobile Business mobile plans (UNI5G Business 99, UNI5G Business Circle 129/159/189) with non-stop 5G internet, calls, texts, complimentary hotspot, and 0%-interest device installments.
• Simple Voice Plus (SVP) Business voice plans (SVP30/50/70) with free call credits worth RM30–70/month and competitive fixed-line rates.
• Unifi Business TV Business TV offering Corporate, Sports, and Fun channel packs with complimentary Android TV Box (Unifi Plus Box worth RM250) and UBC membership benefits.
• Multi-Line SIP SIP trunking for business voice communications with guaranteed call quality and scalable concurrent call channels (LITE 4–16, MEDIUM 20–32, HEAVY 64–128) plus DDI/extension support.
• Unifi Air Biz Wireless portable business broadband with unlimited 5G data, offering 5G Mi-Fi or Wi-Fi 6 router options, from RM99/month with optional cloud storage bundle.
• Premium Mesh Wi-Fi 7 Business Wi-Fi 7 mesh delivering speeds up to 11 Gbps, coverage up to 7,800 sq ft, support for 200 devices, built-in antivirus and QoS at RM65/month for 24 months.
• Go Niaga (MSME Bundle) MSME package bundling UNI5G Business mobile services with Maybank Islamic banking solutions (Tap2Phone, SME First Account-i, QRPayBiz, SME Digital Financing-i), including free 5G Android devices and RM100 cash rebate for UBC members.
• Go Bookit Online appointment booking software for MSMEs with 24/7 scheduling, WhatsApp/SMS/email automated reminders, customer data management, and multi-staff/multi-location support.
• Rtist Creative Platform Creative platform solution offered via Unifi Business Club to support marketing and creative needs for businesses.
• Hospitality TV Entertainment Solution Customizable per-room TV entertainment package for hotels offering Olive (RM20), Amber (RM30), and Scarlet (RM40) tiers with 50+ premium HD channels, free standard installation, and complimentary modems/routers.
• EzOwn Device Instalment Device financing programme that lets customers own latest smartphones (e.g., Samsung Galaxy S26 Series) with 0% interest monthly instalments and no credit card required.
• Device Fiesta (Device Bundle) Device purchase programme offering new 5G smartphones (including Samsung Galaxy S26 Series) from RM0 when bundled with unlimited data plans starting at RM59/month.

Quantifiable outcome

• Over 3.2 million organic video views achieved in first two weeks of FIFA World Cup 2026 campaign
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• HBOcoreTechnology or Integration · 1 January 2026Exclusive partnership making all HBO channels exclusively available on Unifi TV, bringing blockbuster movies and premium entertainment content to Malaysian households. HBO Max available as part of subscription packages.
• Touch 'n Go (TNG) DigitalcoreStrategic or Co-development Partner · 19 July 2024Strategic collaboration between Unifi Business and TNG Digital to drive 5G adoption among MSMEs. Collaboration launched dedicated campaign with exclusive UNI5G Postpaid Biz packages featuring SME internet plan and UNI5G-powered Touch 'n Go Digital eWallet Soundbox.
• Maybank Islamic BerhadcoreStrategic or Co-development Partner · 7 March 2024Go Niaga collaboration introducing first Islamic Banking as a Service (BaaS) in Malaysia. Combines Maybank Islamic's financial services with TM's UNI5G mobile packages for micro and small enterprises. Available at 30 selected Unifi Stores (Tuesdays) and 30 Maybank branches (Wednesdays).
• FIFA (for World Cup 2026)flagshipTechnology or IntegrationOfficial broadcast rights for FIFA World Cup 2026 in Malaysia, covering all 104 matches through multiple platforms including free-to-air (MyTV) and OTT services (RTM Klik and Unifi TV). Campaign featuring brand ambassador Fattah Amin generated over 3.2 million organic video views.
• beIN SPORTScoreTechnology or IntegrationSports broadcasting partnership providing access to beIN SPORTS HD channels (1-4) as part of Unifi TV Sports Pack offerings.
• SPOTVcoreTechnology or IntegrationSports broadcasting partnership providing SPOTV HD channels as part of Unifi TV Sports Pack offerings.
• SamsungcoreChannel Partner/ Reseller/ DistributorDevice partnership offering Samsung Galaxy devices including Galaxy S26 Series with promotional free RM200 TNG voucher for online purchases. Device Fiesta promotions offering smartphones with 5G connectivity at promotional prices.
• ZTEminorChannel Partner/ Reseller/ DistributorDevice partnership providing ZTE Blade A73 5G Android device as free gift with UNI5G Business 69 plan subscription under Go Niaga collaboration.
• VivominorChannel Partner/ Reseller/ DistributorDevice partnership providing Vivo Y27 5G as free gift with UNI5G Business 99 plan subscription under Go Niaga collaboration.
• Redmi (Xiaomi)minorChannel Partner/ Reseller/ DistributorDevice partnership providing Redmi 13C 5G as free gift with UNI5G Business 99 plan subscription under Go Niaga collaboration.
• NetflixcoreTechnology or IntegrationContent partnership bundled with Unifi Home 300Mbps package offering Netflix access as part of promotional pricing at RM132/month.
• SetelminorChannel Partner/ Reseller/ DistributorPartnership offering RM40 Setel voucher with select Unifi Home subscriptions and promotional device purchases.
• Touch 'n Go (TNG)coreChannel Partner/ Reseller/ DistributorVoucher partnership offering RM200 TNG vouchers with promotional device purchases and various promotional campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YTL Communications (Yes): YTL Communications operates the Yes 5G brand in Malaysia, offering 5G mobile and 5G FWA broadband. Directly competes with UNI5G Postpaid/Prepaid and Unifi Air Biz 5G in the Malaysian 5G market.
• U Mobile: U Mobile is a Malaysian mobile network operator tied with Unifi Mobile for the fastest 5G download speeds in Opensignal's Mobile Network Experience Report. Direct 5G mobile competitor in Malaysia with overlapping postpaid/prepaid pricing tiers.
• Astro: Astro is Malaysia's leading pay-TV operator (satellite and OTT) and runs Astro Fiber broadband. Directly competes with Unifi TV on sports and entertainment rights (e.g., Premier League, FIFA where overlapping) and with Unifi Home in fixed broadband.
• CelcomDigi: CelcomDigi is the merged entity of Celcom and Digi, forming one of Malaysia's largest mobile and broadband operators. Directly competes with Unifi across mobile (CelcomDigi Postpaid/Prepaid), fibre (CelcomDigi Fibre), and converged bundles in the same Malaysian market.
• TIME dotCom: TIME dotCom is a Malaysian fibre broadband operator with deep enterprise and wholesale connectivity focus, plus TIME Fibre for residential. Directly competes with Unifi Home in fibre broadband and with TM's enterprise connectivity offerings.
• Maxis: Maxis is Malaysia's largest integrated telecom operator offering postpaid/prepaid mobile, fibre broadband (Maxis Fibre), and TV/content bundles. Directly competes with Unifi Home, UNI5G, and Unifi TV across both consumer and enterprise segments in Malaysia.

Regional players

• Globe Telecom: Globe is the largest mobile operator in the Philippines, operating mobile, fibre broadband (GFiber), and content services. Comparable emerging-market converged telecom operator in Southeast Asia with similar fibre + mobile + content strategy.
• True Corporation: True is a major Thai converged operator with TrueMove mobile, TrueOnline broadband, and TrueVisions pay-TV. Comparable Southeast Asian converged telecom model with sports/broadcast content ownership competing with national incumbents.

Broad incumbents

• SK Telecom: SK Telecom is a leading Korean mobile operator with extensive 5G leadership and adjacent media/content assets. A mature, scaled converged telecom in Asia serving as a benchmark for technology, content bundling, and 5G monetization strategy.

Others

• Telekom Malaysia (TM): TM is the parent company of TM Technology Services (which operates the Unifi brand). Included as the controlling ecosystem entity; not a competitor but the strategic shareholder whose capital allocation, capex, and governance decisions directly shape Unifi's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unifi
• YouTubeyoutube.com/@unifi.yourworld
• Facebookfacebook.com/weareunifi
• LinkedInlinkedin.com/company/unifi-business
• Instagraminstagram.com/unifibusinessclub
• TikToktiktok.com/@unifi.business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about unifi